how-changing-shopper-attitudes-and-technology-are-reshaping-retail

manufacturers sharpen up their strategies in the
new shopper environment. Finally, we look at some
of the emerging retail models that are attempting to
marry virtual and physical environments which are
becoming increasingly blurred.
It is, of course, difficult to discuss the future of
shoppers without also discussing the future of the
retail environment, and inevitably these issues are
intertwined here.
What’s striking about the story that we are telling
here is the collision of the old and the new. It is
a world in which the needs of shoppers remain,
in many ways, largely unchanged—but their
expectations of how businesses will fulfill those
needs are being transformed.
The changing shopper world
Social
attitudes
Digital technology
Economics
2
Retail
dynamics
The Future Shopper