sosiete Jeneralis
sosiete Jeneralis
sosiete Jeneralis
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wliuri angariSi 2011 THE PROFILE OF THE BANK<br />
strategia<br />
jguf „<strong>sosiete</strong> <strong>Jeneralis</strong>“ strategiuli dokumentis<br />
„ambicia 2015“ Sesabamisad, banki „respublika“<br />
ganagrZobs dabalansebuli universaluri<br />
sabanko strategiis ganxorcielebas klientebisTvis<br />
komfortuli da sasargeblo momsaxurebis<br />
miwodebis mizniT. „respublika“ miznad isaxavs,<br />
gaxdes qveynis samagaliTo banki, aRiarebuli da<br />
dafasebuli klientebTan urTierTobis xarisxis,<br />
marTvis inovaciuri modelisa da swrafad moqmedebis<br />
unaris gamo. Cveni mizania sabazro wilis,<br />
klientebis raodenobis, sakredito portfelisa<br />
da filialebis qselis zrda sarealizacio<br />
arxebis gaaqtiurebis Sesabamisad (bankomatebi,<br />
satelefono momsaxurebis centri, POS terminalebi,<br />
eleqtronuli da sxva saxis momsaxureba),<br />
agreTve, sainvesticio sabanko potencialis diversifikacia<br />
(struqturizebuli dafinanseba,<br />
savaluto hejireba).<br />
banki „respublika,“ rogorc saerTaSoriso<br />
jgufis wevri, seriozuli upiratesobiT sargeblobs.<br />
misTvis xelmisawvdomia iafi finansuri<br />
resursebi, vaWrobis martivi dafinanseba „<strong>sosiete</strong><br />
<strong>Jeneralis</strong>“ qselSi, axali produqtebi, saukeTeso<br />
praqtika da gamocdileba, strategiuli komunikacia<br />
komerciuli saqmianobis gaaqtiurebis<br />
mizniT (gayidvebis teqnika, pirdapiri marketingi,<br />
jvaredini gayidvebi). „respublika“ klientebze<br />
orientirebuli, diversificirebuli da dabalansebuli<br />
bankia korporaciul da sacalo, mcire da<br />
saSualo, mikrodakreditebisa da individualuri<br />
sabanko saqmianobis mimarTulebiT. ixveweba<br />
produqtebi sarealizacio arxebis gamravalferovnebis,<br />
momsaxurebis xarisxis ganaxlebis,<br />
gaumjobesebis da klientebis kmayofilebisaTvis.<br />
miznebis miRweva SesaZlebelia swrafi, efeqtiani,<br />
Tbili, loialuri damokidebulebisa da umaRlesi<br />
xarisxis momsaxurebis meSveobiT.<br />
banki ganagrZobs mtkice nabijebiT winsvlas sacalo<br />
da korporaciuli klientebisTvis inovaciuri<br />
da maTze sagangebod morgebuli produqtebis Seqmnisa<br />
da umaRlesi kategoriis momsaxurebis uzrunvelsayofad.<br />
bankis Sesaxeb<br />
STRATEGY<br />
Pursuant to the SG Ambition 2015, Bank Republic will continue pursuing the balanced universal banking strategy<br />
aimed at client satisfaction. BR target is to become the Reference Bank in Georgia, recognized and appreciated for the<br />
quality of relationship with clients, innovative model of client management, and reactivity. We will aim at the increase<br />
of the market share, number of clients, loan portfolio and network size in line with the activation of all distribution<br />
channels (NW, ATMs, Call Center, POS, Electronic, Telephone) and diversification of investment banking opportunities<br />
(structured finance, F/X Hedging).<br />
Bank Republic will definitely enjoy its international strength and competitive edge by remaining a place for cheap<br />
funding, trade finance through SG network, new products thus sharing good practices, and improving the practice<br />
for further boosting commercial activities (sales techniques, direct marketing, cross selling), being “Client oriented,<br />
diversified and balanced” in relations with corporate clients, SMEs, micro businesses, individuals and private banking<br />
services. The products will be definitely improved and developed to achieve the multi-channel distribution efficiency,<br />
quality of service, customer satisfaction and innovation with our quick, efficient, warm, connected, proactive attitude<br />
and quality label.<br />
The bank continues making confident steps towards the creation of the innovative and tailor-made products and solutions<br />
for its retail and corporate customers with the superior quality of service.<br />
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