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VODAFONE GROUP PLC – MOBILE TELECOMMUNICATIONS BUSINESSES
NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUE
12 MONTH PERIOD TO 30 SEPTEMBER 2004
COUNTRY MESSAGING DATA TOTAL
Germany 15.3% 2.3% 17.6%
Italy 12.8% 1.3% 14.1%
Japan 7.5% 14.3% 21.8%
Spain 11.0% 1.4% 12.4%
UK 14.8% 2.5% 17.3%
Statutory Total 12.1% 4.4% 16.5%
Proportionate Total 10.2% 3.4% 13.6%
NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUE - HISTORY
COUNTRY SEPTEMBER
2003
DECEMBER
2003
41
12 MONTH PERIOD TO
MARCH
2004
JUNE
2004
SEPTEMBER
2004
Germany 17.0% 17.2% 17.4% 17.4% 17.6%
Italy 12.2% 12.7% 13.3% 13.5% 14.1%
Japan 21.3% 21.8% 21.9% 21.9% 21.8%
Spain 10.4% 11.0% 11.4% 11.8% 12.4%
UK 15.0% 15.5% 16.1% 16.6% 17.3%
Statutory Total 15.5% 15.9% 16.1% 16.3% 16.5%
Proportionate Total 12.2% 12.5% 13.0% 13.3% 13.6%
COUNTRY SEPTEMBER
2003
CUSTOMER CHURN
TOTAL CUSTOMER CHURN FOR THE 12 MONTH PERIOD TO
DECEMBER
2003
MARCH
2004
JUNE
2004
SEPTEMBER
2004
Germany 19.1% 19.3% 18.7% 18.1% 18.0%
Italy 17.2% 17.1% 16.7% 16.6% 16.5%
Japan 23.4% 23.0% 23.0% 23.1% 22.8%
Spain 23.8% 23.4% 23.6% 23.8% 23.6%
UK 29.3% 29.6% 29.6% 29.6% 29.5%
United States 23.2% 21.9% 20.5% 19.7% 18.7%