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of vehicle that kids dream of and that men step into with a
defi nite frisson. Constantin Buschmann, son of BRABUS
Group CEO Professor H. C. Bodo Buschmann and head of
BRABUS Private Aviation, is crystal clear about what drives
the brand: ‘When you sit in a BRABUS car it smells diff erent,
feels diff erent, it is more elaborate. We pay great attention to
the fi nish, both technically and aesthetically. Our clients are
used to such quality in the important areas of their lives; they
expect it.’ For a number of those clients, it’s an obvious step
to extend such customisation to the private jet. ‘Our clients
were asking us to go in this direction. It makes sense.’ With
the challenge of entering a new industry, governed by the
strictest regulations, BRABUS needed a partner.
PrivatAir, a leader in the world of business aviation with
a reputation for excellence built up over 35 years, was a sound
choice, off ering the expertise, the network and the industry
knowledge BRABUS was seeking. With an overlapping
client base, the paths of the two companies often crossed,
forging relationships that sparked ideas. Th e moment that
stuck in everyone’s mind was at the Dubai Airshow in
November 2011. Th e conclusion? ‘Let’s create a completely
diff erent jet, the BRABUS way!’ Here, the key players sat
PRIVATAIR
PrivatAir, with its reputation
for excellence, offered the expertise,
the network and the indust ry
knowledge BRABUS was seeking
around a table, planning and sharing their expertise. PrivatAir
brought in RUAG Aviation, one of the most respected
companies for maintenance and refurbishment. Its location
close to Munich was key, enabling BRABUS to maintain the
valuable Made in Germany image for this new venture. Th e
Dubai Airshow was the perfect opportunity to examine a
whole range of aircraft cabins. Th e BRABUS team saw
potential areas for improvement and impact, and were
convinced that they had found their niche. ‘Th e industry is
primarily focused on what makes the aircraft fl y; less attention
is paid to the cabin,’ says Buschmann. ‘We want to change
that. A signifi cant part of the clients’ experience of the aircraft
is the cabin; that’s what matters to them.’
Eighty-Nine
Previous page:
a Bombardier Global
Express XRS sports
BRABUS Private
Aviation’s stylish
Sportive livery.
Above: BRABUS
Private Aviation’s
Elegance interior off ers
classic, sophisticated comfort