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how-changing-shopper-attitudes-and-technology-are-reshaping-retail

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The 50-year disruption<br />

A century <strong>and</strong> a half ago, the growth of<br />

big cities <strong>and</strong> the rise of railroad networks<br />

made possible the modern department<br />

store. Mass-produced automobiles came<br />

along 50 years later, <strong>and</strong> soon shopping<br />

malls lined with specialty <strong>retail</strong>ers were<br />

dotting the newly forming suburbs <strong>and</strong><br />

challenging the city-based department<br />

stores. The 1960s <strong>and</strong> 1970s saw the<br />

spread of discount chains [<strong>and</strong>] big-box<br />

‘category killers’. … Each wave of change<br />

doesn’t eliminate what came before it, but<br />

it reshapes the l<strong>and</strong>scape <strong>and</strong> redefines<br />

consumer expectations, often beyond<br />

recognition.<br />

Darrell Rigby, Harvard Business Review, December 20113 “<br />

”<br />

26<br />

The Future Shopper

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