BedTimes magazine June 2010

MarketReport
Pillow from L&P’s Southern Textiles
brand is a new ergonomically designed
contour pillow. Southern Textiles also
offered new microfiber polyester sheet
sets with moisture-wicking properties.
Two new mattress encasements address
growing concerns about bedbugs
and allergens. The Invisicase Surround
Protector is a waterproof, bedbug and
allergen-resistant encasement. The
Platinum Surround Protector offers
the same protection and has a terry top
with four-way stretch.
Hickory At Home is “putting passion
and luxury” into sleep accessories,
said Niles Cornelius, general manager
of the company, a division of Hickory
Springs Mfg. Co. based in Hickory,
N.C.
“No bed sale is complete until you
put the right top-of-bed on it,” he said.
“We want to help consumers spend
more dollars in that store—it doesn’t
14 | BedTimes | June 2010
Hickory at Home Niles Cornelius, general
manager, demonstrates additions to the
company’s line of comforters, pillows and
other top-of-bed items.
matter what brand mattress they buy.”
With anything from 50 square feet
to 1,200 square feet, a retailer can create
a “Final Touch” accessories department
in their store, Cornelius said.
The product line emphasizes down
fills. Comforters and blankets come in
different weights and contain European
goose down. Retail prices range
from $699 to $899. Feather beds in
queen with European goose down are
$699. Domestic goose down feather
beds retail for about $200. There also
are sheets with long-staple cotton,
several types of mattress pads and 10
pillow variations with a range of fill
types.
Jamison has branded its own line of
two-sided latex and visco-elastic pillows.
There are three SKUs—for back,
side and stomach sleepers—that retail
for $129 in queen size.
Classic Brands added the Perfect
Pillow, bringing its pillow lineup to
six. The Perfect Pillow is two-sided
memory foam with a velour cover. One
side is smooth while the other is contoured,
making it suitable for all sleep
positions. It retails for $89 in queen. BT
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