Proraso Presentation

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THE FACE Gino, an icon of our history and the symbol of satisfation from shaving with <strong>Proraso</strong>, is returning to our packaging. THE SIGNATURE The founder’s signature has been taken from original documents from 1908.
THE LOGO It’s a restyling of the historical <strong>Proraso</strong> trademark from 1948. THE GRAPHICS The diagonal stripes are inspired by the barber’s pole, the symbol of the best barber’s shops in the world. THE LION It is inspired by the Marzocco, the ancient lion that symbolised the Florentine republic. Accompanied by the razor, it depicts the origin and professional background of the brand.
Page 2 and 3: KNOW - HOW THAT STRETCHES BACK IN T
Page 4 and 5: THE REAL ITALIAN SHAVE Proraso has
Page 6 and 7: •! !"#$%&'()*+,' TAKING CARE OF O
Page 10 and 11: YOU WILL LOVE IT BOTH WITH YOUR EYE
Page 12 and 13: A VERY SPECIAL TASTING It refreshes
Page 14 and 15: …THE QUALITY HAS THE SAME PRINCIP
Page 16 and 17: WITH A WORLDWIDE FAMOUS SHOT… CEL

Proraso Presentation

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