Aquarela Plan 2020 International Tourism Marketing - Brazil Network

General Guidance and
Explanation for 2020
On the name Aquarela Plan 2020 – Brazil
International Touristic Marketing: The plan
called Aquarela Plan, because the essence,
the strategy and the international promotion
content do not change with regard to what
the Embratur accomplishes since 2004,
when the Plan were conceived. Touristic
marketing, therefore the focus is tourism
and the image of the country, and not both
soccer and the Olympic sports.
On the action agenda: It will be shared
with the CBF / FIFA and COI/COB official
calendar. Calendars FIFA and COI are the
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starting points for the definition of the
moments and the places of performance
of the international promotion of the tourism
and the decisions to take with these
partners.
Embratur will have a blog to share its
performance of international promotion
from the launching of this document, as
well as bringing up to date the action agenda
abroad.
This planning will must be monitored
annually, to be revised and brought updated
so that all the experiences and new studies
can be used to accompany the results and to
define new stages of work.