Marketable video views - IQ media marketing

Media data
netzwelt.de

Contents
Positioning of site
Target group
Advertising options
Video
Mobile
Newsletter
Targeting solutions
Advertising impact tool
Price list
Contact
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iq digital – more than decision makers!
Online Portfolio
General News Special Interest
Communities
TG
IT/Technology
Verticals
Economy
& Finance
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Positioning of netzwelt.de
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netzwelt.de
– good advice at a click of the mouse
High-reach portal providing buying advice for
users interested in IT products and consumer
electronics.
Editorial articles, updated news, videos, buyers’
guides and product reviews help users to make
informed purchase decisions.
The focus is on trend topics like IPTV, augmented
reality or the latest developments in the
smartphone and tablet market.
The content is produced daily, exclusively and inhouse
by an experienced editorial team.
Strong integration of social media activities.
High-quality journalism and independent product
ratings are the USP of netzwelt.de.
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netzwelt.de – where users look for information
on your products!
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EXCLUSIVE QUALITY
An expert and experienced editorial team that has become a byword for high-quality journalism.
All articles and video reports are produced in-house and exclusively for netzwelt users.
HIGH-SPENDING TARGET GROUP
netzwelt users show an above-average interest in multimedia products and are extremely willing
to spend money in this area.
EFFECTIVE LARGE-FORMAT ADVERTISING
Big ad formats can be exclusively booked on all pages of netzwelt for one day, guaranteeing a
maximum branding impact for advertising clients.
HIGH COVERAGE
Every month, over 4 million unique users look for information and buying advice on technical
products – in particular in the field of consumer electronics.
FORWARD-LOOKING
netzwelt is a source of expert knowledge on innovative and sustainable topics such as smart home
technologies and alternative drive systems.
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netzwelt.de – buyers’ guide for users interested
in technology and mobile phones
B2B
(IT pros)
heise.de
computerwoche.de
ZDNet.de
News
pcwelt.de
Product reviews/How-to guides
computerbase.de
computerbild.de
chip.de
B2C
(consumers)
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netzwelt.de – your direct line to millions of users
PIs
Visits
Unique users
2.299.000
5.319.090
Video views
PIs netzwelt mobile
19.472.637
1.048.877
Sources: PIs and visits: IVW August 2012; unique users: AGOF internet facts 2012-07; video views (June 2012) and mobile PIs: own
measurements June 2012
1.186.487
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Target group of netzwelt.de
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netzwelt.de – young male users
Gender
Age
Net HH income
Decision-makers* in the company
Share of users in percent Composition index
female
14- 19
30- 39
40- 49
50 and older
male
Source: AGOF internet facts 2012-07
Composition index = share of the target group in the respective user base relative to the total population.
*Decision-makers = independent professions, self-employed, management executives, senior civil servants
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20- 29
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18
17
1500 to

netzwelt.de – users interested in computers with
a need for financial security
Computer and video games
Feebased music
Computer software
Computer hardware
Home cinema
Home cinema
Other insurances
Internet access
Triple play
Mobilephone rates
Interests (composition index)*
Purchase plans (composition index)*
Source: AGOF internet facts 2012-07
Composition index = share of the target group in the respective user base relative to the total population.
Interests = “Am (very) interested”, purchase plans = “Certainly/perhaps plan to buy during next 12 months”
182
175
172
171
206
199
199
219
212
207
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Advertising options at netzwelt.de
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netzwelt.de – the ideal solution for every
communication objective
Coverage
Image / Size
Affinity /
Image transfer
Information
Lead
generation
iq network
rotation
Flash layer /
Showroom /
Flash stage
Section booking
Microsite
iq direct
response
Selected rotation
Wrapper ad
Theme special
Advertorial
Text link/Teaser
Web TV
Sponsoring
Newsletter
Week-based
targeting/
iq target
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netzwelt.de – a new angle for your advertising
Use your exclusive presence with a
wallpaper start page package to
maximise impact and performance.
Book the exclusive 1-day wallpaper
package on the start pages*.
