2013 [BUSINESS ENGLISH PORTFOLIO]
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<strong>2013</strong><br />
Stenden University<br />
Maria Coco<br />
[<strong>BUSINESS</strong> <strong>ENGLISH</strong><br />
<strong>PORTFOLIO</strong>]<br />
Establishing a network as well as communicating and motivating with it
Inhaltsverzeichnis<br />
Arenas Chart ......................................................................................................................................................................... 2<br />
Future/ Networking Plan ............................................................................................................................................... 3<br />
Linked In Profil.................................................................................................................................................................... 0<br />
Everyday Writer Grammar Score Card ..................................................................................................................... 0<br />
Monopoly Game Answers ............................................................................................................................................... 0<br />
Completed PDP ................................................................................................................................................................... 1<br />
Current Career Issues Worksheet .......................................................................................................................... 1<br />
Pinnacle Moments ......................................................................................................................................................... 1<br />
Foothill Moments .......................................................................................................................................................... 2<br />
Self-Assessment Worksheet ..................................................................................................................................... 2<br />
Action Steps Worksheet ............................................................................................................................................. 2<br />
Skills Assessment List .................................................................................................................................................. 2<br />
PDP Journal ...................................................................................................................................................................... 2<br />
Self - Study Section ............................................................................................................................................................ 3<br />
Self Study 3b .................................................................................................................................................................... 3<br />
Self Study 4b .................................................................................................................................................................... 3<br />
Self Study 5b .................................................................................................................................................................... 3<br />
Self Study 6b .................................................................................................................................................................... 4<br />
Self Study 8a .................................................................................................................................................................... 4<br />
Self Study 8b .................................................................................................................................................................... 4<br />
Appendices ........................................................................................................................................................................... 6
Arenas Chart<br />
Organization Role Benefit Reason<br />
STENDEN University Student Learning different<br />
aspects of Marketing,<br />
Management, Cross<br />
Culture and different<br />
languages<br />
Facebook Member (active a lot) Staying in touch with<br />
friends, even the ones<br />
living in New Zealand<br />
BMW Group -<br />
Internship<br />
colleagues<br />
Former intern Get good<br />
recommendation<br />
from former<br />
colleagues and stay in<br />
contact<br />
LinkedIn Member Possibility to connect<br />
with interesting<br />
people from different<br />
businesses<br />
PELO Men’s Fashion Former Intern Stay in touch and<br />
meet sometimes.<br />
Writing e-mails to<br />
inform each other<br />
about job<br />
opportunities<br />
To get a high quality<br />
education and be able<br />
to get a job in today’s<br />
business life<br />
Stay in touch, be<br />
somehow involved in<br />
their lives<br />
Gives the chance to<br />
exchange about<br />
further job<br />
opportunities in this<br />
company and get<br />
direct contact to<br />
responsible persons<br />
Gives a good chance<br />
to get to know<br />
interesting people<br />
from the business<br />
world easily.<br />
Gives the chance to<br />
exchange about<br />
further job<br />
opportunities in this<br />
company and get<br />
direct contact to<br />
responsible persons
Future/ Networking Plan<br />
During the past three years of my study program I had the chance to meet and work with many<br />
different people from different surroundings. Everybody could contribute on their own kind of<br />
way, but always of high quality. That is how I started broaden my network and keep in contact<br />
with friends and colleagues on a regular basis. It is always of great benefit for both parties to<br />
exchange experience and knowledge about projects and companies. As a student of Stenden<br />
University you learn and especially see how important it is to network your way up to good<br />
chances.<br />
To my biggest networking areas I would count LinkedIn, Stenden University, BMW Group<br />
colleagues, Facebook and of course my family and friends and their friends.<br />
Social networks are nowadays the most important platforms to connect with people worldwide.<br />
I benefit a lot from Facebook because it allows me to stay in contact with friends even in New<br />
Zealand, share some pinnacle moments with my family in Italy and get up-to-date information<br />
about interesting topics such as bands and brands. LinkedIn on the other hand, helps me to build<br />
and maintain my acquaintances in business life. It is an ideal platform to get information about<br />
job vacancies, interesting discussions and simply inspiration and job opportunities. Stenden<br />
University allows me to work on projects with companies and social organizations as well as<br />
visiting Networking events and international conferences to get an insight of it and develop<br />
further skills. Maintaining contact with my BMW Group colleagues is very beneficial because I<br />
can always get updates about job opportunities in the department I did my internship in the<br />
past. On the other hand I can offer them my help when it comes to really rough times. It is<br />
important to keep a balanced degree of giving and taking.<br />
Networking does not depend on the quantity of the contacts but on the quality of it. It is of great<br />
importance to cultivate and intensify as well as getting in touch and relate to them. This will<br />
benefit much more in the future and I can be sure that I will get more benefits out of it. For the<br />
future this is what I want to focus on. I would like to do something for my contacts and<br />
colleagues on Facebook and LinkedIn as well as for my family and friends. Either recommending<br />
a company or an article or maybe introduce two of my contacts to each other for a collaboration<br />
or because they simply have the same interests.<br />
Though, there is also a downside of networking on social platforms which everybody should<br />
take care of. It happened quite often in the past that privacy settings went wrong and this led to<br />
transparency of the own profile. Those vulnerabilities in social networks allow the<br />
reconstruction of the entire CV and private life. This is not just a threat for the private life of<br />
every individual, but can also have a negative impact on the own reputation, especially because<br />
nowadays it is more common that recruiters do research on their candidates on the Internet. Of<br />
course I will not stop networking on social platforms, but with more prudence on what<br />
information about myself is actually really important and what I can add during a face-to-face<br />
conversation for a further stun-effect.
