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•! !"#$%&'()*+,'

TAKING CARE OF

OUR LOOK:

THE

ADVERTISING

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•! !"#$%&'()*+,' TAKING CARE OF OUR LOOK: THE ADVERTISING

A STORY TELLING MANY OTHER STORIES Stories that come back to life in the new packaging, thanks to symbols that have made Proraso the top Italian shaving brand.

Page 2 and 3: KNOW - HOW THAT STRETCHES BACK IN T
Page 4 and 5: THE REAL ITALIAN SHAVE Proraso has
Page 8 and 9: THE FACE Gino, an icon of our histo
Page 10 and 11: YOU WILL LOVE IT BOTH WITH YOUR EYE
Page 12 and 13: A VERY SPECIAL TASTING It refreshes
Page 14 and 15: …THE QUALITY HAS THE SAME PRINCIP
Page 16 and 17: WITH A WORLDWIDE FAMOUS SHOT… CEL

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