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transparency and implementation of best corporate<br />
governance practices. The Company’s corporate<br />
values has been and will be driven by product and<br />
service excellence, customer focus, creativity, integrity<br />
and growth. Zee has also undertaken a corporate<br />
restructuring exercise with a view to streamline its<br />
businesses, improve operating efficiencies and to<br />
further rationalise its unprofitable operations in line<br />
with its strategic objectives. In addition, Zee believes<br />
that it has instituted robust systems and processes<br />
to ensure high standards of transparency and<br />
corporate governance, including the introduction of<br />
independent directors to its Board and the<br />
establishment of an Audit Committee, a Remuneration<br />
Committee and a Share Transfer and Investor<br />
Grievance Committee.<br />
INDIAN MEDIA SECTOR<br />
Broadly the Indian media & entertainment Industry consists<br />
of the following segments – films, television, music, live<br />
events and radio. Zee has a presence in all these segments<br />
except radio. Television broadcasting and content<br />
production is the core business of Zee. Zee Network is<br />
the broadcaster of a number of Hindi, English and Regional<br />
language channels both in India and many countries across<br />
the globe.<br />
1. Indian Television Industry<br />
The Indian TV market comprises approximately 85 million<br />
households. Television remains the most popular media<br />
channel for Indian households and the favourite form of<br />
media entertainment for the Indian population, compared<br />
to press, cinema, and radio. The market has experienced<br />
significant growth since the industry was deregulated in<br />
1992.<br />
Despite this strong growth, TV penetration stands at<br />
approximately 45% of households, much lower than that<br />
of developed markets. urthermore, television as a form of<br />
entertainment is cheap relative to other markets (Rs. 200<br />
per month in India compared to an estimated R.s. 1,500<br />
(USD 35) per month in the US. With rising income levels,<br />
increasing access to electricity (especially in rural areas),<br />
falling prices for television sets and the continued delivery<br />
of quality content, Indian TV penetration is expected to<br />
continue to increase over the coming years. The television<br />
market is divided into three categories: Terrestrial Television,<br />
Cable Television and Direct to Home Broadcasting.<br />
a. Terrestrial Television - The state-run monopoly<br />
Doordarshan is the only terrestrial broadcaster in<br />
India. Doordarshan was formed in 1959.<br />
Doordarshan has installed transmitters nation-wide<br />
for terrestrial broadcasting and today offers viewers<br />
a total of 19 channels comprising two national<br />
channels, 14 regional channels and three international<br />
channels.<br />
ZEE TELEILMS LIMITED<br />
b. Cable Television - The Indian Cable Television<br />
industry originated in the mid-1980s when<br />
entrepreneurs began wiring households to offer local<br />
video channels. The current structure of the Indian<br />
Cable Television industry can be divided into four<br />
layers -– broadcasters, MSOs, local cable operators<br />
and end user households. Broadcasters transmit the<br />
channels via satellite signals. MSOs are wholesale<br />
content distributors and are mainly cable TV<br />
companies, which receive broadcast signals from<br />
satellites at their headends and further distribute them<br />
to various smaller regional and local cable operators.<br />
Local cable operators are small content distributors<br />
with regional or local coverage who own and control<br />
the last mile connection to the households within<br />
their operating area. They receive content from MSOs<br />
and distribute them to the end user households,<br />
which are the fourth and bottom layer of the industry.<br />
The households, or viewers, pay monthly cable<br />
charges, determined by the local cable operators, for<br />
receiving Cable Television service in their homes.<br />
Over the last decade, the cable industry has evolved<br />
into a highly fragmented structure. There are<br />
approximately 30,000 local cable operators across<br />
India, and this large and unregulated layer contributes<br />
to the fragmented nature of the Indian Cable<br />
Television industry. This fragmented industry<br />
structure gives rise to a significant lack of<br />
accountability, particularly at the local cable operator<br />
level. It is believed that local cable operators generally<br />
engage in material under-declaration of subscriber<br />
numbers making it difficult for broadcasters to obtain<br />
a meaningful share of pay revenues.<br />
Recent regulatory developments relating to<br />
the Cable Television industry<br />
Conditional Access System. In 2002, the Cable Television<br />
Networks (Regulation) Amendment Act (‘‘Cable<br />
Television Amendment Act’’) was passed. This<br />
amendment seeks to regulate the transmission of pay<br />
television by a local cable operator through a system<br />
known as the CAS. Currently, local cable operators<br />
under declare their subscriber base to MSOs and<br />
broadcasters, meaning that local cable operators<br />
retain the majority of subscription revenues received<br />
from viewers. After the implementation of CAS,<br />
subscribers will need to install set-top boxes in their<br />
homes in order to receive cable TV channels, thus<br />
adding transparency in the number of households<br />
receiving a particular channel and also provide<br />
pricing ability for subscription to individual channels.<br />
This is expected to allow broadcasters to receive a<br />
larger share of subscription revenues and is expected<br />
to shift the revenue profile of broadcasters away from<br />
advertising-based revenues, which dominates the<br />
Indian satellite broadcast landscape currently.