Linked In Profil<br />
101 101 ☺
Everyday Writer Grammar Score Card<br />
You can find the complete score card in the appendix.<br />
Monopoly Game Answers<br />
Name Answers<br />
Carina - Close to her home, studying in small groups is really important for her and<br />
because the study program is of big interest for her<br />
- Being more relaxed about assignments and deadlines. Working with<br />
people from other cultures and gain more language skills<br />
- Break off her study abroad which will lead to study delay and she felt<br />
strongly the personal failure which took her a long time to get over with<br />
Hilke - Meeting friends, doing team sports, travelling and getting in touch other<br />
cultures<br />
- Tends to be very perfect because she invests a lot of time in looking for<br />
information jeopardizing deadlines and she gets nervous pretty fast<br />
because of pressure<br />
- Organized, flexible, open-minded and can take over responsibility<br />
Nicki - Perfectionist always very detailed and this could lead to problems<br />
within groups because she focuses too much on other details<br />
- Dominant tends too much to convince people about her ideas<br />
- The first step to be successful in society nowadays and afterwards a<br />
Master study program will be added Important for a career<br />
- Her wish to go abroad and travel --> big obstacle =her dad , he did not<br />
want to support her financially. This led to a lot of emotional pressure and<br />
in the end she chose for her own decision and went abroad.<br />
- SIFE Emmen – Board Member, playing an important role<br />
- Dream job Food critic
Completed PDP<br />
Current Career Issues Worksheet<br />
Check the statements that are true for you at the this time. Move quickly through these items.<br />
You are new in your job and must learn the basics to get up to speed and feel<br />
comfortable and productive.<br />
You need to update your skills or expertise to keep up with the changing technologies or<br />
state-of-the-art knowledge in your line of work.<br />
You want to broaden your skills or expertise to allows yourself more flexibility for future<br />
job moves.<br />
Pinnacle Moments<br />
Pinnacle Moment #1<br />
Description Working on a university project which was<br />
dealing with organizing a Trade Mission in<br />
India. The result of this project was very<br />
successful and we gained a lot of appreciation<br />
from our tutors.<br />
What was energizing or satisfying (adjectives,<br />
phrases)<br />
Pinnacle Moment #2<br />
- The social content of this project<br />
- Great synergies within the group<br />
- Had the chance to take over and work out<br />
great tasks with which I could identify<br />
myself very well<br />
- Proud<br />
Description Had major responsibilities in the team of the<br />
internship company, BMW Group.<br />
What was energizing or satisfying (adjectives,<br />
phrases)<br />
Pinnacle Moment #3<br />
A little insecure in the beginning but was<br />
really proud as soon as I managed everything<br />
successfully and my boss was more than<br />
satisfied with it<br />
Description Propedeutic degree after the first year<br />
What was energizing or satisfying (adjectives,<br />
phrases)<br />
Reached all the goals of the first year, which<br />
means that I passed all exams and projects<br />
assigned for the first year and that I did not<br />
need to postpone exams.
Foothill Moments<br />
Foothill Moment #1<br />
Description I am quite an introvert person and I tend often<br />
to have problems to express my opinion in<br />
group discussion rounds<br />
What was draining or unsatisfying Being not able to contribute something to the<br />
discussion round and feeling uncomfortable.<br />
Though, during this time I have the chance to<br />
follow the discussion and think intensively<br />
what I could say and in most of the cases I am<br />
able to do so. But in general it takes me a bit<br />
longer to contribute something.<br />
Foothill Moment #2<br />
Description Dad being sick and staying at the hospital for<br />
special treatments<br />
What was draining or unsatisfying It was a difficult time for me and my family,<br />
especially because my parents are running an<br />
own business and during this time every help<br />
was welcome. Actually, I had to stay in Munich<br />
for my internship, but I managed to take off a<br />
week to stay and help them. Though, the most<br />
difficult part was encouraging them although I<br />
would have also needed some encouraging<br />
words.<br />
Self-Assessment Worksheet<br />
See appendix.<br />
Action Steps Worksheet<br />
See appendix.<br />
Skills Assessment List<br />
See appendix.<br />
PDP Journal<br />
See appendix.
Self - Study Section<br />
All worked out exercises can be found in the appendix. In the following the all other written<br />
exercises can be found.<br />
Self Study 3b<br />
Exercise 4<br />
Doing business is all about being successful. The most important part are the financial results.<br />
Those results are obviously influenced by certain costs, which depend on the city or country a<br />
company is doing their business. In the following, London and Beijing are being compared.<br />
The factors to consider are the most essential costs, like costs for accommodation or renting an<br />
office to have a place to do business. To stay one night in a five star hotel has almost the same<br />
costs in both of the cities, even though Beijing is a little cheaper. As opposed to this fact, the<br />
monthly rent for an apartment in Beijing is twice as high as in London.<br />
One square meter of office space in Beijing, therefore, costs one tenth of the price a company<br />
would have to pay in London. The wage for a bilingual secretary, who could work for the<br />
company in this office in Beijing is 25% of the wage for a secretary in London. As this secretary<br />
would do a five minute local phone call, the costs in London would be approx. 30% higher than<br />
in Beijing.<br />
Exercise 6<br />
At meetings with Chinese, the leader of your group will be expected to enter first and will<br />
generally be offered a seat beside the most senior Chinese person present. This person will<br />
usually chair the meeting and act as a host. At the beginning of the meeting, all the people<br />
present will greet each other and swap business cards, after which a period of small talk begins.<br />
The host will then officially start the proceedings with a brief introduction to the Chinese<br />
enterprise. The visiting team is then invited to speak. It is appropriate at this point for the<br />
foreign participants to make their case and answer questions. Following the meeting, the<br />
Chinese enterprise will probably arrange a special dinner for the overseas guests along with<br />
other entertainment such as sightseeing. The guests should always accept these invitations as a<br />
small talk in a social setting is essential for forging relationships with the Chinese.<br />
Self Study 4b<br />
Exercise 1<br />
1) 2) the 3)that 4)but 5)such 6)the 7)any 8)which<br />
Self Study 5b<br />
Exercise 5<br />
When a company has a vacancy and wants to recruit a new employee, the headhunter sets up a<br />
shortlist with possible candidates. Headhunters apply certain methods while looking searching<br />
for people to be recruited, e.g. collecting information from the CVs of people, who still have a job.<br />
They have an overview over the skills, qualities and performance of the person, who might fit to<br />
the job description of the recruiting company.
