Evolution of Forecourt Convenience Stores in South Africa - Nielsen

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GREATER FREQUENCY FOR TOP UP SHOPPING TRIPS Regular top up trip Daily 2 to 3 time a week Weekly Every 2 weeks Every month Less often Never 1% 8% 5% 9% 23% 25% % Agree 30% 7 times on average per month Base: All Supermarket shoppers (n=2516) Ref: Q88. How often do you do a regular top up shopping, where you buy a few things?
Consumer Panel Service - 3200 households Increasing spend in mid to higher income hh’s and increased frequency in low end hh’s, reduced basket size Channels Used in P4W % Used the Channel Change (2011 vs 2010) Change (2010 vs 2009) Hypermarkets 29% 3%p 1%p Supermarkets 95% 0%p 0%p Spaza 47% 3%p 1%p Vegetable Vendor 40% 1%p 8%p Butcher 40% -1%p 5%p Convenience Stores (Net) 23% 3%p 5%p Modern Pharmacy 20% 2%p 4%p Liquor Stores / Bottle Shops 19% -1%p 4%p Department Stores 18% 1%p 6%p Bakeries 14% 2%p 4%p Cosmetics Shops 13% 1%p 4%p Cash & Carry 11% 3%p -1%p 70 60 50 40 30 20 10 0 6 5 Occasions per Buyer R29 R41 Rands per Occasion 8 Occasions per Buyer Defined Basket - Forecourts R24 19 R17 Rands per Occasion 7 Shopper Trends – 2510 Panel Continually increasing penetration 7 Occasions per Buyer R30 R36 Rands per Occasion 4 3 Occasions per Buyer Total SA LSM 1-4 LSM 5+6 LSM 7-10 LY TY R32 R66 Rands per Occasion
Page 1 and 2: GLOBAL CONVENIENCE SYMPOSIUM growin
Page 3 and 4: DEFINING THE NIELSEN BASKET Conveni
Page 5: BULK SHOPPING FREQUENCY AVERAGES ON
Page 9 and 10: ENGEN QUICK SHOP DELIVERS ONE STOP
Page 11 and 12: BP EXPRESS BUILDING A RETAIL PARTNE
Page 13 and 14: CALTEX FRESH STOP FRESH AND AFFORDA
Page 15 and 16: SHELL SELECT KEEPING IT SIMPLE Sell
Page 17 and 18: Thank You jason.naicker@nielsen.com

Evolution of Forecourt Convenience Stores in South Africa - Nielsen

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