GfK GeoMarketing Magazine 04|2011
GfK GeoMarketing Magazine 04|2011
GfK GeoMarketing Magazine 04|2011
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02 Editorial<br />
<strong>GfK</strong> <strong>GeoMarketing</strong> <strong>Magazine</strong> <strong>04|2011</strong><br />
Welcome to<br />
<strong>GfK</strong> <strong>GeoMarketing</strong> <strong>Magazine</strong>!<br />
Dear readers,<br />
2011 is rapidly drawing to a close. This is typically not<br />
a calm period for companies, as they must struggle to<br />
meet their annual turnover goals and define budgets and<br />
realistic turnover goals for the coming year. We can help<br />
you complete these tasks by showing you how to locate<br />
potential with geomarketing.<br />
We've been very busy in recent weeks and are proud to<br />
announce the completion of three important projects:<br />
<strong>GfK</strong> purchasing power data for all of Europe, maps that<br />
fits seamlessly with this data and the English-language<br />
version of RegioGraph. These tools provide everything<br />
you need to successfully position your company for 2012.<br />
This edition of the magazine explores the applications and<br />
quality requirements of our digital maps and the benefits<br />
of using postcodes for geomarketing, business and GIS<br />
analyses.<br />
I wish you a stimulating read, a successful close to 2011<br />
and a good start to 2012!<br />
Yours,<br />
Dr. Eberhard Stegner<br />
Managing director, <strong>GfK</strong> <strong>GeoMarketing</strong><br />
Contents<br />
Editorial | 02<br />
Briefly noted | 03<br />
News & dates<br />
Digital maps | 04<br />
Geomarketing: Postcodes<br />
comprise indispensable basis<br />
of planning<br />
Market data | 08<br />
Expansion planning: Data on<br />
potential provides orientation<br />
amidst unfamiliar territory<br />
Tutorial | 11<br />
Automatically updating the<br />
cartographic basis in RegioGraph<br />
Digital maps | 12<br />
Mapping the place-based<br />
component of insurance risks<br />
– interview with CRESTA<br />
User report |14<br />
CargoLine manages Europe-wide<br />
logistics network with RegioGraph<br />
User report |16<br />
RMS: Creating a wind-storm<br />
model for Europe based on<br />
<strong>GfK</strong> maps and data<br />
Webnews | 18<br />
Impressum | 18<br />
Competition | 19<br />
Briefly noted:<br />
News & dates<br />
Updated: <strong>GfK</strong> Purchasing Power<br />
Europe 2011/2012<br />
Our <strong>GfK</strong> purchasing power data for<br />
42 European countries has been updated<br />
to reflect the latest data and<br />
boundary status. The study, which<br />
also includes data on inhabitants and<br />
households down to the most detailed<br />
available regional level, reveals consumer<br />
potential at inhabitants‘ places<br />
of residence. <strong>GfK</strong> Purchasing Power is<br />
an indispensable planning basis for all<br />
internationally active companies. More<br />
information at<br />
> gfk-geomarketing.com<br />
/purchasing_power<br />
Distinguished: <strong>GfK</strong> <strong>GeoMarketing</strong><br />
named "professional service<br />
provider of the year" for the<br />
reinsurance branch<br />
<strong>GfK</strong> <strong>GeoMarketing</strong> was selected from<br />
among a range of other leading companies<br />
as the "professional service<br />
provider of the year" in the reinsurance<br />
industry at the Worldwide<br />
Reinsurance Awards in London on September<br />
7, 2011. The selection committee<br />
praised the superb quality of <strong>GfK</strong><br />
<strong>GeoMarketing</strong>‘s maps and stressed the<br />
importance of a reliable cartographic<br />
basis for the reinsurance branch. More<br />
information at<br />
> gfk-geomarketing.com/award_en<br />
New: <strong>GfK</strong> Product Catalog<br />
Information on <strong>GfK</strong> <strong>GeoMarketing</strong>‘s<br />
entire range of products can now be<br />
accessed in our new product catalog,<br />
which includes product descriptions,<br />
information on availability and prices.<br />
Access the PDF at<br />
> gfk-geomarketing.com/catalog<br />
2011<br />
<strong>GfK</strong> product catalog<br />
Digital maps | Market data | RegioGraph software<br />
Software training courses | Consultancy<br />
Meet us in person!<br />
Germany‘s Trade Convention<br />
(Deutscher Handelskongress)<br />
November 15-16, Berlin<br />
stand no. OG18<br />
DOAG 2011<br />
November 15-17,<br />
Nuremberg, Germany<br />
stand no. 222<br />
Dates of all events can be<br />
found at:<br />
> gfk-geomarketing.com/fairs
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