A company, who wants to recruit new employees, can make appointments with agencies to find<br />
candidates from a special sector of industry.<br />
Self Study 6b<br />
Exercise 2<br />
The developments of the number of employees arises to be antithetic for the companies<br />
Mustermann AG and Svensson AB. Starting in 1996, Mustermann had about 230 employees,<br />
whereas Svensson only had 175. Already in 1997, the number of employees working for<br />
Mustermann fell to 200. Svensson stayed with the same number of employees. In 1998, both of<br />
the companies where employing the same number of people, namely approximately 180. This<br />
meant a decresing number of employees for Mustermann and an increase for Svensson. At this<br />
particular time, the relationship between the employment number of the companies was turned.<br />
In the next two years, Mustermann managed to recover from the steadily decreasing number of<br />
employees and reached a number of 190 in 2000. Svenssons staff increased continuously and<br />
developed from 195 employees in 1999 to 215 in 2000.<br />
Self Study 8a<br />
Exercise 4<br />
As competitors on the market of person computers and technical devices, Apple Computer Inc.<br />
and the Microsoft Corporation are compared in the following.<br />
The developments in this sector are really fast, so the description is going to be focused on the<br />
time from July to November in 1999. Starting with share price of 90$ and even increasing to<br />
100$, Microsoft decreased to less than 80$ by the end of August. By the middle of September,<br />
Microsoft managed to reach a shared price slightly higher than 90$ and stayed at this level until<br />
the beginning of October. Considering numerous ups and downs, Microsoft ended up with a<br />
share price of 90$ by the end of November.<br />
Apple started with a share price of 45$, but made its way up to almost 80$ by the end of<br />
September. After a short decrease to 60$ by the beginning of October, the share price of Apple<br />
steadily increased and reached 100$ at the end of November.<br />
All in all, Apple managed to get ahead of Microsoft by the beginning of November.<br />
Self Study 8b<br />
Exercise 4<br />
The percentage of workforce, which is unemployed divers from country to country. In the<br />
following, the unemployment in Germany and Italy between 1993 and 1998 is compared and<br />
described.<br />
In 1993, Germany had about 8,5% unemployment. This percentage increased during the year<br />
and in the first months of 1994 until nearly 10%. After a slight decrease to 9% by the end of<br />
1994, the percentage increased steadily up to approx. 12% by the end of 1997, which is the peak<br />
level for the German unemployment, shown in this chart. By the end of 1998, the unemployment<br />
percentage decreases to 10,5%.
In Italy, the unemployment starts at 9% at the beginning of 1993. The percentage decreases<br />
regularly at the middle of the years. Nevertheless, the number percentage itself grows until it<br />
reaches its peak level of more than 12% by the end of 1998.
Appendices
Gradebook :: Student Detail View http://scorecard.ec.bfwpub.com/Print/student_detail_view_print.aspx<br />
Overview of selected student's scores<br />
Quiz Name # of Attempts Average First Last Highest Lowest<br />
Commas: nonrestrictive elements| transitional<br />
expressions<br />
2 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 0% (0/10)<br />
Past tense of be 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Commas: series 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Pronoun reference 3 75%Average 50% (5/10) 100% (10/10) 100% (10/10) 50 (5/10)<br />
I or me, she or her, he or him, we or us, they or<br />
them<br />
1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Subject-verb agreement 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Identifying unclear pronouns 2 90%Average 70% (7/10) 90% (9/10) 90% (9/10) 80% (8/10)<br />
Commas in compound and complex sentences 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Commas with introductory elements 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)<br />
Conjunctions and prepositions 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Vague pronouns 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Commas: introductory elements 2 90%Average 80% (8/10) 100% (10/10) 100% (10/10) 80% (8/10)<br />
Commas: compound sentences 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Commas: introductory phrases 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Using commas after introductory word groups 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Using the present tense of regular verbs 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Using the past tense of can and will 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Subject-verb agreement 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Pronoun reference 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)<br />
Using irregular past-tense verb forms 1 100%Average 100% (9/9) 100% (9/9) 100% (9/9) 100% (9/9)<br />
Past tense of regular verbs 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Correcting unclear uses of it 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)<br />
Choosing logical subordinating conjunctions 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Using commas in compound sentences 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Identifying unclear pronouns 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)<br />
Using the correct irregular verb form 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Commas with introductory elements 2 90%Average 80% (8/10) 100% (10/10) 100% (10/10) 80% (8/10)<br />
Commas: coordinating conjunctions 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)<br />
Using irregular past-tense verb forms 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Using regular verbs in the past tense 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Commas: introductory expressions 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)<br />
Using the past tense of regular verbs 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Subject-verb agreement 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
1 von 2 02.11.2011 22:54
Gradebook :: Student Detail View http://scorecard.ec.bfwpub.com/Print/student_detail_view_print.aspx<br />
Using commas to set off introductory phrases 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Identifying prepositions and conjunctions 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Past tense of irregular verbs 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Comma use to set off parenthetical phrases 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Using commas with connecting words 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Vague pronouns 3 75%Average 50% (5/10) 100% (10/10) 100% (10/10) 50% (5/10)<br />
