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WORKING PAPER - Faculteit Economie en Bedrijfskunde

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agreed to cooperate. During this interview, data were obtained on HR managers’ views on<br />

employee ret<strong>en</strong>tion using three op<strong>en</strong>-<strong>en</strong>ded questions.<br />

Measures and analyses. First, we captured HR managers’ views on ret<strong>en</strong>tion factors, making a<br />

distinction betwe<strong>en</strong> factors causing employees to stay with the organization versus factors<br />

causing employees to leave. Both were th<strong>en</strong> compared with the ret<strong>en</strong>tion practices they reported<br />

to set up within the organization. Respond<strong>en</strong>ts were invited, based on their experi<strong>en</strong>ce within the<br />

company, to name (1) the three most important reasons why employees stay with their company<br />

(reasons for ret<strong>en</strong>tion), (2) the three most important reasons why employees leave (reasons for<br />

voluntary turnover), and (3) the actual practices used in order to <strong>en</strong>hance employee ret<strong>en</strong>tion<br />

(more than three answers could be giv<strong>en</strong> to this question). The answers to these questions were<br />

grouped into differ<strong>en</strong>t categories according to their cont<strong>en</strong>t. Next, for each of the three questions<br />

a ranking was made, with the highest rank always based on the most frequ<strong>en</strong>tly cited answer by<br />

the respond<strong>en</strong>ts.<br />

Second Research Phase<br />

Procedures and sample. The second part of the study consisted of a writt<strong>en</strong> survey that was filled<br />

out by 5286 respond<strong>en</strong>ts, all employees in private or public firms This survey was published on<br />

the website of a Flemish magazine specialized in recruitm<strong>en</strong>t communication and job advertising.<br />

Initially, 6044 respond<strong>en</strong>ts filled out the questionnaire but those respond<strong>en</strong>ts who were not an<br />

employee in a private or public firm (e.g. those who indicated to be self-employed or<br />

unemployed) as well as company owners and g<strong>en</strong>eral managers were excluded from the analyses,<br />

leaving us with 5286 usable questionnaires. Of those respond<strong>en</strong>ts, 65.4% were male, and the<br />

majority was betwe<strong>en</strong> 26 and 35 years (44.1%) or betwe<strong>en</strong> 35 and 45 years old (23.6%). Ninety-<br />

sev<strong>en</strong> perc<strong>en</strong>t of the respond<strong>en</strong>ts had a graduate or master degree. Almost all of them worked full<br />

12

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