Innovation in media advertising. - Publicitas AG

Next steps and Timeline.
The Publicitas Dynamic Pricing Project has focused on the print media sector and
commercial advertising. This resulted from the mission and the original objectives.
Since the close collaboration during the early phases was with the pilot publishers,
the focus naturally was on their titles and territories, in other words, local and
regional. The classified market was only tangentially taken into consideration until
now. Market feedback on the project is so good from a national and international
perspective that Publicitas would like to progressively expand the project for
2009-2010.
Ongoing, monthly, and semi-annual reviews allow Publicitas to weigh all concept
considerations, offer structures, and objectives. Today, Publicitas already has a
system in place that indicates the best offer form from the test results and depending
on the publisher’s requirements and the market situation. This means that
Publicitas is always able to adapt to changing market conditions by suggesting
tailored dynamic and innovative solutions. Since Publicitas is continually collecting
qualitative and quantitative information, the quality of its advice is constantly
becoming more precise and better. Naturally, nothing succeeds all the time; but at
least with this system Publicitas is able to focus its strengths on achieving the best
possible result in the least amount of time.
14
Commercial
advertising
Classified
advertising
Electronic
and interactive
media
Switzerland
Continuation of existing and expansion with:
New tests in commercial print areas
Expansion of the tests in the classified area
Introduction and definition of various national
Swiss offers
Expansion to other media
Expansion abroad
International
markets