Using commas with introductory words 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Commas with introductory elements 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Using clear pronoun reference 2 90%Average 80% (8/10) 100% (10/10) 100% (10/10) 80% (8/10)<br />
Commas: restrictive and nonrestrictive clauses 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10) )<br />
Subject-verb agreement 1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
Using irregular verbs in the past tense 3 60%Average 0% (10/10) 100% (10/10) 100% (10/10) 0% (0/10)<br />
Vague pronouns 2 80%Average 70% (7/10) 90% (9/10) 90% (9/10) 70% (7/10)<br />
Pronoun reference 2 90%Average 80% (8/10) 100% (10/10) 100% (10/10) 80% (8/10)<br />
Using the past tense of be 3 75%Average 50% (5/10) 100% (10/10) 100% (10/10) 50 %(5/10)<br />
Commas: restrictive and nonrestrictive<br />
elements<br />
1 100%Average 100% (10/10) 100% (10/10) 100% (10/10) 100% (10/10)<br />
2 von 2 02.11.2011 22:54
S e lf-A s s e s s m e n t W o rk s h e e t (1 0 M in u te s )<br />
To gain a better understanding of yourself, answer the following questions.<br />
1. Of the new and recent developments in my organization or field, what interests me the most?<br />
What are my current skills and strengths for pursuing these interests? (See page 11 for<br />
suggestions.) What do I need to do to reposition my career so that I can get involved in these new<br />
areas?<br />
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A c tio n S te p s W o rk s h e e t (1 0 M in u te s )<br />
A journey of a thousand miles begins with a single step. Start an action list. (See examples on page 2 of<br />
your booklet.)<br />
Think about the gap between what your career is like now and how you would like for it to be. Think of<br />
an area you would like to improve. List some steps to move yourself from where you are now toward<br />
where you'd like to be. For example, you might decide to take a class, or volunteer to head a team for a<br />
project, or learn a new computer language, or read books on the area you would like to improve, and so<br />
forth.<br />
• List some steps to move from where you are now toward where you' d like to be.<br />
• Categorize the steps as immediate, medium-term, or long-term actions.<br />
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S k ills A s s e s s m e n t L is t*<br />
Adaot tools machinery and eouioment Follow-throu!!h on tasks<br />
Advise others Fund-raisin!!<br />
Anal vze data Give oresentations X.<br />
Audit or balance financial information Hire neonle<br />
Bud!!et time resources. or materials Influence others<br />
Bud!!et mana"ement Install eouiDment<br />
Calculate numerical data Interior desi"n<br />
Comnile research data Interview DeoDle<br />
ComDlete Droiects or tasks on schedule Instruct others<br />
ComDuter skills: Note all Interoret or translate a different lanwa!!e<br />
ConceDtualize ideas Invent new Droducts<br />
Conduct statistical analvsis Justifv decisions<br />
Conduct market research Lead a department<br />
Control costs Lead an or!!anization<br />
Construct or assemble thin!!s Le!!al exoertise<br />
Coordinate services Make business deals<br />
Create disDlavs Mana"e DeoDle<br />
Create advertisi.wJmarketin" materials Mentor others<br />
Create !!raDhslcharts Merchandisin!! of nroduct7S)<br />
Critiaue or review others' work Multitask<br />
Curriculum develoDment Ne"otiate contracts<br />
Demonstrate how to do thin"s Ooerate eQUiDment or machinery<br />
Demonstrate s tr o n o interoersonal skills Oricinate new ideas or nrocedures<br />
Desi!!n buildin"s Or!!anize data or information<br />
Desi!!n flyers brochures booklets etc. Ornnize DeoDle<br />
Detail-oriented oerson Or"anize Drocesses or systems<br />
Detect Droblems or errors Or!!anize Dro!!ramS<br />
Dia!!nose technical Droblems Promote Droducts services or events<br />
Disoense medicines Qualitv assurance<br />
Document records Qualitv imDrovement<br />
Edit written material Rehabilitate others<br />
Effective Iistenin!! skills Schedule others<br />
Encoura!!e nroductivitv in others Sell Droducts or services<br />
Establish policv and/or nrocedures Solve technical nroblems<br />
Estimate SDace or cost requirements SUDervise construction oroiects<br />
Examine Droducts or nrocesses SUDervise installations<br />
Financial analvsis Suoervise staff<br />
Financial Dlannino Team builder<br />
Test others or obiects Verbal communications skills<br />
Treat ill DeoDle Visionary<br />
Use multimedia enuinment Write technical materials<br />
Use sODhisticated eauioment instruments Written communication skills<br />
Use scientific/medical instruments<br />
II
'/..<br />
'f.<br />
X<br />
j.<br />
'j.<br />
X<br />
O th e r s k ills y o u m a y p o s s e s s ? L is t th e m h e re .<br />
V a lu e s A s s e s s m e n t L is t*<br />
and career<br />
ectations<br />
s<br />
eo Ie<br />
. Ryan, Robin. What to Do with The Rest a/Your Life: America's Top Career Coach Shows You How to Find or Create the<br />
J o b Yo u ' ll L O V E . New York: Fireside, 2002, pp. 19-20.<br />
12
P ro fe s s io n a l D e v e lo p m e n t P la n J o u rn a l<br />
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P ro fe s s io n a l D e v e lo p m e n t P la n J o u rn a l<br />
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4 iN J p - ( 0 /. O/hu -& .-a lA - t? w .i (lA.JJl1( £,u)!d'<br />
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f '<br />
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8P'~ fu h o ' k l..lu .f l3o.cU1Dr ~ ~ r : S . [;j
Self-study 3a<br />
o Some of the following lines contain an unnecessary<br />
word. Underline any extra words in lines 1-12.<br />
I WIth ~reference to your letter dated 13 November, in<br />
-<br />
2 which you requested information about our forthcoming<br />
3 exhibition 'Managementin Action', please do find<br />
-<br />
4 enclosed details about this and future events in the region.<br />
S 'Management in Action' which is the showcase event for<br />
6 the region's major business training organisations. This<br />
7 year's exhibition JLinciudes thirty free taster workshops,<br />
-<br />
8 covering these areas such as motivation, health and safety.<br />
9 team-building, presentation skills and e-commerce. If you<br />
10 require any further information, ~ please do not<br />
I I hesitate to contact either myself or Elizabeth Wellington<br />
12 on 01952 345642. We ~ look forward to hearing from<br />
you in the near r-uture.<br />
e Complete the puzzle. Which words run vertically<br />
through ~h~ answers?<br />
I<br />
)< I Organisers can promote an exhibition by placing an<br />
jldKf.f-i:details.<br />
I'm sure Sergiusz will let you know what's gOing on<br />
when you (7 get) _': ,8~ there.<br />
.•• OK. let's see now. Is there anything else I need to<br />
know before I (8 go) 90 ?<br />
~.. '*'<br />
• I think that's about it. Your retum flight's at 11.55 the<br />
next moming, so you'll have plenty of time to have a<br />
relaxed breakfast and make your way to the airport in<br />
good time.
