learning classifiers from only positive and unlabeled data: theory ...
learning classifiers from only positive and unlabeled data: theory ...
learning classifiers from only positive and unlabeled data: theory ...
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7<br />
Direct Marketing<br />
Company has <strong>data</strong>base with details of its customer –<br />
<strong>positive</strong> examples, but no information on those who<br />
are not their customers, i.e., no negative examples.<br />
Want to find people who are similar to their customers<br />
for marketing<br />
Buy a <strong>data</strong>base consisting of details of people, some<br />
of whom may be potential customers – <strong>unlabeled</strong><br />
examples.
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