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Building the future – sustainably!

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62<br />

Preservation and innovation<br />

With inventiveness and water power, Luigi Centola and over 150 fur<strong>the</strong>r project participants<br />

are making sure that <strong>the</strong> cultural heritage of one of <strong>the</strong> most beautiful places in <strong>the</strong> world will<br />

be preserved. For this work <strong>the</strong>y received <strong>the</strong> global Holcim Award Silver.<br />

Amalfi is a highly popular tourist<br />

destination in Italy. This small<br />

town, which today counts 5,500<br />

residents, was once a marine<br />

republic. In <strong>the</strong> 12th century<br />

traders brought to Amalfi lemons<br />

and papermaking know-how.<br />

From that time on, terraced<br />

lemon groves imprinted <strong>the</strong><br />

landscape and paper drove <strong>the</strong><br />

economy, as dozens of small<br />

paper factories arose along <strong>the</strong><br />

banks of <strong>the</strong> Canneto River in<br />

<strong>the</strong> valley behind <strong>the</strong> town <strong>–</strong> <strong>the</strong><br />

“valley of mills”.<br />

Today paper is produced in large<br />

industrial factories, and <strong>the</strong><br />

mills of Amalfi are no more than<br />

impressive ruins in an abandoned<br />

valley. Besides tourism, <strong>the</strong>re is<br />

hardly any industry in <strong>the</strong> region<br />

that offers <strong>the</strong> people jobs and<br />

income. Young people move to<br />

<strong>the</strong> cities <strong>–</strong> Amalfi is threatened<br />

with losing its roots. In response,<br />

<strong>the</strong> University of Salerno began<br />

a few years ago to register <strong>the</strong><br />

endangered buildings of cultural<br />

significance, and designated <strong>the</strong><br />

ruins of 15 structures in <strong>the</strong> valley<br />

as important historic buildings.<br />

It was decided to launch a large<br />

pilot project; architect Luigi<br />

Centola from Salerno was commissioned<br />

to develop <strong>the</strong> master<br />

plan.<br />

Luigi Centola’s plan calls for complete<br />

revitalization of <strong>the</strong> valley<br />

through modern and sustainable<br />

tourism.The master plan comprises<br />

11 sub-projects. From <strong>the</strong> ruins of

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