H - University of Illinois

One Aim
One Claim
C t o
LEAN
THE Colgate idea of a dentifrice is
the same idea that dentists havesomething
made simp ly and solely to
clean teeth.
Realizing that dental authorities
agree that the one function of a dentifrice
is to clean, Colgate & Co. designed
Ribbon Dental Cream for the express
purpose of cleaning teeth superlatively
well.
Colgate's cleans by the following
method: As you brush, it expands into
a delicious, bubbling, sparkling foam.
In this remarkable foam is calcium
carbonate—a finel y ground powder
that delicately, safely scrubs off all
bits of food and harmful foreign matter,
polishing each tooth to dazzling
cleanness. Then, in a detergent, washing
wave, this foam sweeps through
the entire mouth, washing away all
impurities and leaving teeth, tongue,
gums cleansed and fresh. Thus, the
very causes of tooth decay are removed.
Your dentist will tell you to use a
dentifrice for one reason—to keep
your teeth clean. If you think you
need more than cleanliness, if you fear
disease of teeth or gums, better go
straight to a dentist for treatment.
Rely on a dentist
^
to cure. Rely on si J J^/u 1
Colgate's to clean [ AJ^rT
your teeth. (J
¦wBBBSE%9KX *flB''^f^VJ
^m.JB^^Bll^^^B^^^hiMlMBBSIsgiB B
COLGATE & CO., Dept. aoi-F,5Q5 Fifth Ave, New York .
I want to try Colgate's. Please send me, FREE, a generous
tube of the dentifrice most people use.
Name
Address
City
State
By
WALTER
R.
RAMSE7, M. D.
THE babies in a
AS family grow up into
boys and girls,
each one different
in so many ways from the
others, parents and neighbors
often throw up their
hands in amazement and
exclaim, "How do they
get that way?"
They are no more puzzled
than are doctors and
other men of science by
what happens in the
growth and development
of human beings.
The question of just how
many of their varied
physical, mental and moral
traits children inherit ,
and how many arc the
results of their surroundings
is today a constant
cause of discussion , not
only in the home, but also
in the institutions of learning
and research throughout
the world.
There seems to be no
doubt about the inheritance
of physical characteristics,
but when it
comes to the question of
whether mental, moral and
behavior traits are inherited or acquired,
then the discord begins.
In this brief article we will discuss only
the simplest phrases of the subject, in
the hope that mothers and fathers may
get some practical information which
they can apply to themselves and to
their children.
"9fow ©o