may-2010

Holland Herald 

MAY 2010 YOUR COPY TO KEEP 

THE free ISSUE

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32 

Mexico calling 

Colour and culture prove to be 

an irresistable combination, 

attracting visitors from near and 

far. Isabelle Tree discovers 

Michoacán’s enduring appeal 

56 

100% adrenaline 

Free your mind, and the rest will follow. 

Spectacular feats show just how far you 

can go if you have the guts. Don’t try 

these at home! 

Facts and fi gures 

Bite-sized info 

Gadgets 

Great new gear 

The free fi les 

Imagination unleashed 

All for nothing 

Why ‘zero’ is the magic word 

THE FREE ISSUE Contents 

47 

Outdoor escapes 

Lavish hot spots for the footloose 

adventurer. Globetrotters on the lookout 

for the ultimate release can soak up the 

world’s most idyllic settings in 

unadulterated luxury 

11 

17 

21 

28 

42 

60 

67 

79 

52 

Home from home 

Swapping the keys to your house with a 

stranger can be an enriching experience 

for all involved. Anne Whitehouse fi nds 

out about the latest trend in travel 

Add it up 

Earning from the Internet 

No money man 

The art of doing without 

Touchdowns 

The best city guides 

Photo competition 

Enter your travel photos 

FREE Holland Herald 7

Contents THE FREE ISSUE 

KLM Travellers Check 

85 

87 

89 

91 

93 

94 

96 

KLM news 

All the latest information 

Behind the scenes 

Making fl ying fearless 

People & planet 

Fuel for the future 

Flying Blue news + 

entertainment 

Frequent fl yers and what’s on 

KLM.com 

KLM’s Internet services 

Partners 

Our companion companies 

Plane facts 

KLM’s fl eet in focus 

Shopping 

8 Holland Herald FREE 

98 

103 

104 

106 

Enjoy our wide selection of tax-free 

products, on intercontinental and 107* 

selected European fl ights 

Route maps 

The world at your fi ngertips 

Airport hubs 

Finding your way 

Amsterdam map 

Around town 

Fit for fl ying 

Tips and exercises 

*The Shopping section is not included in Holland Herald on most short-haul fl ights 

Holland Herald 

www.hollandherald.nl 

Volume 46 Number 5 

May 2010 

Published by Ink, London, UK 

Editorial by MediaPartners Group, 

Amstelveen, The Netherlands 

KLM Media Manager 

Frederic van Nierop 

EDITORIAL 

Editor-in-Chief Mike Cooper 

Interim Project Editor Matt Farquharson 

Art Director Esther Tji 

Desk Editor Brian Jones 

Concept Lava, Amsterdam 

Designer Allan Grotjohann 

Photo Editor Sandra de Cocq 

Contributors Rhonald Blommestijn, 

Audrey Breuer, Pip Farquharson, 

José Luis Garcia, Annemarie Hoeve, 

Jane Szita, Isabella Tree, Anna Whitehouse 

MediaPartners Group 

PO Box 2215 

1180 EE Amstelveen 

The Netherlands 

Editorial inquiries +31(0)20 5473600 

mike.cooper@mediapartners.nl 

PUBLISHER 

Chief Executive Jeffrey O’Rourke 

Executive Creative Director Michael Keating 

Chief Operating Officer Hugh Godsal 

Publishing Director Simon Leslie 

Production Manager Antonia Ferraro 

Production Controller Helen Grimley 

Holland Herald is published on behalf of 

KLM Royal Dutch Airlines by Ink Publishing 

141-143 Shoreditch High Street, 

London E1 6JE, United Kingdom 

Advertising: +44(0)20 7613 6947 

Info@ink-publishing.com 

ADVERTISING 

Publisher Kevin Rolfe 

+44(0)20 7613 8772 

European sales team 

Colin Mentis, Sannie van Hove 

Mark Austen, Robert Fulwell. 

Benelux territories Giovanni Angiolini 

+31(0)6 2223 8420 

Shopping Pages Design and Concept 

Eline Gambino-Lebens 

Shopping Photography/Production Lukkien 

Lithography by Grafimedia Amsterdam 

Printed by Roularta Printing 

ISSN 0018-3563 

Reproduction without written per mission is prohibited. 

The publisher accepts no responsibility for un solicited 

material. The publisher has made every effort to arrange 

copyright in accordance with existing legislation. Those 

who feel that rights may apply to them can, in spite of 

this, contact the publisher.

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E-mail: watches@steltman.nl / www.steltman.nl

4 free towns 

There are four towns in the 

United States called Freedom, 

according to the Times Atlas 

of the World: in Indiana, 

Wisconsin, Wyoming and 

California. 

4million masons 

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850,000 85 INTERNET 

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The Statue of Liberty in 

New York was a gift from 

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million annual visitors. 

Last year, the observation 

deck was re-opened. 

Website Web www.couchsurfi ng.com offers weary globetrotters a 

free place to stay. It is a network of people willing to sacrifi ce 

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couches couc in 235 countries. 

There are an estimated four million Freemasons in the world, according to the Masonic Service 

Association of North America. The secretive fraternity is believed to have originated from stonemason 

guilds in the Middle Ages. 

FREE Holland Herald 11 

Words: Annemarie Hoeve. Photos: Heather Weston/Corbis, Hans Gedda/Corbis, Carrandi Collection, Co de Kruijf/Hollandse Hoogte, Gabriel Bouys/Getty Images

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When an Australian, known 

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Footage of Mann in in action 

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4 


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TIME MAGAZINE 

CLASSIC CAR TRAVEL 

Turn back time at the wheel of the finest Alfa Romeo convertibles. 

For corporate and leisure travel, please contact Connie Fluhme of Nostalgic, 

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THE FREE FILES #01 

Pretty perch 

These birds are so realistic 

they look like they’re about 

to take wing. Yet they are 

as porcelain as their perch. 

While this ensemble has 

been designed by the 

exclusive Italian Lladró Atelier 

as a vase, it is decorative 

enough to hold its own 

without even needing a 

bouquet. This avian objet 

d’art costs €1,050, but you’ll 

end up feeling free as a bird 

with its beauty. 

WWW.LLADRO.COM 


Photos: Francisco Gimeno

Scaly model 

The best thing about 

concept cars is that 

designers can give free rein 

to their creative juices, 

unhampered by practicalities. 

Design student Anne 

Forschner’s vision for BMW is 

coated in 260 photovoltaic 

scales with two possible 

settings: smooth like a fi sh, 

or prickly like a porcupine. 

When upright, they act as 

‘air brakes’. Not sure how 

the diamond headlights 

work though… 

WWW.ANNEFORSCHNER.DE 



Photos: 350nm Photoproduktion

C K A S T R O L A B I U M 

ASTRONOMY, TIME IN ITS PUREST FORM. 

Astronomy, the basis of time as we know it. Th is has always been a source of inspiration to Christiaan van der Klaauw. 

For the design of this masterpiece we were also inspired by the age old astronomical instrument, the astrolabe. Th e watch gives a wide 

variety of information. Not only can you read the time and date, but also the position of the Sun and the Moon on the ecliptic. 

Th e splendid and striking design, the exquisite materials but, especially, the ingenious movement make this watch a true collectors item. 

+31 (0)513 - 624 906, WWW.KLAAUW.COM

The blob 

Looking like a giant 

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neighbours talking, but what 

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sleek, ovular contours are a 

bathroom, kitchen and bed. 

This mobile unit was 

designed by architectural fi rm 

dmvA to circumvent the 

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building a fi xed extension. 

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boost? The blob is being 

auctioned this month by 

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Photos: Fredrik Vercruysse

The blob 

Looking like a giant 

intergalactic egg, this is 

guaranteed to get the 

neighbours talking, but what 

is it? Meet Blob VB3. Inside its 

sleek, ovular contours are a 

bathroom, kitchen and bed. 

This mobile unit was 

designed by architectural fi rm 

dmvA to circumvent the 

hassles of planning 

permission involved in 

building a fi xed extension. 

Does your backyard need a 

boost? The blob is being 

auctioned this month by 

Bernaerts in Antwerp. 

WWW.DMVA-ARCHITECTEN.BE 



Photos: Fredrik Vercruysse


Swing low 

Artist Tom Shannon is 

fascinated by levitation. His 

paintings are a cacophony of 

colour created with a special 

pendulum of his own design 

which swings freely above 

the canvas, spouting out jets 

of pigment from six radiocontrolled 

paint guns. His 

work has featured in top 

galleries across the globe, 

ever since his debut at New 

York’s Museum of Modern Art 

(MoMA) at the age of 22 in 

1969. See his latest work at 

the Francis Naumann Gallery 

in New York until June 4. 

WWW.TOMSHANNON.COM 


MONEY MATTERS 

The price 

is right? 

Jane Szita considers the value we 

attach to things that cost nothing 

ILLUSTRATIONS: JOSE LUIS GARCIA 

“The best things in life are free, but you can 

keep ’em for the birds and bees.” So goes the oft-covered 

old Motown song. But how true is it? After all, we all love 

getting something for nothing. 

It’s an issue that marketers and economists have 

wondered about for years. Traditionally, economists 

have been sceptical of the power of the give-away, 

arguing that nothing is ever actually ‘free’ and that 

there’s always a cost to someone. 


MONEY MATTERS 

“People make fi nancial decisions based 

not on rationality and unbridled self-interest, 

but on whim, habit and emotion” 


More recently however, the fi eld of behavioural economics has developed, 

as popularised by Duke University (USA) professor Dan Ariely in his book 

Predictably Irrational. 

Proponents of this new and increasingly popular fi eld suggest that people 

make fi nancial decisions based not on rationality and unbridled self-interest (as 

traditional economists argue), but on whim, habit and emotion. 

According to Ariely, the word ‘free’ – or has he often puts it, ‘FREE!’– has the 

power to override our logical thought processes. Rather endearingly, he even 

confesses that a free offer (in this case, for oil changes) led him to buying an 

impractical $30,000 Audi sports car, instead of the people carrier he’d set out for: 

“I chose the wrong car because of an oil change worth $150,” he says penitently, 

but clearly awed by the power of the magic F-word. 

“Free is a powerful force,” he concludes, and anyone who has ever been 

swayed by a ‘buy one, get one free’ offer into returning home with two products 

that they didn’t want in the fi rst place will have to agree. 

Ariely Ar has tested the psychology of give-aways with a 

raft 

of practical experiments. One trial offered 

chocolates c to students, who could chose between a 

Lindt L Truffl e for 26 cents or a Hershey’s Kiss for one 

cent. Sales were even, as 40% of the students bought 

a truffl e and 40% opted for the Kiss, the rest 

declining d to buy. But then came the interesting part: 

both b were reduced by a cent, making the Lindt truffl e 

25 ccents 

and the Hershey’s Kiss free. “We observed that 

suddenly, sudd 90% of participants opted for the free Kiss,” 

states Ariely. 

The Th same phenomenon was seen when Amazon 

launch launched a ‘free shipping’ offer with the purchase of a 

second book. b The offer resulted in a leap in sales everywhere 

in the world exc except France. Amazon marketers investigated and 

discovered that the offe offer in France had not actually been free, but for a 

nominal charge. Minimal in 

fi nancial terms, the charge nevertheless prevented

the surge in sales seen elsewhere, lsewhere, which occurred only when the price became 

zero. But then, “Zero is not just another price price,” ” as Ariely says says. “Zero is an 

emotional hot button – a source of irrational excitement.” 

The word free doesn’t always generate positive emotions, however. Another 

series of studies, by Stanford University marketing professor Baba Shiv, suggests 

that we need to pay to really enjoy something. In wine-tasting experiments, he 

investigated the relationship between cost and quality. What he found was that 

higher priced wines gave drinkers more pleasure – as measured by activity in the 

medial orbitofrontal cortex of the brain. “There was of course a twist in the 

story,” adds Shiv. “Unknown to the test subjects, it was the same wine that was 

delivered across trials.” 

In similar tests, Shiv and his team have found that more expensive energy 

drinks really do give more energy (as measured by the ability to solve anagrams), 

while costlier painkillers actually relieve more pain. 

So why, when more expensive items give buyers more of a ‘reward’ do free 

offers remain so irresistible? “Our original thinking was that there is a linear 

relationship between price and the anticipated reward value,” Shiv explains. “As 

price increases, the anticipated reward value also increases. Given the recent 

research on zero costs, I have come to the conclusion that this relationship is not 

linear – that ‘free’ is also a reliable signal of the anticipated emotional reward 

value. In other words, when an item is labelled as being free, costs get removed 

from the equation, and the brain experiences an emotional response which in 

turn I would imagine will translate to greater actual pleasure.” 

“Zero cost is an emotional hot button 

— a source of irrational excitement” 

But free doesn’t always work. Take the case of violin virtuoso Joshua Bell, 

recruited by the Washington Post (which later won a Pulitzer for the story) to play 

his $3.5 million Stradivarius in a metro station in Washington DC. He busked for 

45 minutes, during which time virtually no one stopped to listen, and the money 

thrown into his hat totalled less than $30. At the time, he could command $1,000 

a minute for live performances. 

According to a curator at the National Gallery in Washington, who was asked 

to comment on what happened, it all came down to context. Bell busking in the 

station was like putting a masterpiece on a restaurant wall. Without having 

bought a $100 ticket to hear Bell play, most people just couldn’t appreciate what 

they were getting. 

MONEY MATTERS 

The free lunch 

Conventional wisdom tells 

us that ‘there’s no such 

thing as a free lunch’ 

meaning that any seemingly 

generous gesture carries 

with it some sort of hidden 

cost or obligation. When the 

‘free lunch’ in question is 

literally a meal, then 

splitting the bill may be the 

obvious solution. However, 

Dan Ariely argues that 

taking turns to pay is better. 

That’s because when we 

pay any amount of money, 

we feel a psychological 

‘pain of paying’. That pain 

isn’t much affected by the 

actual amount of money we 

pay, however. So, if you 

lunch with three people, 

and you pay for everyone, 

then you suffer only slightly 

more pain of paying than if 

you’d split the bill, while the 

other three are pain-free – 

until it’s their turn, anyway. 


TRAVEL MEXICO 

Wings over 

Mexico’s Michoacán region is known as ‘Land of the Fishermen’, 

but once a year millions of butterfl ies add a splash of colour to 

local life. Isabella Tree witnesses nature’s biggest miracle 

32 Holland Herald FREE

Mexico 

TRAVEL MEXICO 

Fishermen cast 

their nets in 

Patzcuaro Lake 


Photos: Bruno Morandi/Corbis (previous page), Danny Lehman/Corbis, Robert Harding/Corbis, Melissa Farlow/National Geographic Stock, Bruno Perousse/Corbis

FACING PAGE: A Purepecha boy with 

flowers for the Day of the Dead 

celebrations 

FROM TOP: Hat seller; skeleton sweets; 

the tranquil waters of Patzcuaro Lake 

Every year on the fi rst of November, something 

miraculous happens in the state of Michoacán in central Mexico. 

From the north, travelling in over mountains and lakes and vast 

tracts of desert, come a quarter of a billion butterfl ies. In pulses 

of palpitating orange, the migration fl utters down between the 

great ranges of the Sierra Madre Occidental and Oriental, 

heading for a small region of high-altitude forest on Michoacán’s 

eastern border. These are Monarch butterfl ies and their 

appearance here, at the same time every year, is one of the most 

astonishing occurrences in the natural world. 

“You can’t even dream it until you’ve seen it with your own 

eyes,” says Pablo Span, owner of Rancho San Cayetano, a 

hacienda-style inn near the town of Zitacuaro and a favourite 

with Monarch butterfl y spotters. “We get some guests so moved 

they tell us ‘I saw God’.” 

The Monarchs come here to spend the winter, escaping the 

cold of Canada and the northern US to hibernate in this ancient 

oak and pine forest. They form around a dozen colonies with up 

to 20 million butterfl ies in each, roosting in the tall, indigenous 

oyamel trees, where the weight of the insects, densely huddled 

together to conserve body heat, can break the branches. Their 

arrival, in swarms of luminescent life, coincides with 

celebrations for Mexico’s legendary Day of the Dead. 

In the medieval town of Patzcuaro, normally a sleepy little 

backwater, the market is heaving. Under the arched portals of the 

Plaza Grande, local Indians are selling trays of candy skulls and 

sugared skeleton bread, long candles and perfect little 

TRAVEL MEXICO 

“Each time I come to the 

forest to see the 

Monarchs, my spirit sings” 


TRAVEL MEXICO 

FACING PAGE: 

Enjoying a walk in 

butterfly country 

RIGHT: Local people 

go to church on 

horseback on the 

Day of the Dead 

BELOW: An old 

church in Patzcuaro 

now used as 

a library 

corn-pith fi gures in tiny wooden coffi ns. On the nearby 

lake, fi shermen are working overtime, casting for pescado 

blanco with their distinctive nets shaped like butterfl y wings. 

Tourists, too, are descending on Michoacán, the ‘Land of 

the Fishermen’, in their thousands. The Tarascans – or 

Purepecha, as they call themselves – are famous for their 

‘Noche de los Muertos’ rooted in an ancient pre-Columbian 

cult of the dead. In the cemeteries around Patzcuaro and on 

the islands of the lake itself, they hold graveside vigils, 

enticing the souls of their loved ones back to earth with the 

scent of wild marigolds and bowls of smoking incense made 

from the resin of the oyamel tree. As night descends, the 

celebrants light a pathway for the spirits with candles, laying 


tablecloths over their graves and d ffêting 

them with a feast of their 

favourite food and drink. 

In the days before the Spanish Conquest, when the Kingdom of 

Michoacán covered a few hundred square kilometres, the Purepecha 

celebration for the dead lasted for two months. When Franciscan 

missionaries began mass conversions of the Purepecha in the 16th 

century, however, they absorbed the ‘pagan’ festival into the 

Christian calendar, squeezing two months into the two days of All 

Saints and All Souls. The timing brought the two beliefs together in 

a way the Christians could never have envisaged. The Catholic ‘Day 

of All Saints’, known in Mexico as the ‘Dia de los Inocentes’, 

honouring those who had led a blameless life or who had died as 

children, fell on November 1 – the day the Monarchs reappeared

TRAVEL MEXICO 

“I never tire of seeing people’s expressions 

when they come here. It’s like watching the sun” 

every year in Michoacán. It was a day the Purepecha had 

always considered sacred, believing the butterfl ies to be the 

souls of their departed children returning home. 

Luis Miguel Lopez Alanis, a tour guide from 

Michoacán, was born in a village close to the forest that is 

now designated the Monarch Butterfl y Reserve. “Every time I 

come to the forest to see the Monarchs, my spirit sings,” he 

says. “It fi lls me with hope. Suddenly you feel anything is 

possible.” He brings tourists here almost every week in the 

winter season. “People come from all over the world to see 

them. Even if they’ve read about it, or seen it on TV, they’re 

amazed by the real thing.” 

In their densely packed colonies, the insects, with their 

wings clamped tightly together, blanket the trees in a thick 

fur of charcoal grey. Around mid-morning, when the winter 

sun begins to penetrate the branches, the butterfl ies open 

their wings and the trees suddenly burst into blossom. 

Millions of tiny bodies stir as the Monarchs shake off their 

nocturnal torpor, lifting into the air like tornados 


Photos: Teun Voeten/Hollandse Hoogte, Isabella Tree

TRAVEL MEXICO 

of leaves in an autumn wind. Their wings, fl uttering 

together, make an almost imperceptible rustle – scientists call 

it a ‘susurrus’ – like a distant waterfall or falling snow. 

As the Monarchs swirl through clearings, pouring down the 

mountain paths in search of their daily moisture, visitors are 

enveloped in a kaleidoscope of orange. Sometimes the 

butterfl ies, seeking body warmth, will settle on people’s 

clothes, dressing them in a fabulous fabric of living gossamer, 

adorning their fi ngers with extravagant but weightless rings. 

“The Aztecs called them ‘Eternal Sun Dancers’,” says Luis. 

“That’s how they make you feel – like dancing. I never tire of 

seeing people’s expressions when they come here. It’s like 

watching the sun come out on their faces.” 

Until recently, no one knew where the butterfl ies came 

from. But by March 21, the spring equinox – another sacred 

day for the Purepecha – they all disappear again, fl ooding the 

streets of nearby villages in a fi nal goodbye before heading 

north. An extensive tagging programme in the 1970s fi nally 

solved the riddle but its fi ndings were startling. The Monarchs 

come from the furthest reaches of North America, some from 

as far north as the Great Lakes in Canada – over 4,500 

kilometres away. They endure two months of starvation and 

exhaustion, negotiating highways and cities, mountains, rivers 

and deserts, battling rain and wind and blazing heat. How and 

why they do this, however, remains one of nature’s most 

enduring and wonderful mysteries. 


