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Marketable video views - IQ media marketing

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netzwelt.de – young male users<br />

Gender<br />

Age<br />

Net HH income<br />

Decision-makers* in the company<br />

Share of users in percent Composition index<br />

female<br />

14- 19<br />

30- 39<br />

40- 49<br />

50 and older<br />

male<br />

Source: AGOF internet facts 2012-07<br />

Composition index = share of the target group in the respective user base relative to the total population.<br />

*Decision-makers = independent professions, self-employed, management executives, senior civil servants<br />

32<br />

20- 29<br />

16<br />

18<br />

17<br />

1500 to

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