0808 CA Stylist.indd - Stylist and Salon Newspapers

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Reenergize Your Passion for the Beauty Industry Isn’t it time to reenergize your passion for your career? Here are some events that just might help you along the way... Your Beauty Network Business Retreat Sept. 27-29, 2008 | Carlsbad, Calif. Your Beauty Network (YBN) announces its eighth annual business retreat, to be held September 27-29, 2008 in Carlsbad, California. The organization’s annual business retreat is a business only three-day event featuring leading salon and spa business educators, trainers, interactive breakout workshops, a cosmetology student track and networking arena. The 2008 event will feature three days of intense business training for salon and spa owners serious about surviving and growing their businesses, despite the downswing of the current economy. 8 | AUGUST 008 | CALIFORNIA STYLIST & SALON The network’s eighth annual business retreat will feature five main stage presentations from dynamic business speakers including: Susan Harrow, author and top media coach; Bert Carder, CEO of Your Beauty Network; Steve Gomez, director of training and consulting for Milady; Julie Shepperly, author, consultant, educator and award winning stylist; and Kimberly Alyn, best-selling author and professional speaker. New for the 2008 retreat will be the addition of a networking arena that encourages sharing the best of the industry’s survival secrets amongst attendees. Susie Fields Carder, industry veteran and expert in business innovation, will be the arena’s master of ceremonies. For more information, visit www.ybnretreat.com or call 866-364-4926. “ I absolutely love my Salon Vac! It changed my life in the salon and I cannot imagine working in a salon without one ever again.” — Renee Shields, San Diego, CA Nailpro Anaheim Sept. 14, 2008 | Anaheim, Calif. Nailpro Anaheim 2008, Southern California’s only trade show focused solely on the business of nails, be held at the Anaheim Convention Center in Anaheim, California on September 14, 2008. Nailpro Anaheim features a full day of education, including technical classes from educators representing the industry’s major brands, along with business and sanitation classes from Nailpro Education Director Nancy King Heupel and marketing and public relations classes from Nailpro Educator Millie Haynam. A large show floor exhibits professional nail and salon products, tools, equipment and retail items from the industry’s leading suppliers. The annual Nailpro Cup competitions continue in three categories: 3-D Nail Art, Sculptured Nails, and Salon Success. Technicians can compete as novices or veterans, and as individuals or in teams. The Nailpro Cup will be awarded at Nailpro Sacramento on October 26, 2008, in the Sacramento Convention Center. For more information visit www.nailpro. com/nailproanaheim. Destination Rejuvenation Oct. 26-28, 2008 | Laguna Beach, Calif. Beauty industry professionals nationwide will soon gather at Destination Rejuvenation, an intimate health and wellness retreat, providing fulfillment, personal reflection and an opportunity to reenergize and refocus. Creating a positive environment and feeling of empowerment, two passionate and inspirational leaders—Mary Wilson, Founder of Rejuvenation Mind Body Spirit, and Ann Mincey, Vice President of Global Communications Redken 5th Avenue New York City—guide salon owners, stylists, school instructors, and marketing executives seeking to address challenging personal and unique life balance issues. The program offers inspiration and tools for improving overall health, wellness and relationships in business and personal arenas. Destination Rejuvenation, will be held on October 26-28, 2008, includes luxury oceanfront accommodations at the Surf and Sand Resort in Laguna Beach, California. For more information, visit Rejuvenation- Gifts.com or call 888-598-2514. Eufora Intl’s Global Connection Nov. 2-3, 2008 | Newport, Calif. Eufora Intl.’s annual Global Connection educational conference is returning November 2-3, 2008 at the Newport Beach Marriott Hotel and Spa, Newport, California. It will offer all new program content designed to empower salon professionals to succeed through technical and business focused systems. This year’s conference is poised to deliver both business and creative inspiration. Global Connection highlights include new business sessions like Double Your Income in 2009 where you’ll learn five successful ways to achieve your financial dreams and goals; Build the Team of Your Dreams where leadership skills and specific management strategies are combined to attract, motivate and retain your salon team. Winners will be announced for the Second Annual Eufora Hairdresser of the Year Competition at the evening gala event. For more information, call 800-638-3672 or visit www. eufora.net. International Haircolor Exchange Nov. 9-10, 2008 | Anaheim, Calif. International Haircolor Exchange (IHE) 2008, the premier symposium for colorists, will be held on November 9-10 in the Anaheim Convention Center in Anaheim, California. IHE is a “colorist to colorist” community whose mission is to educate colorists about the process of haircolor through demonstration, hands-on workshops, step-by-step guides and brand-neutral formulas. The symposium features two full days of education, including technical classes with master colorists in Color Chemistry, Color Correction, Red Carpet Redheads, Power Blondes and Trend Release from Intercoiffure’s Haircolor Council. Attendees have the opportunity to network with many of the most-recognized colorists in the industry, including Greg Best, Jo Blackwell- Preston, Lois Christie, Jason DeCaprio, Jean Marc DeMontier, Teri Dougherty, Scott J, Gina Khan, Steve Lococo, Marco Pelusi, Thia Spearing, David Stanko and David Velasco, along with motivational speakers Doug Cox and Georgette Wyshak. For more information visit internationalhaircolorexchange.com or call 1-800-265-6755.
