GET A GAS RANG ECTRIC Ft - Monroe County Library System
GET A GAS RANG ECTRIC Ft - Monroe County Library System
GET A GAS RANG ECTRIC Ft - Monroe County Library System
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Central <strong>Library</strong> of Rochester and <strong>Monroe</strong> <strong>County</strong> · Miscellaneous Directories<br />
CANANDAIGUA CITY DIRECTORY 55<br />
52 Warfield Wm H 60 Welch Harry P<br />
53 Vacant 63 Grambs Danl S<br />
56 Mather Lucuis C 64 Baker Craig F<br />
57 Burleigh Jas W Duncan Frank L<br />
59 Brown Earl 65 Shaw Louise M<br />
The Science of Advertising<br />
is the analysis, study, and practical use of the<br />
different forms of display and reference advertising<br />
publicity.<br />
Display advertising does not often produce the<br />
desire to buy at the time it is seen. It plants a<br />
seed of suggestion, but when the desire is realized<br />
it may be hard to find the ad which suggested<br />
it. Then one naturally refers to the Directory.<br />
Reference advertising places wherever people<br />
may look for you or your goods, information that<br />
will point to you like a signboard.<br />
Your advertisement in this book, properly indexed<br />
under all headings which describe your<br />
business (which is equivalent to repeating the<br />
advertisement under each heading) is the greatest<br />
value for the money it is possible to get, when<br />
the nature and life of the medium is considered.
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