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•! !"#$%&'()*+,'

A LABORATORY OF

IDEAS

Since 1948 technology has

changed, but the passion for

our job has not.

This is why we aren’t

concerned with following

fashion, but striving for quality

instead.

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KNOW – HOW THAT STRETCHES BACK IN TIME “The ritual of shaving is a daily pleasure that every man should experience with style”.

•! !"#$%&'()*+,' A LABORATORY OF IDEAS Since 1948 technology has changed, but the passion for our job has not. This is why we aren’t concerned with following fashion, but striving for quality instead.

Page 4 and 5: THE REAL ITALIAN SHAVE Proraso has
Page 6 and 7: •! !"#$%&'()*+,' TAKING CARE OF O
Page 8 and 9: THE FACE Gino, an icon of our histo
Page 10 and 11: YOU WILL LOVE IT BOTH WITH YOUR EYE
Page 12 and 13: A VERY SPECIAL TASTING It refreshes
Page 14 and 15: …THE QUALITY HAS THE SAME PRINCIP
Page 16 and 17: WITH A WORLDWIDE FAMOUS SHOT… CEL

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