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Costume Jewelry Industry in Europe and China

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pieces produced by a range of designers. If you admired a necklace worn by Bette<br />

Davis <strong>in</strong> The Private Lives of Elizabeth <strong>and</strong> Essex, you could buy a copy from Joseff<br />

of Hollywood, who made the orig<strong>in</strong>al. Stars such as Vivien Leigh, Elizabeth Taylor <strong>and</strong><br />

Jane Russell appeared <strong>in</strong> adverts for the pieces <strong>and</strong> the availability of the collections<br />

<strong>in</strong> shops such as Woolworth made it possible for ord<strong>in</strong>ary women to own <strong>and</strong> wear<br />

such jewelry.<br />

Coco Chanel greatly popularized the use of faux jewelry <strong>in</strong> her years as a fashion<br />

designer, br<strong>in</strong>g<strong>in</strong>g costume jewelry to life with gold <strong>and</strong> faux pearls. Kenneth Jay Lane<br />

has s<strong>in</strong>ce the 1960s been known for creat<strong>in</strong>g unique pieces for Jackie Onassis,<br />

Elizabeth Taylor, Diana Vreel<strong>and</strong>, <strong>and</strong> Audrey Hepburn. He is probably best known for<br />

his three-str<strong>and</strong> faux pearl necklace worn by Barbara Bush to her husb<strong>and</strong>'s <strong>in</strong>augural<br />

ball.<br />

In many <strong>in</strong>stances, high-end fashion jewelry has achieved a "collectible" status, <strong>and</strong><br />

<strong>in</strong>creases <strong>in</strong> value over time. Today, there is a substantial secondary market for<br />

v<strong>in</strong>tage fashion jewelry. The ma<strong>in</strong> collect<strong>in</strong>g market is for 'signed pieces', that is<br />

pieces which have the maker's mark, usually stamped on the reverse. Amongst the<br />

most sought after are Miriam Haskell, Coro, Crown Trifari <strong>and</strong> Sph<strong>in</strong>x. However, there<br />

is also dem<strong>and</strong> for good quality 'unsigned' pieces, especially if they are of an unusual<br />

design.<br />

Designer br<strong>and</strong>s <strong>in</strong> <strong>Europe</strong><br />

Alex Monroe<br />

British jewellery designer Alex Monroe tra<strong>in</strong>ed at Sir John Cass School Of Art <strong>in</strong><br />

London, <strong>and</strong> uses nature to <strong>in</strong>spire his whimsical, <strong>in</strong>tricately beautiful jewellery. He<br />

established his br<strong>and</strong> under his name <strong>in</strong><br />

1986, his core aspirations rema<strong>in</strong><br />

unchanged: to make great quality,<br />

wearable jewellery, which is orig<strong>in</strong>ally<br />

designed <strong>and</strong> well priced.<br />

Nature has always been Alex’s greatest<br />

<strong>in</strong>spiration. Whether from travels <strong>in</strong><br />

Pakistan, walks along the hedgerows of<br />

Suffolk or even the Tuscan hills, his<br />

designs always rema<strong>in</strong> <strong>in</strong>herently<br />

English. Alex always makes the orig<strong>in</strong>al by h<strong>and</strong> <strong>in</strong> sterl<strong>in</strong>g silver, which gives his work<br />

its dist<strong>in</strong>ctive signature of such exquisite detail. He uses his skills to craft jewellery that<br />

is slightly quirky, sometimes cute, but always very fem<strong>in</strong><strong>in</strong>e. The jewellery is both<br />

pretty <strong>and</strong> humorous, but consistently wearable.<br />

Japan has long been a important market for Alex Monroe, <strong>and</strong> they even have a

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