“Millions of tiny bodies stir, 

lifting into the air like 

tornados of leaves in an 

autumn wind” 

All afl utter 

Scientists believe the Monarch 

migration has been happening 

for some 40 million years. The 

enormous distances the 

butterfl ies travel may be a 

result of the lengthening of the 

North American continent over 

this time. They travel at around 

10 kph, but can cover over 300 

kilometres in a day with 

prevailing winds. 

Monarchs begin mating in 

February, towards the end of 

hibernation, but only the 

females ever leave Michoacán. 

The males die after mating, and 

their bodies litter the forest 

fl oor like fallen leaves. 

The pregnant females fl y 

north in March and lay their 

eggs somewhere in northern 

Mexico or Texas, where they 

also die, leaving it to the next 

generation to continue the 

arduous fl ight north. Three 

months later, this second 

generation will also lay its eggs 

and die. Only their offspring, 

the third generation, will make 

it to Canada. It is the fourth 

generation that makes the epic 

journey back to Mexico, 

somehow doubling its natural 

lifespan to eight months – 

making it the longest living 

butterfl y in the world – in order 

to make the journey in one go, 

fl ying back to a place that only 

its great-grandparents have 

ever been. The distance – 

around 5,000 kilometres – is 

about the equivalent of a 

human making two return 

journeys to the sun.

TRAVEL MEXICO 

Photos: Annie Griffi ths/National Geographic Stock, Frans Lanting/Corbis

TRAVEL MEXICO 

Mexico fact fi le 

GETTING THERE 

KLM Royal Dutch Airlines 

operates one direct daily fl ight 

to Mexico City’s Juarez 

International Airport from 

Amsterdam Airport Schiphol. 

WHEN & WHERE TO GO 

This year, Mexico is 

celebrating the 200th 

anniversary annive of its 

independence and many 

special events are planned 

throughout 2010. 


Pacifi c 

Ocean 

The Monarch butterfl ies start 

arriving in the Santuario 

Mariposa Monarca butterfl y 

reserve in early November and 

leave around March 21. The 

best time to see them is in 

January and February, when 

numbers peak and colonies 

are densest. The butterfl ies 

congregate at several regular 

sites, the most popular of 

which is El Rosario, about 12 

kilometres from the village of 

Ocampo, and a 45-minute 

Michoacán 

Morelia 

drive from the scenic old 

mining town of Angangueo. 

Sierra Chincua is an epicentre 

eight kilometres beyond 

Anguangueo. Cerro Pellon is 

the newest sanctuary open to 

the public. However, since the 

terrain is not as open as El 

Rosario, you see only a small 

portion of the epicentre. 

Expect to pay around $10 

for the guide and $10 for a 

horse, as well as a fee for 

entering the reserve and for 

parking your car. This is money 

well spent, as it gives locals a 

vested interest in protecting 

the reserve. Opposite the 

church in the village of 

Donato Guerra at the base of 

Cerro Pellon, is a simple 

restaurant with wonderful 

mole negro, fresh trout and 

corn tortillas. 

WHERE TO STAY 

Zitacuaro 

Angangueo 

The best place near the 

butterfl ies is Rancho San 

Cayetano (left), a couple of 

kilometres south of Zitacuaro, 

USA 

Mexico 

Mexico City 

Michoacán 

le 

run by butterfl y afi cionados 

Pablo and Lisette Span 

(+52 715 153 1926; www. 

Woodhouse/Masterfi 

ranchosancayetano.com). 

They have an excellent library Jeremy 

and can recommend good 

Stock, 

local guides. They serve 

wonderful Mexican and 

French food, much of it home- 

Geographic 

grown. Villa Montana (www. 

villamontana.com.mx) is a 

lovely hacienda-style hotel in Lewis/National S. 

Morelia, the elegant colonial 

city and capital of Michoacán, 

Michael 

two-and-a-half hours’ drive 

from the butterfl ies. Photos:

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Cashing in 

the clicks 

The Internet has revolutionised business. So why do so 

many fi rms struggle to make money from it? 

ILLUSTRATIONS: RHONALD BLOMMESTIJN 

The Internet has spoiled us. 

From carefully crafted albums to 

roughly shot footage of cats falling 

over, whatever we fi nd online, we 

expect to get for free. It is not a model 

that business has adapted to well. 

Jeff Zucker, the president and CEO 

of US TV station NBC Universal, 

famously summed up the concern of 

companies about how to manage the 

Internet by saying, “we’ve traded 

analogue dollars for digital pennies”. 

Traditional media organisations 

like his have suffered more than most, 

and Zucker recently updated his 

Zeitgeist-capturing quote to say, “we’re 

up to dimes”, but his worries will be 

familiar to businesses everywhere. The 

Internet allows fi rms to reach more 

potential customers than ever before. It 

just can’t make those customers spend. 

Social media site Facebook is 

valued in billions of dollars, but had 

more than 300 million users and an 

entry in the Oxford English Dictionary 

before it turned a profi t. “There are a 

lot of things for which consumers do 

not expect to pay,” says Ken Homa, a 

professor at Georgetown University in 

Washington, DC. Most of those things 

are online. The Internet has led many 

of us to expect to get our TV, music, 

news and networking for nothing. But 

these sites are expensive to run, and 

their owners are not charities. 

“The idea that nobody will pay for 

content online is nonsense,” says 

Michael Nutley, editor-in-chief of New 

Media Age. “But to persuade them to 

pay, you have to offer something that 

they can’t get anywhere else.” 

Finding that something is the 

tricky part. In 2009, Rupert Murdoch, 

the founder of News Corp, the world’s 

second-largest media organisation, 

announced that he would begin 

charging for online content. News 

Corp had just reported a loss of $3.4 

billion in the 12 months to June 2009. 

Many felt it was a sudden reaction, 

reasoning that if the News Corp 

websites of The Times or The Sun 

newspapers began charging, readers 

would simply opt for one of the six 

daily British national newspaper 

TECH BUSINESS 

websites that were free; something that 

would be repeated for News Corp titles 

from Pittsburgh to Papua New Guinea. 

“This is a vexed issue for media 

owners,” says Nutley. “It’s very diffi cult 

to charge people when you’ve been 

giving them something for free, so 

fi rms are having to do more work 

behind the ‘paywall’.” One area that is 

having some success is very specialist 

“Business has 

traded analogue 

dollars for digital 

pennies” 

sites that offer information which isn’t 

available elsewhere. Nutley suggests the 

UK’s Financial Times website as an 

example of a subscription model that 

appears to be working, and perhaps 

information with a solid fi nancial value 

will always sell. 


TECH BUSINESS 

“Facebook acebook had 300 million users 

and a dictionary entry entry before it 

turned a profi t” 

The business 

models 

FREEMIUM – 

basic services 

are free, but 

users pay for 

‘premium’ content. 

See: LinkedIn 

AFFILIATED – 

your site drives 

traffi c to a 

site that sells 

a product or 

service. 

See: any price 

comparison site 

SUBSCRIPTION – 

users pay a 

monthly fee to 

access the site. 

See: Netfl ix and other 

legal TV download sites 

VIRTUAL GOODS – 

users buy virtual 

goods, such as 

points for Second 

Life or role- 

playing games. 

See: Facebook gifts 

ADVERTISING – 

you sell space 

on your site, 

with prices set 

according to your 

traffi c or clicks. 

See: news websites 


In 2009, micropayments were often 

hailed as the future of e-commerce by 

those hoping to fi nd ways of making 

money online. The concept is simple – 

through a micropayment website, users 

buy access to individual items – an 

article for $0.25, a news item for $0.05. 

But these fail to address basic issues 

according to Clay Shirky, one of the 

most prescient and respected writers 

on matters related to the Internet. 

Writing about micropayment site 

BitPass in 2003, he said, “BitPass will 

fail, as FirstVirtual, Cybercoin, 

Millicent, Digicash, Internet Dollar, 

Pay2See. These systems didn’t fail 

because of poor implementation; they 

failed because the trend towards freely 

offered content is an epochal change, 

to which micropayments are a pointless 

response.” BitPass closed in 2007. 

But as Google has proved, with a 

2009 net income of $6.52 billion, there 

is money to be made when giving your 

product away. But it wasn’t always so, 

as Nutley points out, and Google, 

“retro-fi tted this way of making 

money” on its free search engine by 

selling adverts. Others have done the 

same, as Facebook and YouTube use 

free services to build huge audiences in 

the hope of future revenues from 

advertisers. They are not in Google’s 

realms yet. 

And as Nutley points out, “the fact 

that online advertising is seen as a 

distraction is writ large for them. They 

have tried this traditional method and 

it’s hard for them to make it work.” If it 

takes Facebook 300 million users to 

make money, what hope is there for the 

start-up entrepreneur? 

The answer may be ‘freemium’. 

Here, a fi rm gives away enough of its 

product to make it popular, or even 

better, vital, and charges for the rest. 

Consider Adobe, which gives away its 

Adobe Reader, without which its PDF 

software could never have taken off. 

But in many cases, fi rms have to give 

away the best of their product – be it 

social networking, music or headline 

information – to generate interest, 

leaving the second-rate stuff at a 

premium rate. 

Ultimately, this is a conundrum 

that business must solve as more 

industries move online. Because, in the 

words of Chris Anderson, the author, 

and editor-in-chief of Wired, “every 

industry that becomes digital 

eventually becomes free.” 

Words by Matt Farquharson and Jane Szita

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Holiday 

handover 

Imagine not having to pay for your stay abroad. All you need 

is a spare set of keys. Anna Whitehouse discovers why house 

swaps are on the rise 

Living like a local 


Wish you were 

here 

NEW YORK 

I'll take 

Manhattan 

Greetings from 

Belgium

As Belgian holidaymakers Joseph 

Dunn and Caroline Schwartz amble up 

the sun-dappled path to their retreat in 

rural Italy, they fi nd their stresses and 

strains dissolve into the Tuscan sunset. 

While most would expect to pay through 

the nose for such a holiday spot, this 

Brussels-based duo hasn’t paid a dime. 

“We got into house swapping a few 

years ago and haven’t really looked back,” 

says Caroline, explaining that both she 

and Joseph were introduced to the concept 

through the romantic comedy The 

Holiday. The plot is simple: Cameron Diaz 

and Kate Winslet swap homes, have a 

great time and fall in love with Jude Law 

and Jack Black respectively. While a home 

BRUSSELS 

Scandinavian 

SSScanddiinnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnna SSc S 

style stttylllllllllle 

TUSCANY 

STOCKHOLM 

Under the 

Tuscan sun 

exchange doesn’t necessarily come with an 

A-lister on tap, there are huge fi nancial 

benefi ts to swapping your bricks and 

mortar with a complete stranger’s. 

“The state of the economy is 

defi nitely swelling our numbers,” says 

President of HomeExchange.com, Ed 

Kushins. “Other than getting there, it 

doesn’t cost any more than staying home. 

You can shop in a local market, eat at 

home and have fun doing it all.” 

While Kushins estimates his listings 

have increased 20-35% compared to the 

same month last year and his website 

currently gets up to 1,000 new posts each 

month, home exchange is still a small part 

CAIRO C 

DUBAI 

Walk like an Egyptian 

TRAVEL TREND 

of the travel market, according to Michael 

Oshins, professor of hospitality 

administration at Boston University. “The 

concept is never going to challenge the 

hotel sector, but it is defi nitely carving a 

strong niche for itself and offers a good 

option for those on a budget.” 

But you can’t escape the fact that you 

are allowing a complete stranger to sleep 

in your bed, eat from your fridge and 

generally make themselves at home in 

your abode. “First-timers are extremely 

concerned about security, but the risks are 

virtually nil,” says Dan Rubin, President of 

the International Home Exchange 

Network. “If you are worried, the key 

See the 

sights 


Photo: Jean-Pierre Lescourret/Corbis, Jon Hicks/Corbis

TRAVEL TREND 

House rules 

• Read about potential 

exchangers on home-swap 

websites, where they have 

often been ‘reviewed’ by 

other users. 

• Agree who is responsible 

for cleaning, and what to 

do if there is any damage. 

• Write an idiot’s guide to 

running your house. 

• If you have children, a 

household with kids 

roughly the same age is 

likely to have necessary 

toys and paraphernalia. 

• Have a friend at hand to 

check the house when your 

guests leave. 

• Check your insurance. If 

you’re away for longer than 

two weeks, your cover may 

be reduced or you may 

need to increase your 

premium. 

• “Mostly, trust your 

judgement,” says Ed 

Kushins, President of 

HomeExchange.com. If 

something doesn’t feel 

right, politely withdraw from 

the proposed exchange. 

is to do your homework and make 

sure you have a good feel for the people 

you are exchanging with.” 

Indian-born Tahir Malbreck and 

Swedish wife Anja fi rst swapped in 1983, 

exchanging their humble two-bedroom 

fl at in central Stockholm for a similarsized 

Upper West Side apartment in 

Manhattan, New York. Not only did the 

couple get an enviable location (close to 

Central Park) for free, they also got 

Marnie Pasqual, the owner, a bombastic 

French-American script writer, who met 

them for coffee and a doughnut at JFK 

Airport on arrival. 

“You really immerse yourself in the 

place you are staying with a house swap – 

far more than when you are staying at a 

soulless hotel,” says Anja, who has visited 

Marnie’s pad several times since. “I don’t 

even bother bringing a travel guide anymore 

because Marnie usually leaves a list 

of cool things to do on the kitchen table.” 

So how does it work? Once you’ve 

signed up to a home exchange website 

(for an average of €10 a month), it’s much 

like online dating, but random people are 

replaced by random houses. Generally, 

there’s everything on offer from rambling 

Scottish castles to garish Miami 

penthouses and, occasionally, yachts 

and camper vans. 

Naturally, anyone in a tourist hot spot, 

such as London, New York or Paris, can 

expect a barrage of offers from across the 

globe. But those in a more remote part of 

the world, or with a slightly dishevelled 

abode, may feel the need to up-sell, but 

Kushins stresses that ‘honesty is the best 

policy’ to save disappointment. 

“If you are uptight about your home, 

then you should steer clear of home 

exchange at all costs,” says Oshins. “You 

have to accept that someone might spill 

cola on your favourite chair.” 

But because both parties are equally 

vulnerable, there generally remains a large 

amount of trust on either side. Egyptian 

Jahid Al Shammin and his family 

exchanged their four-bedroom home in 

Cairo for a beach-side villa in Dubai and 

experienced a number of technical issues 

with the car that came with the house. “I 

simply phoned up the family and the 

Pakistani owner just said, ‘use the Audi 

TT in the other garage’.” 

One by-product of the rise in home 

exchange is specialist sites, such as www. 

gayhomeexchange.com. It promises “an 

insider’s knowledge of the local scene.” 

Meanwhile www.sabbaticalhomes.com 

offers long-term properties to academics. 

But for anyone wondering whether 

to dip their toe in the water, it’s a case of 

deciding whether you are the type to 

have a fi t if a stranger breaks your 

favourite mug. 

“It’s a bit like bungee jumping,” says 

Anja. “You are scared at fi rst, but the rope 

never breaks, and once you’ve done it, you 

just want to do it again.”

Just go 

Nothing is more liberating than doing what you love. For life’s 

thrill-seekers, that means stretching the limits of mind and body 

to achieve the unachievable…

for it! 

Dive 

master 

Four-time free diving 

record holder, Pierre 

Frolla, sidles up to a 

tiger shark in the 

waters off South 

Africa. Free divers 

attempt to attain 

great depths or stay 

underwater for long 

periods without 

scuba gear by 

controlling their 

breathing. 

Cliffhanger ger 

Free climbing involves olves 

scaling the sheerest erest 

precipices with th no 

extra aids. Instead, tead, 

climbers must rely y on 

their own strength ngth 

and balance, only 

using ropes and 

harnesses in case of a 

fall. Morocco’s Atlas las 

Mountains are prime me 

climbing country. ry. 

ADVENTURE EXPERIENCE 

On the run Parkour, or free running, is a 

contemporary urban sport all about the art of moving 

efficiently (and often fearlessly) to overcome any 

obstacles. The word parkour comes from the French 

parcours du combattant, meaning ‘course of the 

fighter’, referring to military assault courses. 


ADVENTURE EXPERIENCE 

Moto mojo 

Stick a stuntman on a motorcycle and 

you you get freestyle motocross, known for 

spectacular hair-raising tricks in mid-air. 

Pictured here is Myles Richmond. At 26, 

he already has 16 years of experience 

under his belt. 


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e. 

Harrington/Corbis 

Blaine Castellano/Corbis, Shelly Kalt/Corbis, Gerolf www.jonathanlucas.com, Levine/Corbis, Ted 

Drop p 

zone Twice a day, professional divers use 

Buyle/Corbis, 

Acapulco’s 45-metre 45 metre cliffs as a diving board in what has 

become a popular tourist attraction, especially in the 

Fred 

evenings when they dive into the water below with burning 

torches. The city even has its own cliff-diving team. Photos:

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A life 

without 

money 

Mark Boyle hasn’t spent a cent in 

over a year. How does he do it? And why? 

He talks Annemarie Hoeve through his 

existence in south-west England 


“I wake up at fi ve o’clock in the 

morning and make a cup of tea on my 

rocket stove, built from old cans. For tea, 

in early spring, I use nettles or cleavers − 

you know, the things that stick to your 

jumper. My toilet is a hole that I dig in the 

ground and cover up with soil afterwards. 

To wash, I’ll either go to the river or wait 

until evening and use the solar shower. It 

heats up during the day. I live in a caravan 

off-grid so I have solar panels. When 

there’s not much sunshine, I just don’t 

use as much energy. My laptop is solarpowered 

and I pick up wireless Internet 

from the farm where my caravan is 

parked. I only use the Internet to 

communicate what I’m doing and for 

my website. It’s not like it’s necessary 

for survival. 

Most of the time when I go looking in 

skips, I don’t take any food anymore, 

because I grow my own. My caravan is on a 

south-facing slope so it’s a perfect location. 

It’s all rolling hills; typical British 

countryside, just outside of Bristol. I can 

grow carrots, potatoes, parsnips, kale, 

everything really. I also forage for food 

from the wild. I’ll go to the woods, bushes 

and hedgerows where there are lots of nuts, 

berries and mushrooms, depending on the 

season. I only use mushrooms I’m sure 

about because you have to be careful. I’ll 

also barter for things like grain, which I 

can’t grow myself. It’s a great deal for 

people, because I’ll work a whole day for 

what to them is only worth maybe £10 or 

£15 (€11-17). I’ve never gone hungry yet 

and have to give away most of my food. 

I’m also fi tter than I’ve ever been and 

haven’t been sick in 14 months; not even 

a cold. 

In the summer I’ll go camping, sit 

around a campfi re, go to the beach, go 

walking or cycling – everything that you 

can do for free. In winter, I’ll hang out with 

friends or read a book. People get hung up

“I also forage 

for food from the wild” 

on the fact that you can’t go to the pub or 

cinema, but they’re the only two things 

you really can’t do. I miss going for the 

odd pint, but that’s all. I organise fi lm 

nights as a kind of alternative cinema, 

with free fi lms from the Internet. Actually, 

living off the grid, I have way more friends 

than I ever had. 

The hardest thing is that everything 

takes much longer, because I don’t have 

the conveniences that most people have. 

I have to fi nd and chop my own wood or 

go to the city for broken vegetable boxes. 

I get around by bike and cycling to Bristol 

takes me an hour and a half each way. I 

cycle around 100 miles (160 kilometres) 

a week. To wash my clothes I have to boil 

up nuts to make detergent, then wash the 

clothes in cold water, hand-wring them 

and leave them out to dry. 

I’m living the fast life and the slow life 

at the same time. I work from early 

morning to late at night doing interviews 

and writing a book, but I also have to 

spend a normal working day just looking 

after my own needs: growing food and 

getting wood. At the end of the day, I lie 

back, read a book by candlelight and listen 

to the sound of the owls. 

People are interested in my lifestyle but 

can’t imagine doing it. They think it’s all 

hard work, but I don’t see it as work, even en 

though on a human level it’s quite 

demanding. What you do is what you 

should love doing. I don’t want to do 

something just because I have to earn a 

certain amount to pay the bills. 

There’s nothing I need money for. 

Obviously you need it for an iPod or 

things like that, but I don’t want an iPod. 

There is nothing I need that I can’t get. 

Also, you don’t need special skills to live 

like this. If I can do it, anyone can. To be 

honest, I think most people could do a 

much better job than me. It depends on 

what you want to spend your life doing. 

Do you want to spend it watching reality 

TV or do you want to live life in reality? 

People think it’s more special than it 

really is, but it’s quite a normal life once 

you get your head around it. I just don’t 

use any money.” 

INTERVIEW 

Read all about it 

Mark Boyle is the founder of 

the Freeconomy Community 

(www.justfortheloveofi t.org). 

The Moneyless Man, his 

account of a year living 

without money, is published 

by Oneworld and is out in 

June. And, no, he is not 

keeping any of the proceeds. 