o<br />
Find words in the unit which go after b u s in e s s .<br />
business<br />
--l)illt.!le~sh&lIlef-w<br />
ric-<br />
O SSOc,'q+;0r"\,<br />
" ~ ; w '1<br />
QC~iAro.v~<br />
Complete the sentences with the following words.<br />
~t to respo..JKlto enquire" about<br />
allow for p~rti~ in in~o<br />
i~ bu~n<br />
Many UK finanCialservice compames are particularly<br />
keen to ,'V1IL$.+ (,.., China.<br />
2 Ensure that you warn your hosts in advance if you<br />
III feV101 to use audio-vISualequipment.<br />
3 This year direct UK exports to China are estimated<br />
to a 1 M .O yyy4 10 well over £ Ibn.<br />
4 Having entered Chj~a, many UK compames are now<br />
looking to bA.i lei Ov\ their success.<br />
5 When entering the Chinese market. a company has<br />
to ~wI--
Self-study 4a<br />
0 Do the following statements refer to positive or 0<br />
negative situations at work?<br />
He's been overtaxing himself a bit lately.<br />
2 Our new line manager's really created a team spirit. +<br />
3 Some members of staffare strugglingto cope with<br />
some of the new technology.<br />
4 We have noticed that old courtesies have tended to<br />
disappear since we've been using e-mail. -<br />
5 My new workstation makes it a bit more convenient<br />
for doing any confidential work. +<br />
6 Flexible working means there's less of a conflict<br />
between my work and home life.<br />
o Choose the correct word to fill each gap.<br />
SI<br />
Well, I've been here for a few months now and I'm really<br />
enjo)'lng~. It'squ~e drtferentfrom my lastjob. For one thing,<br />
the working (I) C- here ISdefin~elyvery drtferent<br />
from the old company. Th€ managers have (2) A<br />
flexible working up the agenda and (3) c.. areas<br />
where Itwould make more (4) A to work from<br />
home. After all, Ifwe are all(S) 0 onto the same<br />
network, then the (6) A of your workstation<br />
doesn't reallymatter. does ~?It'sjust as easy to (7) A<br />
to a team uSinge-mail and the telephone. Working from<br />
home is a win-win s~uation because it Increasesefficiency<br />
and cuts the tme rt (8) 0 travellingto the office.<br />
I A style<br />
2 A pushed<br />
3 A Controlled<br />
4 A sense<br />
5 A Joined<br />
6 A location<br />
7 A connect<br />
8 A lasts<br />
Match the words.<br />
B surrounding<br />
B encouraged<br />
B identified<br />
B logic<br />
B logged<br />
B workplace<br />
B contribute<br />
B demands<br />
I book (<br />
predict X ../ X<br />
suit X ;< -/<br />
hold<br />
waste<br />
../<br />
X<br />
X<br />
X<br />
X<br />
./<br />
Predictions<br />
Use the exact form of the word.in.brackets to.rewrite<br />
the following predictions.<br />
I Trafficcongestion could be eased by teleworking.<br />
("0/) Televvorking may easehafflc congestion<br />
:.ik' ='f:fr=S7~~~~~~~=-c-.<br />
2 I can't imagine.the office will ceas~ to De important.<br />
(unlikely) J¥\IL o{fiCJ1 .£.VI tI l;J'l1vi k.,Re,<br />
~ {I'I be. ItMpet=-Io.-..:t" _.<br />
3 it looks as ~the Intemet's ready to explode,<br />
(set) H I.oclf,$. !4S if ~ !It!. ft'~<br />
•.. £'.se! t'O e.
