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0808 CA Stylist.indd - Stylist and Salon Newspapers

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Hair<br />

Extensions<br />

Hoter Than Ever!<br />

Lash Out<br />

Exp<strong>and</strong> Your Menu with Eyelash Extensions<br />

Trendy New Services<br />

Introducing Them to Your Clients<br />

AUGUST 2008 | VOLUME 13 | NUMBER 3 | ISSUE 147<br />

<strong>CA</strong>LIFORNIA<br />

& SALON NEW SPAPER<br />

Photo courtesy of: Afinage<br />

THE BUSIN ESS O F: HAIR | N AILS | SKIN <strong>CA</strong>RE


| AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />

California <strong>Stylist</strong> & <strong>Salon</strong><br />

Volume XIII, Number 3, Issue 147<br />

August 2008<br />

Published monthly by<br />

Holl<strong>and</strong> Graphics, Inc.<br />

1750 SW Skyline Blvd., Suite 24<br />

Portl<strong>and</strong> OR 97221<br />

Toll-free (888) 297-7010<br />

or (503) 297-7010<br />

Fax (503) 297-7022<br />

E-mail: editor@californiastylist.com<br />

Web site: www.californiastylist.com<br />

Publisher Linda Holl<strong>and</strong><br />

Managing Editor Lisa Kind<br />

Copy Editor James Giddings<br />

Production Manager Joel Holl<strong>and</strong><br />

Advertising Director Marcy Avenson<br />

Art Director Erica Gibson<br />

Classified Sales Kelly Smith<br />

Contributing Writers:<br />

Judy Culp, Jerry Tyler, Vicki Peters,<br />

Shannon Wells, Marco Pelusi, Hannah Mayo,<br />

Anne Morrato<br />

California Bureau of Barbering<br />

<strong>and</strong> Cosmetology<br />

Kristy Underwood, Executive Officer<br />

<strong>CA</strong>LIFORNIA STYLIST & SALON is mailed free of<br />

charge to licensed salons <strong>and</strong> barbershops <strong>and</strong> beauty<br />

schools in California. Circulation is restricted to members<br />

of the beauty <strong>and</strong> barber profession, its suppliers<br />

<strong>and</strong> students.<br />

CONTRIBUTIONS OF PHOTOS, ARTICLES, etc.,<br />

are welcome. Payment offered only when arrangements<br />

are made in writing in advance with the editor/<br />

publisher.<br />

ALL MATERIAL COPYRIGHT 2008 by Holl<strong>and</strong><br />

Graphics, Inc. <strong>and</strong>/or the bylined authors or photographers.<br />

No part of this publication may be reproduced,<br />

stored in a retrieval system, or transmitted, in any form,<br />

or by any means, electronic, mechanical, photocopying,<br />

recording or otherwise, without the prior permission of<br />

the publisher.<br />

OPINIONS AND ENDORSEMENTS herein are the<br />

sole responsibility of the writers or advertisers <strong>and</strong> do<br />

not necessarily represent the opinions of the publisher<br />

or the State Boards of each state. Publication of advertising<br />

contained herein does not constitute endorsement.<br />

Columns are the opinions of the writers <strong>and</strong> not<br />

those of the publisher. California <strong>Stylist</strong> & <strong>Salon</strong> assumes<br />

no responsibility for the claims of any advertiser in<br />

their paid advertising nor in the promotional material<br />

they provide either orally or in writing. Advertising<br />

does not imply that the paper will provide any editorial<br />

coverage, photos, calendar mention, or any other space<br />

or consideration other than actual space purchased. All<br />

advertising must be paid in advance of publication in<br />

lieu of prior arrangements. Invoices paid after terms<br />

will be subject to a 2.5% per month service charge.<br />

Delinquent invoices may be subject to a h<strong>and</strong>ling fee<br />

of 25%. Published rates are net. Agencies add 15% for<br />

gross cost. No Agency discounts. In the event a suit<br />

or action is brought to collect amounts due California<br />

<strong>Stylist</strong> & <strong>Salon</strong> shall be entitled to recover attorney fees<br />

