THE 2007 NCLR ALMA AWARDS FEATURING THE HOTTEST ...

FOR IMMEDIATE RELEASE Contact:
June 4, 2007 Jennifer Price, The Lippin Group, (323) 965-1990
THE 2007 NCLR ALMA AWARDS FEATURING THE HOTTEST STARS
IN FILM, MUSIC, AND TELEVISION TO AIR TUESDAY, JUNE 5 ON ABC
Hosted by Eva Longoria
With Special Tributes to George Lopez and Los Lobos
Beyoncé, Prince, Jessica Alba, Santiago Cabrera, Calle 13, Dashboard Confessional, Hector
Elizondo, Daisy Fuentes, Andy Garcia, Jorge Garcia, Balthazar Getty, Billy Gibbons, Jay
Hernandez, Terrence Howard, Eva la Rue, Mario Lopez, Los Lonely Boys,
Cheech Marin, Carlos Mencia, Amaury Nolasco, Ana Ortiz, Judy Reyes,
Alex Reymundo, Roselyn Sanchez, Rodrigo Santoro, Nadine Velazquez, War, and Eduardo Xol
Were Among the Performers and Presenters
Pasadena, CA – The 2007 NCLR ALMA Awards, a star-studded event, was taped on June 1 at the
Pasadena Civic Auditorium in Pasadena, CA. The show will air TUESDAY, JUNE 5 (9:00-11:00
p.m., ET), on the ABC Television Network. Eva Longoria (Desperate Housewives) hosted.
The two-hour special was presented by the National Council of La Raza (NCLR) – the largest
national Hispanic civil rights and advocacy organization in the U.S. The annual ALMA (American
Latino Media Arts) Awards special recognizes and celebrates the outstanding artistic achievement of
Latinos in film, television, and music. The show was named “ALMA” (Spanish for “spirit” or
“soul”) to honor the determined spirit of the Latino community.
Musical performances included multi-platinum artist Beyoncé Knowles, as well as Prince, Calle 13,
Dashboard Confessional, Billy Gibbons, Los Lonely Boys, and War.
Talent included (in alphabetical order) Jessica Alba, Santiago Cabrera, Sheila E., Hector Elizondo,
Daisy Fuentes, Andy Garcia, Jorge Garcia, Balthazar Getty, Grupo Fantasma, Jay Hernandez,
Terrence Howard, Eva la Rue, Mario Lopez, Cheech Marin, Carlos Mencia, Amaury Nolasco, Ana
Ortiz, Tony Plana, Sara Ramirez, Judy Reyes, Alex Reymundo, Roselyn Sanchez, Rodrigo Santoro,
Robert Verdi, Nadine Velazquez, and Eduardo Xol.
Among the highlights of the awards ceremony was a presentation of the 2007 ALMA Award for
Special Achievement in Television to comedian George Lopez. The Pioneer in Music Award was
presented to the band Los Lobos.
In the opening number, dancers from ABC’s popular hit show Dancing with the Stars performed
(Karina Smirnoff and Maksim Chmerkovskiy, Tony Dovolani and Elena Grinenko, Alec Mazo and
Cheryl Burke, Christian Perry and Annette Nicole, and Genya Mazo and Maria Shibalova).
An added feature was the celebration of top Latino designers who dressed Longoria throughout the
telecast in custom couture gowns, as well as designer shoes, bags, and jewelry.
The Title Sponsor for this year’s show was Chevy. Gold Sponsors were AARP, AT&T, Frito-
Lay/PepsiCo, Johnson & Johnson, Prudential Financial, and Target, and Silver Sponsors included

American Airlines, Bank of America, Bud Light, Comcast, Ford Motor Company, L’Oréal,
McDonald’s Corporation, MATT.org, State Farm Insurance Companies, Time Warner, Verizon, and
The Walt Disney Company.
Executive producers are Michael B. Seligman, Janet Murguía, David Chavez, and Eva Longoria.
Danette Herman is producer, joined by director Louis J. Horvitz, co-producer Brittany Olsen, and
music producer Scott Igoe. The program will be broadcast with Spanish audio via SAP. A TV
parental guideline will be posted closer to airdate.
For more information on the 2007 NCLR ALMA Awards, please visit www.almaawards.com.
About NCLR
Founded in 1968, the National Council of La Raza (NCLR) works to improve opportunities for Hispanic
Americans. The NCLR ALMA (American Latino Media Arts) Awards Presentation is an integral part of that
work: a national prime-time ABC Television Network entertainment special with a mission – to show how
diversity strengthens our country and how inclusion strengthens the entertainment industry.
The ALMA Awards was created in 1995 as part of NCLR's strategy to promote the diverse, accurate, and
balanced portrayals of Latinos in the media and the enhancement of the Latino image in the entertainment
industry. For more information on NCLR, please visit www.nclr.org.
About ABC
ABC Entertainment offers quality award-winning programming that includes many of the most widely viewed
series, specials, and movies. Primetime Entertainment on ABC crosses various programming genres with hit
series like Desperate Housewives, Grey's Anatomy, Dancing with the Stars, Lost, Ugly Betty, Extreme
Makeover: Home Edition, Brothers & Sisters, Boston Legal, According to Jim, George Lopez, America's
Funniest Home Videos, and Jimmy Kimmel Live! in late-night.
Media Contact for the NCLR ALMA Awards:
The Lippin Group AEM
Jennifer Price Ivette Rodriguez
(323) 965-1990 (310) 566-1382
jprice@lippingroup.com ivette@aem-la.com
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