They are all going to a 

special trust fund for the 

Freeconomy Community. 


Photo: Aglaé Bory 

Fun 

Bevrijdingsdag: National Comité 4 En 5 Mei. Tong Tong Fair: © Arenda Oomen/Pasar Malam 

Besar. Sunny Skies: Italian Landscape with Ferry, 1650, by Jan Both 

on the 

wharf 

For ten days, Utrecht is brought to 

life with theatre, music, performance 

and cabaret during the international 

‘Festival on the Wharf’. A highlight is 

British performance artist Anne 

Bean’s ‘travelling poem’ 

Whoseywhats. FESTIVAL AAN DE WERF 

May 20-29; www.festivalaandewerf.nl 

'PLUS OU MOINS L'INFINI' FROM CIE III 

EVENTS 

BEVRIJDINGSDAG May 5 

The Dutch celebrate 

the 1945 liberation from 

German occupation with 

parties and free-entry pop 

festivals across 

The Netherlands. 

www.bevrijdingsfestivals.nl 

KEUKENHOF Until May 16 

Last chance to see the stunning multicoloured 

fl ower gardens. 

Keukenhof, Stationsweg 166a, Lisse; +31 252 

465555; www.keukenhof.nl 

TONG TONG FAIR May 19-30 

The largest Eurasian 

festival in the world, a 

heady mix of culture, music, 

dance - and food!. 

Malieveld, Koningskade, The 

Hague; 0900 7272762 (NL); www.tongtongfair.nl 

PINKPOP May 28-30 

The fantastic line-up at this year’s open-air 

music and camping fest includes Pink, The 

Prodigy, Editors, Gossip, Kasabian, Paolo 

Nutini, and Florence and The Machine. 

Megaland, Landgraaf; 0900 3001250 (NL); 

www.pinkpop.nl 

ORTEL DUNYA FESTIVAL May 30 

World music, poetry and 

literature on six different 

stages in Rotterdam’s 

Het Park. 

www.dunya.nl 

EXHIBITIONS 

INSIDE OUT Until May 24 

While Museum Boijmans Van Beuningen 

undergoes renovation, rich pickings from its 

collection can be seen here, ranging from 

17th-century masterpieces to Pop Art. 

Kunsthal, Westzeedijk 341 (Museumpark), 

Rotterdam; +31 10 4400300; www.kunsthal.nl 

Holland UPDATE 

THE SECRET PAINTINGS OF HILMA AF 

KLINT Until May 30 

Esoteric work by Swedish artist Af Klint (1862- 

1944), a contemporary of Mondriaan. 

Museum voor Modern Kunst, Utrechtseweg 87, 

Arnhem; +31 26 3775300; www.mmkarnhem.nl 

RENÉ BURRI Until July 4 

A retrospective of the Swiss 

photographer, best known 

for his iconic 1963 portrait of 

Che Guevara (left). 

Kunsthal, Westzeedijk 341 

(Museumpark), Rotterdam; +31 10 4400300; 

www.kunsthal.nl 

KANDINSKY AND DER BLAUE REITER 

Until May 24 

The fi rst major retrospective of the early 

20th-century art movement, Der Blaue Reiter. 

Gemeentemuseum, Stadhouderslaan 41, 

The Hague; +31 70 3381111; 

www.gemeentemuseum.nl 

ROOM FOR ART, IN 17TH-CENTURY 

ANTWERP Until June 27 

The remarkable œuvre of Antwerp painter 

Willem van Haecht (1593-1637), whose 

paintings of art cabinets formed a microcosm 

of his city’s artistic and cultural life. 

Het Mauritshuis, Korte Vijverberg 8, The Hague; 

+31 70 3023456; www.mauritshuis.nl 

SUNNY SKIES Until September 1 

Nine works – inspired by 

Italian light and nature 

– by Dutch 17th-century 

landscape artists. 

Rijksmuseum Amsterdam 

Schiphol (between Piers E and F), Schiphol 

Airport; +31 20 6747000; www.rijksmuseum.nl 

GIGS 

Alicia Keys May 8, GelreDome (Arnhem) 

Randy Newman May 12, Muziekcentrum 

Frits Philips (Eindhoven) 

Lady Gaga May 15, GelreDome (Arnhem) 

Randy Newman May 15, Oosterpoort 

(Groningen) 

Eric Clapton & Steve Winwood May 29, 

GelreDome (Arnhem) 

Info and tickets: www.livenation.nl 


Guided tours 

every Sunday 

May – June 

www. 

depaviljoens.nl 

Land Art 

Flevo land 

Robert Morris, 

Observatorium (Observatory, 1971–1977) 

Photo Gert Schutte / Museum De Paviljoens 

Richard Serra, 

Sea Level (1989–1996) 

Photo Jannes Linders / Museum De Paviljoens

Photo: Herman and Clärchen Baus 

Art Amsterdam: Koen Vanmechelen Mechelse Cochin Desire, 2003. First Light: Photo from 

Herschel Space Telescope, 2009; ESA. Paul Gauguin: Self-portrait, 1888; Van Gogh Museum, 

Amsterdam. World Press Photo: Marco Vernaschi Youths smoking crack, Reno, Guinea-Bissau 

IN TUNE WITH TURANDOT 

Priceless China 

De Nederlandse Opera perform Puccini’s work based on a Persian fairy tale 

about the beautiful but icy Chinese princess, Turandot. The opera – which 

includes the famous aria, Nessun dorma – remained unfi nished at the time of 

Puccini’s death in 1924, but was completed by Franco Alfano and premièred 

at La Scala, Milan in 1926. In 2001, a new musical fi nale was added by 

composer Luciano Berio, drawn from sketches left by Puccini. 

TURANDOT May 7-30 Muziektheater, Amstel 3; +31 20 6255455; 

www.het-muziektheater.nl 

EVENTS 

WETLANDS SAFARI Until 

September 15 

Canoe excursions with 

English-speaking guides 

through a 17th-century 

landscape that inspired artists like Rembrandt 

and Ruysdael. 

Meet: Bus Station behind Amsterdam Centraal 

Station; +31 20 6863445; www.wetlandssafari.nl 

CONCERT ON THE AMSTEL May 5 

This free, open-air classical music concert on 

the River Amstel – attended by Queen Beatrix 

– traditionally marks ‘Liberation Day’, a public 

holiday in The Netherlands. 

www.amsterdams4en5meicomite.com 

ART AMSTERDAM May 26-30 

A huge contemporary art fair featuring 

photographs, paintings 

and video art, sculptures, 

drawings and installations. 

RAI, Europaplein 22; +31 20 

5491212; www.artamsterdam.nl 

THE AMSTERDAM TRADITIONAL TEXTILES 

FAIR May 30 

A rich collection of authentic ethnic textiles 

from all over the world. 

De Duif, Prinsengracht 756; +31 6 52620145; 

www.amsterdamjewelryfair.nl 

EXHIBITIONS 

FIRST LIGHT: 

PHOTOGRAPHY & 

ASTRONOMY Until May 30 

Historic photos combined 

with spectacular images 

from telescopes and spaceships. 

Huis Marseille, Keizersgracht 401; +31 20 

5318980; www.huismarseille.nl 

PAUL GAUGUIN: THE BREAKTHROUGH 

INTO MODERNITY Until June 6 

The development of Gauguin’s signature 

style. 

Special offer: Flying Blue 

members can receive a 

unique Gauguin exhibition 

poster for free (normal price: 

Amsterdam UPDATE 

€7.50) by showing their membership card in 

the museum shop, throughout the duration 

of this exhibition. 

Van Gogh Museum, Paulus Pottersstraat 7; +31 

20 5705292; www.vangoghmuseum.com 

WORLD PRESS PHOTO Until June 20 

Award-winning press 

photography. 

Oude Kerk, Oudekerksplein 23; 

+31 20 6258284; 

www.worldpressphoto.org 

RESTAURANT 

GUSTO 

Just off the Nieuwmarkt square in the old 

centre, this rustic yet smart restaurant 

purveys authentic Italian dishes, served 

in hearty portions. Fish and meat lovers, 

along with vegetarians are all catered for 

– and service is excellent! If you can resist 

chocolate delights such as Tartufo Nero for 

dessert, try the house specialty, Sgroppino 

Gusto: the magic is conjured up right before 

your eyes. 

Kloveniersburgwal 7; +31 20 6262582; 

www.ristorantegusto.com 

GIGS 

Editors May 1, Heineken Music Hall 

LCD Soundsystem May 4, Paradiso 

Mika May 7, Heineken Music Hall 

Rox May 10, Paradiso 

Randy Newman May 11, Concertgebouw 

Madness May 15, Heineken Music Hall 

Gotan Project May 20, Paradiso 

WEBSITES 

www.dutchnews.nl 

Daily Dutch news in English 

www.specialbite.com 

Cool and comprehensive restaurant reviews 

www.underwateramsterdam.com 

Events and info galore 

www.iamsterdam.com 

The city’s most comprehensive portal 

www.amsterdam.info 

Useful tourist information 

www.lastminuteticketshop.nl 

Half-price tickets to events 

AMSTERDAM MAP Please turn to page 104 in this 

edition of Holland Herald for a map of Amsterdam. 


WANDER ON THE WATERFRONT 

THINGS TO DO 

Harbour sites 

Stroll along the historic harbour 

to the City Museum (www. 

stadsmuseum.goteborg.se), 

housed in the former East 

India Company headquarters, 

or take a boat trip across the 

river to relive history at the 

17th-century Älvsborg Fortress. 

The Museum of World Culture 

(www.worldculture.se) provides 

a very modern take on global 

diversity. 

WHERE TO SHOP 

National design 

Distinctive Nordic creativity 

is a feature at Designtorget 

(www.designtorget.se) in 

the city centre. But don’t miss 

Gothenburg’s biggest department 

store, Nordiska Kompaniet 

(www.nk.se). Seafood is part 

of local culture, so a visit to the 

quirky Feskekörka Fish Market 

is a must. 

WHERE TO EAT 

Star fi sh 

Make the most of Gothenburg’s 

most imaginative cuisine at 

Michelin-starred Restaurang 

Tvåkanten (www.tvakanten.se), 

or enjoy the harbour views that 

come with excellent seafood from 

the River Café (www.rivercafe.se). 

If you’re on a tighter budget, great 

Greek dining accompanied by 

TAKE A BOW... 

Culture and charm 

Everything is close at hand in this compact city on the west coast of Sweden. 

Whether you yearn for the tranquillity of the coast and islands, fascinating new culture, 

charming walks in the city, or an evening of good food and nightlife, Gothenburg has 

something for you. 

Photo: iStockphoto 

live music is on offer at Den Lilla 

Tavernan (www.lillatavernan.se). 

HOW TO GET THERE 

KLM operates fi ve direct daily 

fl ights to Gothenburg Landvetter 

Airport from Amsterdam Airport 

Schiphol. 

Tourist information 

www.goteborg.com 

Gothenburg TOUCHDOWN 

Looking for handy, up-to-date 

travel information? Check out 

KLM’s Destination Guide pages – 

and book your fl ight – on 

www.klm.com. Content provided 

by Frommer’s Unlimited © 2010, 

Whatsonwhen Limited. 


DON’T MISS 

Go with 

the fl ow 

No visit to Gothenburg is 

complete without a trip on 

a famous open-top Paddan 

Boat Tour, which plies the citycentre 

canals between April 

and October, giving a special 

perspective on the city’s many 

historic bridges. 

www.stromma.se/sv/ 

skargard/borjessons 

IN THE OPEN 


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FROM 2000 EUROS 

13 - 16 MAY 2010 

THE REFERENCE ON THE FRENCH RIVIERA 

Your contact 

CASMIRA VERKADE 

tel: +377 93 50 76 40 

cverkade@cosmopolitan-events.com 

cosmopolitan-events.com

BRONZE BULLS ON PIONEER PLAZA 

DON’T MISS 

A place 

to remember 

Located in the former Texas 

School Book Depository in 

downtown Dallas, the Sixth 

Floor Museum at Dealey 

Plaza chronicles the life, 

death and legacy of 

President John F. Kennedy, 

assassinated at this location 

in 1963. A block away stands 

the moving Kennedy 

Memorial. 

www.jfk.org 

VIEW ON THE GRASSY KNOLL 

Photo: Sixth Floor Museum at Dealey Plaza 

Texan dream 

A city fi lled with big dreamers, big doers, and occasionally big hair, Dallas is part 

cowboy, part haute couture. A rich, diverse cultural oasis with a trailblazing attitude, 

‘Big D’, as it is commonly known, exemplifi es the pioneering spirit of Texas. 

WHAT TO SEE 

Take a ride 

Founders Square marks 

Dallas’ beginnings by the 

banks of the Trinity River. 

In Arlington, Six Flags Over 

Texas (www.sixfl ags.com) 

offers around 50 thrilling rides, 

while Dallas Art Museum 

(http://dallasmuseumofart. 

org) holds impressive 

European and African 

collections. Turtle Creek 

traverses the lawns of Lee 

Park, a natural respite in 

Dallas’ uptown district. 

WHERE TO SHOP 

Not just for chaps 

Uptown has boutique 

shopping, including Cowboy 

Cool (www.cowboycool.com), 

where edgy rock ’n’ roll meets 

‘OLD RED’, DALLAS’ FORMER COURTHOUSE 

Texas chic. Downtown is home 

to the Dallas Farmers Market 

(www.dallasfarmersmarket. 

org) and the fl agship Neiman 

Marcus department store 

(www.neimanmarcus.com). 

Traditional shopping malls lie 

outside the city in Highland 

Park, University Park and 

Inwood. 

WHERE TO BOOGIE 

Bulls and beer 

A visit to the Big D isn’t 

complete without a trip 

to Gilley’s Dallas (www. 

gilleysdallas.com), the city’s 

largest honky-tonk, with 

mechanical bulls, beer and 

lots of country music. The 

South Side is also home to 

the Brooklyn Jazz Café 

Dallas TOUCHDOWN 

(www.brooklynjazzcafe.com). 

American Airlines Center 

(www.americanairlinescenter. 

com) hosts headliner concerts. 


KLM operates fi ve direct 

fl ights a week to Dallas Fort 

Worth International Airport from 



www.visitdallas.com 

Looking for handy, up-todate 

travel information? 

Check out KLM’s Destination 

Guide pages – and book 

your fl ight – on www.klm. 

com. Content provided by 

Frommer’s Unlimited © 2010, 



DON’T MISS 

Scarlett fever 

The Margaret Mitchell House 

and Museum is where Gone 

with the Wind, Mitchell’s 

Pulitzer-winning saga, was 

penned and is dedicated to 

the author, the book and, 

of course, the epic fi lm it 

spawned. An hour-and-a-half 

guided tour of the house ends 

at the adjacent Gone with the 

Wind Movie Museum, fi lled 

with memorabilia from the fi lm. 

www.margaretmitchellhouse. 

com 

MITCHELL’S TYPEWRITER 

Photo: Atlanta History Center 

STREET WATCH ON THE MOVE 

Charm of the south 

This cosmopolitan city is the cultural and economic centre of the south-eastern USA. 

Gleaming architecture and a vibrant cultural scene share space with stately homes. 

Southern charms – warm hospitality, outgoing personalities and close family ties – are 

ingrained in Atlanta’s social fabric. 

WHAT TO SEE 

In the can 

The regal movie palace 

Fox Theatre (www.foxtheatre. 

org) commands new 

performances, as the dreams 

of one man inspire new 

generations at The King 

Center (www.thekingcenter. 

org). While the story of the 

world’s best-selling beverage 

is told at The World of 

Coca-Cola (www. 

worldofcoca-cola.com), 

a revitalised downtown 

celebrates Atlanta’s rebirth in 

the Centennial Olympic Park 

(www.centennialpark.com). 

WHERE TO SHOP 

Bags and bargains 

Luxury shopping for designer 

togs - and even posh purses 


for the pooch - awaits you in 

Buckhead, home to chic 

Phipps Plaza and Lenox 

Square malls. Pick up eclectic 

and modern furnishings, and 

gifts for home and garden on 

Howell Mill Road, antiques in 

Miami Circle, and oddities in 

Little Five Points. Go designer 

bargain-hunting just outside 

the city at Discover Mills in 

Lawrenceville. 

WHERE TO EAT 

Home on the 

range 

Try the traditional American 

dishes of fried chicken, 

hamburgers or meat-andthree-vegetable 

plates in 

Virginia Highland. Peruse 

impressive wine lists and 

TOUCHDOWN Atlanta 

CENTENNIAL OLYMPIC PARK, IN FRONT OF ATLANTA’S SKYLINE 

savour fusion fare in hip 

midtown, or go the uptown 

steakhouse route in Buckhead. 

Try trendy tacos in West Side, 

and make a point of driving in 

for onion rings at The Varsity 

(www.thevarsity.com). 


KLM, in cooperation with 

Delta Air Lines, operates two 

direct daily fl ights to Atlanta 

Hartsfi eld-Jackson International 

Airport from Amsterdam Airport 

Schiphol. 


www.atlanta.net 

Content provided by 

Frommer’s Unlimited © 2010. 



- 

Photo: www.centennialpark.com

Prepared to settle for a small hotel room? 

The first 50 reservations 

come with a 

FREE private boat tour 

Why not enjoy your own short-stay apartment 

with a canal view instead? 

Book now through www.youramsterdamhousing.com 

Your Amsterdam Housing Korte Prinsengracht 48 1013 GT Amsterdam +31 6 571 248 69 

www.YourAmsterdamHousing.com Eva@YourAmsterdamHousing.com 

Conditions: Boat tour is subject to availability and based on a minimum rental of 1 week.

CITY LIGHTS 

WHAT TO SEE 

Centre of 

attractions 

Previously rundown Luz is 

being reinvented as a cultural 

hub, with the Pinacoteca do 

Estado (www.pinacoteca.org. 

br) at its heart. There’s more 

art at the São Paulo Art 

Museum (www.masp.art.br) on 

the edge of Bela Vista, while 

the city centre is home to 

many historical sights, such as 

the São Bento Monastery 

(www.mosteiro.org.br). 

WHERE TO EAT 

Explore the 

districts 

São Paulo’s traditional 

immigrant neighbourhoods 

host some great eateries – try 

Japanese in the Liberdade 

district, or Italian at Bela Vista’s 

Famiglia Mancini 

(www.famigliamancini.com.br). 

Bohemian Vila Madalena and 

Moema feature regional 

Brazilian cuisine, from Bahia’s 

tropical stews to Minas Gerais’ 

lemon- and cachaça-infused 

meats. 

WHERE TO BOOGIE 

Called to the bars 

São Paulo is famed for its 

lively nightlife and countless 

bars. Start the night with 

cachaças (cane liquor) at 

Cachaçaria Paulista 

(www.cachacariapaulista.com.br), 

then head to D-Edge (www.dedge.com.br), 

an ultra-modern 

SÃO PAULO CATHEDRAL 

Feel the rhythm 

Brazil’s teeming metropolis is the largest in the country and one of the world’s great 

cities. Experience culture by day or an after-dark buzz. Take your pick from modern art 

galleries, every type of cuisine, and lively bars and clubs. 


dance music club. Most places 

close when the last customer 

leaves. 


KLM operates a daily direct 

fl ight to São Paulo Guarulhos 




www.spturis.com 

Looking for handy, up-todate 

travel information? 

Check out KLM’s Destination 

Guide pages – and book 

your fl ight – on www.klm. 

com. Content provided by 

Frommer’s Unlimited © 2010, 


TOUCHDOWN São Paulo 


DON’T MISS 

Fashionable 

fusion 

One of Brazil’s best-regarded 

restaurants, fashionable and 

contemporary D.O.M. is 

found in the Jardins district. 

Renowned chef Alex Atala 

conjures up fusion dishes 

using local ingredients. The 

preparation and presentation 

of the food is always 

impeccable. 

www.domrestaurante. 

com.br 

DINE AT D.O.M. 


Where else would you find time-honoured cultural traditions that thrive in perfect 

For further details please call 

+31 20 423 28 82 or visit 

www.taiwan.net.tw 

harmony with the chic and the avant-garde. Where an impressive array of haute 

cuisine from mainland China and Japan blend with aboriginal specialties. 

Where the city’s skyscrapers act as a backdrop to an astounding natural 

beauty. With breath-taking scenery, abundant wildlife, fine beaches 

and rugged coastlines, Taiwan is a nation shaped by the 

diversity of its people. Warm, friendly and affable to 

a fault, its welcome is unsurpassed. A nation with 

a unique juxtaposition of the old and new. 

