The Top 100 NGOs 2013. - Akshaya Patra

Little Butterfly and her people, the Awá,
are the most threatened tribe in the world.
They are one of the last hunter-gatherer
tribes living in the Amazon. Their natural
habitat is fast disappearing and they face
extinction as they are killed by loggers
and ranchers.
Please help save the Awá.
Watch Colin Firth on how to stop the Awá
disappearing at www.survivalinternational.org/awa
Reg charity no: 267444
FeaTure oPen voices
To donate £10
text ‘SURV12 £10’
to 70070
The gloBal Journal + January & FeBruary 2013
a DarFuri chilD Pushes a
hiPPo waTer roller ThaT has
The same caPaciTy as The
Jerry cans carrieD By her
comPanion – an innovaTion
maDe PossiBle via TargeTeD
PhilanThroPic invesTmenT.
© un PhoTo/alBerT gonzalez Farran
It used to be easier. You would come
home, open the mailbox and find
an anonymous looking envelope.
Inside, you would find a card with
despondent children, or cute tiger cubs,
and a prefilled check. Alternatively,
you could always count on your sister’s
crochet friend to ask you for money for
the local group distributing meals to
the homeless. And finally, you would
leave a bequest in your will to a couple
of charities, usually an animal shelter or
some organization you had heard about
throughout your life but had never had
the chance to really investigate. For
many, philanthropy would be just that.
Although it would be wrong to suggest
ThegloBalJournal.neT
16 17
How To Do Good (Better):
The Future Of Philanthropy.
By marTina casTro + PhilanThroPic consulTanT, lomBarD oDier & cie
this sort of giving is pointless, it does
end up being relatively ineffective in
achieving transformative impact.
But times are changing in the world
of private philanthropy. Over the
last few years, there has been much
talk of ‘philanthropy 2.0,’ and
buzzwords like ‘venture philanthropy,’
‘strategic philanthropy,’ ‘Silicon
Valley philanthropy’ and ‘philanthrocapitalism’
are becoming ever more
common. Despite certain nuances,
all refer to the same widespread
phenomenon: even if you are not
planning to give millions, philanthropy
has become a considerably more
thorough, professional and transparent
process, which does not end with having
your name carved on a brass plate in a
hallowed university courtyard, or on the
hand-painted sign of a rural hospital
in Ethiopia.
We are moving away from responsive,
opportunistic charity, and increasingly
towards a thought-out, engaged and
proactive form of giving, which is aimed
at accelerating the pace of social change.
Donors tend to give at a younger age,
to be personally involved in the causes
they support, and often in conjunction
with friends and family. They wish
to understand, to learn and to see the