Aquarela Plan 2020 International Tourism Marketing - Brazil Network

The official site of Brazil is evaluated as
very good and good by 74% of the tourists
who had had access it.
The knowledge of the Brazil Mark grew from
11% to 20% (between 2006 and 2009), high
level when we consider the little time since
its implantation. The main sensations associates
to the mark are: brilliant and colored,
Brazilian, joyful, and natural.
The main challenges that are presented,
in terms of image, according to refined for
the research, it concentrate in the question
of the security guard and the poverty, the
most pointed as negative point for the interviewed
ones. Beyond these, are telecommunications
and touristic signaling as attention
points.
4 - Offers of Brazilian Touristic
Products
One of the challenges pointed out in the
diagnosis of touristic Brazilian offers in
2004 was the necessity to extend the
number of operators who commercialized
Brazilian destinations and products, as
well as diversifying what it was offered. The
concentration of offers in the four or five better
known destinations was great.
Therefore, a focus of the actions determined
for the Aquarela Plan at the time was the
work with the operators of tourism in the
issuing countries, to increase offers in the
sales shelves, to present new guides and
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destinations. The situation in 2009 points
a positive evolution of the presence of the
Brazilian products in the shelves, as much
the number of operators as the variation of
destinations.
The international offers of Brazilian
products increased 120%, according to
survey in catalogs of the main touristic
operators of the world.
5 - The Internal Opinion
In 2009 a series of meetings with leaders
of the public and private institutions of the
Brazilian tourism and with representatives
of entities of the institution was carried
out to incorporate the internal opinion on
the positioning desired in the future, the
fundamental subjects and suggestions for
the promotion, leading in account the carry
out of the Brazil World Cup in 2014 and the
Olympic Games Rio in 2016.
The great emphasis given to the professionalism
as objective to draw the attention
to pursue and, at the same time, as biggest
fragility that will be able to stay displayed
during the carry out of the events. An
important consensus existed on the strong
points of image - concentrated in the
binomial Brazilian people and nature, in
all its diversity - that must be associated
in the communication, to the idea of
modernity and capacity to carry out
the events with competence and professionalism.