2007 Interactive Annual Report - Renault

continued internationalization of design
The internationalization of Renault's design
activities continued in 2007, in particular
through the reinforcement of local centers
such as Renault Design India, based
in Mumbai. A market watch center since
2005, it has already won its spurs with
Kangoo Compact Concept - roomy and light for open-air leisure.
new brand
identity
The September 2007 Frankfurt Auto
Show provided the ideal occasion for
Renault to roll out its new brand identity.
Under the guidance of the Design
Department, this builds on Renault's
rich history and culture to back up new
market ambitions as a human, reliable
and enthusiastic brand. By the same
token, it involves all Renault units in all
parts of the world in a shared promise
to their customers.
key contributions to projects such as the
Logan Steppe presented at the Geneva
Auto Show in 2006, and saw its creative
role reinforced in 2007. Renault Design
India is now a full-fledged design center in
its own right, with operations covering the
entire range from initial designs through to
construction of models and prototypes.
In 2007, two new centers were opened,
Renault Design America Latina, based
in Sao Paulo, Brazil, and Renault Design
Central Europe in Bucharest, Romania.
Development continued at the Kihueng
centre in South Korea, whose workforce
will rise to 60 in 2008.
2007 Renault Annual Report Product offensive gets underway 21