o<br />
Fill each gap with a suitable word.<br />
Many companies have recently been taking their first<br />
tentative steps in the world of electronic business. Initially,<br />
they expected the Intemet to be (I) more than<br />
an 'add on' to (2) current business procedures.<br />
However, companies are now discovering (3)<br />
electronic business will not just prove to be an efficient or<br />
cheaper sales channel (4) will fundamentally<br />
change the way they do business, Companies in sectors<br />
(5) as retailing or financial services are already<br />
realising substantial savings by using the Internet to<br />
encourage (6) growth of 'sell-servlte' actIVities<br />
for customers and suppliers. Corporate intranets now<br />
allow staff to access training at (7) time and<br />
make travel arrangement:3 and file eXDenses on-line,<br />
reducing the costs (8)<br />
processes.<br />
---<br />
are common to such<br />
Complete the puzzle. Which word runs vertically<br />
through the answers?<br />
iN£<br />
3<br />
e-business is using technology to<br />
transform basic business processes.<br />
2 Most large companies now have a where<br />
customers can access product information.<br />
3 The Internet is very flexible and allows companies to<br />
update their news very qUickly.<br />
4 Many people worry about using credit cards to rnake<br />
financial over the Internet.<br />
5 More and more people are getting connected to the<br />
Internet and then bUYinggoods _<br />
6 Many large companies have a secure company-wide<br />
computer network called an _<br />
7 The challenge is to Intemet technologies<br />
into the company's business processes.<br />
8 In order to access the World Wide Web, you need<br />
to use a web ---<br />
9 Companies have to remember that e-business is<br />
about and not technology.<br />
o<br />
Match the words.<br />
customer<br />
distance<br />
Self-study 4b<br />
Match the words as they appear in the unit.<br />
I take qofferings<br />
2 manage ------- orders<br />
3 improve & customer wants<br />
4 handle G customer behaviour<br />
5 communicate with .,3operating efficiencies<br />
6 analyse 2;nventories<br />
7 personalise 5partners<br />
8 antiCIpate tttransactions<br />
I compet~ive ~ support<br />
2 after-sales advantage<br />
3 product tt turnover<br />
4 staff<br />
5<br />
6<br />
,3 base<br />
G learning<br />
6 service<br />
Future perfect and future continuous<br />
f:) ~ Use the prompts to write sentences using the future<br />
perfect and future continuous.<br />
network 1 half our suppliers 1 by 1end of this year<br />
We~lhave networked half OULsupplierS' bythe<br />
end of thISyear.<br />
2 do 1 rnore on-line training I; in future<br />
1Al;.'1.,);11lAave, ~k?q «-0'1:. 9"-G'~<br />
..,KM'W '~ l,., -p .vto .r l: ; " . .<br />
3 not finish 1 report 1 by 1 end of next week<br />
0Je,V-:)JA I.f- 000.~~b!!.fY.:~<br />
t!',('li')r L 0t f ihR e,,,CI of ~!~.<br />
4 not use 1 any paper invoices 1 next year<br />
Ne. fA,,'11 v.nf t~ ~~<br />
fUl\tOicRtS v&X4- 'teo.£',<br />
complete 1 webs~e 1 by july<br />
lJ::., WI'" f.,,4K,; q:w.plgk..,g ~<br />
~'!:rn!;1ti~':textfew week<<br />
t.d: (,..Jill reAhi"Jc. OL/ Iii'<br />
Ot,(f ~ ~J fk? tt~ .<br />
7 Interret usage 1 double 1 within 5 years<br />
~ 1 .,,; )./1 : W>.lL cJcUoLW ~<br />
l~ ~ t.)i.ff;,..•,,","iS~<br />
8 notJaunch 1 products 1until 1website 1complete<br />
~ t.J : )J o '\.lJ . ~Ct... pvolMe4lft'\.-I-.'/<br />
h.- ~af is me:pJ£s '_=<br />
52
Self-study Sa<br />
Some of the following lines contain an unnecessary<br />
word. Underline any extra words in lines 1-12.<br />
-<br />
I The findings are ~ngl>ased on interviews with ten senior<br />
2 managers and two directors which as well as a<br />
3 questionnaire sent to more than fifty employees at the<br />
4 leisurewear manufacturer's main production facility in<br />
5 Suffolk. It was found that such levels of staff motivation<br />
6 were extremely low throughout ~ the organisation, In<br />
7 particular. staff expressed any dissatisfaction with their<br />
8 current salary levels and said they felt undervalued by the<br />
9 company. It was also found that ~ inflexible working<br />
10 hours are a certain major grievance among staff at all<br />
I I levels.Other~ givenfor job dissatisfaction included<br />
12 uncooperative colleagues, lack o~ clear objectives and<br />
85<br />
too much resp0'lsibility.<br />
Add u n , in or ir to each of the following words to<br />
form its opposite.<br />
I effective<br />
2 significant<br />
3 satisfactory<br />
4 regular<br />
S appreciated<br />
6 flexible<br />
7 responsible<br />
8 interesting<br />
9 capable<br />
10 specific<br />
Now use either form of the words to complete the<br />
following sentences.<br />
We pay competitive salaries because we don't want<br />
our people to feel 5' and undervalued.<br />
2 Some managers are ~erstanding that<br />
an employee's goals might not be the company's.<br />
3 You can motivate workers by ensuring that they<br />
always have ,,,,4"l(;lQlentervals.<br />
"P" +\Jl.-<br />
6 Any motivational technique will be ,~ ,f the<br />
employees are detennined not to enjoy their work.<br />
7 All the way through the ne~ia\lons both sides<br />
remained I ..n...q::a..~eIS~ of longer hours.<br />
8 Management dismissed the union's behaviour as<br />
'l£>~<br />
t'r~ha unreasonable.<br />
Match the verbs with a similar meaning. Then think of<br />
a word or phrase to follow each verb.<br />
I remain~cut<br />
2 restore stay<br />
3 schedule ~ resign<br />
4 appreciate S deal with<br />
5 sever c u .~ !e < t ~<br />
to provide feed6ack on the system through infomnal<br />
channels ..oLcoITnTIunication. FurtherrTlor~',;,a .su e~tions<br />
box (9 a ls o /p r o vid e )o J .m W .' or anyone who<br />
, wishes to make a proposal anonymousJy. The suggestions<br />
box (10 can/find) '»u ~ ('ov.d next to the<br />
docking-in machine by the staff notice board.<br />
"
o Put the following steps of the executive search<br />
process into the correct order.<br />
o The client appoints one of the candidates. G;<br />
o The headhunter identifies possible candidates. 2.o<br />
The candidates are Interviewed by the headhunter. 8<br />
o The client Instruds the headhunter to fill• vacancy. A<br />
o The headhunter provides a shortlist of candidates. q<br />
o The cltent pays the headhunter hIScompletion fee. -=to<br />