<strong>and</strong> costs incurred.<br />

ADDITIONAL OR OUT-OF-STATE SUBSCRIP-<br />

TIONS: For a one year subscription, send name,<br />

address <strong>and</strong> zip with check for $20 payable to HOL-<br />

LAND GRAPHICS, INC. to Subscriptions, California<br />

<strong>Stylist</strong>, 1750 SW Skyline Blvd., Suite 24, Portl<strong>and</strong>, OR<br />

97221. Address changes require old mailing label.


George Riley<br />

Professional Beauty Centers 1-800-303-3630<br />

www.georgerileyspbc.com<br />

MORE THAN<br />

SALE<br />

JUST A LITER<br />

White Tea Luxury Collection<br />

Purchase:<br />

1 - White Tea More Than Just a Liter Sale Combo<br />

RECOMMENDED COMBINATION<br />

1 - 32 oz White Tea Sulfate Free Restorative Shampoo<br />

1 - 32 oz White Tea Restorative Conditioner<br />

Receive<br />

1 - 8 oz White Tea Embrace Luxury Hold Hair Spray FREE<br />

1 - More Than Just A Liter Sale Promo Bag FREE<br />

$30.00<br />

salon value $51.50<br />

Side A Side B<br />

<strong>Salon</strong> receives 1 promotional 2-sided<br />

tent card with the purchase of 6<br />

More Than Just a Liter Sale<br />

SUMMER LITER PROMOTION<br />

Save on a selection of Liter combinations<br />

Alpha Apple Shampoo & Alpha Apple Conditioner $12.50<br />

Botanum Shampoo for Treated Hair & Equalizer Conditioner $12.50<br />

Criteria Conditioner Shampoo & Moisture Pak Conditioner $15.00<br />

Sulfate Free Shampoo & Sulfate Free Conditioner $15.00<br />

Negate Clarifying Treatment & Initiate Clarifying Shampoo $15.00<br />

Regimen Moisturizing Shampoo & Omni Pak Treatment $20.00<br />

2x Liters of Botanum Shampoo for Treated Hair $12.50<br />

SAVE<br />

20%<br />

TRAVEL SIZE PROMOTIONS<br />

SAVE 20% on any dozen of the following 2 oz.<br />

Travel Sizes. Approved size for air travel.<br />

Quantities Limited.<br />

Shampoos: Botanum, Criteria, Regimen, Alpha Apple, Blue Shampoo,<br />

Initiate, Sulfate Free<br />

Conditioners: Equalizer, Omni Pak, Alpha Apple, Moisture Pak, Negate,<br />

Sulfate Free<br />

Styling: Glacon, Firm Gel, Spiking Gel, Re N Force<br />

Lotions: Lemon Verbena, Lavender<br />

GREEN OUT PROMOTIONS<br />

Negate Clarifying Treatment an Initiate<br />

Clarifying Shampoo are the ideal combination<br />

to rid the hair of chlorine or other discoloration.<br />

Save $3.50 on an 8 oz. Green Out combination of Negate<br />

Vlarifying Treatment <strong>and</strong> Initiate Clarifying Shampoo.<br />

<strong>Salon</strong> Price: $7.50<br />

SAVE<br />

SAVE<br />

$3.50<br />

White Tea Travel Trio<br />

Includes:<br />

1 - 2 oz White Tea Sulfate Free<br />

Restorative Shampoo<br />

1 - 1.25 oz White Tea Restorative Conditioner<br />

1 - 1.25 oz White Tea Magical Serum<br />

$5.00<br />

salon value $7.50<br />

Travel Trio<br />

Embrace Spray + Crest T-Shirt FREE<br />

Purchase:<br />

6 - 8 oz White Tea Embrace Luxury Hold Hair Spray<br />

$45.00<br />

Receive<br />

1 - Scruples Crest T-Shirt<br />

FREE<br />

salon value $12.00<br />

Hinoki 4-pack Promo<br />

1 - Hinoki Shampoo 8.4 oz.<br />

1 - Hinoki Conditioner 8.4 oz.<br />

1 - Hinoki Hair Thickenter 8.4 oz.<br />

1 - Hinoki Plus 8.4 oz.<br />

1 - 911 3-Pak Sachet (free)<br />

1 - Technica Brush (free)<br />

1 - Technica Comb (free)<br />

$17.00<br />

<strong>Salon</strong> Value $24.35<br />

Shine Promo<br />

1 - Spray N Shine 4.0 oz.<br />

1 - Hi-Shine 1.75 oz.<br />

1 - Freeze-It Spray 8.4 oz.<br />

Buy the Spray N Shine &<br />

Hi-Shine at regular price <strong>and</strong><br />

get the Freeze-It Spray FREE.<br />

$15.00<br />

<strong>Salon</strong> Value $21.25<br />

Hinoki Liter Deal<br />

