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Results from<br />

observational<br />

studies involving<br />

cleaning workers<br />

“ Creating a Better Working<br />

Environment for Cleaning Workers<br />

throughout Europe”<br />

An example of how suppliers can contribute<br />

www.sca-tork.com


A Message from <strong>the</strong> President of AFH<br />

Professional Hygiene Europe<br />

We just take some things for granted. We get <strong>the</strong> newspaper in <strong>the</strong> morning, <strong>the</strong><br />

bus arrives on time, <strong>and</strong> our workplace is clean when we arrive in <strong>the</strong> morning.<br />

These things don’t happen by <strong>the</strong>mselves – <strong>the</strong>re are people behind each <strong>and</strong><br />

every one of <strong>the</strong>m: <strong>the</strong> mechanic who fixes <strong>the</strong> bus, <strong>the</strong> newspaper delivery person,<br />

<strong>and</strong> <strong>the</strong> cleaning worker who cleans <strong>the</strong> office at night. These are <strong>the</strong> individuals<br />

who make our society work; without <strong>the</strong>m, <strong>the</strong> things we take for granted would<br />

stop working.<br />

The European cleaning industry is a flourishing industry. The number of companies<br />

is five times higher today than it was 20 years ago <strong>and</strong> <strong>the</strong> number of employees<br />

has increased by five percent each year in <strong>the</strong> last decade. Today, some four million<br />

cleaners help keep our society clean <strong>and</strong> healthy. <strong>Tork</strong> is proud to be a leading supplier<br />

of away-from-home paper <strong>and</strong> hygiene products <strong>and</strong> services to this industry.<br />

However, <strong>the</strong> industry also faces some challenges. Cleaning workers are working<br />

in tough environments <strong>and</strong> <strong>the</strong> rate of sick leave <strong>and</strong> work-related health problems<br />

is higher in <strong>the</strong> cleaning industry than in many o<strong>the</strong>r sectors. This is a problem not<br />

only for <strong>the</strong> affected individuals, but for <strong>the</strong> industry as a whole.<br />

<strong>SCA</strong> with its professional hygiene paper br<strong>and</strong> <strong>Tork</strong> wants to add value for all<br />

stake holders. Through responsible operations, caring for people <strong>and</strong> nature, <strong>and</strong> our<br />

sustainable solutions, we play an essential role in improving <strong>the</strong> quality of everyday<br />

life. We are aware of <strong>the</strong> cleaning workers’ situation <strong>and</strong>, as a major supplier to <strong>the</strong><br />

industry, we know that we have a responsibility to do everything we can to improve<br />

<strong>the</strong> working environment. We have produced this report in order to show how we<br />

have started to incorporate a caring dimension when we develop products.<br />

We want our products to make life easier for <strong>the</strong> people who work with <strong>the</strong>m.<br />

We realize that developing our products is not <strong>the</strong> complete solution to <strong>the</strong> challenges<br />

that <strong>the</strong> cleaning industry is facing. However, we believe that it is an important first<br />

step that can inspire o<strong>the</strong>r actors to do <strong>the</strong>ir share. If everyone in <strong>the</strong> cleaning industry<br />

– distributors, producers, or cleaning companies, among o<strong>the</strong>rs – do what <strong>the</strong>y can,<br />

we believe that we toge<strong>the</strong>r can improve <strong>the</strong> situation for <strong>the</strong> cleaning workers.<br />

This will benefit everyone. This will ensure that <strong>the</strong> things we all take for granted<br />

continue to work. As Europe’s No. 1 hygiene paper br<strong>and</strong> for professionals, we<br />

want to inspire <strong>and</strong> lead <strong>the</strong> way. Through creative <strong>and</strong> innovative ways of thinking<br />

<strong>and</strong> working, we aim to provide industry leadership <strong>and</strong> inspiration.<br />

