COMPANY_PROFILE.pdf

18 | COMPANY PROFILE
THE DIRECT SELLING
INDUSTRY
Direct selling is a growing and exciting industry that provides
companies an alternative channel of the distribution and sale
of products and/or services directly to customers, away from
a traditional retail location. The industry, through network
marketing, allows businesses to connect with customers
one-on-one – be it in person, online, by phone or through
catalogue sales. This ‘connection’ to customers is achieved
through independent distributors or networkers. At QNET,
they are referred to as Independent Representatives (IRs).
In emerging markets, direct sales companies and distributors
benefit from both strong market growth and an attractive
earning opportunity, while the region itself benefits from skill
development and increased self-sufficiency of its people.
In more mature markets, direct selling creates a truly unique
distribution method that fosters community interaction
while bringing additional income, personal growth, and peer
recognition to distributors.
The network marketing profession is a viable option for
people of all ages and genders and from all income and
education levels. The profession emerged as a way to deliver
products to customers in a personalised, ‘direct’ manner
and has never stopped growing. Throughout its long history,
network marketing has proven itself time and time again as a
resilient profession, particularly in times of economic difficulty.
DIRECT SELLING
AROUND THE WORLD
Worldwide Sales in Billions of U.S. Dollars Worldwide Sales Force in Millions of People
Global Statistic Report 2010. Published 03 November 2011.
Latest figure from World Federation of Direct Selling Associations. www.wfdsa.org