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p. 132<br />

Symantec Corporation<br />

Internet Security Threat Report <strong>2013</strong> :: Volume 18<br />

SPAM AND FRAUD ACTIVITy TRENDS<br />

Analysis of Phishing Activity by Geography, Industry Sector, and Company Size<br />

Background<br />

Phishing activity trends can also reveal patterns that may be<br />

associated with particular geographical locations or hotspots,<br />

for example, the industry sector may also have an influence on<br />

an organization’s risk factor, where certain industries may be<br />

exposed to different levels of threat because of the nature of<br />

their business.<br />

Moreover, the size of an organization can also play a part in<br />

determining their exposure to risk. SMBs may find themselves<br />

the target of a spam attack because SMBs are perceived to be<br />

softer targets because they are less likely to have the same levels<br />

of in-depth defenses, while larger organizations are more likely<br />

to have greater budgetary expenditure applied to their antispam<br />

and <strong>security</strong> countermeasures.<br />

Methodology<br />

Figure c.16. Proportion of Email Traffic Identified as Phishing by Industry Sector, 2012<br />

Source: Symantec.cloud<br />

Gov/Public Sector<br />

Finance<br />

Education<br />

Accom/Catering<br />

Marketing/Media<br />

Non-Profit<br />

General Services<br />

Unknown<br />

Estate Agents<br />

Agriculture<br />

1 in<br />

500<br />

1 in<br />

450<br />

1 in<br />

400<br />

1 in<br />

350<br />

1 in<br />

300<br />

1 in<br />

250<br />

1 in<br />

200<br />

Analysis of phishing activity based on geography, industry,<br />

and size is determined from the patterns of spam activity for<br />

Symantec.cloud clients for threats during 2012.<br />

1 in<br />

150<br />

1 in<br />

100<br />

1 in<br />

50<br />

2011 2012

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