Price: 7,000 EUR gross
350,000 AIs per day guaranteed
Also bookable with medium
rectangle
*Booking of homepage and section start pages
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netzwelt.de – big presence, big impact
LEAD-OFF COMBINATION – your exclusive
campaign lead-off in a format that is sure to
be noticed by users. Perfect for branding
and image campaigns. Book one of the
following as an exclusive partner for one
day:
Lead-off combination* made up of flash
stage and medium rectangle
Price: 10.000 EUR gross
350.000 AIs per day and ad format
guaranteed
or alternatively
“Flash stage” start page package*
Price: 8,500 EUR gross
350,000 AIs a day guaranteed
*Booking of homepage and section start pages
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netzwelt.de – put on a big show with your brand
event
Use the brand event format at
netzwelt.de to tell an exciting story with
a big impact.
The combination of wallpaper and
medium rectangle with background
colouration creates a large-format
advertising space with ample room for
information and emotional content.
Bookable as a fixed daily position on the
homepage and all other pages
Alternative booking option: sky +
medium rectangle
350,000 AIs a day guaranteed
Fixed position: 8,500 EUR gross
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netzwelt.de – “streaming takeover”, the
innovative highlight for your campaign
Use your video message to ensure
innovative and unique integration at
netzwelt.de. Your video message is
shown in a transparent stream at the
bottom of the page. The user can
interactively scroll the video onto the page.
Start page package*, exclusive for 1 day
Price: 10.000 EUR gross per day
350.0100 AIs per day and ad format
guaranteed
*Booking of homepage and section start pages
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netzwelt.de – microsites, the innovative
communication platform for your content
A microsite enables you to communicate your own
content within the URL of netzwelt.de.
Benefits for the client:
Adds a new content-based component to your
campaign: you can integrate product information, prize
competitions and response elements
High-level value added and image transfer through
integration in a target group-specific and topic-related
environment
Own promotion URL that you can use in all
communication measures
Integration of your wallpaper on your microsite with
external link to your website also possible
Example: Garmin at netzwelt.de
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netzwelt.de – microsite, intelligent coverage
generation & an unusual presence
We recommend the microsite premium package with fixed
positioning in the navigation bar and/or the flash stage on the start pages:
Example: wallpaper with
link to microite
Example of a microsite
Example: integration in the
navigation bar
Example: integration in the flash
stage
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netzwelt.de – innovative communication with
key target groups
PRINT SPONSORING – high-impact
positioning with a difference at top
conditions
Your advertising message in the header
and footer of the PDF print view
approx. 60,000 PDF downloads per month
Plus: exclusive sponsoring of the print
button with a minimum 10 million AIs a
month
Terms:
Price: 25,000 EUR gross per month
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netzwelt.de – cost-efficient generation
of high coverage
Selected rotation packages
Profit from the high coverage of the
successful environments and the
expertise of netzwelt.de at preferential
conditions:
Selected rotation: combination of the
“Internet”, “Photo”, “Forum” & “Mobile”
sections
Bookable formats: medium rectangle,
wallpaper, superbanner or skyscraper
Section/Duration Selected rotation/week
Guaranteed AIs 400,000
Gross fixed price 6,400 EUR
Computed CPM 16.00 EUR
Foto Mobil
Internet
Forum
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netzwelt.de – interested target groups, effective
coverage
The netzwelt.de SECTION PACKAGES
offer tailored environments for all target
groups. Take advantage of the highly
attractive terms and showcase your
products or services for a one-week
period with your wallpaper or medium
rectangle format in a section of your
choice.
Ensure an effective and cost-efficient
presence at netzwelt.de guaranteed to
appeal to your target group.
Package price for wallpaper or medium rectangle in chosen section
Section/Duration
Software per
workday
Audio per week Video per week
Guaranteed AIs 150,000 200,000 400,000
Gross fixed price 4,500 EUR 5,750 EUR 11,500 EUR
Share of voice approx. 80% approx. 70% approx. 80%
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Keyword targeting to
reach exclusive target groups
The netzwelt editorial team assigns
relevant keywords to an article based on:
producer (e.g. Samsung, Acer, Sony,
Dell)
product (e.g. smartphone,
printer, digital camera)
topic (e.g. mobile
computing, 3D)
event (e.g. Cebit, IFA, Gamescom)
Over 400 keywords are available.
Give us a call – we’d be happy to help you
choose the best keywords for your
campaign.