Where else but Taiwan... ‘one of the most 

unsung tourist destinations in all of Asia.’ * 

*www.worldtravelguide.net

ANCIENT AND MODERN 

WHAT TO SEE 

Transports of 

delight 

Cruise the Chao Phraya River 

and stop off in Rattanakosin 

to marvel at the Grand 

Palace (www.palaces.thai. 

net) and Wat Pho temple’s 

huge reclining Buddha (www. 

watpho.com). Watch crowds 

perform early morning t’ai 

chi in Lumpini Park, or cross 

the river to Bang Kra Jao to 

bicycle through Bangkok’s 

wilderness. 

WHERE TO SHOP 

Markets and malls 

In the cool of the evening, 

bargain at the Pat Pong night 

market in Silom. Designer labels 

reside in Siam Paragon (www. 

siamparagon.co.th), one of many 

chic shopping malls in 

Pathumwan. Food and craftlovers 

should head for 

Chatuchak weekend market 

where silk and other Thai goods 

are for sale. 

WHERE TO EAT 

Street treats 

Sukhumvit’s bewildering 

selection of restaurants includes 

stylish Thai food at Baan 

Khanitha (www.baan-khanitha. 

com), northern Indian dishes at 

Rang Mahal (www. 

rembrandtbkk.com), and French 

at Le Banyan (+66 2253 5556). 

Street food snacks, from 

sticks of satay chicken to 

steaming bowls of noodles, are 

FLOATING WARES 

Bustle of life 

Thailand’s capital is sensual, exciting and dynamic, where gleaming temples exist side 

by side with soaring offi ce blocks, and busy streets are fi lled with food vendors and 

markets. Ancient rituals and fun-loving people add to the city’s exhilarating make-up. 


popular and widely available. 

Last orders vary between 

10.30 pm and midnight. 


KLM operates a direct 

daily fl ight to Bangkok 

Suvarnabhumi International 

Airport from Amsterdam 

Airport Schiphol. 


www.bangkoktourist.com 



KLM’s Destination Guide pages 

– and book your fl ight – on 

www.klm.com. Content provided 

by Frommer’s Unlimited © 

2010, Whatsonwhen Limited. 

TOUCHDOWN Bangkok 

DON’T MISS 

On the beat 

Q Bar’s upmarket, stylish 

vibe attracts an international 

celebrity crowd. Music veers 

from chill-out to full-on dance, 

while the decor is invitingly 

dark, with red walls and black 

leather seating. 

www.qbarbangkok.com 

VIBRANT Q BAR 


Photo: iStockphoto


Photo: Monkeybiz 

FLOCK TO BOULDER BEACH 

DON’T MISS 

Bountiful beads 

With the help of 450 highly 

skilled women from Cape 

Town’s townships, Monkeybiz 

in Bo-Kaap has taken the art 

of beadwork to a whole new 

level. Ethically produced, the 

collections range from 

magnets and coasters, to 

jewellery and dolls. 

www.monkeybiz.co.za 

ANIMAL ART 

WHAT TO SEE 

Flowers and wine 

Indigenous fl ora grows at 

Kirstenbosch National 

Botanical Gardens (www. 

sanbi.org) and penguins 

inhabit Boulders Beach. On 

clear days, Table Mountain 

offers outstanding city views 

and if the temperamental 

‘Cape Doctor’ wind howls, test 

your windsurfi ng ability. Winetasting 

in Constantia is 

heartily recommended (www. 

grootconstantia.co.za). 

Robben Island (www.robbenisland.org.za) 

tells the story of 

the country’s turbulent history. 

WHERE TO SHOP 

Craft of selling 

Greenmarket Square, in the 

city centre, sells hand-crafted 


PICTURESQUE BO-KAAP 

Cape Town TOUCHDOWN 

Nature, sports and sophistication 

South Africa’s second-most populous city feels Mediterranean in style and 

sophistication, yet an African heart beats to the rhythms of the mountains, the oceans 

and the multitude of cultures in its midst. There’s extra energy this year in Cape Town, 

as South Africa hosts the FIFA World Cup from June to July. 

African gifts, including wooden 

masks and near-sized wildlife. 

The Victoria and Alfred 

Waterfront mixes classic with 

cutting-edge international 

retailers. Shop all day at Canal 

Walk (www.canalwalk.co.za), 

Africa’s biggest mall, or go 

window-shopping at Platandia, 

one of Cape Town’s most 

exclusive diamond shops (www. 

platandia.com). 

WHERE TO EAT 

Sea this 

Kalk Bay restaurants, like 

Harbour House (www. 

harbourhouse.co.za), showcase 

seafood with ocean views. 

Long Street specialises in game 

and burgers. Serious Italian food 

is served at La Perla (www. 

laperla.co.za) in Sea Point. Pick a 

restaurant in Kloof Street for 

leisurely dining or try a curry in 

Bo-Kaap. 


KLM operates fi ve direct 

fl ights a week to Cape Town 




www.tourismcapetown.co.za 



KLM’s Destination Guide 

pages – and book your fl ight 

– on www.klm.com. Content 

provided by Frommer’s 

Unlimited © 2010, 



ELY IUM 

CENTRE FOR WELL-BEING 

Handin your KLM 

boardingpass and receive 

25% discount 

on the sauna entrance fee. 

2 persons per boardingpass. Not valid in 

combination with packages and other offers. 

Valid until 31st of September 2010. 

A r r a n g e m e n t S e n s e s 

Use of all sauna facilities (including 25 sauna’s, swimming pools, hot tubs and hammam) • Free use of shampoo, 

shower gel, scrub salt and body oil • Lunch buffet (a culinary delight) • Elysium massage (25 min.) or Facial 

(25 min.) or Facial for Men (with Dermalogica or Clarins products) or Hotstone Massage (25 min.) 

Package price € 64,50. This package is valid until September 31 st 2010 

Elysium, Centre for Well-Being, Kooilaan 1, 2665 KR Bleiswijk, The Netherlands 

Tel: +31 10 5241166 • Fax: +31 10 5241169 • Reservations: +31 10 5241177 (monday till saturday 09.00 - 17.30) 

• Every first and second monday of the month is a mixed bathingsuit day. 

Monday is ladiesday • Age as from 14 years • www.elysium.nl • info@elysium.nl

Photo contest 

SUNRISE AT LAKE KARIBA, ZAMBIA, PHOTOGRAPHED BY GABRIELLA KISS 

See the world! 

How does it work? 

There’s a new theme every 

three months. At the end of the 

fourth quarter (March 2011), KLM 

will award the Grand Prize to 

the overall winner. 

What theme? 

For April, May and June 2010, 

the theme is Morning. 

What can you win? 

THE GRAND PRIZE 

A round-the-world ticket for the 

annual, overall winner 

Don’t be late… 

Entries for the Morning 

category must be received by 

July 5, 2010. See our website 

below for submission details. 

Feeling inspired? 

Check out other beautiful 

shots from previous winners 

at: www.holland-herald.com 

If you provide 

the year’s best 

shot, you’ll be 

globetrotting 

before you can 

say “where did I 

put my 

passport?” 

CONTEST RULES • Photographs larger than 10x15cm cannot be accepted • Photographs will not 

be returned • Holland Herald, KLM and the publishers, MediaPartners Group, accept no responsibility 

for lost material • Copyright clearance and permission of subjects are the responsibility of the photographers. 

KLM and MediaPartners Group acquire the rights for future use of the images. • The competition 

is open to readers of Holland Herald who are 18 years of age or older on the date of entry, and 

who have flown with KLM during the same period as the theme category • Entrants for the Grand 

Prize will be notified as soon as possible after the closing date of the theme category • Employees of 

KLM and MediaPartners Group, participating promotional agencies, contributors to Holland Herald, and 

the families of any of the above are not eligible to enter this competition • The judges’ decisions are 

final • The Grand Prize cannot be exchanged for cash. 


DESIGN: GOD STREK. PHOTO: T. LUNDQVIST, WHALESAFARI. 

Right from the 

start in 1988, our 

whale safaris have 

involved research, learning 

and adventure joined 

together in one single, 

integrated unit. The idea 

has attracted considerable 

attention both at home 

and abroad. The guides are 

scientists and students 

from many different countries. 

In such way, every 

outing has the feel of a 

special research project. 

www.whalesafari.com 

It is only a one hour voyage 

from Andenes to the 

feeding grounds of the 

great sperm whales. They 

are found in a specially 

nutrient-rich area northwest 

of Andenes. There 

are no other places in 

Norway where the edge 

of the continental shelf 

lies so close to the shore 

as it does near Andenes. 

This means – more time for 

whale watching! 

The Whale and Dolphin 

Conservation Society 

(WDCS), has specialized in 

publishing reviews of this 

type of tourism all over 

the world gave us the 

following commendation: 

«The world’s largest, 

most successful Arctic 

whale watching operation 

is Hvalsafari AS 

(Whalesafari Ltd.) in 

Andenes.»

N O . 1 I N W H A L E W A T C H I N G I N N O R W A Y 

MEET 

and experience the world’s largest 

toothed whale in it’s right element! 

HVALSAFARI AS 

P.O.BOX 58, N-8483 ANDENES 

TEL.: +47 76 11 56 00 

FAX: +47 76 11 56 10 

E-MAIL ADM.: post@whalesafari.no 

BOOKING:booking@whalesafari.no 

New! 

2009 

Our tours are operated by experienced skippers in 

well-equipped boats, where safety is the top priority. 

Our new boat, «Maan Dolphin» is a sturdy catamaran 

built for speed, as well as for comfort. 

NORWAY 

STØ 

1 hour! 

ANDENES

Enjoy Design2Chill, unique and waterproof upholstered In- and 

Outdoor Furniture, whole year round. 

Available in a wide range of sizes and shapes, with over 150 

trendy colours. All our sofas are salt & chlorine water resistant and 

protect against dirt and stains, ideal for outside! 

Need a custom made model? No problem, we are specialized to 

serve your wishes and needs. 

For a point of sale in your country and also an impression of all 

available models please visit us at www.design2chill.com 

100% Comfort. 100% Dutch quality. 

www.design2chill.com

Travellers Check 

NEWS AND INFORMATION FOR PASSENGERS 

Photo: KLM / MAI 

contents 

KLM news 85 

Behind the scenes 87 

People & planet 89 

Flying Blue news 91 

KLM entertainment 91 

1950 

Free wheelers: ground 

staff engineers remove 

the blocks from a KLM 

Convair 240, before taxiing 

www.klm.com 93 

The fleet 96 

KLM route maps 98 

Schiphol, hub gates 103 

Fit for flying 104

Choose 

Economy 

Comfort 

More legroom 

and recline 

Want more room to relax on 

KLM intercontinental fl ights? 

Choose Economy Comfort. 

Recline up to twice as 

far and stretch out with up 

to 10cm more legroom. 

Book Economy Comfort for 

€ 80 - € 150 one-way, 

depending on the fl ight’s 

duration. For more information, 

visit www.klm.com

Hangzhou: 

a fi rst for KLM! 

Starting on May 8, KLM will launch a 

scheduled service between Amsterdam 

and Hangzhou Xiaoshan Airport, China, the 

fi rst airline to offer direct fl ights between 

Hangzhou and Europe. 

Hangzhou, capital of Zhejiang province, 

is a major residential and business 

metropolis, situated in the Yangtze River 

delta, on China’s east coast. Ranked by 

Forbes magazine as the ‘best city in China 

for business’, its booming economy has 

shown consistent growth since the early 

BUSINESS IS BOOMING IN HANGZHOU 

Vilnius 

code-share 

KLM now operates a code-sharing 

agreement with Estonian Air on the 

route Amsterdam-Vilnius. 

There are six fl ights a week to and 

from the Lithuanian capital city, using 

Boeing 737 aircraft. 

Flying Blue members, who have 

booked KLM code-share tickets, will 

earn Level and Award miles on codeshared 

fl ights between Amsterdam 

and Vilnius. 

VILNIUS - A CAPITAL DESTINATION 

KLM NEWS 

“New destinations and delicious food” 

1990s, with over 700 foreign-invested 

enterprises currently established within the 

city’s precincts. 

Via Hangzhou, passengers can catch 

connecting fl ights to other destinations 

within China. Together with its partner, 

China Southern Airlines, KLM offers 

services to Beijing, Chengdu, Guangzhou, 

Shanghai, Hong Kong and now Hangzhou. 

KLM will operate three weekly fl ights from 

Amsterdam Airport Schiphol to Hangzhou, 

using Boeing 777-200 equipment. 

Photo: iStockphoto Photo: ANP 

Top of the league 

cuisine 

KLM kicks off the FIFA World Cup in 

grand style with themed catering for 

World Business Class (WBC) in May and 

June. White, red and dessert wines have 

been specially selected from countries 

participating in the championships, 

including USA, South Africa, Germany, 

Argentina, Spain, Italy, Chile and France. 

A delicious menu has also been specially 

prepared by Margot Janse, executive chef 

of Le Quartier Français in the Franschhoek 

Valley, South Africa’s ‘gourmet capital’. 

Rebook – 24/7 

It’s become even easier to rebook your 

ticket! If you haven’t yet checked in, you 

can go to www.klm.com and click on 

‘Manage My Booking’– even if you booked 

your fl ight via a travel agent. You can see 

exactly what alternative fl ights are available, 

and how much it will cost. Award tickets can 

also be changed online! 

In addition, if you purchased a fully 

fl exible ticket, you can change your fl ight 

more than once, at no extra cost. Online 

rebooking is available both for AIR FRANCE 

and KLM customers. 

Holland Herald TRAVELLERS CHECK 85

An Experience To Remember! 

Colourful Cl fflS 

Suriname i 

Van Idsingastraat 68 

Paramaribo / Suriname 

South-America 

T (00597) 426532 

F (00597) 421968 

C (00597) 8523100 

info@kabalebo.com 

www.kabalebo.com 

TAX FREE discount 

Now 19%OFF! 

Fashionable silver jewelry to match your gorgeous 

look! Prices from 29,-. Take your KLM boarding 

pass to a zınzı shop and get 19% discount on 

your purchase of zınzı jewelry. Visit the website 

for the zınzı shops and our new collection. 

www.zınzı.nl

Free to fl y 

The fl ight experience 

can be exciting and 

exhilarating. From the 

busy airport bustle at 

check-in, to peering 

down at the world at 

30,000 feet cruiselevel, 

we encounter an 

unfamiliar environment 

outside our normal 

routine. 

While some people fi nd this thrilling, some 

of us are unsettled with the experience, 

and become nervous and anxious before 

and during our journey. 

“About one-third of all passengers 

undergo some degree of psychological 

discomfort during a fl ight,” estimates 

psychologist and pilot Lucas van Gerwen, 

the founder of VALK, the only recognised 

institute in The Netherlands for people 

with a fear of fl ying. “It is the second 

largest phobia in the Western world, after 

speaking in public.” 

Custom-made 

VALK has been helping people overcome 

fear of fl ying for 20 years. Originally 

founded by Leiden University and KLM, the 

organisation now provides courses and 

treatment for approximately 750 people 

a year and benefi ts from additional 

cooperation and support from rom 

Amsterdam Airport Schiphol, ol, and 

airlines Martinair and transavia. avia. 

com. It is housed in its own n 

purpose-built centre in Leiden, den, 

The Netherlands. 

“We provide customised d 

help,” says Lucas. “This 

KLM BEHIND THE SCENES 

LUCAS VAN GERWEN EXPLAINS ASPECTS OF FLYING IN A MOCK-UP CABIN AT VALK 

begins with a personal diagnostic 

evaluation – an intake – followed by two 

or three additional individual sessions, if 

necessary. After this, participants spend 

two and half days involved with various 

aspects of the fl ight experience, helped 

by trained KLM pilots and our own 

psychologists. 

“We inform them on how to cope with 

occurrences such as turbulence and 

“Without fear we 

wouldn’t be able to 

function” 

cross-wind landings,” continues Lucas. 

“A therapist provides stress management 

training and we provide mock-up cabin 

situations in one of the many rooms here. 

We also have a a Virtual Reality Rea (VR) HUD 

headset heads (left) which 

provides prov simulated 

surro surroundings, like 

a bu busy airport or 

a co confi ned space, 

to help h people get 

use 

used to different 

environments which they would normally 

fi nd unsettling. 

“Afterwards, participants are taken to 

Schiphol where they can sit in a cabin 

simulator and stationary aircraft in the 

airport hangars. Then we accompany them 

on a short fl ight.” 

Soaring success 

VALK’s accomplishment rate is truly 

impressive: “If participants are still fl ying 

anxiety-free one year after attending our 

courses, then we count that as a success,” 

says Lucas. “Currently, that fi gure is running 

at 98%.” In addition, the methods that 

VALK has developed over the years are 

recognised as authoritative and have been 

adopted by similar institutions worldwide. 

“Fear of fl ying, like all fears, has nothing 

to do with a real threat,” says Lucas. “It is 

how we imagine a situation could be. In the 

end, fear is a normal emotion. Without it we 

wouldn’t be able to function in our daily 

lives. We teach people how to interpret 

and handle that emotion.” 

VALK Foundation, Sandifortdreef 1a, 

Leiden, The Netherlands. +31 (0)71 5273733; 

info@valk.org; www.valk.org 


Find the cosiest holiday cottages 

along the Dutch coast at www.aanzee.com 

Travelling to Oslo? 

The Oslo region offers a wide range 

of experiences all year round. 

For travel suggestions and exciting 

offers see: www.flyOSL.com 

Photos: Esben Haakenstad, Kvitfjell / VisitOSLO, Nancy Bundt, Terje Rakke/Nordic life/Innovation Norway

Malaria is 

manageable 

Every year, millions of 

passengers board KLM fl ights 

with a burning desire to discover 

new lands. Unfortunately, these 

countries can also be home to 

children in need – a need outlined in 

the UN Millennium Development 

Goals. KLM AirCares offers 

promotional, logistical and fi nancial 

support to NGOs to help them 

achieve these goals. 

One of these organisations is 

Malaria No More! a Dutch foundation 

that contributes towards the 

prevention and treatment of malaria, 

especially in Africa. 

NET GAINS FROM MALARIA NO MORE! 

In Tanzania, Malaria No More! is 

supporting FAME, the Foundation for 

African Medicine and Education. FAME 

works with like-minded partners to 

bring quality health care to Karatu, an 

area in northern Tanzania where 

malaria, pneumonia and diarrhoearelated 

diseases are the main cause 

of death among children younger 

than fi ve. 

To donate money and/or Flying 

Blue Miles to this or any other 

AirCares charity, please visit www. 

aircares.nl or make a donation during 

this fl ight (see the last page of our 

shopping section in this issue). 

If you would like more information 

on Malaria No More!, please visit 

www.malarianomore.eu 

Botanical illustration (1796) of Camelina sativa, a feedstock plant currently being researched for use as a bio fuel 

Fuelling 

the future 

KLM has been a pioneer in the he 

research and development of f 

alternative fuels. It recently 

successfully trialled a passenger er fl ight 

powered partly by a bio fuel 

manufactured from the camelina a plant, and 

is working closely with third-party rty 

research and technological institutes titutes to 

investigate what further fuel options ptions are 

available. 

At the infl uential World Bio Fuels 

Markets Conference, held in Amsterdam msterdam 

earlier this year, Jan Ernst de Groot, root, 

Managing Director KLM, passionately nately 

outlined what he thinks should be done 

within the aviation industry to pursue the 

development – and ultimate usage age – of 

bio fuels. 

“Reducing our carbon footprint rint will 

not be realised solely by the 

implementation of cost-based 

measures like emissions trading g 

schemes,” says De Groot. “A lot t has 

already been achieved through h 

effi ciency measures, but this has as to go 

hand in hand with technological al 

advancement. To make the use e of 

sustainable bio fuels a real possibility, sibility, 

this alternative technology has to be set 

in motion. KLM has already taken en action 

Banding together 

Funk for Life, a project set up by Swedish 

jazz trombonist Nils Landgren, his band 

Funk Unit, and the medical charity 

Médecins Sans Frontières, provides 

musical instruments for the inhabitants of 

Kibera, a slum area near Nairobi, Kenya, 

and raises funds for the construction of a 

local clinic. 

You can read more about this inspiring 

initiative in our next (June) issue. 

Meanwhile, discover all about Funk for Life 

on www.funkforlife-contest.com 

KLM PEOPLE & PLANET 

by ssetting 

up a consortium that will not 

only 

conduct research into alternative 

fuel fuels but will also develop them and – 

ultim ultimately – start their production. 

“Th “This is a huge ‘energy transition’ that 

deman demands a multi-party, multi-track 

approa approach. There are a lot of parties which 

need to get involved – governments, 

supplie suppliers, scientists –to name only a few. 

“It is is also vitally important that we 

conside consider the sustainability of 

manufa manufacturing bio fuels. There should be 

no neg negative knock-on effects for food 

chains, 

biodiversity or any other 

ecolog ecological consideration. To this end, we 

work very v closely with the World Wide 

Fund 

for Nature in The Netherlands, who 

super supervises the strict sustainability criteria 

applie applied to the eventual feedstock we will 

use fo for our bio fuels.” 

