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gills_et_all-third_wave_feminism_a_critical_exploration

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Leslie Heywood and Jennifer Drake 17<br />

common to the diversity of <strong>third</strong>-<strong>wave</strong> thinking is a complicated legacy; the<br />

<strong>third</strong> <strong>wave</strong> is torn b<strong>et</strong>ween the hope bequeathed by the successes of the civil<br />

rights movement and second <strong>wave</strong> <strong>feminism</strong>, and the hopelessness born of<br />

generational downward mobility and seemingly insurmountable social and<br />

political problems worldwide. Of necessity, the <strong>third</strong> <strong>wave</strong> locates activism<br />

in a broad field that includes the kinds of issues often c<strong>all</strong>ed ‘women’s issues,’<br />

but that also encompasses environmentalism, anti-corporate activism, human<br />

rights issues, cultural production and the connections b<strong>et</strong>ween these. In this<br />

era of half-change, when it is clear how global events intersect local lives,<br />

here is what the <strong>third</strong> <strong>wave</strong> knows: women’s issues – and women activists –<br />

cannot and do not stand in isolation.<br />

Technoculture and <strong>third</strong> <strong>wave</strong> <strong>feminism</strong><br />

Although <strong>third</strong> <strong>wave</strong> thinking can be understood in the context of postboomer<br />

economics and demographics, it must be acknowledged that many<br />

women and men choose to identify with <strong>third</strong> <strong>wave</strong> feminist perspectives<br />

wh<strong>et</strong>her or not they are part of a post-boomer generation. The <strong>third</strong> <strong>wave</strong>,<br />

then, refers both to a feminist generation and to emerging forms of feminist<br />

activism. These uses of the term overlap but are not the same. They both,<br />

however, emphasise that <strong>feminism</strong> takes shape in relation to its time and<br />

place. As feminists of <strong>all</strong> generations craft responses to our current context<br />

of technoculture, new forms of activism are emerging. A discussion of <strong>feminism</strong><br />

and technoculture demonstrates how feminist activism has shifted and why<br />

that shift cannot be wholly attributed to generational difference.<br />

Jodi Dean describes technoculture as an economic-political-cultural<br />

formation characterised<br />

by the rise of n<strong>et</strong>worked communication [such as] the Intern<strong>et</strong>, satellite<br />

broadcasting, and the global production and dissemination of motion<br />

pictures; by the consolidation of wealth in the hands of transnational<br />

corporations and the migration and immigration of people, technologies,<br />

and capital; [and] by the rise of a consumerist entertainment culture<br />

and the corresponding production of sites of impoverishment, violence,<br />

starvation, and death (1).<br />

This is a familiar litany of the changes wrought by globalisation. However,<br />

Dean raises the question of individual rights, a concept that marks a fundamental<br />

contradiction in <strong>feminism</strong>s gener<strong>all</strong>y. Dean argues that ‘technoculture<br />

is marked by the end of patriarchalism,’ since the conditions of women’s<br />

lives changed substanti<strong>all</strong>y in the last half of the twenti<strong>et</strong>h century (1).<br />

Women now make up a substantial percentage of the paid global workforce,<br />

and although working conditions are often app<strong>all</strong>ing, as major wage earners<br />

for their families they have increasingly had some modicum of control in

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