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A New Mobility Transportation Master Plan for London

A New Mobility Transportation Master Plan for London

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Short-Term Priorities and Immediate Action <strong>Plan</strong><br />

1. Support downtown businesses by<br />

adding<br />

demand;<br />

more parking to exceed<br />

2. Support transportation mode options by<br />

closely managing parking supply and<br />

demand.<br />

Currently there are about 14,300 parking spaces<br />

in the City’s downtown area, which includes a<br />

series of municipal and public lots and structures,<br />

private parking lots, and on-street parking<br />

spaces. A 2008 parking utilization survey<br />

showed that on a typical weekday the peak<br />

parking demand is just over 10,000 vehicles.<br />

The City’s parking lot pricing is relatively<br />

inexpensive compared to the average rate <strong>for</strong><br />

many other Canadian municipalities. There is<br />

often pressure to keep parking rates low to<br />

compete with free parking offered in suburban<br />

malls. Past studies have noted that the existing<br />

City pricing practices may encourage long-term<br />

parking with reduced all day rates, while<br />

discouraging short-term parking with high per<br />

hour or half-hour rates. Additionally, the City’s<br />

average monthly parking rates are cheaper than<br />

a monthly bus pass, and as a result, there is no<br />

financial incentive to use transit to access the<br />

downtown area.<br />

The modeling work undertaken <strong>for</strong> the TMP<br />

revealed that additional policy based<br />

interventions may be required to achieve the<br />

mode share targets outlined in the plan,<br />

specifically the 60% automobile mode share<br />

target. Achieving this target will reduce the<br />

capital investment required in the road program<br />

and in the event that growth reaches the goal of<br />

2% per year, this could represent up to<br />

$265 million over the 2030 horizon. Increasing<br />

the cost of long-term (all day) parking in the<br />

downtown area and introducing parking charges<br />

A <strong>New</strong> <strong>Mobility</strong> <strong>Transportation</strong> <strong>Master</strong> <strong>Plan</strong> <strong>for</strong> <strong>London</strong><br />

- 4-22 -<br />

Comparison of Parking Rates<br />

Location Average Monthly<br />

Parking Rates<br />

<strong>London</strong> $75<br />

Kitchener­<br />

Waterloo<br />

$100<br />

Ottawa $195<br />

Saskatoon $158<br />

Winnipeg $190<br />

Halifax $153<br />

Parking Supply vs Transit Mode Share<br />

Source: Morralland Bolger (1996)<br />

Large areas of downtown are<br />

currently used as temporary<br />

parking facilities. This is an<br />

example of underdeveloped<br />

opportunities in the waiting.

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