how-changing-shopper-attitudes-and-technology-are-reshaping-retail
how-changing-shopper-attitudes-and-technology-are-reshaping-retail
how-changing-shopper-attitudes-and-technology-are-reshaping-retail
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The 50-year disruption<br />
A century <strong>and</strong> a half ago, the growth of<br />
big cities <strong>and</strong> the rise of railroad networks<br />
made possible the modern department<br />
store. Mass-produced automobiles came<br />
along 50 years later, <strong>and</strong> soon shopping<br />
malls lined with specialty <strong>retail</strong>ers were<br />
dotting the newly forming suburbs <strong>and</strong><br />
challenging the city-based department<br />
stores. The 1960s <strong>and</strong> 1970s saw the<br />
spread of discount chains [<strong>and</strong>] big-box<br />
‘category killers’. … Each wave of change<br />
doesn’t eliminate what came before it, but<br />
it reshapes the l<strong>and</strong>scape <strong>and</strong> redefines<br />
consumer expectations, often beyond<br />
recognition.<br />
Darrell Rigby, Harvard Business Review, December 20113 “<br />
”<br />
26<br />
The Future Shopper