Sune Lundin<br />

President of AFH Professional Hygiene Europe


The European Cleaning Industry –<br />

A Flourishing Sector<br />

Every day, some four million cleaners go to work in Europe. They help keep<br />

our workplaces, schools, <strong>and</strong> hospitals clean <strong>and</strong> ensure <strong>the</strong> well-being of<br />

<strong>the</strong> entire society.<br />

The cleaners do not only contribute to <strong>the</strong> physical wellbeing of Europe; <strong>the</strong><br />

industry also contributes greatly to <strong>the</strong> European economy, with an estimated<br />

annual turnover of approximately 60 billion Euros.<br />

The industry has also seen a strong <strong>and</strong> uninterrupted growth for more than<br />

20 years, in <strong>the</strong> number of companies <strong>and</strong> employees <strong>and</strong> turnover. Since 1989,<br />

<strong>the</strong> number of cleaning companies in Europe has increased from around 31,000<br />

to approximately 158,000 (see Figure 1). The number of cleaners has increased<br />

by an average of more than five percent annually in <strong>the</strong> last 10 years. 1<br />

1 80000<br />

1 60000<br />

1 40000<br />

1 20000<br />

1 00000<br />

80000<br />

60000<br />

40000<br />

20000<br />

Figure 1. The number of cleaning companies in Europe 1989 – 2010<br />

1 European Federation of Cleaning Industries, http://www.feni.be/index.php?id=18<br />

Number of cleaning companies<br />

0<br />

1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009


The European Cleaning Industry –<br />

A Sector with Challenges<br />

Despite being a prosperous <strong>and</strong> flourishing sector, <strong>the</strong> cleaning industry has some<br />

substantial challenges. Cleaners work in exposed environments <strong>and</strong> since <strong>the</strong><br />

cleaning industry is a highly labor-intensive sector – approximately 75 percent of <strong>the</strong><br />

cleaning companies’ total costs are labor costs 2 – <strong>the</strong> well-being of <strong>the</strong> employees<br />

is vital to <strong>the</strong> industry. T<strong>here</strong>fore, it is troubling that <strong>the</strong> cleaners are affected by<br />

working environment problems to a greater degree than most occupations.<br />

Due to <strong>the</strong> lack of official statistics on a European level, it is hard to reach<br />

conclusions about <strong>the</strong> exact numbers of work-related health problems <strong>and</strong> sick<br />

leave in <strong>the</strong> European cleaning industry as a whole. However, it is possible to give<br />

a rough picture by looking at statistics from individual countries.<br />

In Germany, cleaners have an average of 24–27 paid sick days annually. This is four<br />

to five times higher than for occupations such as scientists, lawyers, <strong>and</strong> engineers,<br />

<strong>and</strong> 50 percent higher than <strong>the</strong> German average. 3 The corresponding number in<br />

Sweden is 13 paid sick days. 4 Swedish female cleaners have twice as many<br />

reported work-related diseases as <strong>the</strong> average for all employed women, <strong>and</strong> it is<br />

<strong>the</strong> occupation with <strong>the</strong> third highest rate. 5 In Sweden, cleaners have <strong>the</strong> highest<br />

rates of long-term sick leave (>90 days). 6<br />

Musculoskeletal disorders – a major problem among cleaners<br />

One of <strong>the</strong> biggest problems among cleaners, <strong>and</strong> a major reason for <strong>the</strong> high<br />

number of days lost due to sickness, is musculoskeletal disorders (MSDs); that is,<br />

injuries or pain in areas such as <strong>the</strong> back, neck, knees, or wrists. MSDs are <strong>the</strong><br />

single largest cause of sick-leave in Europe, <strong>and</strong> research has shown that cleaners<br />

are particularly exposed to risks of MSDs. Some studies have indicated that as<br />

many as three out of four cleaners suffer from muscular pains. 7<br />

So, why are cleaners at such a high risk of suffering from MSDs? Part of <strong>the</strong><br />

problem is <strong>the</strong> tasks <strong>and</strong> <strong>the</strong> postures included in <strong>the</strong> cleaning work. The risk of<br />

