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transparency and implementation of best corporate<br />

governance practices. The Company’s corporate<br />

values has been and will be driven by product and<br />

service excellence, customer focus, creativity, integrity<br />

and growth. Zee has also undertaken a corporate<br />

restructuring exercise with a view to streamline its<br />

businesses, improve operating efficiencies and to<br />

further rationalise its unprofitable operations in line<br />

with its strategic objectives. In addition, Zee believes<br />

that it has instituted robust systems and processes<br />

to ensure high standards of transparency and<br />

corporate governance, including the introduction of<br />

independent directors to its Board and the<br />

establishment of an Audit Committee, a Remuneration<br />

Committee and a Share Transfer and Investor<br />

Grievance Committee.<br />

INDIAN MEDIA SECTOR<br />

Broadly the Indian media & entertainment Industry consists<br />

of the following segments – films, television, music, live<br />

events and radio. Zee has a presence in all these segments<br />

except radio. Television broadcasting and content<br />

production is the core business of Zee. Zee Network is<br />

the broadcaster of a number of Hindi, English and Regional<br />

language channels both in India and many countries across<br />

the globe.<br />

1. Indian Television Industry<br />

The Indian TV market comprises approximately 85 million<br />

households. Television remains the most popular media<br />

channel for Indian households and the favourite form of<br />

media entertainment for the Indian population, compared<br />

to press, cinema, and radio. The market has experienced<br />

significant growth since the industry was deregulated in<br />

1992.<br />

Despite this strong growth, TV penetration stands at<br />

approximately 45% of households, much lower than that<br />

of developed markets. urthermore, television as a form of<br />

entertainment is cheap relative to other markets (Rs. 200<br />

per month in India compared to an estimated R.s. 1,500<br />

(USD 35) per month in the US. With rising income levels,<br />

increasing access to electricity (especially in rural areas),<br />

falling prices for television sets and the continued delivery<br />

of quality content, Indian TV penetration is expected to<br />

continue to increase over the coming years. The television<br />

market is divided into three categories: Terrestrial Television,<br />

Cable Television and Direct to Home Broadcasting.<br />

a. Terrestrial Television - The state-run monopoly<br />

Doordarshan is the only terrestrial broadcaster in<br />

India. Doordarshan was formed in 1959.<br />

Doordarshan has installed transmitters nation-wide<br />

for terrestrial broadcasting and today offers viewers<br />

a total of 19 channels comprising two national<br />

channels, 14 regional channels and three international<br />

channels.<br />

ZEE TELEILMS LIMITED<br />

b. Cable Television - The Indian Cable Television<br />

industry originated in the mid-1980s when<br />

entrepreneurs began wiring households to offer local<br />

video channels. The current structure of the Indian<br />

Cable Television industry can be divided into four<br />

layers -– broadcasters, MSOs, local cable operators<br />

and end user households. Broadcasters transmit the<br />

channels via satellite signals. MSOs are wholesale<br />

content distributors and are mainly cable TV<br />

companies, which receive broadcast signals from<br />

satellites at their headends and further distribute them<br />

to various smaller regional and local cable operators.<br />

Local cable operators are small content distributors<br />

with regional or local coverage who own and control<br />

the last mile connection to the households within<br />

their operating area. They receive content from MSOs<br />

and distribute them to the end user households,<br />

which are the fourth and bottom layer of the industry.<br />

The households, or viewers, pay monthly cable<br />

charges, determined by the local cable operators, for<br />

receiving Cable Television service in their homes.<br />

Over the last decade, the cable industry has evolved<br />

into a highly fragmented structure. There are<br />

approximately 30,000 local cable operators across<br />

India, and this large and unregulated layer contributes<br />

to the fragmented nature of the Indian Cable<br />

Television industry. This fragmented industry<br />

structure gives rise to a significant lack of<br />

accountability, particularly at the local cable operator<br />

level. It is believed that local cable operators generally<br />

engage in material under-declaration of subscriber<br />

numbers making it difficult for broadcasters to obtain<br />

a meaningful share of pay revenues.<br />

Recent regulatory developments relating to<br />

the Cable Television industry<br />

Conditional Access System. In 2002, the Cable Television<br />

Networks (Regulation) Amendment Act (‘‘Cable<br />

Television Amendment Act’’) was passed. This<br />

amendment seeks to regulate the transmission of pay<br />

television by a local cable operator through a system<br />

known as the CAS. Currently, local cable operators<br />

under declare their subscriber base to MSOs and<br />

broadcasters, meaning that local cable operators<br />

retain the majority of subscription revenues received<br />

from viewers. After the implementation of CAS,<br />

subscribers will need to install set-top boxes in their<br />

homes in order to receive cable TV channels, thus<br />

adding transparency in the number of households<br />

receiving a particular channel and also provide<br />

pricing ability for subscription to individual channels.<br />

This is expected to allow broadcasters to receive a<br />

larger share of subscription revenues and is expected<br />

to shift the revenue profile of broadcasters away from<br />

advertising-based revenues, which dominates the<br />

Indian satellite broadcast landscape currently.

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