december-2010

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JACOB JENSEN is a trademark of JACOB JENSEN HOLDING ApS and is used under license by JACOB JENSEN BRAND ApS. Icon series With its new range of watches, the Icon series, JACOB JENSEN builds upon the award-winning style that has inspired designers all over the world for more than 50 years. The legendary studio’s clean lines, sharp edges and black-and-silver contrasts are signatures of the Icon Series, which draws on decades of prize-winning design experience, whilst at the same time pointing into the future. As always, the choice of materials is central to JACOB JENSEN. The choice for this series fell on the contrasts between polished and matt steel, a leather strap with inlaid rubber, and a sapphire crystal lens. The dominant design feature is the harmonious and smooth transition from the watch case to the strap, and the characteristic cross that features on the dial, the crown and the clasp. The movement is Swiss, and the Icon Series radiates a quiet, discreet beauty that makes the watches ideal for everyday use, but also a good match with formal wear. For further information or purchase please contact: S. Weisz Uurwerken bv call +31(0)20 - 679 46 33 or e-mail info@weisz.nl www.jacobjensen.com Watch the time... Model no. 212 Model no. 230 Model no. 233 Swiss Made Generation to generation...
to Alice, but to Bolivia or Jerusalem or Easter Island or Ethiopia. Our sense of home is getting fruitfully complicated by a sense of all the other places we could be visiting. And our sense of home is getting further complicated because, quite wonderfully, people from Bolivia and Ethiopia and Jerusalem are fl ooding into our home towns. We quickly fi nd that people who not long ago seemed as remote as other planets are now our neighbours, our classmates, our friends. Every time we step into another culture – or another culture seeps into us – that simplest of questions (“Where do you come from?”) becomes ever more complicated and interesting. Home is essentially an idea we carry round with us, redefi ning at every instant. It has less and less to do with a piece of soil, and more and more to do with what might be called a piece of soul. Home, these days, is less a matter of where you sleep, than of where you stand. In my case, home is the Graham Greene novel I usually pack inside my carry-on. It is the Van Morrison song I carry in my head. It is the picture of my sweetheart I have with me everywhere, the memory of my oldest friends, the values and assumptions by which I guide my life, even the English language. Most of all it may be the memories of Alice Springs or Cuba or Tibet that I carry with me to my homes in England or California or Japan. I’d always thought that home was something I supported, more than the other way round, when, one day, this acquired a literal truth. I was sitting in my parents’ home in California, where we kept all the things from our wanderings, when I saw a distant line of orange in the hills. I went downstairs to call the fi re department and when I came up again, it was to see 20-metre high fl ames around our picture windows. I jumped into a car to escape, but there was nowhere for me to go. For three long hours I watched the wildfi re pick apart my home and reduce everything I grew up with – my childhood toys, my favourite books and photos – to ash. The next day, if someone had asked me what ‘home’ was, I couldn’t point to any physical construction; home would have to be something invisible, which was always inside me. These days, friends often say, there’s hardly any point in leaving home. Everywhere you go, you will fi nd the same TRAVEL ESSAY HOME McDonald’s, Starbucks and Shakira videos. All the world is a suburb of the same pop-cultural metropolis, and globalism has made places less distinct. That has never been my experience. When I go to a McDonald’s down the street from me in Japan, it is to fi nd Tsukimi (or ‘Moon-Viewing’) Burgers on the menu, and demure young women in Armani and Dior sipping ‘Corn Potage Soup’; the cashiers cradle my palm gently as they hand me my change. Then I go to a McDonald’s in my parents’ India, near Connaught Circus in Delhi, and much of the menu is vegetarian, the smell of spiced cardamom tea is everywhere, and everything is as raucous, crowded and intense as in the streets around us. Then, sometimes, I fi nd myself in La Paz, Bolivia, and there a McDonald’s along the Prado is such a status symbol that an armed guard stands outside the entrance, a Seiko watch sits in a display case inside and the prices are much higher than in the chic French cafe next door. All the world may be drawing on the same pool of global symbols and goods these days, but each country translates them into its own context and culture and so makes them in some way new. If, 100 years ago, Britain and America were said to be two countries separated by a common language, now the whole world is 200 cultures divided by a common frame of reference. And yet, my friends go on, these days you can access the wonders of the world without leaving your living room. You can see parts of Western Tibet or the Antarctic on your iPhone that would be very hard to see in life, and you can talk face-to-face to a college friend sitting on a Thai island thanks to Skype. So why not savour other cultures in the greater comfort of your home? When my grandparents were growing up, they could not dream of meeting someone from Guatemala or Nigeria, let alone of sitting in their kitchens and travelling through Siberia on a screen. Yet travel is ever more important precisely because it changes and challenges our sense of home. One week this summer, my Japanese wife and I left my mother’s home to visit Oxford, England; I wanted to show Hiroko the place where I’d been born and my primary school, the streets I played along, the buildings where I’d studied. Britain itself looks wonderfully like a foreign “ Travel is ever more important precisely because it challenges our sense of home” Holland Herald 43
Page 1: Holland Herald DECEMBER 2010 YOUR C
Page 5 and 6: 10 YEARS OF RESEARCH 7 PATENTS NEW
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Page 45 and 46: country now that it is fl ooded wit
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