Joh Johan van de Gronden, Director of the 

Wo World Wide Fund for Nature in The 

Ne Netherlands, endorses this view: “KLM 

is oon 

the right track with its bio fuels 

policy policy. We realise the importance of 

researc researching different feedstocks for the 

man manufacture of bio fuels, but we must 

be 

careful that these processes don’t 

in interfere with any existing food 

cchains 

and nature.” 

NILS LANDGREN STRIKES A CHORD IN AFRICA 


Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles Miles... 

Exceptional moments for valued customers. 

Whether you’re traveling to discover new places, 

enjoy family weekends or on business, it’s essential 

to make the most of every second. With the benefits 

that the Flying Blue frequent flyer programme offers, 

you become a privileged customer, recognized by 

AIR FRANCE and KLM and every SkyTeam alliance 

airline. 

Thanks to our network of over 900 destinations, every 

trip is a new opportunity to earn Miles. With over 

100 partners worldwide, there are lots of ways to 

enjoy your Miles. Whether it’s a flight to a destination 

You can sign up online at 

klm.com or airfrance.com 

you’ve always wanted to explore, a stay in a luxury hotel, 

or countless other ways to spend your Miles, the choice 

is yours. 

As you travel more and more with us, we reward your 

loyalty by multiplying the services you can enjoy, 

to make every trip a moment that stands apart. 

Photo Credits: Steen Sundland.

KLM ENTERTAINMENT 

Look at this! 

State-of-the-art entertainment is 

available on all intercontinental KLM 

fl ights.* Just a few clicks will bring you 

to a virtual world of... 

Watching and Listening 

Instantly access over 85 movies, available 

in various languages. Compile your own 

audio playlist or select a specifi c CD. 

Channels specifi cally devoted to Dutch 

movies, TV and music are also now 

available. 

Interaction 

Text or e-mail messages via the IFE 

system a mile above the Atlantic! 

Stimulation 

Games and information galore - or learn a 

language. 

‘INVICTUS’ 

THE LATEST INFLIGHT MOVIES 

A Single Man (Drama) 

Brothers (Drama) 

Coco Chanel and Igor Stravinsky 

(Drama) 

Invictus (Drama) 

Leap Year (Comedy) 

Percy Jackson & The Olympians: The 

Lightning Thief (Action/Adventure) 

Shutter Island (Drama) 

The Book Of Eli (Drama) 

The Hurt Locker (Action/Adventure) 

The Imaginarium of Doctor Parnassus 

(Science Fiction/Fantasy) 

Too much choice? 

Check out our online movie guide 

before your next fl ight at www.klm.com 

(select: Prepare For Travel; On Board; 

Entertainment On Board). 

* With the exception of Economy Class on 

Boeing 747-400s, where phased retrofi tting is 

currently in progress. 

KLM FLYING BLUE NEWS 

Paid lounge 

access extended 

Following its successful introduction at 

Paris Charles de Gaulle* and Amsterdam 

Airport Schiphol, paid lounge access for 

Silver Elite members is now being offered 

at a growing number of lounges operated 

KLM WELCOMES YOU AT HOUSTON 

What’s cooking? 

What about attending that unique 

sports event you’ve always dreamed 

of? Or taking part in a delicious culinary 

adventure? Through a unique partnership 

with AIR FRANCE and KLM, 

Reasons2Travel is now offering Flying 

Blue members exclusive travel 

experiences. Private cooking classes in 

Spain are just some of the many 

packages that members can enjoy when 

they redeem their Award Miles. The 

selection changes frequently, so be sure 

to visit www.reasons2travel.com often! 

Double the fun 

worldwide by AIR FRANCE, KLM and Delta 

Air Lines. Silver Elite members can make a 

payment by credit card or Award Miles 

(excluding Delta Air Lines) at the welcome 

desk of participating lounges. Please note 

that cash payments are not accepted by 

any airline. 

Paid lounge access is also available to 

all guests travelling with Platinum and Gold 

(Elite Plus) members. This privilege is 

provided in addition to the free guest that 

is already permitted subject to the lounge’s 

capacity, providing all guests are travelling 

with AIR FRANCE, KLM, Delta Air Lines or 

another SkyTeam airline on the same fl ight 

and on the same day. 

For a list of participating AIR FRANCE, 

KLM and Delta Air Lines lounges, visit 

www.airfrance.com or www.klm.com 

*Excluding Terminal 2G and La Première lounges 

A TASTE OF SPAIN 

Available exclusively online, Promo Awards@ save you 50% on the Award Miles 

usually required for award tickets with KLM and AIR FRANCE. Promo Awards@ are updated 

every month – see the destinations currently available via the handy at-a-glance pages 

on KLM’s and AIR FRANCE’s websites – and travel is from European airports. Promo 

Awards@ are subject to availability so don’t delay! Log on now at www.klm.com or 

www.airfrance.com 


“A website you can rely on for all your travel needs” 

Bags of time 

One-stop shop 

KLM’s website offers much more than 

just fl ight tickets. You’ll fi nd 

everything you need to get from 

home to your hotel and everything in 

between. 

Whether you require car rental, 

airport parking, or transport to and from 

a number of airports, it’s all available 

at the click of a button when you 

book your ticket. Our prices are never 

higher than bookings made directly with 

our partners. 

KLM e-services make your travel 

planning faster, easier and more 

rewarding than ever. 

For example, you can tell us your 

travel experiences with the direct, 

easy-to-use ‘Contact us’ link via the 

‘Customer Support’ tab on the 

website home page. 

Your communication can usually 

be handled within fi ve days. KLM 

offers a full range of services via its 

website www.klm.com 

Extra baggage no longer means extra 

time and hassle at the airport. KLM has 

introduced a simple solution: with just a 

few clicks you can reserve and pay for 

extra baggage when you check in online 

at www.klm.com. 

By arranging this online, you not only 

save time at the airport, you also save 

20% on the normal charges levied at the 

airport check-in desk. 

MANY TRANSPORT OPTIONS AT WWW.KLM.COM 

WWW.KLM.COM 

Comfort choice 

KLM now have some great choices to 

make your journey in Economy Class 

even more comfortable! 

To arrive rested for that important 

meeting, why not try the new Economy 

Comfort zone, in the front of the 

Economy Class cabin? It offers seats with 

10 cm more legroom than standard 

seating, and which recline twice as far! 

Or you can also choose more comfort 

by opting for an extra legroom seat or a 

seat in a row of just 2. 

These preferred seats are very easy 

to arrange: when checking in online, or at 

self-service machines at the airport, they 

can be reserved for a nominal fee. 

Seats in the Economy Comfort zone 

can also be arranged via ‘Manage My 

Booking’ on www.klm.com: simply 

reserve up to 90 days before departure, 

and your comfort is assured! 

KLM now on 

Facebook 

Social networking sites now reach 

millions of people worldwide. With 

this in mind, KLM recently launched its 

own Facebook page: www.facebook. 

com/klm. As well as keeping up to date 

with all the latest news, ‘friends’ of KLM 

can view (historical) video material and 

images, and take part in special 

promotions. You’ll become a KLM 

Facebook fan in no time! 


KLM PARTNERS 

Our partners, your benefi ts 

AIR FRANCE KLM, Europe’s largest 

airline group, is a member of 

SkyTeam, an alliance of nine 

airlines and two associate airlines. 

This offers you a variety of benefi ts such 

as: 856 global destinations; access to 

more lounges worldwide; a coordinated 

timetable for improved connections; 

and more opportunities to earn Flying 

Blue Level and Award Miles. Award 

Miles can be spent on fl ights, or with 

Combined code-share and 

Flying Blue partners 

94 Holland Herald TRAVELLERS CHECK 

over 100 non-airline partners, such as 

Marriott and Hertz. Level Miles count 

towards a higher membership tier, 

each offering different benefi ts such as 

access to airport lounges and extra 

KLM and its main partners 

Other KLM partners 

Flying Blue partners 

baggage allowance. Together with 

our new US joint venture partner, Delta 

Air Lines, we guarantee you a perfectly 

integrated network and superior 

customer service. 

Founded: 1933 / Home base: Paris 

Fleet size: 427** / Passengers: 52 million 

WWW.AIRFRANCE.COM 

** including Régional, Britair, Cityjet and VLM Airlines 

Founded: 1928 / Home base: Atlanta 

Fleet size: 1,015 / Passengers: 170 million 

WWW.DELTA.COM 

Founded: 1919 / Home base: Amsterdam 

Fleet size: 210* / Passengers: 22 million 

WWW.KLM.COM 

* including KLM Cityhopper, Martinair and transavia.com 

Code-share partners 

You can earn and/or spend Miles with all SkyTeam alliance members and KLM’s Flying Blue partners in Flying Blue, AIR FRANCE KLM’s loyalty program. For detailed information visit www.klm.com or 

www.airfrance.com. A code-share partner means that even though you have booked a KLM fl ight number, you may fi nd yourself travelling on a service operated by that partner.

TAKE YOUR SEATS 

AND ENJOY THE 

UEFA CHAMPIONS LEAGUE 

WITH HEINEKEN ®

Artwork KLM fl eet: Hans Murris, KLM Engineering & Maintenance, SPL/WM 

KLM PLANE FACTS 

1920 May 17: the fi rst KLM fl ight 

from London to Amsterdam. 

1933 The Fokker F-XVIII Pelican 

sets a new record for the fl ight 

Amsterdam-Jakarta of four days, four 

hours and 35 minutes. 

1934 October: the McDonnell 

Douglas DC-2 Uiver wins fi rst prize 

in the handicap section, and 

second prize overall in the 

London-Melbourne Air Race. 

1946 KLM launches its 

scheduled service between 

Amsterdam and New York. 

1960 

KLM introduces the 

McDonnell Douglas DC-8 into its fl eet, 

marking the beginning of the ‘jet age’. 

1971 KLM’s fi rst Boeing 

747B heralds the start of the 

‘wide-body’ age. 

1989 KLM is the fi rst European 

airline to introduce the new 

generation 747-400s. 

2001 KLM is the fi rst European 

airline to introduce the next 

generation of 737-900s. 

2005 KLM starts adding the 

fi rst of 12 Airbus A330-200 aircraft to 

its fl eet. 

2008 KLM’s fi rst two (out of 

a total of six) Boeing 777-300ERs are 

put into operation. 

2008 KLM begins a gradual 

introduction of the EMBRAER 190 to its 

Cityhopper fl eet, replacing some of its 

Fokker 100 aircraft. 

Thanks to its effi cient network, 

its modern fl eet and many economical 

measures, KLM’s performance 

regarding fuel effi ciency is one of the 

best in Europe. The website www. 

klm.com/csr gives full information 

on KLM’s corporate social 

responsibilty and sustainable air 

transport activities. 


Boeing 747-400 

22 920 11,500 64.44 35,000 

(Combi 16) (Combi) 

390,100 415 70.67 yes! 

(Combi 396,900) (Combi 275) 

Boeing 747-400ER Freighter 

4 920 11,500 64.44 

412,800 112,000 70.67 

Boeing 777-300ER 

4 900 12,000 64.80 

351,543 425 73.86 yes! 

Boeing 777-200ER 

15 900 11,800 60.90 

297,500 318 63.70 yes!

How big, how small, how far…? 

McDonnell Douglas MD-11 

Airbus A330-200 

Boeing 737-900/800 

5 850 4,300 35.80 

21 850 4,100 35.80 

76,900 189 41.91 

73,700 171 39.47 

Boeing 737-400/300 

9 800 3,500 28.88 

7 800 3,000 28.88 

62,800 147 36.45 

56,900 127 33.40 

Fokker 100/70 

5 740 2,400 28.08 

26 743 2,400 28.08 

44,400 100 35.53 

38,000 80 30.91 

Fleet data information valid at magazine publication date 

KLM PLANE FACTS 

10 880 11,000 51.96 

280,300 285 61.21 yes! 

10 880 8,800 60.30 

230,000 243 58.37 yes! 

KEY 

NUMBER OF AIRCRAFT 

MAX. TAKE-OFF WEIGHT (KG) 

WINGSPAN (M) 

Boeing 737-700 

6 850 3,500 35.80 

64,000 129 33.60 

EMBRAER 190 

15 850 3,300 28.72 

45,700 100 36.25 

CRUISING SPEED (KM/H) 

MAXIMUM PASSENGERS 

SCALE: 1 CM = 6.3 M 

TELEPHONE ON BOARD 

RANGE (KM) 

LENGTH (M) 

MAX. FREIGHT (KG) 


EUROPE AFRICA ASIA OCEANIA 

KEYS 

AIR FRANCE KLM 

AIR FRANCE 

including codeshare 

destinations 

KLM 


destinations 

See American and 

European stations 

on next pages. 


Equator 

London 

Greenwich meridian 


Algiers 

Cape Town 

N’Djamena 

Cairo 

Saint Petersburg 

Moscow 

Bucharest 

Athens 

Tel Aviv 

Kilimanjaro 

Yerevan 

Beirut 

Damascus 

Dammam 

Riad 

Jeddah 

Addis Ababa 

Dar es Salaam 

Teheran 

Kuwait 

Bahrain 

Saint-Denis

Singapore 

Ho Chi Minh City 

Manila 

Denpasar 

Seoul 

Tokyo 

Adelaide 

Equator 

International International date date line 

line 


NORTH AND SOUTH AMERICA 

International date line 

Equator 

Bethel 

KEYS 


AIR FRANCE 


destinations 

KLM 


destinations 


Prudhoe Bay (Deadhorse) 

Wrangell 

San Jose 

Havana 

Montreal 

Aruba 

Vitória

Madeira 

Tenerife 

Santa Cruz (Los Rodeos) 

de la Palma 

Tenerife Las Palmas 

(Reinasofía) de Gran Canaria 

KEYS 


AIR FRANCE 


destinations 

KLM 


destinations 

Santiago de 

Compostela 

Lisbon 

Seville 

Malaga 

Edinburgh 

London 


Valencia 

Antwerp 

Barcelona 

Palma 

Brussels 

Algiers 

Basel 

Bern 

Geneva 

Aalborg 

Hamburg 

Bremen 

Hanover 

Frankfurt 

Luxemburg 

Genua 

Venice 

Verona 

Bologna 

Pisa 

Palermo 

Gothenburg 

Copenhagen 

Napels 

Linköping 

Malta 

Vienna 

Warsaw 

Kraków 

Thessaloniki 

Athens 

Bucharest 

Saint Petersburg 

Cairo 

EUROPE 

Larnaca 

Moscow 

Beirut 

Damascus 

Tel Aviv - Jaffa 


Amsterdam / Schiphol Airport, The Netherlands 

Gates B 

Gates C 

B34 B30 B26 B22 B18 

B36 B32 B28 B24 B20 B16 B14 to B1 - B8 

4 

B35 B31 B27 B23 B17 B15 B13 

C16 

C15 - C18 

C13 

C14 

C11 

Schengen 

Gates B-C, D 59-87, M 

C12 

D24 

D26 

D28 

Paris / Charles De Gaulle Airport Terminal 2, France 

TERMINAL 2E 

GATES E51 TO E76 

TERMINAL 2G 

GATES G21 TO G40 

C9 

E51 

- 

E76 

T 

C10 

D14 

D16 

D18 

D22 

D31 D29D27D25D23D21 

Gates D 

T Transfer desk 

T Transfer desk 

Self-service transfer 


KLM Crown Lounge 


5 

to C21 - C26 

4 

C8 C6 C4 

4 

C7 C5 T3 

T2 

D12 

D68 D10 

D66 

D42 

D44D72 

D46D74 

D48D76 

D52 D78 

D54D82 

5 

D56D84 

D47 

D86 

D49 D77 

D51 D79 

D53 D81 

D55 D83 

D57D85 

D87 

D87 

KEY 

Lounge 

1 

F41-F43 

F56 

F54-F55 

F53 

F52 

D2 

D4 D60 

D8 D62 

D64 

3 

T5 T4 

D3 

D5 D59 

D7 D61 

D63 

F51 

D41 

D71 

D43 

D73 

Check-in 

Self-Service Check-in 

8 

3 

Schiphol 

World 

Avenue 

TERMINAL 2E 

1 

12 

2 

Lounge 

2 

T 

T 

T 

F44-F45 F36 T 

F2 F46 

F35 

F1 

F47 

F34 

F48 

F33 

F49 

F50 

TERMINAL 2F 

Schengen 

F32 

F31 

1 

E2 

E4 E3 

E6 E5 

E8 

Gates E 

T6 

Schiphol Plaza 

E7 

E15 E9 

E18 E17 

E20 

E22 

E24 

Passport control / 

Security check 

A1 Gate Numbers 

4 

Baggage Claim 

7 

Holland Boulevard 

E19 

5 

5 

F21-F25 

F26 

F27 

F28 

F29 

F30 

KLM 

Crown 

Lounge 

25 

SKYTEAM AIRPORT HUB GATES 

Gates D 

Walking distance from point to 

point (average time in minutes) 

3 

F2 

2 

T8 

F4 

Thalys/RER/TGV 

Railway station 

M7 

M6 H7 

M5 H6 

Gates M M4 H5 Gates H 

M3 4 H4 

M2 H3 

M1 H2 

H1 

G11-16 

Lounge 

3 

4 

6 

T9 

G3 

1 

Lounge 

3 

F3 

F6 

Gates F 

3 

F8 

C88-C89 

A48-A49 

A46-A47 

A44-A45 

C90-C91 A50-A51 A42-A43 

A40-A41 

C86-C87 C84-C85 C82-C83 

C80-C81 

T 

T 

D53-D54 

3 

F5 

F9 

Top Level 

Second floor 

5 

5 

T 

F7 

G2 

G5 

G4 


52 

TERMINAL 2C 

1 

1 

D55-D56 

D57-D58 

D60-D61 

D61-D62 

KLM and Alitalia fl ights arrive at / depart 

from Terminal 2F, Gates F21 to F36. 

Air France fl ights arrive at / depart from 

Terminals 2C, 2D, 2E and 2F. 

3 

G7 

G6 

TERMINAL 2D 

G9 

G8 

Gates G 

4 

D72-D73 

D64-D65 

D70-D71 

D74 

D76 

B33-34 

B21-B22 

B31-B32 

B23-B24 B26-B27-B28B29-B30 

B25 

Holland Herald TRAVELLERS CHECK 103 

4 

4 4 

T 

KLM fl ights arrive at / depart 

from gates B, C, D, E, F. 

Air France and Alitalia 

fl ights arrive at / depart from 

gates B and C. 

Korean Air fl ights arrive 

at / depart from gate G. 

Delta fl ights arrive at / 

depart from gate E. 

Czech Airlines fl ights arrive 

at / depart from gate D. 

Aerofl ot fl ights arrive at / 

depart from gates B or G. 

For KLM passengers travelling 

to Antwerp (Thalys) 

and Rotterdam (NS): Please 

ensure you collect your 

luggage in Amsterdam and 

change your KLM (e-) ticket 

for a Thalys/NS ticket at the 

Netherlands Railways 

(NS ) desk at Schiphol 

Plaza (just past immigration). 

Passengers with access 

to KLM’s Crown Lounges 

and who are transferring to 

European (Schengen) fl ights 

are kindly advised to use 

Crown Lounge 25, located 

near the Schengen gates 

behind passport control, 

when arriving on 

inter continental fl ights. 

TERMINAL 2A 

1 

1 

T 

3 

3 

TERMINAL 2B 


Landside connection shuttle 

to/from Terminal 2G 

T Transfer desk 1 Transfer by shuttle 1 outside Customs Area 

Air France Lounge 

Transfer by train 

Delta, AeroMexico, Korean Air and Aerofl ot 

fl ights arrive at / depart from Terminal 2E. 

Czech Airlines fl ights arrive at / depart 

from Terminal 2D. 

Transfer by shuttle bus inside Customs Area 

Transfer by shuttle bus inside Customs Area, 

only between 7:30am and 4:15pm

KLM AMSTERDAM MAP 

FILMMUSEUM 

CONCERTGEBOUW 

WESTERKERK 

STADSSCHOUWBURG 

Hand baggage rules at EU airports 

To increase passenger safety, security rules for hand luggage are in place for all fl ights, in accordance with 

European Union regulations. When passing through security control, you will be required to present liquids, gels, 

pastes, lotions and aerosols separately, in individual containers of not more than 100ml, packaged in a re-sealable, 

transparent plastic bag (maximum volume 1 litre, 1 bag per person). 

Airport shopping 

in the EU 

RIJKSMUSEUM 

VAN GOGH MUSEUM 

Within the European Union, 

liquids and gels that you purchase 

after passing through passport 

control, or on board the aircraft 

will be packaged and sealed for you, 

together with the receipt. 

The unbroken seal is valid for 

24 hours. 

