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10<br />

SaPPo newS<br />

New focus for promotions<br />

Pig health, welfare,<br />

important matters this year<br />

Pig health, promotions and welfare<br />

are of the important matters on<br />

SAPPO’s agenda this year.<br />

SAPPO’s portfolio committees are<br />

ready for 2012, says Simon Streicher,<br />

CEO of SAPPO. These nine committees<br />

deal with developing producers,<br />

promotions, research, pig health and<br />

welfare, quality assurance, statistics<br />

and information, audit, communica-<br />

Compartments: more producers should join<br />

Although SAPPO’s compartmentalisation<br />

system has been growing<br />

satisfactorily the past two years,<br />

more producers should join the<br />

system.<br />

SAPPO’s promotions committee has<br />

decided on a new focus for pork<br />

promotions this year, says Marieta<br />

Human, SAPPO’s promotions coordinator.<br />

Instore promotions in black<br />

areas by black promotion ladies,<br />

especially in areas where big supermarkets<br />

are located, are high on the<br />

promotion agenda this year.<br />

“We are looking at a definite repositioning<br />

of pork and a new look for pork will<br />

be the crux of the campaign. The campaign<br />

will however first be thoroughly<br />

research and tested among a consumer<br />

sample,” Human says.<br />

tions and industry protection.<br />

Streicher says as was the case last<br />

year with the Foot and Mouth disease<br />

outbreak, the pig industry started this<br />

year with another disease, African Swine<br />

Fever. “Animal health matters will again<br />

this year be high on SAPPO’s agenda.”<br />

“SAPPO again urges producers to<br />

ensure that basic biosecurity measures<br />

are in place on their farms and to join<br />

SAPPO’s compartment system. This is<br />

the only way to safeguard your herd.<br />

“SAPPO is looking forward to plans to<br />

give pork a new look and a new position<br />

in the market. There are exiting plans on<br />

the table to take the pig out of pork and<br />

to re-brand pork. We will supply you with<br />

detail in due course.<br />

“Animal welfare will remain a priority<br />

issue and SAPPO’s portfolio committee<br />

on health and welfare will continue to<br />

discuss topical issues with the National<br />

SPCA and other welfare organisations.<br />

“Prices are relatively high for this time<br />

of the year and indications are that 2012<br />

will be a good year for the pig industry.<br />

All the best for 2012 from the office.”<br />

“There can be no doubt of the systems’<br />

value in the light of the latest disease<br />

outbreaks,” he says. (See article on<br />

ASF on page 8) Dr Evans says that the<br />

marketing of the system will remain a<br />

priority of SAPPO’s health committee<br />

Training will be the<br />

focus of emerging<br />

farmer projects<br />

Training will be the focus of the<br />

Portfolio Committee for Emerging<br />

Farmers, and specifically of the government<br />

officials that have received<br />

training from SAPPO in the past.<br />

They will be encouraged to set up<br />

training sessions for developing farmers,<br />

says Qeda Nyoka who is responsible<br />

for SAPPO’s emerging farmer<br />

projects. “We are also looking forward<br />

to the kick-start of the training at<br />

the Baynesfield Training Academy in<br />

KwaZulu-Natal,” Nyoka says.<br />

“Piggery projects that are currently<br />

in our mentorship programme will be<br />

closely monitored in terms of their ability<br />

to follow the instructions given by<br />

our mentors. We will also again try to<br />

hold discussions with senior government<br />

officials about commercially<br />

viable piggery project models that they<br />

can apply for developing pig farmers<br />

around the country,” Nyoka says.<br />

Exciting research<br />

projects submitted<br />

for funding<br />

SAPPO’s research committee has<br />

been successful in the past few<br />

years in encouraging researchers<br />

in South Africa to conduct more research<br />

on pigs, to the extent that the<br />

budget allocated to this committee<br />

was fully committed last year, says<br />

Prof Rob Gous of the committee.<br />

“We will continue to encourage<br />

research that is to the benefit of the<br />

pig industry, and we already have<br />

a number of exciting projects that<br />

have been submitted for funding this<br />

year,” he says.<br />

this year. There will also again be a serological<br />

survey to prove South African<br />

herds free of the major pig diseases.<br />

Porcus Januarie/Februarie 2012

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