Aquarela Plan 2020 International Tourism Marketing - Brazil Network

Challenges for the Promotion
If the importance of these exceptional
events to attract the worldwide interest for
Brazil is unquestionable, especially for the
tourism, some challenges of the international
promotion must be faced since the
planning phase.
The sport is the main motivation that impels
the increment of this number and the cost
of foreign tourists in the years of the events.
When dealing with Brazil, recent research
carried out by Embratur also demonstrates
an interest of participation for the possibility
of the joy and the parties of street, but
the sport is the most attractive one. This
increase of visitors motivated by the sports,
in specific destinations, can provoke a fall
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of “the classic” tourist, that it can avoid to
travel for the host country fearing an
excessive number of people or increase
of costs. It is necessary, therefore, to adjust
the communication strategies to attend,
achieve and instruct the public and,
at the same time, to take advantage of the
chances associates to the events.
The creation of products that are one mixture
of sportive-touristic for a specialized public -
as incentives trips organizers, operators of
sports packages tied with the entrances in
the games, international sponsors guests,
special guests - is one of the forms to adjust
offers and demand, with good international
management of the touristic information of
the country and the relationship with the
press.