A New Mobility Transportation Master Plan for London

Actively Managing Transportation Demand
A New Mobility Transportation Master Plan for London
4. Actively Managing Transportation Demand
As the City continues to grow and the importance of balancing economic, social and
environmental needs is increasingly recognized, a more sustainable approach to
accommodate growth and mobility should be encouraged. Many jurisdictions in Canada
and across the world are moving away from traditional means of addressing
transportation needs (e.g. investing in new roadway infrastructure) and are instead
looking to ways to reduce and manage vehicular transportation demand.
Transportation demand management (TDM) incorporates a range of interconnected
policies, programs, and mobility services that influence whether, why, when, where, and
how people travel.
TDM can include the following:
•Raising awareness of travel
issues and the benefits of
sustainable transportation
and changing attitudes
about transportation
options
•Improving local transit
services or pedestrian
and cycling
infrastructure
Education and
Outreach
Transportation
Supply
ES - 14 -
Incentives and
Disincentives
Supportive
Land Use
Policies
•Offering incentives within
workplaces, schools and
households to encourage
sustainable travel, or
introducing pricing initiatives
for other modes of travel
•Prioritizing Transit Oriented
Development (TOD) or new
parking policies