MSDs increases with heavy lifting, carrying, repetitive movements, twisting, etc.,<br />

all of which are common for cleaners. 8 However, research has also shown that<br />

much of <strong>the</strong> cleaning equipment <strong>and</strong> <strong>the</strong> products that cleaners use are not<br />

ergonomically optimal. 9<br />

2 European Federation of Cleaning Industries, http://www.feni.be/index.php?id=18.<br />

3 World Health Organization, 2010, “The Case for Paid Sick Leave”, p. 14.<br />

4 Swedish Social Insurance Agency, 2010, “Social Insurance Report 2010:17”, p. 30.<br />

5 Swedish Environmental Research Institute, 2009, “Belastningar i städyrket – vilka är de och hur kan belastningen minskas?”, p. 7.<br />

6 http://www.alltomstad.se/fakta-for-branschen/arbetsskador.aspx<br />

7 European Agency for Safety <strong>and</strong> Health at Work, 2009, “The Occupational Safety <strong>and</strong> Health of Cleaning Workers”, p.12, 59–60.<br />

8 Kumar & Kumar, 2008, “Musculoskeletal risk factors in cleaning occupation – A litterature review”, p. 159.<br />

9 European Agency for Safety <strong>and</strong> Health at Work, 2009, “The Occupational Safety <strong>and</strong> Health of Cleaning Workers”, p. 33.


The Observational Study –<br />

An Example of How to Incorporate a Caring<br />

Dimension into Product Development<br />

As a major supplier of products to <strong>the</strong> cleaning industry, <strong>Tork</strong> wanted to investigate<br />

how it could help make cleaners’ work easier <strong>and</strong> more convenient when h<strong>and</strong>ling<br />

deliveries, products, <strong>and</strong> solutions. <strong>Tork</strong> carried out an observational <strong>study</strong> in order<br />

to gain a deeper underst<strong>and</strong>ing of what a cleaning worker’s day looks like <strong>and</strong> how<br />

<strong>Tork</strong> products are a part of this.<br />

A cleaning worker’s day consists of several tasks, one of which is refilling hygiene<br />

products, such as paper towels, toilet paper, <strong>and</strong> soap. The products arrive in packages,<br />

<strong>the</strong> h<strong>and</strong>ling of which is an important part of <strong>the</strong> working day of a cleaning worker.<br />

Package h<strong>and</strong>ling in a day of a cleaning worker<br />

Every week, Europe’s cleaning workers h<strong>and</strong>le almost one million packages filled<br />

with <strong>Tork</strong> hygiene products. These packages have to be received, transported within<br />

<strong>the</strong> building, stored, carried, opened, disposed of, <strong>and</strong> recycled. The packages are<br />

ei<strong>the</strong>r in form of boxes or packed in plastic materials.<br />

The observational <strong>study</strong> sought to identify w<strong>here</strong> improvements could be made<br />

regarding <strong>the</strong> cleaning workers’ h<strong>and</strong>ling of packages. This <strong>study</strong> was conducted<br />

over a period of four months <strong>and</strong> included cleaning workers <strong>and</strong> customers from<br />

different sectors <strong>and</strong> from four countries (Germany, France, The Ne<strong>the</strong>rl<strong>and</strong>s, <strong>and</strong><br />

Sweden). The main part of <strong>the</strong> <strong>study</strong> consisted of observing how <strong>the</strong> cleaning<br />

workers were h<strong>and</strong>ling packages at work in order to identify situations w<strong>here</strong><br />

improvements could be made. These observations were conducted by walking<br />

beside <strong>the</strong> cleaning workers as <strong>the</strong>y carried out <strong>the</strong>ir work. Interviews with <strong>the</strong><br />

cleaners were <strong>the</strong>n conducted to enable <strong>the</strong> cleaners to give <strong>the</strong>ir views. By following<br />