Candidates go through the cltent's selection process. S<br />
Match the words as they appear in the unit.<br />
I recrujtmenl~ slocanon<br />
2 extensIon --.......... agency<br />
3 future '" olaver<br />
4 executive g snortage<br />
5 neutral 3 reference<br />
6 key -=1 InformatiOn<br />
7 sensitive if search<br />
8 skills Z. numOer<br />
Complete each sentence with a suitable preposition.<br />
Headhunting is ~ the Increase as advertising<br />
becomes less and less cost-effective.<br />
2 Headhunters are able to target :>eople who are nol<br />
actually Q"'\ the Job m.rket.<br />
3 A headhunter will always make a careful note of<br />
names -= fS: 2 L future reference.<br />
4 Recruitment in the UK is divided ,,.,to agency<br />
recruitment, advertising or- executive search.<br />
5 Headhunters can offer companies access t o<br />
commercially sensitive lnformabon.<br />
6 Executive search firms monitor Intemet forums,<br />
noting any Interesbng names they come ~ c ..-a s ~<br />
7 The headhunter a5sists i" the offer process.<br />
8 You don't need to be fed up I;>;~your job to<br />
be susceptible to an approach from a headhunter.<br />
9 A brilhaotcontribution --i!:l. an Intemet forum<br />
could possibly attract the attenbon of a headhunter.<br />
Match the words.<br />
I fill~ahst<br />
2 present a vacancy<br />
3 shol111St 5 business<br />
4 pay lJindings<br />
5 conduct ~ a retainer<br />
6 compiie 3 candidates<br />
Self-study Sb<br />
Use the words to write sentences with r e c r u it(m e n t).<br />
Candidates go through our recruitment process.<br />
job<br />
qualities<br />
sector<br />
01<br />
Complete the table.<br />
Verb<br />
apply<br />
'f<br />
qpp9.,!IA:..<br />
compare<br />
explain<br />
~2~r")<br />
ex.p...~(i{+IO ~<br />
category<br />
~ 4 Y~ ~<br />
86
Self-study Sa<br />
o Choose the correct word to fill each gap.<br />
97<br />
The number of training organisations in the country has<br />
been increasing at a rapid (I) A over the last<br />
decade and this trend seems set to continue.<br />
Management Worldwide Ltd is one of the country's most<br />
(2) A trair)ing organisations, with over 50 centres<br />
throughout the UK. Its focus IS on a (3) e:, area:<br />
management skiUs training. Management Worldwide<br />
employs over a thousand people in areas as (4) C<br />
as accountancy. marketing. computing, sales and<br />
languages. It has a non-hierarchical approach to<br />
management and believes in giving (5) C to staff<br />
at all levels of the organISation. Its corporate (6) A<br />
as stated In the company's mission (7) A ,include<br />
optimism. respe:~ ane ;Iexibility Management<br />
Worldwlde's business goal IS to Increase shareholder<br />
value by concentrating on its (8) A training<br />
business and offering excellent service to clients.<br />
I A pace B speed C initiative<br />
2 A successful B exaggerated C valuable<br />
3 A reduced B single C uniform<br />
4 A irregular B flexible C diverse<br />
5 A inltlative B pressure C responsibility<br />
6 A strategies B values C qualities<br />
7 A statement B catalogue C brochure<br />
8 A core B essential C prime<br />
Complete each sentence with the correct<br />
word in capital letters.<br />
form of the<br />
_.•.e-<br />
'rJ~<br />
ADAPT ~~<br />
We've only made minor product ad:O:f for the<br />
North American market.<br />
2 COMPETE.n'v<br />
..K-.rS<br />
In the past. severa' of IKEP:s C O " " \ - rhave tried to<br />
done the company' s store concept.<br />
3 OPERATE<br />
The company activelY promotes a single company<br />
culture througnou~ 11~Intem2.tional ~of"\S<br />
4 PROMOTE<br />
The marketing diviSIOn has produced a very flashy<br />
p..-o~t:fchuce for the campaign.<br />
5 INTERPRET A'~<br />
Some cultures may have different ~~f<br />
concepts like freedom and authority.<br />
6 EXPAND __ ...a...£:l~OV\<br />
The rapid pace of ~ has had a big Influence<br />
on the way the company has developed.<br />
'
o Complete the text with the following linking words<br />
and phrases.<br />
w.'llk ther~ how~r si..,.6rly<br />
meFhat as O~ed to a~h<br />
Increased exposure to international business (I) tuRQu.-t itM:d"<br />
Japanese companies are not always as traditional as in the<br />
past. (2)~ there are stilla number of important<br />
cultural factors which need to be considered when doing<br />
business in Japan.<br />
• During negotiations, it IS common for there to be long<br />
periods of silence (3) ..:>h,,; u.. your Japanese Q<br />
colleagues formulate their response.<br />
• The Japanese will still usually avoid saying 'no'. You<br />
may (4)fb.cucio,(Jeave a meeting with the wrong<br />
Impression.<br />
• Japanese meetings tend to be more fonmalthan those<br />
In the USA. with people bei~dt3ssed oy their title<br />
and sumame (5~Oiheir first names.<br />
• Dress is a very important issue for the Japanese, with<br />
a smart suit and tie the expected dress eooe in all<br />
business situations.<br />
• Business remains stillvery much a male domain and<br />
(6Jo..Hho..\3 ~nroads have been made by Japanese<br />
women. it is still unusual to find them in high level<br />
positions. (7)..siVJ..A\Ot~worl
o<br />
Self-study 7a<br />
Some of the following lines contain an unnecessary<br />
word. Underline any extra words in lines 1-12.<br />
.--<br />
I Octaeon, the electronics wholesaler, is worried about this<br />
2 information secunty wIthin the company It has recently<br />
3 lost several...s[. major contracts to Centronics, its largest<br />
-<br />
4 competitor. Cemronics seems to have ~ acquired<br />
5 information regarding to the terms and conditions of<br />
6 Octaeon's existing contracts, It has targeted customers<br />
7 each tIme their contracts were up for renewal. Odaeon<br />
8 suspects that a dISgruntled employee who has been<br />
9 leaking crUCial details 10 their competitor or that<br />
10 Centronics has managed to infiltrate by Octacon, for<br />
II example by hacking3Jnto their corporate imranet. This<br />
12 would be illegal,of course. but wrthout a proof there is<br />
III<br />
Are the following examples of industrial espionage or<br />
measures against it?<br />
I Infiltratea competitor {IA ~ o Q e.tpb~<br />
2 monrtor photocopier use qgco..i~-t<br />
3 bug an office e -s .p iO ~<br />
4 hack into a network asp io~<br />
5 shred important documents ~I..
