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Marketable video views - IQ media marketing

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netzwelt.de – users interested in computers with<br />

a need for financial security<br />

Computer and <strong>video</strong> games<br />

Feebased music<br />

Computer software<br />

Computer hardware<br />

Home cinema<br />

Home cinema<br />

Other insurances<br />

Internet access<br />

Triple play<br />

Mobilephone rates<br />

Interests (composition index)*<br />

Purchase plans (composition index)*<br />

Source: AGOF internet facts 2012-07<br />

Composition index = share of the target group in the respective user base relative to the total population.<br />

Interests = “Am (very) interested”, purchase plans = “Certainly/perhaps plan to buy during next 12 months”<br />

182<br />

175<br />

172<br />

171<br />

206<br />

199<br />

199<br />

219<br />

212<br />

207<br />

11

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