ANNE FRANK HOUSE 

ROYAL PALACE 

THE NIEUWE KERK 

AMSTERDAM HISTORICAL MUSEUM 

FLOWER MARKET 

BEURS VAN BERLAGE 

VAN PAMPUS 

DIAMOND CENTER 

Airport shopping 

outside the EU 

CENTRAL STATION 

VVV AMSTERDAM TOURIST OFFICE 

NIEUWMARKT 

If you buy liquids or gels at a 

non-EU airport and change planes at 

an EU airport, your purchases will be 

confi scated at the EU airport security 

check. This can also happen for 

purchases you make on board an 

aircraft operated by an airline from 

a non-EU country. For further 

information visit www.klm.com 

NEMO MUSEUM 

MARITIME MUSEUM 

Animal products 

To prevent the spread of animal 

diseases, you are prohibited from 

entering the EU with meat, meat 

products, milk and milk products. Small 

quantities for personal use are 

permitted on arrival from Andorra, the 

Faroe Islands, Greenland, Iceland, 

Liechtenstein, Norway, San Marino and 

Switzerland. For further information 

visit http://europa.eu.int. 

_airhubs-A.indd 76 10-08-2007 16:12:22 


ZUIDERKERK 

OPERA HOUSE 

FOAM 

HEINEKEN EXPERIENCE 

HERMITAGE AMSTERDAM 

CARRÉ THEATRE 

MAGERE BRUG 

ALBERT CUYP MARKET 

GASSAN DIAMONDS 

REMBRANDT HOUSE 

WATERLOOPLEIN 

WATERLOOPLEIN 

HORTUS BOTANICUS 

JEWISH HISTORICAL MUSEUM 

WEESPERSTRAAT 

WIBAUTSTRAAT 

ARTIS 

KEY 

TRAMLINE 

RAILWAY 

RED LIGHT DISTRICT 

MUSEUM DISTRICT 

JORDAAN 

IMPORTANT BUILDING 

RAILWAY STATION 

METRO STATION 

ZOO 

GENERAL ATTRACTION 

MUSEUM 

CHURCH 

THEATRE 

MARKET 

TOURIST OFFICE

Holiday home to let? 

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holiday home website. 

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☑Advertise from just £219 + VAT a year 

☑Find out more at holidaylettings.co.uk 

marketing credit when 

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quote ‘410’ 

For new advertisers only 

AGRO-INDUSTRY 

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Thanks to holidaylettings.co.uk 

our holiday home pays for itself 

Specialized in the establishment and management of 

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focus of the tree crops rests on oil palm and rubber. 

The group recently diversifi ed its activities into cattle ranching. 

Currently the Group owns 45.000 ha of oil palm plantations, 

15.000 ha of rubber trees and a cattle ranch with 6.000 

animals. The Group carries out its corporate responsibility by 

taking a long term approach to strategic decision-making that 

recognizes the interests of its staff, shareholders, business 

partners, consumers, and the world-wide economies in which 

it operates. 

Spread over its subsidiaries in Nigeria, Ghana, Gabon and 

Ivory Coast, Siat employs over 8.000 people. The head offi ce 

is located in Brussels. 

The Group strongly believes in an environmentally 

responsible management and fi rmly cares about its social 

responsibilities. For example, all factory waste of the oil mills 

is recycled into the plantation or used as fuel to generate 

“green process” steam and electricity. The company also 

assists communities with education and social infrastructure 

development such as roads, potable water, electricity, 

dispensaries and the like. These actions aim at creating 

commitment and stability, which in turn provides security for 

the Group’s investments. 

Siat is constantly looking for new opportunities and for 

dynamic, motivated people to join its team. 

For more information and our current vacancies please visit 

our website www.siat.be or contact us on the following 

e-mail address: jobs@siat.be

KLM FIT FOR FLYING 

Our handy hints can help you to stay feeling great both during and after the 

fl ight. Exercises should be performed slowly with steady, even breathing 

10 TIMES 15 TIMES 30 TIMES 5 TIMES 10 TIMES 15 TIMES 

Feet 

With your heels on 

the fl oor, stretch your 

toes upwards. Then, 

keeping your toes on 

the fl oor, stretch your 

heel upwards. 

Relax whilst fl ying 

Statistics show that fl ying is much safer 

than many situations in our daily lives 

The crew in control of the plane are 

highly trained and experienced 

KLM aircraft are maintained and designed 

to withstand all sorts of turbulence 

Try to relax – breathe in deeply through 

your nose, hold for three seconds and 

exhale slowly 

KLM partner, VALK Foundation, can 

offer support to people with a fear 

of fl ying. Visit www.valk.org or 

call +31 71 5273733 

HOUSE RULES 

Rotate your foot fi rst 

in one direction and 

then the other. 

All electronic devices must 

be turned off completely whilst 

walking to/from the aircraft, and 

during take-off, approach 

and landing. 

Mobile phones may 

be used on board the 

aircraft as long as 

the aircraft doors are 

open (subject to local 

regulations). 


Ankles Knees Shoulders Legs Back and arms 

Raise your leg, 

tensing the muscles 

of your thigh. 

During the fl ight 

With your hands 

on your thighs, rotate 

your shoulders in a 

circular motion. 

Ear pain? Pinch your nose shut, 

close your mouth and swallow or 

blow out against your closed mouth. 

Alternatively, chew gum 

Stimulate your circulation by 

walking around in the cabin and 

stretching 

Avoid sitting with your legs crossed 

as this restricts circulation 

Taking your shoes off might be 

more comfortable 

Drink plenty of water and not too 

much alcohol, tea or coffee 

The only electronic devices which 

may be used during the fl ight 

and ground stop are: 

• Those with a ‘fl ight mode’ or 

‘fl ight safe’ setting. This must be 

activated before the aircraft doors 

are closed. 

• Laptops, if the WLAN/ 

WiFi is turned off. 

• Electronic games, 

MP3, DVD and 

CD players. 

Bend forward slightly. 

Wrap your hands 

around your knee 

and raise it to your 

chest. 

Hold for 15 seconds. 

Reducing jetlag 

Place both feet 

fl at on the ground 

and hold in your 

stomach. Bend 

forward, moving your 

hands down your 

legs. 

Start adjusting your body clock 

to the time zone of your 

destination the night before departure 

by going to bed earlier or later 

Don’t eat too heavily the night 

before you leave, or drink too much 

coffee or alcohol 

Eat protein-rich meals at times 

that are normal for your new 

time zone 

At your destination, take light 

exercise, such as a walk 

Spend at least 30 minutes in daylight 

Drinks are served one at 

a time to passengers 

occupying their assigned 

seats. For safety reasons, 

the purser may close the 

bar. Passengers are not permitted 

to drink alcoholic beverages 

brought on board with them. 

Smoking, including 

artifi cial cigarettes, such as 

‘SuperSmokers’, is strictly forbidden 

at all times on KLM fl ights.

Infl ight 

Boutique 

05/06 

the 

Summer 

collection 

Tax-free shopping in the air

150 

Cellular Treatment Gold Illusion Line Filler 

Instantly transform lines and wrinkles into warm, luminous, 

line-free skin. Weightless in texture, this gold infused potion 

preps the skin flawlessly, imparting a wonderfully smooth 

appearance – the perfect base for make-up application. 

Earn 204 Flying Blue Miles - Local Price €126 

tax free 

€102 

151 

ICA 

328 

Skin Caviar Luxe Eye Cream 

This luxurious new eye treatment improves skin’s elasticity 

and firmness to provide an optimised lifting result. The caviar- 

infused cream reduces puffiness and dark circles, while 

smoothing out wrinkles and fine lines around the eye area. 

Pure luxury! 20ml. ICA Available on intercontinental flights. 


you save 20% 

€205 

selection selectio 

Skin Caviar Firming Complex 

Let your skin glow! This lightweight, silky emulsion provides firming and line-smoothing action 

with exceptional skin radiance that suits men and women equally. In the air and on the ground! 


tax free 

€89

ICA 

430 

Eight Hour Essential Set 

The preferred travel partners of models and make-up artists. Famed for their incredible 

restorative abilities, these skincare classics soothe, restore, calm and renew your 

skin. *Comes with free skin Protectant. ICA Available on intercontinental flights. 

ICA 

512 

158 


you save 29% 

€30 

Anti-Wrinkle Skin Treatment 

Discover why StriVectin® is the world’s best-selling prestige skin 

treatment. This travel-ready kit features three proven products: 

StriVectin-SD®, the original “stretch-mark cream turned anti-wrinkle 

phenomenon” for face and body; StriVectin-SD® Eye Cream to reduce 

fine lines and wrinkles around the eyes for a fresh, young look; and 

StriVectin® Overnight Facial Resurfacing Serum, to fight wrinkles 

while you sleep. An exclusive offer for our airline customers! 

Earn 178 Flying Blue Miles 

tax free exclusive 

€89 

Happy Hands Kit 

Enjoy L’Occitane’s renowned hand care expertise in a unique collection of six products created for luxury 

all-round care. Quality ingredients like nourishing shea butter, relaxing and soothing lavender and verbena 

will keep your hands soft and delicately perfumed. 6 x 30ml. ICA Available on intercontinental flights. 


you save 20% 

€36

148 

Bronze Shimmerbrick 

A Bobbi Brown best-seller, the gorgeous 

shimmering powder gives your skin a warm, 

bronzy glow. Set includes a mini Face Blender 

Brush for professional application. 

Earn 104 Flying Blue Miles- Local Price €65 

you save 20% 

€52 

705 

Pastel Eye Palette 

This elegant mirrored palette with soft pastels, 

shimmering metallics and a liner shade is perfect 

for day and night use. The dual-ended brush 

lets you apply both shadow and liner perfectly. 

Shades: Ivory, Baby Pink, Champagne Quartz, 

Platinum, Iced Blue, Rockstar and Mahogany. 

Earn 80 Flying Blue Miles - Local Price: €50 

you save 20% 

€40 

315 

selection 

Long-Wear Gel Eyeliner 

An innovative eyeliner that offers the precision of 

liquid liner and the ease of a gel-based formula. 

This special edition has two long-wearing, waterresistant 

colours to create subtle or dramatic looks. 

Comes with a fine eyeliner brush. 

Earn 56 Flying Blue Miles- Local Price €36 

you save 22% 

€28

237 

Star Bronzer 

Magic bronzing brush for body and face. Touches 

of sunshine from a delicate brush enhance the 

natural colour of skin and brighten the radiance 

of suntan. Instantly leaves your complexion 

looking luminous and wonderfully sensual. 


you save 23% 

€30 

109 

Travel Studio Make-up Palette 

This travel-friendly mini make-up studio with 

mascara and brushes goes wherever you go. 

There’s no better way to keep all of Dior’s 

indispensable shades and incomparable textures 

to hand at all times. Special Travel Edition. 


you save 20% 

€50 

463 

Absolue Voyage 

Complete Make-Up Palette 

The best of Lancôme make-up in an ultra 

compact and slim palette. A choice of nude and 

harmonious colours to meet every woman’s 

desires. The first item to pack for any trip! 



€49

704 

Kissable LipShine Collection 

A kiss of creamy colour and luscious moisture. This lip 

colour melts onto the lips with rich, multi-dimensional 

colour and mirror-like shine. Conditions and hydrates, 

keeping your lips feeling comfortable for hours! 


you save 24% 

€49 

462 

Long Last Glosswear 

A Travel Retail Exclusive – lip gloss juiced up to give 

8 hours of lasting shine and protection with SPF 15. 

Enjoy five mini sticks in ultra-wearable neutral 

shades. Allergy tested, 100% fragrance free. 



€28 

112 

selection 

Purse Spray Collection 

All your favourite Estée Lauder purse sprays to 

take with you wherever you go in a chic black 

bag: Estée Lauder Pleasures, Estée Lauder 

Pleasures Intense, Beautiful, Estée Lauder 

Sensuous and Pure White Linen. Travel Retail 

Exclusive. Total 25ml. *Comes with free pouch. 



€36

BLV Eau d’Eté 

A classy limited-edition fragrance conveying all the pleasures of summer, this new floral, mint and lemon 

Eau de Toilette is an irresistibly sparkling and sensual fragrance. Bright and sunny, natural yet absolutely 

sophisticated, it captures the luxurious feeling of summer on the skin. Eau de Toilette 50ml. 


you save 22% 

€45 

566 

Miniature Collection 

This prestigious new seven-piece miniatures collection evokes elegance and luxury. 

Includes the most prestigious feminine 5ml miniatures of our portfolio, Jasmin Noir, Omnia 

Crystalline and the two novelties BLV EdP II and Omnia Green Jade, plus the masculine 

lines Pour Homme Soir, AQVA Pour Homme Marine and BLV Pour Homme. Total 35ml. 



€40 105 

selection s 

702 

Jasmin Noir 

A creation from the Bvlgari-Bvlgari Collection, 

this “boisée” floral fragrance reveals the 

seductive duality of a woman, at once fragile 

and bewitching. Eau de Parfum 50ml. 



€62

555 

L’Eau Ambrée 

Refined and carefully balanced, L’Eau Ambrée is a 

fragrance that has a graceful presence, empowering 

but never demanding. Classic influences meet the 

modern tone of Prada parfums. Eau de Parfum 50ml. 


you save 20% 

€57 

ICA 

321 

Chloé 

Chloé is a soft rose fragrance, intensified with 

top notes of delicate peony, freesia and a base 

of sensual cedar wood, amber and honey. It’s 

a whole new way to wear Chloé. Eau de Parfum 

50ml. ICA Available on intercontinental flights. 


you save 20% 

€52 

543 

Flora by Gucci 

Adding to Gucci’s celebrated legacy is Flora by Gucci, a 

new fragrance for women. Inspired by Gucci’s iconic Flora 

pattern, the core is composed of rose and osmanthus 

flower, with top notes of citrus and peony, and a base 

of sandalwood and patchouli. Eau de Toilette 50ml. 


you save 20% 

€52

147 

Chance Eau Tendre 

A whirlwind of possibilities subsides to reveal 

Chance Eau Tendre, pure olfactory poetry. Tender, 

floral and fruity, warmed by the rounded and 

feminine note of white musk. Eau de Toilette 100ml 


you save 21% 

€65 

003 

No. 5 

The all-time classic of Chanel works its powerful 

magic by enveloping women in a subtle cloud 

of elegance and sophistication. Whenever 

they wear this symbol of femininity, women 

express their seductiveness moment after 

magical moment. Eau de Parfum Spray 50ml. 


you save 21% 

€60 

064 

selection 

Coco Mademoiselle 

A modern interpretation of Coco, fresh and 

oriental. 50ml Eau de Parfum Spray. 


you save 21% 

€60

552 

Deluxe Travel Collection Women’s Miniatures 

Five great fragrances from Calvin Klein, perfect for the sophisticated modern woman. This exclusive collection 

consists of: Obsession, Eternity Moment, Euphoria, Secret Obsession and Eternity. Total 24ml Eau de Parfum. 



€37 

701 

Versus 

A fresh, intense and enveloping fragrance for the modern, 

confident, and seductive woman. Romantic and intense, 

compelling and melodious, feminine and strong are the 

contrasting characteristics that make the fragrance 

unique. Versus is pure energy! Eau de Toilette 50ml. 


you save 20% 

€45 

122 

Flowerbykenzo 

This new summer fragrance is a burst of joy – a sparkling floral scent where 

mandarin, ginger and lychee cheerfully contrast with suave notes of Parma 

violet, freesia and white musk. Eau de Toilette 50ml natural spray. 



€39

106 

Miss Dior Chérie l’Eau 

Fresh, radiant, youthful, elegant and ever so slightly 

impertinent. Introducing Miss Dior Chérie L’eau, the fragrance 

for Christian Dior’s little darlings. Orange essence, a gardenia 

accord and white musk give this fresh and sparkling floral 

composition a joyful sensuality. Eau de Toilette 50ml Spray 

107 


you save 20% 

€48 

091 

J’adore 

The signature of absolute femininity, Dior J’adore is an 

eternal fragrance both magnificent and mysterious. With 

its opulent fruity floral bouquet, this is a scent that will 

linger long in the memory. Eau de Parfum Spray 50ml. 


you save 20% 

€63 

selection 

Miniatures Coffret Les Parfums de Dior 2010 

Miss Dior Chérie L’Eau, Dolce Vita, J’adore, Hypnotic Poison, Dior Addict 2. Give in to the magic of Dior’s top five 

fragrances for women, beautifully brought together in an elegant case. Special Travel Edition. Total 22.5ml 


you save 20% 

€38

selection 

ICA 

703 

Believe For Him 

An exclusive fragrance for the successful and 

refined man. The fragrance unfolds with warm 

spicy notes of cypress and vetiver that melt 

into a heart of cashmere wood with a woody 

base of sensual musk. Eau de Parfum 30ml. 

ICA Available on intercontinental flights. 



€98 

ICA 

700 

Believe For Her 

A wonderful fragrance for the elegant woman. 

The fragrance opens on a floral, fruity note of 

rose petals, peony and magnolia, softly blending 

with the aroma of fresh grapefruit and finally 

settling into a spicy, powdery note of pink 

peppercorn and vanilla honey. Eau de Parfum 

30ml. ICA Available on intercontinental flights. 



€98

Men’s Deluxe Miniature Collection 

Ideal for the modern man on the move, this all-time favourite collection consists of: Obsession for Men, 

Euphoria Men, Calvin Klein Man, Eternity for Men, CK One. Total 50ml. ICA Available on intercontinental flights. 

121 

Eternity For Men Summer 

Experience the cool beauty of first light on a summer’s day in this 

fresh masculine fragrance. Opens with a zesty blend of kumquat and 

bergamot, fused with spicy cardamom and cedar leaf. A drydown 

of exotic woods combined with an unexpected hint of salt sea 

mist invokes the sensuality of summer. Eau de Toilette 100ml. 


you save 20% 

€40 

118 



€37 

selection 

CK One Summer 

A fragrance that captures the spirit and energy of summer. 

One summer opens with a juicy cocktail of succulent pear 

and mandarin. Violet leaves and water lily then create a 

vibrant heart, while rich textural notes of vetiver, patchouli 

and cedarwood wrap the fragrance for a soothing finish. 

Fresh, enticing and fun. Eau de Toilette 100ml. 


you save 20% 

€34 

ICA 

409

510 

1 Million 

Paco Rabanne revives the myth of the seducer 

with verve and humour in his new fragrance 

1 Million. A gold ingot bottle, the object of 

all desires, encloses a daring perfume: the 

contrast between a fresh and sparkling note, 

spicy blossom heart and sensual leather 

base is perfect. Eau de Toilette 100ml. 


you save 21% 

€54 

385 

Allure Homme Sport 

Chanel has created a brand new 

spray design for the masculine scent 

Allure, combining sparkling and 

energizing freshness with sensuality. 

Practical and original, the Sport 

spray slips easily into a pocket or 

sports bag. Eau de Toilette 3x 20ml. 


Local Price €59 

you save 20% 

€47

152 

Acqua Di Gio Homme Value Set 

A contemporary expression of masculinity, this scent balances 

the sparkling freshness of persimmon against the woody softness 

of white musk. This special airline set comprises one travel- 

sized 50ml bottle of Eau de Toilette and one 50ml bottle of 

aftershave balm. *Comes with free 50ml Aftershave Balm 

408 



€43 

Armani Miniatures 

This unique collector’s set perfectly expresses Armani’s conception of man – sophisticated, 

mysterious, sensual and, above all, masculine. Own the entire Giorgio Armani men’s fragrance range 

from Eau Pour Homme to Attitude Eau de Toilette. Total 25ml. - Earn 68 Flying Blue Miles 


€34 

362 

The One for Men 

Dolce&Gabbana The One for Men exudes elegance 

and sensuality, for the modern hedonist who 

never passes by unnoticed. A spicy, oriental 

fragrance, it is based on the harmony of tobacco 

with refined boisé notes. Eau de Toilette 50ml. 


you save 20% 

€44 

selection se

Longines supports the Andre Agassi Foundation 

and Children For Tomorrow. 

Elegance is an attitude 

HydroConquest 

Stefanie Graf 

Andre Agassi 

www.longines.com

381 

HydroConquest 

This elegant and high performance sports diving 

watch features a unidirectional turning diving bezel. 

High-quality Swiss quartz movement. Its scratch- 

proof anti-reflective sapphire crystal protects 

a blue dial featuring luminescent hour markers 

and hands. Stainless steel bracelet with double 

safety folding clasp and diving extension. Screw 

down crown and case back. Date aperture and 

water resistant to 300 meters (~ 1,000 feet). 


tax free 

€545 

562 

Presence Automatic 

This elegant round “Presence” model in yellow gold 

houses a high-quality self-winding movement with 

a 42-hour power reserve. Scratch-resistant sapphire 

glass, black leather strap. Swiss-made movement. 


tax free 

€499 

selection

selection 

Red arrowhand reads 

week number and month 

060 

Slimline Watch 

This ultra-slim men’s quartz watch from Frederique Constant 

is as elegant as you would expect. Swiss-made, it features 

gold-plated, stainless steel casing, brown leather strap and 

scratch-proof, sapphire crystal glass. Each watch is handmade 

and individually numbered. Swiss-made movement. 