o Read through the unit and add more ethical issues.<br />
~~<br />
wt.U~ '* ,V' mformation security<br />
bl
Self-study Sa<br />
o Com plete the sentences with the correct form of the<br />
following words.<br />
universe adaptation<br />
globe culture<br />
Match the words with a sim ilar m eaning.<br />
I global~traditional<br />
2 busy worldWide<br />
3 essential Sdiverse<br />
4 domestic '-hurried<br />
S cosmopolitan -3 vital<br />
6 robust ~ advantageous<br />
7 classic ., national<br />
8 benefiCial G strong<br />
profit<br />
diversity<br />
advert~nt<br />
pr~<br />
I C o c a - C o la 's m a r k e t in g c a m p a ig n s a lw a y s t r a n s c e n d<br />
~c:J differences.<br />
2 Com panies no longer have to develop different<br />
QO/~I.~"al',tcampaigns for different countries.<br />
3 To begin with, a com pany has to decide whether or<br />
not t~~~ aspects of the brand.<br />
4 Nestle ~iS.the taste of its Nescafe brand to<br />
local tastes.<br />
S A single centre of c J ..i\1 J ( ,it y : a n give a company an<br />
Im ponant com DetltNe advantage,<br />
6 The aim ISto develop products which are !oJ ~<br />
appealing to different nationalities and cultures.<br />
7 B r a n d s s u c h a s N ik e a r e p o p u la r in s u c h t .( '\; ~a.Q.<br />
markets as China and the USA.<br />
8 To market a product ~t~o~anies often<br />
choose to use a global cam Daign.<br />
o Com plete each sentence with a suitable preposition.<br />
123<br />
Young people find it easy to Identifyv? I'~ the<br />
images portrayed by companies such as Nike.<br />
2 Am erican com panies seem to be naturally geared<br />
t o globalisation.<br />
3 Food products are often associated ~<br />
stereotypes from their country of origin.<br />
4 Today's custom ers are accustom ed ---=t2.buying<br />
products from all over the world.<br />
S Many brands are built wi~ the use of national<br />
stereotypes in their advertising.<br />
6 Most Am erican com panies have traditionally treated<br />
the whole of Europe Gl.\S a singie market.<br />
7 It is difficulto get people to distance themselves<br />
{!9LM local products and cu~ural values.<br />
The graph shows the share prices for Microsoft and<br />
Apple, July-November 1999. Write a 120-140 word<br />
report describing and com paring the share prices.<br />
60<br />
50<br />
......<br />
(,..<br />
40f-,..,_~~~~~~~~~~~_<br />
J u l A u g S e p O c t N o v<br />
I n v e r s io n<br />
Mlo-osoft Corporation<br />
Apple Com putE:!. Inc.<br />
Match the words as they appear in the unit.<br />
I national ~ campaign<br />
2 spending stereotype<br />
3 target ..-::t presence<br />
4 global 2. power<br />
5 creatIve 0 m arket<br />
6 marketing .$ concept<br />
R e w r it e the sentences beginning with the prom pts.<br />
We vary both the product and the way it's marl
o C n o o s e t h e c o r r e c t w o r d t o f ill e a c h g a p .<br />
'Buying the m arket' is an arrangem ent whereby<br />
companies publish component (I) --i2-- and ask pre-<br />
qualified vendors to bid for the contract It IS a short-term<br />
deal with almost no (2) C" with the supplier and<br />
the length of the bidding process is (3) ~_ by ha~.<br />
Furthermore, the cost of order (4) A falls to<br />
around $5 an order as (5) lh to $50 when ~ is<br />
done on paper. For com panies such as aircraft<br />
m anufacturer Boeing, (6) .oold be) necessary. Not only<br />
(14 cutbacks are feared/ow cutbacks Paored) in the<br />
industrial solvents division, but there are also concems<br />
about radical restructuring of the Frenth polishing<br />
division. A company spokesman said that staffwill be the<br />
firstto be infonmed of any reductions as soon as decisions<br />
(15 are made/"iN ae JllOde).<br />
----------<br />
124