<strong>the</strong> cleaning workers from <strong>the</strong> point at which <strong>the</strong> packages arrive to <strong>the</strong> point at<br />

which <strong>the</strong> empty packages are disposed of, a typical h<strong>and</strong>ling process emerged.<br />

Most companies have a central storage for <strong>the</strong>ir goods (first storage) <strong>and</strong> several<br />

small storage rooms throughout <strong>the</strong> company (second storages). A detailed<br />

description of <strong>the</strong> process can be seen in Figure 2 on <strong>the</strong> next page.<br />

Facts about <strong>the</strong> observation <strong>study</strong><br />

• Twenty companies (customers <strong>and</strong> end-customers) in four sectors were visited<br />

– Industry<br />

– HoReCa<br />

– Healthcare<br />

– Commercial (Public washrooms)<br />

• Companies from Germany, France, The Ne<strong>the</strong>rl<strong>and</strong>s, <strong>and</strong> Sweden were included.<br />

• The <strong>study</strong> consisted of:<br />

– Two hours of observations of each cleaner<br />

– One-hour interviews with <strong>the</strong> cleaners


The Five Stages<br />

The <strong>study</strong> identified five stages at which <strong>the</strong>re were opportunities to make<br />

<strong>the</strong> cleaners’ work easier:<br />

• Carrying<br />

• Opening<br />

• Storing<br />

• Unfolding<br />

• Disposal<br />

1. Carrying<br />

A majority of <strong>the</strong> cleaning workers did not feel that <strong>the</strong>y carried very much in <strong>the</strong>ir<br />

work. However, <strong>the</strong> observational <strong>study</strong> made it quite clear that <strong>the</strong> reality was quite<br />

<strong>the</strong> opposite. A substantial part of <strong>the</strong> work consisted of carrying packages of paper<br />

towels, toilet paper, <strong>and</strong> o<strong>the</strong>r goods, sometimes long distances, up <strong>and</strong> down<br />

stairs, <strong>and</strong> through several doors. The fact that most companies had a first <strong>and</strong> a<br />

second storage room implied that <strong>the</strong> cleaning workers had to lift <strong>and</strong> carry each<br />

package several times (see Figure 2 below). It was also found that many cleaning<br />

workers seemed to have problems carrying big loads, at least without putting<br />

<strong>the</strong>mselves in awkward positions. Being unable to carry large loads, <strong>the</strong> cleaning<br />

workers were forced to walk from one storage room to ano<strong>the</strong>r several times,<br />

which was both fatiguing <strong>and</strong> inefficient.<br />

Delivery<br />

Transport<br />

1 st Lift/carry<br />

1 st Storage<br />

2 nd Lift/carry<br />

Figure 2. The h<strong>and</strong>ling process<br />

Transport<br />

3 rd Lift/carry<br />

2 nd Storage<br />

4 th Lift/carry<br />

Transport<br />

Insights:<br />

– Each package must be lifted <strong>and</strong> carried several times.<br />

– It is difficult to carry more than one package at a time.<br />

5 th Lift/carry


2. Opening<br />

The second opportunity for improvement identified concerned opening <strong>the</strong><br />

packages. When boxes were taped, cleaning workers had to use a tool, often<br />

a knife, for opening. The cleaning workers usually did not consider it to be a<br />

problem to open taped boxes since <strong>the</strong>y were used to using a tool.<br />

Insights:<br />

– Opening taped boxes requires a tool, often a knife.<br />

– Plastic packaging could benefit from having a perforation for opening.<br />

3. Storing<br />

The third opportunity for improvement concerned storing products in <strong>the</strong> second<br />

storage. Most companies have small storage rooms with limited storage space.<br />

In small storage rooms, it was sometimes difficult to take products out of <strong>the</strong><br />

packages. The problem was usually that <strong>the</strong> limited space between <strong>the</strong> shelves<br />

meant that <strong>the</strong> products could not be taken from <strong>the</strong> top of <strong>the</strong> packages.<br />

This resulted in yet ano<strong>the</strong>r stage for <strong>the</strong> cleaners.<br />

Insights:<br />

– Storage rooms are usually small.<br />

– Limited space between shelves makes it hard to take products from packages.<br />

– Plastic packages are easier to store as <strong>the</strong>y take up less space when products<br />

are taken out of <strong>the</strong> package.


