Proraso Presentation

KNOW – HOW THAT
STRETCHES BACK IN TIME
“The ritual of shaving is a daily pleasure that
every man should experience with style”.

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A LABORATORY OF
IDEAS
Since 1948 technology has
changed, but the passion for
our job has not.
This is why we aren’t
concerned with following
fashion, but striving for quality
instead.

THE REAL ITALIAN SHAVE
Proraso has been the italian
barbers’ choice since 1948.
For all Italians, Proraso has
always been the brand symbolising
shaving.

FIFTIES
SEVENTIES
FOURTIES
SIXTIES
TAKING CARE OF
OUR LOOK:
THE PACKAGING

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TAKING CARE OF
OUR LOOK:
THE
ADVERTISING

A STORY TELLING MANY
OTHER STORIES
Stories that come back to life in
the new packaging, thanks to
symbols that have made
Proraso the top Italian shaving
brand.

THE FACE
Gino, an icon of our history
and the symbol of satisfation
from shaving with Proraso, is
returning to our packaging.
THE SIGNATURE
The founder’s signature has
been taken from original
documents from 1908.

THE LOGO
It’s a restyling of the historical
Proraso trademark from 1948.
THE GRAPHICS
The diagonal stripes are inspired by
the barber’s pole, the symbol of the
best barber’s shops in the world.
THE LION
It is inspired by the Marzocco, the
ancient lion that symbolised the
Florentine republic. Accompanied by
the razor, it depicts the origin and
professional background of the brand.

YOU WILL LOVE IT BOTH WITH
YOUR EYES & YOUR SKIN
The original
Proraso’s
line:
Attractive with
its new look.
Better with its
new formula.

DIFFERENT SHAVINGS,
A UNIQUE CARE
Different men,
different beards,
different skins.
Proraso can
offer each and
everyone a
customised
solution.

A VERY SPECIAL TASTING
It refreshes and tones all types of skin while softening
bristles to guarantee the perfect shave.
with eucalyptus oil and menthol
Classic fragrance with notes of eucalyptus and menthol.
It protects sensitive skins helping the razor to slide over
smoothly and avoiding damage and irritation.
with green tea and oatmeal
Fresh fragrance with fruity notes of lime and apple.
For thick and coarse beards, it regenerates and
nourishes even the driest skin.
with sandalwood oil and shea butter
Intense fragrance with the aromatic notes of sandalwood.

RESEARCH
PROGRESSES, THE
FORMULA IS
RENEWED…

…THE QUALITY HAS THE SAME
PRINCIPLES AS EVER
NATURE:
Over 95% of our ingredients have a natural origin.
SELECTION:
No Parabens, No Silicons , No Mineral Oils, No SLS.
TRADITION:
We guarantee the products’ quality thanks to traditional
methods such as hot soap processing.
TIME:
We let our compounds mature for a long time in small
production lots in order to obtain more concentrated, rich and
creamy products.

PRORASO
THE KING OF THE MARKET
Leader within professionals,
Proraso offers all the quality
of its products to the best
Italian barber shops.
With an exceptional fidelity
rate, Proraso has captured a
leading position in Italian
homes.

WITH A WORLDWIDE FAMOUS SHOT…
CELEBRATING THE ITALIAN
ATTITUDE
Foto by Ruth Orkin, Florence 1951

…AND AN IRONICAL SPOT ABOUT ITALIAN VICES AND VIRTUES