€245 

053 

Business Time Watch 

Swiss-made quartz watch with week-calendar, 

day date and moonphase. Gold-plated, stainless 

steel casing with scratch-proof, sapphire crystal 

glass. Brown leather strap. Handmade and 

individually numbered. Swiss-made movement. 


you save 34% 

€395

593 

PRC200 Chronograph Watch 

This smart-looking timepiece features a stainless-steel case, screw-down 

case back and crown, and leather strap with deployant buckle. Swiss-made, 

4-jewel quartz movement. Chronograph with add and split functions, 

30-minute and 1/10 second counters, and central 60-second hand. 


you save 20% 

€235 

449 

Revenge Dual Time 

Built with Swiss military precision, this outstanding watch offers 

a quality Swiss-made movement with large date display and dual 

time function. The dial and hands remain luminous for at least 5-6 

hours. Stainless steel, mineral glass case, brown calfskin strap. 



€199 

707 

Aviation G-Shock Watch 

Casio have poured all their latest technology into this unbreakable, nonstop 

and self-adjusting timepiece. Featuring a unique shock resistant 

construction, solar-powered rechargeable battery and multi-band 

6 radio control time adjustment technology. Case material: stainless 

steel and resin. With stopwatch, timer, alarm function and more! 


you save 29% 

€249

137 

476 

Gents Chronograph Watch 

Outstanding gents pilot watch with solid stainless steel case and black 

chronograph dial with calendar and luminous hands. Featuring rotating inner 

tachymeter bezel and integrated black leather strap. Water resistant to 10 ATM. 

Newport Watch 

Combining classic elegance with power, functionality and contemporary 

design. The polished steel case is water resistant to 50 metres and 

features an alluring antique white multifunction dial. The brown 

croco embossed leather strap adds a touch of class. 


you save 20% 

€119 



€99 

306 

Quaterman Watch 

A masterpiece of understated elegance, the Quaterman’s alligator 

brown leather strap complements the clean curves of its brushed 

steel case. With etched steel bezel and day/date window. 


tax free 

€59

380 

Chronograph Watch 

This sleek, black 3-hand chronograph (min/sec/24-hour) 

from BOSS features quartz movement and date function. 

The textured dial with luminescent hands and indexes is 

completed by a smart unidirectional rotating bezel. 


you save 20% 

€365 

686 

selection 

Multifunction Watch 

This stylish rectangular multifunction watch caters to the man who wants 

more than just a watch but is not necessarily looking for a chronograph. 

The polished inner dial has three sub-dials with day, the date and 24hour 

display. Featuring crocodile-pattern leather strap with pin buckles. 


you save 22% 

€199 

685 

Sports Watch 

Aerodynamic design influences this large-sized sports watch, 

which combines elegance with a cool and casual style. This 

aviation-inspired timepiece has multifunction movement, with 

luminescent hour markers, an off-white dial, and a 46mm stainless 

steel case and brown leather strap. Water resistant to 5 ATM. 


you save 20% 

€159

531 

141 

Sports Watch Orange 

Another stand-out sports watch for gents or ladies. 

Orange case, orange plastic strap with the Superdry 

logo plus white dial with black hands and numerals. 



€40 

Evo Swiss Railway Watch 

Evo timepieces are distinguished by their simple lines and classic 

watch face with iconic bold red second hand. Featuring midsize 

round white dial, quartz movement, stainless steel case 

35mm, curved mineral glass case and large date display. 


you save 20% 

€119 

120 

Sports Watch Black 

This cool unisex sports watch features a black case and 

black plastic strap with the Superdry logo, with black hands 

and numerals on an orange dial. Bold and beautiful. 



€40

Baxter Leather Bracelet 

Black leather bracelet with typically stylish Baxter weave design and metal clasp. 


you save 20% 

€39 

377 

Soho Men’s Bracelet with Diamond 

The new cult urban accessory for men from Italy. Hand-painted stainless steel 

and black caoutchouc (natural rubber) with a 0.01 carat full-cut natural diamond 

and black enamel. Self-adjustable, comfortable and unbreakable. 


you save 20% 

€79 

383 

selection 

Axis Watch 

The elegant Axis gents watch from Police features bevelled mineral 

glass, a black rubber strap with leather details and black dial. 


you save 22% 

€109 

595

Diver Chic 

Chronograph 

White ceramic 

Mother-of-pearl dial 

Swiss Made 

Gcwatches.com

550 

Diver Chic Ceramic Watch 

This prestigious ceramic timepiece is offered in high- 

polished white ceramic, complete with a ceramic 

bezel and bracelet. The stunning three-counter Swiss 

chronograph is housed in a bold 38.5mm case. 


you save 22% 

€359 

551 

Gc-1 Rose Gold Watch 

Performance and luxury have rarely combined to such 

selection 

elegant effect as in this must-have timepiece. With its 

striking 44mm case, each Gc-1 chronograph offers bold, 

masculine appeal and exclusively engineered high-precision 

Swiss chronograph movement. Gc Watches robustly 

fuse sports chic with functionality and sophistication. 


you save 20% 

€479

130 

Miami Collection Watch 

Be an ambassador of glamour! This 

exquisite Swiss-made watch brings together 

sophisticated design and high quality details. 

The exclusive additional interchangeable 

black case cover and genuine patent leather 

strap allow for four different looks to reflect 

seasonal fashion trends. With sapphire 

glass, chronograph and date functions. 


you save 27% 

€650 

143 

Octea Sport Watch 

Inspired by diving watches, the Octea Sport brings 

together the perfection of Swiss quartz movement and 

the sophisticated appeal of crystal. Sporty and chic with 

double-level 39mm dial, strong numbering, hand-applied 

indexes, luminescent hands and robust non-reflecting 

sapphire crystal. Comes with crystal-set prune rubber 

strap. Waterproof until 50 meters deep. Swiss-made. 


you save 20% 

€525 

selection

Beyond Elegance 

When it comes to perfection, luxury and style 

Moni Ducci adds more charisma & magic to your 

persona like never before 

www.moniducci.com

131 

Ladies Quartz Watch 

This classy timepiece from Moni Ducci features mother- 

of-pearl dial and bezel embellished with crystals attached 

to a black genuine leather strap. Swiss movement. 



€179 

132 

Ladies Stainless Steel Watch 

An elegant timepiece featuring chronograph 

gold-plated case with sparkling crystals, roman 

numeral dial and stingray brown leather strap. 



€199 

selection

696 

119 

Crystal Bracelet Watch 

This elegant timepiece is the perfect accessory for your evening wardrobe. The 

white dial sits on a rectangular stainless steel case and the clasp is studded 

with numerous bright stones. With quartz movement and mineral crystal glass. 


you save 20% 

€119 

564 

Elegant Ladies Watch 

Classic ladies timepiece from D&G featuring stainless steel case with mineral 

glass and black dial, Jacquars cross-grain fabric strap and stone set links. 

Fly Watch 

This delicate Swiss-made timepiece is inspired by the sleek curves, 

simplicity and open design of a bird cage. A modern, circular silvered 

face juxtaposes with architecturally designed stainless steel arches. 

The sculptural bangle has a buckle closure accented by a sun-brushed 

silver dial and nickel polished hands, finished in mineral glass. 


you save 20% 

€169 


you save 20% 

€110

145 

Autograph Watch 

If you’re looking to make a bold style statement this season, this 

is the perfect watch! Beautiful and elegant, it comes with crystal 

accents, a polished surface, scripted logo and pierced patterns. 

Embracing the ever-popular Guess logo, you just can’t help but 

feel glamorous as the watch glimmers when it catches the light. 


you save 21% 

€149 

030 

066 

Crystal Watch 

This chic timepiece is definitely for the woman who wears fame well. A bold 

yet undeniably elegant design features a slick stainless steel case and 

bracelet with Swarovski crystals that light the bezel and a silver sunray 

dial with date readout. Earn 198 Flying Blue Miles - Local Price €129 

you save 23% 

€99 

Fashion Watch 

Women’s chronograph stainless steel watch with Swarovski crystals, 

date indicator and adjustable leather strap with folding buckle. 

THIS EXCLUSIVE ITEM IS NOT AVAILABLE ON ANY OTHER AIRLINE. 


you save 27% 

€189 

selection

496 

Jewellery Set 

Elegant matching necklace and earrings, 

crafted in rhodium-plated silver with 4 

genuine rubies, these beautiful pieces 

will add sparkle to everything from day 

wear to sophisticated evening attire. 


you save 36% 

€99 

495 

Dual Time Watch 

The most feminine and cosmopolitan 

statement for world travellers. This 

stylish timepiece has a dual time zone 

display with major cities gracing its 

dial, a bezel embellished with crystals 

and a crown set with a genuine ruby. 


- Local Price €125 

you save 21% 

€99 

selection

ICA 

124 

ICA 

123 

ICA 

125 

128 

005 

American Ladies Watch 

From the ’American Woman Collection’ by Tommy Hilfiger. Stainless steel quartz 

watch with signature H case, mineral crystal glass cover and double oiled leather 

straps in red and navy with canvas top-stitching. Two-year guarantee. 


you save 21% 

€95 € 

Bangle Watch Set 

There’s no more gorgeous way to keep the time than with 

this lovely stainless steel women’s watch and matching blue 

flower diamante bangle. The timepiece has an adjustable strap 

and blue dial and is decorated with beautiful blue crystals. 


klm exclusive 

€99 

ICA 

157 

Colour Code Watches 

Swatch goes back to its roots with these bright, shiny watches: Just 

White (white 123), Dragon Fruit (pink 124), Fresh Papaya (orange 157) 

and Up-Wind (blue 125). Each has a shiny plastic strap in a single, solid 

colour with matching case and dial. Creative, colourful, plastic – it’s 

your choice for this summer. ICA Available on intercontinental flights. 


you save 21% 

€30

479 

Baby Doll Necklace 

Fashionable and pretty 120cm sautoir with X-treme 

Lustre pearls in three exquisite colours: pink, 

mauve and salmon. *Comes with an exclusive 

gift of X-treme Lustre pearl earrings. 


you save 37% 

€89 

561 

480 

Cosmic Pendant & Earrings 

Be in harmony with the universe! This beautiful and simple cosmic 

charm consists of a 10mm black pearl nested in a rhodium-plated 

sterling silver oval on a black silk strap which is adjustable up to 65cm. 

Comes as a set with matching X-treme Lustre pearl earrings. 

Star Pearl Watch 

An imposing watch with beautifully decorated crystal stones on a 

rhodium-plated case, mother-of-pearl dial and Japanese precision 

movement. Adjustable length bracelet with 5mm X-treme Lustre 

pearls. Comes in a luxurious windowed jewellery box. 


you save 22% 

€139 


you save 37% 

€75 

selection s

136 

Fashion Necklace & Earrings 

Ultra-colourful and ultra-feminine, the new Guess silver-plated heart 

bracelet and earring set gives you the ideal opportunity to make 

a bold fashion statement this summer and create a unique look. 

Together with coordinated earrings with crystal accents, 

it is sure to draw admiring glances. KLM exclusive. 


you save 25% 

€89 

133 

Heart Bracelet 

Strong yet feminine, this silver-plated chain bracelet 

alternates variously sized hearts with Guess scripted 

details for an ultimately fashionable effect. 


you save 25% 

€59 

134 

selection 

Heart Box Set 

Heart to heart! Guess presents a stunning gold- 

plated set comprising necklace and earrings 

in time for summer. These essentially feminine 

pieces come in a colourful heart-shaped box 

and are sure to capture every girl’s heart. 


you save 25% 

€49

selection tion 

713 

Multicoloured 

Necklace and Bracelet 

This elegant set of perfectly matching necklace 

and bracelet is hand-made using genuine 

glass beads, each coated in 24- carat gold 

leaf. Crafted according to the centuries-old 

traditions of the Venetian glass masters. 



€70 

484 

Gloria Pendant 

Bold, playful and beautiful, this heart-shaped necklace marries the 

latest Italian design with the renowned handcraft traditions of the 

Venetian glass masters to create a unique and wonderful piece. 



€40 

029 

Pearl Set 

45cm (18-inch) necklace with 7mm pearls and 

security chain, with matching pin earrings. 

Pearls guaranteed for 10 years. 


you save 39% 

€109

478 

9-Pair Earring Set 

Feed your desires with this superb collection 

of gorgeous gold-plated and rhodium-plated 

earrings, set with pearls and crystals. Nickelpoor. 

*Comes with free earrings. 



€39 

104 

Watch and Jewellery Set 

This unique Pierre Cardin collection includes a quartz rectangular 

black-dial watch with diamanté case detail and a black strap, matching 

diamanté earrings in rhodium plate, a complementary teardrop pendant 

and earring duo, all in an elegant white leather-look box. One-year 

international guarantee. Nickel-poor. *Comes with free necklace 



€79 

079 

Pendant Set 

Six individual pendants from Pierre Cardin featuring 3 

gold-plated and 3 rhodium-plated pendants with Austrian 

crystals. Comes in foldable jewellery case. Nickel-poor. 


klm exclusive 

€39 

selection

530 

Pearl Necklace 

There are some pieces no jewellery box should 

be without. Take this Ti Sento white shell pearl 

necklace and sterling silver, rhodium-plated pendant 

with pavé set white zirconias – simply dazzling. 


you save 25% 

€149 

529 

Charm Bracelet 

You can’t go wrong with the top basic colour pallet 

of our time. Black, white and grey tones in pearls, 

beads and charms make up this modern classic 

from Ti Sento. *Comes with free earrings. 


you save 26% 

€199 

528 

Silver Ring 

A bold and stylish ring designed to steal the show. Ti Sento 

has created this iconic sterling silver, rhodium-plated band 

to dress up any outfit, any time. Diameter 18mm. 


you save 23% 

€99 

selection

144 

Crystal Heart Pendant 

A lavish rhodium-plated heart in clear crystal pavé. 

Featuring heart cut-outs on the reverse and a pavé fold- 

over clasp. A long and lovely look! Chain length 90cm. 


you save 22% 

€125 

239 

Flower Ashling Necklace 

A gorgeous rainbow of sparkling crystals, the bold and beautiful 

Ashling Pendant is sure to turn heads. Featuring violet multi- 

strand and adjustable closure with crystal bead. Length 38cm. 



€99 

585 

selection 

Giselle Blue Jewellery Set 

Feminine and delicate, this set comprises an 

elegant Y-shaped necklace with an asymmetric 

twist and a pair of rhodium-plated stud 

earrings. Blue beads combine with blue and 

clear crystal to reflect various tones of alluring 

aquamarine and deeper shades of blue. 



€129

selection 

596 

Elegant Necklace 

An exceptional necklace that looks stunning 

and feels soft, silky and luxurious. Made 

from 20 strands of Gold Silk, meticulously 

crafted and individually hand strung. 18-carat 

gold-plated sterling silver. Length 45cm. 


you save 20% 

€199 

519 

597 

Elegant Bracelet 

This wonderful Gold Silk matching bracelet is equally 

stylish worn separately or as the perfect companion 

piece to the necklace. Classic and versatile to compliment 

any outfit. 18-carat gold-plated sterling silver. 


tax free 

€89 

Psydélic Blue Scarabée Pendant 

This sensual and sophisticated crystal drop pendant is hand-faceted 

and set in silver. A unique technique known as ‘scarabée’ allows 

it to capture and magnify the light to create an iridescent effect. 

Beautifully hung on a silk black cord with adjustable strap. 


you save 20% 

€180

142 

Gold Hearts Bracelet 

Three romantic hearts and dots in solid 18-carat gold adorn this unique stretchable 

bracelet in surgical steel. A stylish combination of luxury and comfort to accompany 

you from busy mornings to club nights. Entirely made in Italy by Nomination. 

Glitter Glamour Pendant 

This season’s must-have, a superb display of craftsmanship 

featuring an array of coloured crystals captured in an 

elaborate 3D form. Can be matched with a whole range of 

colours. Complemented by a rhodium-plated chain. 



€89 


you save 23% 

€80 

139 

709 

Gold Heart Ring 

Unique ring in stretchable surgical steel with 18-carat gold 

heart and dots – fits all sizes from 11 to 19. A glamorous 

piece to match your Nomination bracelet. Contemporary 

luxury, entirely made in Italy by Nomination. 


you save 20% 

€45

selection ection 

581 

Fusion Pendant on Leather Cord 

True luxury by Georg Jensen. From the famous Fusion collection, we have selected this special pendant in 

yellow, red and white 18-carat gold. The piece comes with a cool and contemporary woven leather cord. 

THIS EXCLUSIVE ITEM IS NOT AVAILABLE ON ANY OTHER AIRLINE. 


you save 20% 

€595 

310 

Magic Ring 

Designer Regitze Overgaard has stayed true to her ideals in crafting 

this fine piece of expressive jewellery in 18-carat yellow gold, a ring 

that is at once simple and magical. THIS EXCLUSIVE ITEM IS NOT 

AVAILABLE ON ANY OTHER AIRLINE. To adjust ring size, please 

contact: internationalcustomerservice@georgjensen.com 


you save 23% 

€695 

ICA 

045 

Farasha White-Gold Ring 

An 18-carat white-gold ring set with 8 brilliant-cut diamonds 

(total 0.13 ct) and genuine multicoloured gemstones, including 

amethyst, peridot, topaz, citrine and rhodolite. Ø 18mm. 

Certificate enclosed. ICA Available on intercontinental flights. 


you save 35% 

€499

027 

8 Diamond Ring 

18-carat, self-adjustable ring, set with 8 diamonds (total 

0.16 carat, Wesselton P1). Certificate enclosed. 


you save 42% 

€489 

085 

Diamond Earrings 

18-carat, white-gold earrings set with 14 brilliant-cut diamonds 

(total 0.21 carat Wesselton P1). Certificate enclosed. 


you save 31% 

€349 

711 

Swinging Diamond Heart 

This 14-carat heart pendant holds a swinging 0.10 carat brilliant-cut diamond 

(Wesselton P1) in a wonderful three-dimensional design. The piece is strung on 

a sterling silver necklace adjustable from 42 to 45 cm. Certificate enclosed. 


you save 30% 

€299 

selection selectio

craftsmanship. Inspired by Europe’s highest mountain. 

When the founders of Montblanc were searching for an icon that embodied 

the very highest standards of excellence, timeless style, eternal elegance and 

unsurpassed craftsmanship, it was Europe’s highest peak and its six glaciers that 

inspired them.

694 

Star Watch 

The Montblanc Star Xl watch is a classic timepiece 

with a 40 mm stainless steel case and domed 

sapphire crystal. The silver-coloured guilloché 

dial with date display and luminescent hands 

and numerals create an aura of discreet and 

timeless elegance. With Swiss-made quartz 

movement and black calfskin strap. 


tax free 

€699 

061 

Meisterstück Classique Ballpoint 

Ballpoint pen with twist mechanism and large capacity refill 

contained in a black resin casing with gold-plated fittings. 


tax free 

€220 

selection

selection 

101 

Starwalker Fineliner 

This Fineliner is made of black precious resin with a floating Montblanc Star in a 

transparent cap top and highly polished platinum-plated fittings. Filling included. 


tax free 

€220 

ICA 

492 

095 

Passport Holder 

High-quality calf leather passport holder with 

logo lining, featuring a platinum-plated Montblanc 

star logo on the front cover. Size: 14 x 10cm. 


tax free 

€99 

Meisterstück Travel Wallet 

High-quality calfskin travel wallet with Montblanc unique deep shine 

and black Jacquard lining. Featuring 13 pockets for credit cards, 1 large 

pocket for flight ticket, 1 coin pocket, loop for writing instrument 

and more. The cover bears the famous Montblanc emblem set in a 

palladium-plated ring. ICA Available on intercontinental flights. 


tax free 

€270

ICA 

127 

BOSS Black Menswear Silk Tie 

Smart and imposing, this fashionable patterned 

high quality silk tie is packed in an exclusive 

Hugo Boss box. Choose from three distinguished 

designs or add all three to your wardrobe. Width 

8.5cm. ICA Available on intercontinental flights. 


airline exclusive 

€59 

156 

Wallet 

Black calf leather wallet from BOSS containing 

one coin pocket, two bill compartments, two 

open pockets and five card pockets. 



€65 

081 

selection 

Reversible Belt 

This classy BOSS belt adds flair to any outfit. Made of the 

finest calf leather, it can be worn as either a black or a brown 

belt, depending on your look. The belt is 110cm long and 

individually adjustable, and comes with two steel buckles. 



€89

155 

Black Sunglasses 

These stylish piano-black sunglasses will ensure that your eyes always have 100% 

UV-protection. Timeless and right up to date, featuring the iconic double G logo. 