4. Unfolding<br />

The fourth opportunity identified was <strong>the</strong> unfolding of <strong>the</strong> boxes. Once a box<br />

was empty, <strong>the</strong> cleaning workers had to flatten it in order to save storage space<br />

<strong>and</strong> be able to transport it. Most boxes were difficult to unfold in an easy <strong>and</strong><br />

convenient manner.<br />

Insights:<br />

– It is difficult to unfold boxes in an easy <strong>and</strong> convenient way.<br />

5. Disposal<br />

The final step identified was <strong>the</strong> disposal of <strong>the</strong> packages. Plastic packages were<br />

ei<strong>the</strong>r disposed with <strong>the</strong> normal waste or recycled as plastic. The plastic packaging<br />

waste consumes minimal volume <strong>and</strong> is usually easy to h<strong>and</strong>le. However, an area<br />

for improvement was identified for <strong>the</strong> disposal of boxes. The cleaning workers<br />

usually had to carry <strong>the</strong> empty packages to <strong>the</strong> recycling area. In large facilities, that<br />

distance was often very long. The observational <strong>study</strong> found that unfolded boxes<br />

were difficult to carry, despite being empty. A majority of <strong>the</strong> cleaning workers could<br />

not carry more than two or three empty packages at a time. This meant that <strong>the</strong>y<br />

had to walk back <strong>and</strong> forth several times, a process that appeared inefficient.<br />

Insights:<br />

– T<strong>here</strong> are usually long distances between storage rooms <strong>and</strong> <strong>the</strong> recycling area.<br />

– It is difficult to carry empty <strong>and</strong> unfolded boxes.


Conclusions<br />

The European cleaning industry has a great future, but also has substantial<br />

challenges. Although <strong>the</strong> growth of <strong>the</strong> industry has been impressive, <strong>the</strong> high rate<br />

of work-related health problems is a warning sign that indicates that improvements<br />

can be made.<br />

This report has been produced with <strong>the</strong> purpose of showing how <strong>Tork</strong>, as a major<br />

supplier to <strong>the</strong> industry, has incorporated a caring dimension in <strong>the</strong> development of<br />

new packaging solutions. The report is intended to inspire o<strong>the</strong>r actors to also start<br />

thinking more about <strong>the</strong> people who work with <strong>and</strong> h<strong>and</strong>le products every day.<br />

Observing cleaning workers in <strong>the</strong>ir daily work <strong>and</strong> interviewing <strong>the</strong>m has provided<br />

<strong>Tork</strong> with valuable insights. The h<strong>and</strong>ling of packages might not appear to be a<br />

problem at first glance, but <strong>the</strong> observational <strong>study</strong> made it clear that this part of<br />

<strong>the</strong> cleaning workers’ labor was actually quite heavy, tiresome, <strong>and</strong> inefficient.<br />

Some of <strong>the</strong> insights that came out of <strong>the</strong> <strong>study</strong> were:<br />

• Each package must be lifted <strong>and</strong> carried several times.<br />

• It is difficult to carry more than one package at a time.<br />

• Some packages are hard to open; opening taped packages requires a knife.<br />

• Taped packages take longer to open.<br />

• Storage rooms are usually small.<br />

• Limited space between shelves makes it hard to store products in a package.<br />

