As for exterior design, Buschmann had a clear insight into customers’ preferences, developed over years of experience in automobile customisation. ‘On the one hand you have the “wolf in sheep’s clothing” owner, the person who focuses all the visual design on the inside and keeps the exterior subtle and discreet. Th en you have those who are out to make a bold statement, whether it’s personal or corporate.’ To handle such varying demands, BRABUS Private Aviation chose to work with Happy Design Studio. Based in Strasbourg, France, the company is renowned for creating unique liveries and exclusive customised fuselage designs. ‘Th e design of a fuselage is like a second skin. Discreet and airy, powerful and bright, there are infi nite possibilities, all driven by a profound awareness of balance and aesthetics,’ says the company’s CEO, Didier Wolff . He also says that his designs for BRABUS Private Aviation are limited editions, to maintain a sense of exclusivity. Sitting together in the cabin of a Bombardier Global Express, the BRABUS Private Aviation partners decided to change the way that private jet owners felt about their aircraft. Th ere was a strong sense of momentum. Th ey set themselves the deadline of EBACE 2012 to make a big industry impact. Despite no prior announcements, the presentation of the fi rst two design lines created the kind of buzz that any company would strive for. Calls started coming in straight after the event from Russia, Asia and the Middle East. For business aviation clients, BRABUS Private Aviation is a desirable concept that responds to a growing trend both for exceptional Top: a matching customised jet and car. Middle: the Sportive interior with BRABUS’s signature red double stitching and carbonfi bre fi nishing. Bottom: the BRABUS Private Aviation team PRIVATAIR customisation and for integrated technology. Th e fresh outlook of an outsider can be a catalyst for change in a particular industry, introducing ways to simplify or to modernise. BRABUS had already developed cutting-edge systems for technology integration in cars, focused around Apple products: a docking station for the iPhone and a port for the iPad, which becomes the control panel for the vehicle, completely in tune with the car systems. Th e same concept is being applied to aircraft cabins, making it easy for the passenger to control every aspect of the cabin experience. From the moment they enter the aircraft, their phone captures the signal and welcomes them aboard. Th e technology is easily updated or replaced – a new iPad is no major investment – and the passenger is in control. When it comes to design, for those clients who know precisely what they want, BRABUS Private Aviation aims to give their creativity a free rein. For those who are keen for guidance, the company has created two design lines, Elegance and Sportive, both displaying some of the brand’s signature elements: red double stitching, lighting along the features beneath the seats, a cushion eff ect on the leather, carbon-fi bre fi nishing and chrome along the edge of the tables. Passengers will experience the same buzz as the owners of a customised BRABUS car: that satisfying sense of superior quality. Clients can tailor their entire journey: BRABUS also off er a customised car to match their refurbished aircraft. Th is is just one of many advantages. ‘It’s currently a buyer’s market, a good time to purchase a second-hand jet. We can deliver a tailor-made, cost-eff ective aircraft, complete within six months,’ says Dennis Göppel, who heads up the BRABUS Private Aviation project for <strong>PrivatAir</strong>. ‘It’s a smart, fast way to buy a private jet that will truly refl ect who you are.’ www.brabus-aviation.com, +49 (0)2041 777100 Ninety
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