how-changing-shopper-attitudes-and-technology-are-reshaping-retail
how-changing-shopper-attitudes-and-technology-are-reshaping-retail
how-changing-shopper-attitudes-and-technology-are-reshaping-retail
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Credits<br />
The Future Shopper was written by Lloyd Burdett, J. Walker Smith <strong>and</strong> Andrew Curry of<br />
The Futures Company <strong>and</strong> Bryan Gildenberg <strong>and</strong> Steve Mader of Kantar Retail. It was<br />
edited by Andrew Curry <strong>and</strong> additional research was by Caroline Passmore. Production<br />
was by K<strong>are</strong>n Kidson <strong>and</strong> Tania Conrad. Design by Tania Conrad.<br />
The Future Shopper is published under a Creative Commons license: Some rights<br />
reserved. For more information, see www.creativecommons.org/licenses/by-nc-nd/3.0.<br />
About The Futures Company<br />
The Futures Company is an award-winning, global strategic insight <strong>and</strong> innovation<br />
consultancy. Unparalleled global expertise in foresight <strong>and</strong> futures enables us to unlock<br />
new sources of growth through consultancy, global insight, <strong>and</strong> a range of subscription<br />
solutions. The Futures Company was formed through the integration of The Henley<br />
Centre, Yankelovich <strong>and</strong>, most recently, TRU.<br />
The Futures Company is a Kantar company within WPP with teams in Europe, North<br />
America, Latin America <strong>and</strong> Asia.<br />
About Kantar Retail<br />
Kantar Retail is the world’s leading <strong>shopper</strong> <strong>and</strong> <strong>retail</strong> insights <strong>and</strong> consulting<br />
business <strong>and</strong> is part of the Kantar group of WPP. The company works with leading<br />
br<strong>and</strong>ed manufacturers <strong>and</strong> <strong>retail</strong>ers to help them transform the purchase behavior<br />
of consumers, <strong>shopper</strong>s <strong>and</strong> <strong>retail</strong>ers through the use of <strong>retail</strong> insights, consulting,<br />
analytics <strong>and</strong> organizational development services. Kantar Retail tracks <strong>and</strong> forecasts<br />
over 1000 <strong>retail</strong>ers globally, has purchase data on over 200m <strong>shopper</strong>s <strong>and</strong> among<br />
its market-leading reports <strong>are</strong> the annual PoweRanking survey (USA <strong>and</strong> China), <strong>and</strong><br />
Industry Shopper Study Across Retailers. Kantar Retail works with over 400 clients <strong>and</strong><br />
has 20 offices in 15 markets around the globe.<br />
© 2013 The Futures Company/Kantar Retail. Some rights reserved. 25