Aquarela Plan 2020 International Tourism Marketing - Brazil Network

Tourism,
World Cup and
Olympic Games
The international
flow of more than
5 million guests
who arrive at Brazil
is responsible
for the annual incoming
of US$ 5,8
billion of exchange
(2008). The great
majority of the tourists
(96.4%) affirms that they
intend to come back and they
also consider the nature and the
Brazilian people the best of the country.
Brazil already occupies 7th place in the
world in associative international events
and will be hosting the FIFA World Cup
Soccer in 2014, Summer Olympic Games
and Paralympics Games of 2016, in Rio de
Janeiro.
From this competitive position that places
Brazil as one of the major emergent destinations
of the world, the nation is able to
reach in the next decade, a new platform in
the global tourism.
Great sporting events are for the tourism of
any hosting country, a great opportunity.
There are several examples found throughout
the history of how any nation can
upraise its economy, transform cities and
change or improve its image as touristic
destination from the huge exhibition obtained
for a long time before, during and after
of the event. The legacy of infrastructure,
urban mobility, professional qualification
and international promotion promote the
touristic flow and investments in the field
for a long time. All these possibilities, especially
for Brazil, are strengthened by the
accomplishment, in a short space of time, of
the two bigger sporting events of the world.
Aquarela Plan 2020 - International Touristic
Advertisement of Brazil shows the path to
be followed, the essential aims to be achieved
and actions so that the Brazilian tourism
advances with the substantial opportunities
of promotion and global communication in
the next years.
The aims of the international promotion,
among of these great chances are:
To contribute to the success of the World
Cup Soccer and the Olympic Games.
To maximize the results for the Brazilian
tourism.
To optimize the world wide exhibition of the
country in order to make it known.
Sporting Events, Beyond
the Games
The requirements of the sport organizations,
FIFA - International Federation of Soccer and
COI - International Olympic Committee, for
the achievement of its events, include all the
aspects to guarantee high-quality technique
and organization. Since the attendance plan
to the sport families, to the international
press, the soccer fans and spectators until
13
the sport structures, accesses, displacements,
transmission and communication
pass for harsh analysis before the approval
of host cities and, later, they are supported
and accompanied by efficient mechanisms
of supervision. This is why, a host country
when already signed up as destination of
quality like this event is capable of gaining
immense benefits to the national and international
tourism.
Beyond the time of accomplishment of the
games, the benefits for the image of the
country as touristic destination are added to
the economic and social results once the nation
receives before, during and after these
huge events.
Germany World Cup made 9 billion Euros
more for the GDP (Gross Domestic Product)
of the country and created more than 5
million of overnight stay to foreign and domestic
tourists. And, to its image, it meant a