Marketable video views - IQ media marketing
Marketable video views - IQ media marketing
Marketable video views - IQ media marketing
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Advertising impact study – benefits & prices<br />
Ad impact measurement, transparency and<br />
optimisation of your campaign success in<br />
communicating with our premium target groups<br />
Classic test design with test and control group<br />
Optional measurement of ad visibility as a further<br />
parameter for campaign evaluation<br />
High level of standardisation allows short-notice<br />
documentation of findings and ensures cost efficiency.<br />
Measurement of ad impact via parameters like recall,<br />
likeability, willingness to buy etc.<br />
Measurement of the cross<strong>media</strong> effects of user and<br />
reader targeting in print/online campaigns<br />
Free of charge from a<br />
campaign volume<br />
(net of agency<br />
Type of study Costs commission) of<br />
Standardised online ad impact survey 1.000 € 30.000 €<br />
Standardised online ad impact survey<br />
incl. measurement of view time<br />
Comprehensive customised online ad<br />
impact study incl. view time<br />
measurement<br />
2.000 € 40.000 €<br />
3.500 € 50.000 €<br />
Cross<strong>media</strong> ad impact study 5.000 € 130.000 €<br />
Cross<strong>media</strong> ad impact study incl.<br />
measurement of view time<br />
All prices plus VAT<br />
5.500 € 140.000 €<br />
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