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netzwelt.de – standard advertising options for
effective campaign concepts
Leaderboard
728x90 px
MPU
300x250 px
Skyscraper
max. 200x600 px
Banderole Ad
770x250 px
Wallpaper
800x90 and 160x600 px
Teaser
300x100 px
Mobile advertising
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Video
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Pre-roll and post-roll advertising
Professionally produced video content
with product presentations, product
reviews, interviews or game trailers
provides the ideal environment for your
moving image campaign.
You can book pre-rolls and post-rolls up
to 20 seconds long – with the option of
using a frequency cap.
Up to 600,000 video views a month!
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Video clips extremely popular at netzwelt.de
Up to 600,000 video views!
Marketable video views
105,181
130,753
196,609
233,707
253,054
Source: Dart / Doubleclick, reporting of available video AIs
529,443
410,436
608,526
479,388
379,936
385,486
385,716
May June July August September October November December January February March April
2010 2011
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Web TV in an innovative, expanding video
medium rectangle
New multimedia advertising format: integration of
videos (without length restrictions) in a medium
rectangle
Plus: the medium rectangle expands if the user
drags it with the mouse.
Users who click on the video are forwarded to the
landing page of the client.
Videos can now be optimised for environments
based on timelines, days or target group GRPs.
Advantages compared to TV: decision-maker
targeting, proximity to online shops, flexibility and a
selective target group which is almost impossible to
reach via classic TV campaigns.
CPM (e.g. in portal rotation) = 50 EUR (gross)
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Mobile
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The fast overview for users on the move –
via the mobile netzwelt newsticker
All the news and articles from the world of electronic
high-tech products are also available on the same day
on the mobile newsticker.
The news is listed in chronological sequence.
Large font also ensures smartphone-friendly access
for users on the move.
Bookable ad format: mobile content banner (6:1 or
4:1)
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Innovation and interaction in the virtual monthly
“netzwelt touch” magazine for tablet PCs
netzwelt touch is the monthly magazine
focusing on products from the world of
consumer electronics.
Specially developed for tablet PCs
The unique framework allows delivery as
a Web app.
Not tied to an app store but available on
all tablet PCs with touchscreen via a URL
You can also book interactive screenfilling
swipe ads geared to the device
features (e.g. motion sensors or touch
activation).
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Newsletter
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Direct to subscriber mailboxes every week
Content: the latest headlines and news
from the field of IT and consumer
electronics plus the top 40 software
updates of the week
Published on Thursday of every week
Newsletter subscribers: 34,000 (inactive
users are automatically deleted)
Integration: teaser with max. 400
characters + heading with max. 70
characters
Price: 1,400 € per issue
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Targeting solutions
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Precision communication with your target group
– iq target
Based on the proven, leading technologies of nugg.ad, DoubleClick and
many other providers – and underpinned by exclusive
iq digital optimisations and our data gathered in a broadly
based portfolio full of strong brands
Systematic targeting based on criteria like sector,
department, size of company or position - a
unique player in the German advertising market
Intelligent integration of your campaign with
high-quality booking environments - deep
targeting all the way down to the editorial
keyword level or based on stock market/
corporate data
Wide range of tools and special solutions – also
for exotic, elite advertising target groups
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First-rate target groups
– iq target campaign examples
Finance for SMEs
Company owners and
management executives
10–250 employees in
the company
Internet provider
Geotargeting by
postcode of offer region
Interested in entertainment,
cinema etc.
Business travel
Company owners and
management executives
Marketing, sales or
distribution departments
Mobile network services
Interested in tariffs and
telecommunications
Keywords: smartphone,
iPhone, Android etc.
Family van
Net HH income >
3,000€
30–59 years of age
>3 persons in household
Hair colouring
Male
40–59 years of age
Interested in haircare
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Advertising impact tool
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Analyse the impact of your campaign with our
advertising impact tool
On its own, the documentation of click rates is not
sufficient to measure the success or otherwise of an
online campaign.
The advertising impact tool in the decision-maker and
premium portfolio of iq digital provides you with valid
information on the relevant success parameters:
Likeability of a brand or product
Willingness to recommend to others
Willingness to purchase
Optionally bookable:
Technical measurement of the view time of the ads
used in a campaign
Extension into a crossmedia advertising impact study
(print & online)
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Advertising impact study – benefits & prices
Ad impact measurement, transparency and
optimisation of your campaign success in
communicating with our premium target groups
Classic test design with test and control group
Optional measurement of ad visibility as a further
parameter for campaign evaluation
High level of standardisation allows short-notice
documentation of findings and ensures cost efficiency.
