Marketable video views - IQ media marketing
Marketable video views - IQ media marketing
Marketable video views - IQ media marketing
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Web TV in an innovative, expanding <strong>video</strong><br />
medium rectangle<br />
New multi<strong>media</strong> advertising format: integration of<br />
<strong>video</strong>s (without length restrictions) in a medium<br />
rectangle<br />
Plus: the medium rectangle expands if the user<br />
drags it with the mouse.<br />
Users who click on the <strong>video</strong> are forwarded to the<br />
landing page of the client.<br />
Videos can now be optimised for environments<br />
based on timelines, days or target group GRPs.<br />
Advantages compared to TV: decision-maker<br />
targeting, proximity to online shops, flexibility and a<br />
selective target group which is almost impossible to<br />
reach via classic TV campaigns.<br />
CPM (e.g. in portal rotation) = 50 EUR (gross)<br />
1<br />
2<br />
3<br />
28
Change language