Add Volume and Texture to Your Clients’ Hair with Extensions Marketing Solutions Hannah Mayo Hair extensions: their commonly accepted name does not do them justice. Professional hair extensions are not just for extending the length of your client’s hair. And much more than creating a mere illusion like other styling tools; with professional hair extensions you can instantly add exciting new physical volume and texture to thin and lifeless hair. Women today are constantly trying to add endless volume and texture to thin and flat hair. Everyone wants the hair they see on the celebrities. Achieve this easily and instantly by simply adding professional extensions. Either choose a full head of extensions for maximum volume or strategically place extensions where volume is needed the most. Not all professional hair extensions are the same. You must explore all of the variables, qualities, technologies and options available to you. Unlike the previous use of synthetic or blended hair that looked unnatural and was more difficult to style, most professional salon hair extension manufacturers now use only real human hair which looks, acts and feels completely natural. Still, there are discernable differences in hair types, textures and processes between the various professional hair extension manufacturers. They now offer extensions in a variety of colors and textures, ensuring a perfect match to your client’s hair. This variety makes the possibilities endless for you and your salon clients. Many companies use pre-bonded extensions, rather than a separate adhesive, thus avoiding difficulty and mess. Many manufacturers have taken the appeal of pre-bonded extensions one step further by using 100 percent keratin protein pre-bonded tips. This is the protein your hair is made of, and it creates a very strong, healthy and long lasting bond that ensures long-term results. Keratin bonds are easy and safe to remove. With regular maintenance and checkups in the salon, clients can often wear their hair extension for up to six months. Adding new volume with hair extensions is a great solution for people suffering from alopecia, male or female pattern baldness or even hair loss from chemotherapy. For some hair replacement clients, the benefits of hair extensions surpass those of other replacement options. Many people do not want something as drastic as surgery or a wig, while others may not want to hassle with applying topical solutions or hair fibers. Hair extensions are a more permanent and discreet way to add volume to thin hair. Beside their user-friendly appeal, extensions also allow for various hair styling options because they are treated like natural hair. And, with so many colors and textures to choose from, extensions provide an endless number of creative styles such as adding highlights, lowlights and various textures to add dimension. In order to add hair extensions, your client should typically have at least two inches of hair to bond the extensions to. Yet, this is not always required. In fact, an innovative bond has been created specifically for chemotherapy patients and other hair loss clients. Generally known as mini or micro grafts, these flat bonds attach to the client’s existing hair using cold fusion bonding. This procedure is suitable for the early stages of alopecia, primarily stages one and two. This allows application of extensions much closer to the scalp, adding instant volume and length without the worry of visibility, which is crucial for clients who have thinning hair. In order for your clients to maintain their striking new tresses, proper home care is essential between salon visits. Clients need to be educated to use the proper hairbrushes, shampoos and styling tools that will ensure their hair extensions will stay intact for the maximum duration. Make specific recommendations. Look for a hair extension company that has everything your client will need including the appropriate loop and bristle brushes along with a wet line for any texture or style of hair. After attachment of the new hair extensions, it is vitally important that your clients follow up with you for a maintenance consultation. Thereafter, when caring for their new tresses, gentleness is vital. It is important that your clients know not to excessively scrub their hair. They can avoid tangles by dry- Sponsored by and Interact with an all-star lineup of celebrity colorists • Jo Blackwell-Preston • Lois Christie • Jason DeCaprio • Jean Marc DeMontier • Teri Dougherty • Scott J • Gina Khan • Steve Lococo • Marco Pelusi • Thia Spearing • David Stanko • David Velasco • And more! Special presenters include • Greg Best • Georgette Wyshak • Doug Cox • And more! TO REGISTER Call 800.COLOR.55 (800.265.6755) or visit internationalhaircolorexchange.com ing hair thoroughly before going to bed and comb with a wide tooth comb, gently from ends to the scalp. They should also know to never use haircolor, perms and relaxers and to never use any other types of chemicals without consulting you, to prevent damage to their new hair extensions. Professional hair extensions are the best way to add volume, texture and length to your client’s hair. New application methods cause little to no damage to the client’s hair, and hair extensions are an easier, longer lasting alternative to other hairstyling tools. Hannah Mayo is a Marketing Coordinator at Marketing Solutions, a full service marketing, advertising, graphic design and PR agency specializing in the professional beauty industry. For more information, call 703-359-6000, e-mail MktgSols@MktgSols.com or visit www.MktgSols.com. NOVEMBER 9-10 Anaheim Convention Center in Anaheim, CA INTERNATIONAL HAIRCOLOR EXCHANGE Attend practical and hands-on workshops • Color Chemistry • Color Correction • Red Carpet Redheads • Power Blondes • Trend Release from Intercoiffure’s Haircolor Council Only $495 per person! Accommodations: Sheraton Park at the Anaheim Resort 1855 S. Harbor Blvd. Group Code: 866.837.4197 International Haircolor Exchange Presented by CALIFORNIA STYLIST & SALON | AUGUST 2008 | 9 and
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