Measurement of ad impact via parameters like recall,
likeability, willingness to buy etc.
Measurement of the crossmedia effects of user and
reader targeting in print/online campaigns
Free of charge from a
campaign volume
(net of agency
Type of study Costs commission) of
Standardised online ad impact survey 1.000 € 30.000 €
Standardised online ad impact survey
incl. measurement of view time
Comprehensive customised online ad
impact study incl. view time
measurement
2.000 € 40.000 €
3.500 € 50.000 €
Crossmedia ad impact study 5.000 € 130.000 €
Crossmedia ad impact study incl.
measurement of view time
All prices plus VAT
5.500 € 140.000 €
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Price list
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netzwelt.de - CPM figures
B Section
Ad format
iq Target netzwelt.de | Keyword
Targeting iq Target network ROS on netzwelt.de | Channel Network ROS
Wallpaper 70 € 60 € 47 € 24 €
Halfpage ad 60 € 53 € 40 € 20 €
Pushdown ad 60 € 53 € 40 € –
SideKick ad 60 € 53 € 40 € –
Wrapper ad 60 € 53 € 40 € 20 €
MPU 50 € 45 € 35 € 18 €
Skyscraper 39 € 34 € 25 € 14 €
Leaderbord 39 € 34 € 25 € 14 €
(Flash) layer + reminder 120 € 100 € 80 € 43 €
(Flash) Layer 100 € 90 € 70 € 36 €
Textlink / Teaser 15 € – 10 € –
Sponsoringleiste – – 18 € –
Ad bundle (Superbanner, Medium
Rectangle, Skyscraper)
- - 30 € 16 €
Expandable video ad 60 € 53 € 40 € 20 €
Volume discounts 2012
From annual gross booking
volume of
Discount in %
25.000 € 3,0%
50.000 € 5,0%
100.000 € 10,0%
250.000 € 12,5%
500.000 € 15,0%
750.000 € 17,5%
1.000.000 € 20,0%
You can find our full rate card at
http://www.iqm.de/Online/ratecard2012
* Basis: total client gross volume with iq digital, cumulative, no rebates. All prices
effective 01/2012 and plus VAT. Older rate cards are no longer valid. The General
Terms and Conditions for Advertisements of the portal operators and/or iq digital
media marketing gmbh (viewable at: www.iqdigital.de) apply.
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netzwelt.de - Fixed prices
Advertising Medium Ad Placement/ period
netzwelt.de
all sites (Homepage,
start page and
subpage)/ day
Price level 1 2 3 4 5 6
Als per day /
week
MPU| Expandable
video ad
Halfpage ad |
Wallpaper |
Pushdown ad |
Sidekick Ad/
Slidechannel
Fireplace | Flash
stage | Brand
event
Pushdown flash
stage | Lead-off
combination |
Homepageevent
|
Streaming
Takeover |
Skyline ad
Homepage-
Event XL
Interactive
Fullsize Layer |
Content-Switch
3D Cube |
Screengrabbing
350.000 5.500 € 7.000 € 8.500 € 10.000 € 12.500 € 13.500 €
All prices plus VAT
The advertising terms and conditions of the portal operators or of iq digital media marketing gmbh apply; viewable at www.iqdigital.de
Advertising Medium
Brand Event
Lead-off combination
Streaming Takeover
Homepage-Event
Homepage-Event XL
Explanation
Wallpaper and MPU in combination
Flash stage + MPU or Wallpaper + MPU
Spot starts on wallpaper position and lies behind the site
Flash stage + Background image
Flash stage + Background image + MPU or Fireplace + MPU
All prices effective 01/2012 and plus VAT. Older rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators
and/or iq digital media marketing gmbh (viewable at: www.iqdigital.de) apply.
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netzwelt.de – Fixed prices for mobile advertising
Advertising Medium Ad placement AI-volume
mobile banner (6:1 oder 4:1) mobile network ROS 1.000.000
mobile banner (6:1 oder 4:1) mobile network ROS 3.000.000
mobile banner (6:1 oder 4:1) mobile network ROS 5.000.000
gross price
20.000 €
54.000 €
75.000 €
Mobile premium-portfolio: Handelsblatt mobile site, Handelsblatt iPhone-App, ZEIT ONLINE mobile site, ZEIT ONLINE iPhone-App, Süddeutsche.de mobile
site, Süddeutsche.de iPhone-App, golem.de mobile site, finanztreff.de mobile site, jetzt.de mobile site, WirtschaftsWoche Online
All prices effective 01/2012 and plus VAT. Older rate cards are no longer valid. The General Terms and Conditions for Advertisements of the portal operators
and/or iq digital media marketing gmbh (viewable at: www.iqdigital.de) apply.
