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The future of fashion - Hong Kong Institute of Certified Public ...

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“People will<br />

read up on your<br />

background.<br />

During my sales<br />

presentations I will<br />

say the company’s<br />

management has<br />

a very trustworthy<br />

background and<br />

includes a CPA.”<br />

Outshining competitors<br />

It wasn’t only the last sequential date <strong>of</strong> the<br />

century. For Jane Wong, 12 December 2012<br />

was even more momentous as her jewellery<br />

company, Célébrité Fiesta, took part in a<br />

mass wedding. Wong provided bridal jewellery<br />

and styling to 10 anxious brides getting<br />

married that day on a Star Cruise vessel sailing<br />

out <strong>of</strong> Victoria Harbour.<br />

“It was fantastic,” she says. “A tiring day,<br />

though, which lasted from 7 a.m. until midnight...<br />

One <strong>of</strong> the newlyweds loved me so<br />

much that they paid a visit to my <strong>of</strong>fice [the<br />

day after] and thanked me again,” recalls<br />

Wong, also an <strong>Institute</strong> member.<br />

Wong’s company sells jewellery handmade<br />

by designers in Europe and America.<br />

This, she says, is her unique selling point.<br />

“My position is really clear: I need to differentiate<br />

myself to play a role here. That’s<br />

why I want to work with the European and<br />

American designers and ensure that the production<br />

itself is in their home countries so<br />

I will be able to see the cultural differences,<br />

their countries’ heritage and characteristics,”<br />

says Wong, who recently introduced a<br />

wedding planning service to her business.<br />

Wong was previously director <strong>of</strong> finance<br />

and administration at New World Telecom.<br />

Despite not having a jewellery background,<br />

PHOTO: SAMANTHA SIN<br />

Wong’s more than 12 years <strong>of</strong> management<br />

experience and globally recognized CPA<br />

qualification have helped her build trust.<br />

“People will read up on your background.<br />

During my sales presentations I will say the<br />

company’s management has a very trustworthy<br />

background and includes a CPA.<br />

That’s very helpful.”<br />

Her qualification was put to the test as<br />

the global financial crisis developed during<br />

2008.<br />

A PLUS<br />

Jane Wong<br />

“What I had to bear in mind then was<br />

how long I could keep the relationship with<br />

[international partners] going,” she recalls.<br />

“I did not know whether they would survive<br />

and [potentially] there would be a supply<br />

problem.”<br />

While risky, Wong decided to keep her international<br />

orders flowing in. “I considered<br />

this as a very good opportunity to support<br />

other countries [and] assist them to grow<br />

their brands in <strong>Hong</strong> <strong>Kong</strong>.”<br />

January 2013 29

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