the study and Tork Easy Handling here - SCA
the study and Tork Easy Handling here - SCA
the study and Tork Easy Handling here - SCA
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The Observational Study –<br />
An Example of How to Incorporate a Caring<br />
Dimension into Product Development<br />
As a major supplier of products to <strong>the</strong> cleaning industry, <strong>Tork</strong> wanted to investigate<br />
how it could help make cleaners’ work easier <strong>and</strong> more convenient when h<strong>and</strong>ling<br />
deliveries, products, <strong>and</strong> solutions. <strong>Tork</strong> carried out an observational <strong>study</strong> in order<br />
to gain a deeper underst<strong>and</strong>ing of what a cleaning worker’s day looks like <strong>and</strong> how<br />
<strong>Tork</strong> products are a part of this.<br />
A cleaning worker’s day consists of several tasks, one of which is refilling hygiene<br />
products, such as paper towels, toilet paper, <strong>and</strong> soap. The products arrive in packages,<br />
<strong>the</strong> h<strong>and</strong>ling of which is an important part of <strong>the</strong> working day of a cleaning worker.<br />
Package h<strong>and</strong>ling in a day of a cleaning worker<br />
Every week, Europe’s cleaning workers h<strong>and</strong>le almost one million packages filled<br />
with <strong>Tork</strong> hygiene products. These packages have to be received, transported within<br />
<strong>the</strong> building, stored, carried, opened, disposed of, <strong>and</strong> recycled. The packages are<br />
ei<strong>the</strong>r in form of boxes or packed in plastic materials.<br />
The observational <strong>study</strong> sought to identify w<strong>here</strong> improvements could be made<br />
regarding <strong>the</strong> cleaning workers’ h<strong>and</strong>ling of packages. This <strong>study</strong> was conducted<br />
over a period of four months <strong>and</strong> included cleaning workers <strong>and</strong> customers from<br />
different sectors <strong>and</strong> from four countries (Germany, France, The Ne<strong>the</strong>rl<strong>and</strong>s, <strong>and</strong><br />
Sweden). The main part of <strong>the</strong> <strong>study</strong> consisted of observing how <strong>the</strong> cleaning<br />
workers were h<strong>and</strong>ling packages at work in order to identify situations w<strong>here</strong><br />
improvements could be made. These observations were conducted by walking<br />
beside <strong>the</strong> cleaning workers as <strong>the</strong>y carried out <strong>the</strong>ir work. Interviews with <strong>the</strong><br />
cleaners were <strong>the</strong>n conducted to enable <strong>the</strong> cleaners to give <strong>the</strong>ir views. By following<br />
<strong>the</strong> cleaning workers from <strong>the</strong> point at which <strong>the</strong> packages arrive to <strong>the</strong> point at<br />
which <strong>the</strong> empty packages are disposed of, a typical h<strong>and</strong>ling process emerged.<br />
Most companies have a central storage for <strong>the</strong>ir goods (first storage) <strong>and</strong> several<br />
small storage rooms throughout <strong>the</strong> company (second storages). A detailed<br />
description of <strong>the</strong> process can be seen in Figure 2 on <strong>the</strong> next page.<br />
Facts about <strong>the</strong> observation <strong>study</strong><br />
• Twenty companies (customers <strong>and</strong> end-customers) in four sectors were visited<br />
– Industry<br />
– HoReCa<br />
– Healthcare<br />
– Commercial (Public washrooms)<br />
• Companies from Germany, France, The Ne<strong>the</strong>rl<strong>and</strong>s, <strong>and</strong> Sweden were included.<br />
• The <strong>study</strong> consisted of:<br />
– Two hours of observations of each cleaner<br />
– One-hour interviews with <strong>the</strong> cleaners