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netzwelt.de - Mobile- and video-advertising
Ad format
Portal Rotation Netzwerk Rotation
Pre-roll bis 15'' 70 € 60 €
Pre-roll bis 20'' 80 € 70 €
Pre-roll bis 25'' 90 € 80 €
Pre-roll bis 30'' 100 € 90 €
Pre-roll up to 15'' with companion 90 € 75 €
Pre-roll up to 20'' with companion 100 € 85 €
Pre-roll up to 25'' with companion 110 € 95 €
Pre-roll up to 30'' with companion 120 € 105 €
Pre-roll up to 15'' with video frame 100 € –
Pre-roll up to 20'' with video frame 110 € –
Pre-roll up to 25'' with video frame 120 € _
Pre-roll up to 30'' with video frame 130 € _
Pre-roll up to 15'' with overly ad 80 € 70 €
Pre-roll up to 20'' with overly ad 90 € 80 €
Pre-roll up to 25'' with overly ad 100 € 90 €
Pre-roll up to 30'' with overly ad 110 € 100 €
Post-roll 20 € 15 €
Overlay ad 20 € _
Advertising Medium
mobile banner standard (6:1)
mobile banner medium (4:1)
mobile banner large (2:1)
Portal ROS |
Channel
Network ROS
Premium
50 € 30 €
50 €
30 €
60 € 40 €
All prices effective 01/2012 and plus VAT. Older rate cards are no longer
valid. The General Terms and Conditions for Advertisements of the portal
operators and/or iq digital media marketing gmbh (viewable at:
www.iqdigital.de) apply.
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Contact
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Please contact us for more information!
iq digital media marketing gmbh
A division of the Handelsblatt
Publishing Group
Kasernenstraße 67
40213 Düsseldorf
Telephone 0211 887-2626
fax 0211 887-2656
E-Mail info@iqdigital.de
Web: www.iqdigital.de
Technical Service
Telefon 0211 887-2649
E-Mail banner@iqdigital.de
Produktmanagement
Handelsblatt Online
iq digital media marketing gmbh
Jens Baumann
Kasernenstraße 67
40213 Düsseldorf
Telephone 0211 887-2653
Fax 0211 887-972653
E-Mail jens.baumann@iqdigital.de
Nielsen 1 , 5-7
iq digital media marketing gmbh
Brandstwiete 1 (Neuer Dovenhof)
20457 Hamburg
Telephone 040 30183-174
fax 040 30183-283
E-Mail hamburg@iqdigital.de
Nielsen 2
iq digital media marketing gmbh
Kasernenstraße 67
40213 Düsseldorf
Telephone 0211 887-2060
fax 0211 887-2099
E-Mail duesseldorf@iqdigital.de
Nielsen 3a
iq digital media marketing gmbh
Eschersheimer Landstraße 50
60322 Frankfurt
Telephone 069 2424-4535
fax 069 2424-4555
E-Mail frankfurt@iqdigital.de
Nielsen 3b, 4
iq digital media marketing gmbh
Nymphenburger Straße 14
80335 München
Telephone 089 545907-34
fax 089 545907-24
E-Mail muenchen@iqdigital.de
International Sales
iq digital media marketing gmbh
Nicole Petry
Kasernenstraße 67
40213 Düsseldorf
Telephone 0211 887-1330
Fax 0211 887-971330
E-Mail nicole.petry@iqdigital.de
Austria
Internationale Medienvertretung & Service
proxymedia e.U.
Wiesengasse 3
A - 2801 Katzelsdorf
Telephone +43 (0)2622 36 7 55
fax +43 (0)1 25 330 333 989
E-Mail michael.schachinger@proxymedia.at
Switzerland
Top Media Sales GmbH
Chamerstrasse 56
CH - 6300 Zug
Telephone +41 (0)41 7105701
fax +41 (0)41 7105703
E-Mail walter.vonsiebenthal@topmediasales.ch
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