• Empty packages must be removed immediately.<br />

• Packages are hard to unfold in a convenient manner.<br />

• The distances between storage rooms <strong>and</strong> <strong>the</strong> recycling area are usually quite long.<br />

• It is difficult to carry empty <strong>and</strong> unfolded boxes.<br />

All of <strong>the</strong>se insights have been brought back to <strong>the</strong> industrial designers/engineers<br />

at <strong>Tork</strong> <strong>and</strong> have been <strong>the</strong> foundation of a new packaging solution aimed to<br />

improve ergonomics <strong>and</strong> efficiency.<br />

The insights from <strong>the</strong> <strong>study</strong> <strong>and</strong> <strong>the</strong> development of a new packaging solution are<br />

not <strong>the</strong> entire solution to <strong>the</strong> challenges in <strong>the</strong> cleaning industry. However, this is<br />

an important step in <strong>the</strong> right direction. As Europe’s No. 1 hygiene paper br<strong>and</strong> for<br />

professionals, <strong>Tork</strong> has started this initiative in order to demonstrate its responsibility<br />

<strong>and</strong> to inspire o<strong>the</strong>r actors. Toge<strong>the</strong>r, we can make working life easier for <strong>the</strong><br />

cleaning workers.


For more information<br />

About <strong>the</strong> Observational Study <strong>and</strong> <strong>the</strong><br />

development of <strong>the</strong> new packaging solution<br />

please contact Kristian Grennfelt, Packaging<br />

Development & Industrial Design Center<br />

Manager for <strong>Tork</strong>.<br />

kristian.grennfelt@sca.com<br />

www.sca-tork.com<br />

About <strong>Tork</strong><br />

The <strong>Tork</strong> br<strong>and</strong> offers professional hygiene<br />

products <strong>and</strong> services to customers ranging from<br />

restaurants <strong>and</strong> healthcare facilities to offices,<br />

schools <strong>and</strong> industries. Products include dispensers,<br />

paper towels, toilet tissue, soap, napkins,<br />

<strong>and</strong> industrial <strong>and</strong> kitchen wipers. Through<br />

expertise in hygiene, functional design <strong>and</strong><br />

sustainability, <strong>Tork</strong> has become a market leader.<br />

<strong>Tork</strong> is a global br<strong>and</strong> of <strong>SCA</strong>, <strong>and</strong> a committed<br />

partner to customers in over 80 countries.<br />

To keep up with <strong>the</strong> latest <strong>Tork</strong> news <strong>and</strong><br />

innovations, please visit: www.sca-tork.com<br />

About <strong>SCA</strong><br />

<strong>SCA</strong> is a global hygiene <strong>and</strong> paper company that<br />

develops <strong>and</strong> produces personal-care products,<br />

tissue, packaging solutions, publication papers<br />

<strong>and</strong> solid-wood products.<br />

Sales are conducted in some 100 countries.<br />

<strong>SCA</strong> has many well-known br<strong>and</strong>s, including<br />

<strong>the</strong> global br<strong>and</strong>s TENA <strong>and</strong> <strong>Tork</strong>. Sales in 2011<br />

amounted to SEK 106 billion (EUR 11.7 billion).<br />

<strong>SCA</strong> has about 43,000 employees.<br />

For more information about <strong>SCA</strong>, please visit:<br />

www.sca.com<br />

Sustainability<br />

<strong>SCA</strong> delivers sustainable solutions with added<br />

value for our customers from safe, resource<br />

efficient <strong>and</strong> environmentally sound sourcing,<br />

production <strong>and</strong> development. Recent third<br />

party accreditations for <strong>the</strong> <strong>SCA</strong> sustainability<br />

work include Dow Jones<br />

Sustainability Index 2011,<br />

<strong>the</strong> WWF Environmental<br />

Paper Company Index<br />

2011, <strong>and</strong> Ethisp<strong>here</strong> –<br />

World’s most ethical<br />

companies 2012.

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