Supplied with Gucci certificate as well as golden case and cleaning cloth. 


you save 21% 

€155 

689 

The Ultimate Beach Dress 

No more difficult, awkward sarongs – the 

Saress is simple and easy to slip on and 

uses no knots or ties. Slip the Saress 

around your back and thread opposite 

arms through for an easy and elegant 

flattering beach dress in seconds. 

Timeless, cool, comfortable and crease- 

free. Universal size with adjustable straps. 


tax free 

€29

571 

Silk Cashmere Mosaic Scarf 

Hand-screened and graded in tones of grey, the 

mosaic pattern in this silk cashmere wrap is a thing 

of beauty. Light and luxurious, it is perfect for 

different seasons and generously proportioned. 

70 x 200 cm, 50% cashmere, 50% silk. 


klm exclusive 

€89 

Faulkner Reading Glasses +2.0 

These stylish reading glasses offer fashionable design at an affordable price. Featuring scratch-resistant aspheric 

440 

Very Intelligent Pocket 

Introducing the VIP – Very Intelligent Pocket – a 

new accessory that will make your life so much 

easier! The VIP is a separate handbag interior 

that contains all you need and can be transferred 

from one bag to another. Contains 9 convenient 

compartments in a smart, soft material. 


tax free 

€29 

lenses, precisely aligned lens centres, spring hinges and lightweight, durable optical quality materials. 


you save 36% 

€25 

393

adidas.com/eyewear 

– 

– 

– 

– 

8-base decentered antifog 

Vision Advantage PC Shield 

TRI.FIT Temple 

Double-Snap Nose Pads 

Quick-Change Lens System 

– 

– 

– 

– 

– 

Quick-Release Hinge 

Ergonomically shaped temples 

with Traction Grip 

SPX + Flex Zones 

Microfiber Bag 

Hardcase Competition 

support your vision 

adivista a165 

package consists of: 

Silhouette International Schmied AG, adidas Global Licensee, adidas, the 3-Bars logo, and the 3-Stripes mark are registered trademarks of the adidas Group

Adivista Sunglasses 

The all-round new sports sunglasses from Adidas. Multi-adjustable temples and nose pads ensure optimum 

fit, whatever your sport, while special filters enhance contrast and balance changing light conditions, 

714 

helping avoid fatigue of eyes. Impact/shatter-proof and scratch-resistant lenses for safety. 


you save 20% 

€140 

Pilot Black Sunglasses 

These Seventies-inspired sunglasses ooze glamour with their metropolitan unisex 

design, teardrop lenses and skinny temples with Emporio Armani logo. *Comes 

with a free leather cord with Armani pendant and a lens protector. 



€129 

Sunglasses 

Look good, feel good with Police unisex Italian-made metal rim sunglasses. These high-quality shades 

offer the ultimate balance between fashion and UV protection. ICA Available on intercontinental flights. 


you save 24% 

€129 

ICA 

244 

688

selection on 

247 

Titanium Aviator Sunglasses 

The lightest sunglasses on Earth at only 8 grams. A highly flexible yet durable titanium 

chassis ensures optimum and comfortable fit and is absolutely maintenance free. 

The green lenses are shatter/impact-proof as well as scratch-resistant. 


you save 24% 

€159 687 

Titanium Black Sunglasses 

These unisex Silhouette folding rimless sunglasses are made of titanium, making them 

highly flexible and durable, as well as extremely light. Shatter- and impact-proof lenses 

with water-repellent coating and anti-reflection layers. 100 % UV A-, B-, C-protection. 


you save 20% 

€169

ICA 

599 

Reader Touch Edition 

with Leather Cover & 250 Books 

Carry hundreds of books in your hand luggage! The Reader 

from Sony is a compact, digital ‘eBook’ with touch screen 

and E Ink® technology for a natural reading experience, 

even in sunlight. With built-in English dictionary. Mac and 

PC compatible. Memory stick with 250 books included (50 

Dutch, 100 English, 100 French) – download more from 

bol.com. Recharge required only after 7,000 pages. 

READY TO USE ON BOARD! ICA Available 

on intercontinental flights. 



€335 

ICA 

513 

Noise Cancelling 

Overband Headphones 

Hear only what you want to hear! These advanced 

headphones (MDR-NC40) reduce ambient noise by up 

to 80% and provide a quieter environment to enhance 

your audio entertainment. The overband structure 

is foldable and very comfortable, ideal for travellers. 

With convenient in-flight plug adapter. Batteries 

included. ICA Available on intercontinental flights. 


you save 20% 

€96 

ICA 

418 

selection 

Noise Cancelling Inner-Ear Headphones 

These advanced inner-ear headphones (MDR-NC33) reduce ambient 

noise and provide a quieter environment to enhance your audio 

experience. The 13.5mm driver unit reproduces vocal and instrumental 

sound with vivid clarity. Convenient in-flight plug adapter and battery 

included – use it now! ICA Available on intercontinental flights. 


you save 20% 

€96

G-Shock Camera EX-G1 

The world’s slimmest shock resistant camera, the black EX-G1 offers rugged 

toughness and functionality in a distinctive design. Shock resistant, 

waterproof and dustproof, all in a case that is only 20mm thick. Boasting 

all the latest specifications, such as 12.1 megapixel CCD, 3x optical zoom. 

Available in black only. ICA Available on intercontinental flights. 


you save 29% 

€249 

ICA 

589 

ICA 

708 

12.1 Mega Pixel Camera EX-H10 & Camera Bag 

Going away? Take 1,000 superbly detailed pictures on just one battery charge! The EX-H10 comes 

with a super long-life battery, 24mm wide-angle lens, 10x optical zoom with mechanical image 

stabiliser and a wealth of intelligent functions. The HD video recording feature lets you take 

moving pictures in equally impressive detail. ICA Available on intercontinental flights. 


you save 33% 

€199 

selection

693 

Digital Classic Camera 5.1 

A fascinating new edition of the modern classic camera “in miniature”. With a great passion for detail 

and outstanding performance parameters. 5.1 million pixels, a 2-inch display and a high-quality attachable 

viewfinder guarantee pure photographic fun. Including a 128 MB internal memory, USB port and a slot for 

SD memory cards of up to 16 GB. Attachable viewfinder, USB cable and rechargeable battery included. A 

host of practical optional accessories. Dimensions: 82 x 67 x 46 mm (L x W x H). Weighs only 99 g. 


you save 26% 

€199 

598 

Double SIM Mobile Phone 

The ultimate traveller’s communication tool. 

Save money on calls abroad – simply buy an 

extra SIM from a local service provider and pay 

local rates – while accessing all the information 

stored on your own SIM. With Bluetooth, tri-band, 

music player, FM radio, camera, hands-free. 



€89

ICA 

576 

Smart Watch and Phone 

The ultimate gadget – a mobile phone, media player 

and camera in a watch. Simply take the SIM card out 

of your mobile phone and pop it in the SWAP watch. 

Featuring 1.5” TFT colour touchscreen plus 1.3 MP still 

and video camera. Media: MP3, MIDI, WAV, AAC, MP4 

Data Connectivity: USB, Bluetooth v2.0, GPRS. Store 

up to 300 contacts, standby time 100 hours. 512 MB, 

expandable to 2 GB. Includes hands-free kit, Bluetooth 

headset, rechargeable battery and a stylus for the 

touchscreen. ICA Available on intercontinental flights. 



€350 

574 

World’s Smallest Mobile Phone 

The smallest mobile in the world, the elegant Neoi 

features Bluetooth, camera with audio and video 

recorder, Triband GSM/GPRS, Internet Messenger, 

FM radio. 1 GB memory card expandable to 8 GB. 

Aluminium case with scratch-resistant coating. 

Including 2 batteries, USB charger cable, AC/ 

DC charger, ear-set, lanyard, soft bag. 



€199

selection 

692 

Drum Mini Dual Speakers 

Swiss-designed in luxurious leather, the world’s smallest powerful 

speaker features DrumBass technology and is rechargeable via 

USB to give up to 9 hours of incredible sound. The dual speaker 

stereo pack works with iPod, iPhone, BlackBerry Bold/Storm, 

laptops, most portable music devices and mobile phones. With 

exclusive pouch, audio cable and micro-USB connectors. 


you save 24% 

€65 

444 

Ultra-Slim Internet Phone 

Made of designer steel and just 7.5mm thick, this sleek internet phone with simple plug and 

play functionality allows you to use internet (VoIP) services like Skype, MSN Messenger or 

Yahoo to talk to clients, colleagues or family. Includes travel pouch and USB cable. 



€45 

515 

Earset3 for Music & Mobile Phone 

These superb earphones with built-in microphone 

allow you to listen to music on your mobile and make 

phone calls with unrivalled clarity. They can be adjusted 

individually to suit each user and the sound quality 

is truly outstanding, as befits the Bang & Olufsen 

mark. The 3.5mm jack fits iPhone and BlackBerry. 


you save 20% 

€159

509 

320GB External Hard Disk 

The deluxe way to safely store your valuable data on a mobile 2.5” 

HDD. Featuring a slim design with leather enclosure, 320GB capacity 

and one-touch back-up function, this Plug&Play device perfectly 

marries design and functionality. Comes with a leather case. 


you save 22% 

€139 

338 

ICA 

301 

Arcitec Shaver RQ1090 

The Arcitec’s triple track shaving heads offer 50% more shaving surface for a quicker and 

perfectly close shave, even in the neck. Up to 21 days’ cordless shaving from one-hour quick 

charge. The multifunctional LCD display shows remaining shave time in minutes. With tube trimmer 

(for moustache and sideburns) and charging stand. ICA Available on intercontinental flights. 


you save 31% 

€199 

Solar Monkey 

The Solar Monkey is a convenient portable solar 

charger that can be taken anywhere the sun shines. 

It folds up neatly and can be easily stored away. With 

its tough, rubberised casing, it’s perfect for travelling. 

Includes a solar nut for standby power on a cloudy 

day. Connector tips for most brands are included. 



€59

396 

Solar LED Torch 

Ideal for use at home, in the car, camping etc., this handy solar-powerd torch provides 2-3 hours of 

light from a full charge thanks to 5 ultra-bright LED bulbs. No batteries or bulbs to replace. 



€19 

475 

USB Travel Adapter 

World Travel Adapter with USB charger. Another globetrotting 

essential from Swiss Travel Products. This world travel adapter 

has an interchangeable socket head and USB charger for 

use with mobile phones, iPods, PDAs, travel speakers and 

other 5v USB-powered devices. Can be used for class II 

electronics devices up to 2.5A. Works in over 150 countries! 



€23 

ICA 

691 

Personal Travel Alarm 

This high-level personal protection device really is your 

ideal travel companion. It can be used as smoke detector, 

luggage movement alarm, door alarm or personal alarm. 

Protect yourself, your loved ones and your belongings! 

Battery included. ICA Available on intercontinental flights. 


you save 24% 

€50

ICA 

160 

KLM Flight Attendant Doll 

Female doll dressed in the airline’s brand-new uniform which 

is being introduced in April 2010 for 11,000 KLM ground, 

air and cockpit crew. Comes with a trolley, extra skirt and 

trousers. ICA Available on intercontinental flights. 


klm exclusive 

€19 

600 

KLM Fun Plane Keyring 

Cute mini Fun Plane Keyring featuring flashing lights and engine 

sound. Just push the aircraft’s nose to activate. Batteries included. 


klm exclusive 

€4 103 

250 

selection 

KLM House Collection - Special Edition Booklet 

Love the little KLM houses? Then this historical booklet with an overview of 

all 90 miniature houses is for you. A limited edition to mark KLM’s 90th 

anniversary, it contains remarkable facts, detailed background 

info and contributions from famous collectors. 


klm exclusive 

€29 

KLM Flying Plane 

Add an adventurous touch to a room; suspend 

this plane from the ceiling using the hook and 

cord provided and watch it fly around in circles. 

Easy to assemble, batteries included. 


klm exclusive 

€14

ICA 

697 

488 

Explorer Watch Set 

Completing your equipment for the holiday of 

a lifetime, this quartz explorer watch features 

rugged design, tachymeter and Velcro strap. 

The set also includes a camouflaged torch and 

compass with a zip-closing PVC pouch. 



€19 

Sports Plane Set 

Let the contest begin! Line up your single-seat, propeller-driven sports plane 

and get ready for a high-octane race! Use the repair vehicle to keep your 

sports plane in race condition. ICA Available on intercontinental flights. 



€16 

ICA 

352 

Walkie-Talkie Watches 

Spy games get much more interesting with this pair of 

Walkie-Talkie Watches. Equipped with earpieces and 

built-in microphones, the watches are effective up to 

approximately 30m and come complete with batteries. 

Roger that!. ICA Available on intercontinental flights. 



€45

ICA 

698 

Hello Kitty Fragrance 

A trendy new perfume the Hello Kitty way! The freshness of green 

apple, cherry blossom and jasmine leaves meets the sweetness 

of toffee apple, sugar and vanilla syrup. The association of 

pralines and coconut scents gives the fragrance its originality. 

Eau de Toilette 60ml. ICA Available on intercontinental flights. 



€20 

699 

Bezel and Strap Watch 

Simply brilliant – this watch comes with a selection 

of eleven interchangeable coloured bezels and 

matching straps to go with any outfit! The bezels are 

easily removed by rotating anti-clockwise and the 

straps slide on and off the watch case. Presented 

in a gift box with an international warranty. 



€25 

ICA 

586 

Cosmetic Set 

No time to buy a souvenir gift during 

your stay? No problem – this fun set 

by BLOND-Amsterdam is just the thing! 

Exclusively designed for KLM. 

ICA Available on intercontinental flights. 


klm exclusive 

€20

Enjoy 

ICA 

161 

Limited 

edition 

the 

Holland Scarf 

Show your passion for the game and the Dutch team with 

this sporty Holland scarf. 100% polyester. 

ICA Available on Intercontinental flights 


tax free 

€10 

game 

The summer is turning Orange! The Dutch national team has reached 

the fi nal rounds of the FIFA World Cup in South Africa. Massive 

numbers of Orange supporters will be behind their team. These 

products will put you right in the middle of the event this summer! 

159 Limited 

edition 

Football Quartz Watch 

Just football! This fun watch has a white dial 

with football motif and luminous hands on 

a blue canvas strap with velcro fastening. 

The set also includes two black wrist 

sweatbands embroidered with the football 

motif and a football-shaped keyfob. 


tax free 

€23

ICA 

162 

Limited 

edition 

Holland Sports Cap 

Are you a true fan? This sports cap 

with Holland embroidery is perfect for 

all supporters! One size fits all, with 

adjustable strap. 

ICA Available on Intercontinental flights 


tax free 

€15 

120 

Sports Watch Black 

This cool unisex sports watch features a black 

case and black plastic strap with the Superdry 

logo, with black hands and numerals on 

an orange dial. Bold and beautiful. 


tax free 

€40 

141 

Sports Watch Orange 

Another stand-out sports watch for gents or ladies. 

Orange case, orange plastic strap with the Superdry 

logo plus white dial with black hands and numerals. 


tax free 

€40

690 

Tulip Scarf 

This unique and exclusive ladies shawl 

with a beautiful tulip pattern adds a 

glorious dash of colour to any outfit. An 

Italian design in synthetic silk, the scarf 

is generously proportioned at 120x120cm. 


tax free 

€25 

283 

Amsterdam Selection 

Take home an exclusive selection of pralines 

as a souvenir from Amsterdam. This special 

gift box from Godiva contains an assortment 

of white, milk and dark chocolate. 



€17 

ICA 

126 

Caramel Waffl es 

Traditional Dutch stroopwafels are a delicious 

biscuity mix of butter, flour and eggs, with a 

vanilla syrup filling, baked in a waffle iron. 230 

grams. ICA Available on intercontinental flights. 


tax free 

€5

400 

Dutch Originals Bracelet 

This bracelet is a beautiful gift for any woman, a stylish translation 

of Dutch heritage in a fashionable way. Using original delft blue 

ceramics, exclusive Swarovski glass beads and galvanic ornaments. 


klm exclusive 

€59 

394 

570 

Hand-painted Delft Blue Cuffl inks 

An original set of cufflinks with floral decoration from 

the Royal Delft factory, founded in 1653. Hand-painted 

in traditional blue Delftware according to a centuriesold 

tradition and packed in a black gift box. 


klm exclusive 

€75 

Red Crystal Tulip 

Keep the memory of your stay in the Netherlands alive – no 

watering required! Indulge yourself or someone dear to you with 

the beautiful Red Tulip in finest, fully cut Swarovski crystal. 


tax free 

€35

KLM tax-free 

shopping guide 

Shopping Service 

On KLM-operated fl ights, duty free sales starts 

immediately after the main meal service. 

On flights less than 90 minutes, tax-free 

service is not always feasible. However, if 

time permits, items can be bought from the 

cabin crew on request. 

Due to space limitation, articles can be 

out of stock. Our cabin crew, will be 

happy to suggest an alternative. 

Prices 

Prices are quoted in Euros (€). Local prices are 

based on information at the time of printing. 

Local Prices 

Your advantage on tax-free offers is based 

on recommended retail prices (local prices) 

in The Netherlands. For flights within the 

European Union, KLM pays VAT. 

Shopping Opportunities 

There are no restrictions to the amount of 

articles you purchase on board, other than the 

custom regulations of the country you enter. 

Credit Card Payment 

We accept the following credit cards on board: 

Credit card control is part of KLM’s policy 

when purchasing goods. Offi cial identifi cation 

is required for credit card payments over €150. 

Please note 

Banknotes of €500, personal cheques 

and debit cards are NOT accepted. 

Exclusives 

klm exclusive 

Article only available on board KLM. 

airline exclusive 

Article only available on board airlines 


Article available on board and 

in the tax-free markets 

Flying Blue Miles 

You can earn Flying Blue Miles when 

purchasing tax-free articles on board KLM 

fl ights. The number of Miles you can earn 

is listed by each article. Please note that 

it is not possible for Northwest Airline 

frequent fl yers to earn Miles on their 

WorldPerks accounts when buying articles 

from the selection on board KLM fl ights. 

You can donate money to charitable 

causes through KLM AirCares. Donations 

can be done in any sum, by credit 

card or cash. Please give the correct 

article code to the cabin attendant: 

€1,- Article code 901 (for example : €5,- 

= 5 x this code) 

€10,- Article code 910 




Combinations of these codes are also possible. 

547 

Fair Trade Chocolate Bar 

Mouth-watering Dutch chocolate with 100% 

Fair Trade and 200% satisfaction guarantee! 

These 75g bars are available in 3 delicious 

varieties: Milk, Dark and Milk-Hazelnut. 


klm price 

€1 

Guarantee 

All articles carry a 1 year guarantee (except 

food), unless otherwise indicated. 

If you are not satisfied with any purchase 

from the KLM Boutique Collection, you may 

return it to us at the address mentioned 

under “Information”. We will be happy to 

exchange the article(s) or give you a full 

refund, within one month of purchase. Goods 

must be returned in the same condition in 

which they were sold and be accompanied 

by the receipt and the original packaging. 

It is not possible to return or exchange 

a tax-free item on another KLM flight. 

Fly CO2 neutral 

You can compensate your CO2 emissions 

for this flight right now, on board. This 

onboard compensation for you or 

the party you are travelling with can 

be made in the following sums: 




Next time you travel you can compensate 

your flight in advance. Simply visit KLM.com 

for all details about our CO2ZERO service 

518 

Gift Bag 

Let the people close to you know where 

you have been and how much they mean 

to you. Make your gift extra special with 

our beautiful glossy gift bag printed 

with Delftware Dutch townhouses. 


klm price 

€1 

Information 

Our shopping service team is always happy 

to help with any further question you might 

have about our service. Please contact: 

KLM Inflight Services SPL/PI 

Inflight Sales, PO Box 7700 

1117 ZL Schiphol Airport - The Netherlands 

Tel: +31 (0)20 649 18 51 

Fax: +31(0)20 648 82 18 

E-mail: shopping.service@klm.com 

Open Monday to Friday 

from 8.30am to 5pm CET

Cosmolite, the strongest 

and lightest Samsonite ever. 

Thanks to its revolutionary Curv® technology*, Cosmolite is 

the lightest and strongest suitcase Samsonite has ever designed. 

Find out everything about it on samsonite.com. 

www.samsonite.com 

*CURV® is a registered trademark of Propex Operating Company, LLC

BRYONY AND PAUL WEDGE 

Room 115 

Portrait by Fin DAC - Mixed media 

Bryony and Paul Wedge like the outdoor life. So they find us a breath of fresh air. When they stay with us we open 

the windows in their room before they check in, so it’s nice and airy inside. At Radisson Edwardian Hotels we don’t do 

corporate. But we do have a passion for making people feel welcomed, cared for, and well, individual. WE’RE VERY YOU 

Call 0800 37 44 11 to book 

radissonedwardian.com/you

may-2010

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