Apmil 4'; 196.1 http://legacy.library.ucsf.edu/tid/rlq00e00/pdf

vur prograxs on : the aiA bss doubled In l.he, last sxx years, and
during the 1962 ' season there' sriZl be more'program with the hour,
fiformat than ever b.for# . pormally with halt'-hour shows tbere
ar. two sponsors, altwnatimg s#eby eet .k. With tbo~ heur shwrs
there may b ; as maaT aw six sponsors, saoh sM a ans-winat+t
psrtioS;prr.tisnn goth the fialt-honr and ths faU -hoer prograri
bava their ad.raniag.s from ao advertising slanQpoint . Tba balf-
hw_' frogran a11oss your prAftot tD' be tdiesititiad with th!' . Abow,
s$dithe star or stars san give p .raeuasY s .l?iag mssagas . "w
ftll hewrr progra~, an the awrag ., delie+rrs a larger aadi .ns, at
larrsr eost .
gow,, 16120 tdwrr ari gasgi' halfohair prdgnas aaQ
bad aae-boar progrwo, and .i.os .ersa, we tool that 3xr ttds ~
soaslhg •sason we stxould bo osizg a oosebiaation ef both forsts,
rhieh will giri us Uae stresxgoststet.ork 2ia.up . we .dll 2savs
altersrato'p spansarsbl,p of halt-bonr paogram - Hssnssy asA !`ha,
Priee is Right 4*4P and also sa+aM balf kour of' l!d Mai]aeaaa . Taat
are~ itl*ae of the ac:si profitable shors an thw air today . On iop' ~
of Shis, we will be partcioipatiag ia~ rat.h.r Koars g .stt, TIeiCbr- ~ C~
ruptors, garrki,tan g70 and Caine f sRMAred . fte last two are :rss m eo
aoOs eaoiin$ in the fall . It Lmesa sfven progrsa#s live up to
ou,r •xpsotiatioas - axd f3 .vpot thao arw 41ryady very suasessful -
http://legacy.library.ucsf.edu/tid/rlq00e00/pdf
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