The future of fashion - Hong Kong Institute of Certified Public ...
The future of fashion - Hong Kong Institute of Certified Public ...
The future of fashion - Hong Kong Institute of Certified Public ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
“People will<br />
read up on your<br />
background.<br />
During my sales<br />
presentations I will<br />
say the company’s<br />
management has<br />
a very trustworthy<br />
background and<br />
includes a CPA.”<br />
Outshining competitors<br />
It wasn’t only the last sequential date <strong>of</strong> the<br />
century. For Jane Wong, 12 December 2012<br />
was even more momentous as her jewellery<br />
company, Célébrité Fiesta, took part in a<br />
mass wedding. Wong provided bridal jewellery<br />
and styling to 10 anxious brides getting<br />
married that day on a Star Cruise vessel sailing<br />
out <strong>of</strong> Victoria Harbour.<br />
“It was fantastic,” she says. “A tiring day,<br />
though, which lasted from 7 a.m. until midnight...<br />
One <strong>of</strong> the newlyweds loved me so<br />
much that they paid a visit to my <strong>of</strong>fice [the<br />
day after] and thanked me again,” recalls<br />
Wong, also an <strong>Institute</strong> member.<br />
Wong’s company sells jewellery handmade<br />
by designers in Europe and America.<br />
This, she says, is her unique selling point.<br />
“My position is really clear: I need to differentiate<br />
myself to play a role here. That’s<br />
why I want to work with the European and<br />
American designers and ensure that the production<br />
itself is in their home countries so<br />
I will be able to see the cultural differences,<br />
their countries’ heritage and characteristics,”<br />
says Wong, who recently introduced a<br />
wedding planning service to her business.<br />
Wong was previously director <strong>of</strong> finance<br />
and administration at New World Telecom.<br />
Despite not having a jewellery background,<br />
PHOTO: SAMANTHA SIN<br />
Wong’s more than 12 years <strong>of</strong> management<br />
experience and globally recognized CPA<br />
qualification have helped her build trust.<br />
“People will read up on your background.<br />
During my sales presentations I will say the<br />
company’s management has a very trustworthy<br />
background and includes a CPA.<br />
That’s very helpful.”<br />
Her qualification was put to the test as<br />
the global financial crisis developed during<br />
2008.<br />
A PLUS<br />
Jane Wong<br />
“What I had to bear in mind then was<br />
how long I could keep the relationship with<br />
[international partners] going,” she recalls.<br />
“I did not know whether they would survive<br />
and [potentially] there would be a supply<br />
problem.”<br />
While risky, Wong decided to keep her international<br />
orders flowing in. “I considered<br />
this as a very good opportunity to support<br />
other countries [and] assist them to grow<br />
their brands in <strong>Hong</strong> <strong>Kong</strong>.”<br />
January 2013 29