1 - Hinoki Shampoo 32.5 oz.<br />

1 - Hinoki Conditioner 32.5 oz.<br />

$17.00<br />

<strong>Salon</strong> Value $23.29


In this issue...<br />

6<br />

9<br />

10<br />

Beauty Business Buzz<br />

Whether it’s o ering the latest celebrity<br />

extensions or unveiling that great<br />

new spray tan machine, you want to<br />

make sure you get the most bang for<br />

your buck. Shannon Wells o ers some<br />

strategic moves you can make to<br />

ensure success in introducing trendy<br />

new services <strong>and</strong> products in your<br />

salon.<br />

Marketing Solutions<br />

Professional hair extensions are not<br />

just for extending the length of your<br />

client’s hair anymore. Hannah Mayo<br />

explains how with professional hair<br />

extensions you can instantly add<br />

exciting new physical volume <strong>and</strong><br />

texture to thin <strong>and</strong> lifeless hair.<br />

Blue Highways<br />

Hair enhancement is one of the<br />

fastest growing segments of the<br />

beauty industry. Jerry Tyler explains<br />

the importance of being aware of<br />

the challenges that come with the<br />

major bene ts <strong>and</strong> sudden dem<strong>and</strong><br />

which a ects both our clients <strong>and</strong><br />

our fellow licensees.<br />

4 | AUGUST 2008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />

Beauty Business Buzz . . . . . . . . . 6<br />

Lash Out - Eyelash Extensions . . . 7<br />

Beauty Shows <strong>and</strong> Events . . . . . . 8<br />

Marketing Solutions. . . . . . . . . . 9<br />

Blue Highways . . . . . . . . . . . . .10<br />

Esthetic Endeavors . . . . . . . . . .11<br />

The Nail Extension . . . . . . . . . . .12<br />

The Mane Objective. . . . . . . . . .13<br />

Classi eds . . . . . . . . . . . . . .14-17<br />

California Board News . . . . . . . .17<br />

Calendar . . . . . . . . . . . . . . . . .18<br />

What’s New in the Market . . . . . .19<br />

On the cover...<br />

Photo Courtesy of<br />

AFFINAGE<br />

Correction: In the June 2008 issue of California<br />

<strong>Stylist</strong>, the cover contest winning photo<br />

color <strong>and</strong> cut was done by Vadre Grigsby<br />

<strong>and</strong> Je rey Dufault.<br />

Diversion — Still the Hot Topic<br />

From the Editor<br />

Lisa Kind<br />

I recently attended Cosmoprof North<br />

America in Las Vegas. My goal for attending<br />

was to learn about the newest products <strong>and</strong><br />

companies <strong>and</strong> to hopefully establish some<br />

good advertising <strong>and</strong> public relations contacts.<br />

During the weekend the hot topic in all of<br />

my conversations was—you guessed it—diversion.<br />

It is amazing to me how many different<br />

opinions there are. Some claim distributors<br />

drive diversion. Others insist manufacturers<br />

are the culprit. Still others believe diversion<br />

is happening at the salon level. Whom do you<br />

believe?<br />

One thing is for sure. <strong>Stylist</strong>s are getting<br />

frustrated <strong>and</strong> starting to take a stance to combat<br />

diversion. Here are a few excerpts (edited for<br />

brevity) of comments I received after the July<br />

issue of the <strong>Stylist</strong> focusing on diversion hit the<br />

streets.<br />

— David Yerks, Palm Springs, Calif.:<br />

Diversion is here to stay, <strong>and</strong> yes, it is growing.<br />

Recently, I noticed products on the grocery<br />

<strong>and</strong> drug stores’ shelves that promised they<br />

would never be diverted. However, these<br />

companies are now owned by L’Oreal. Coincidence?<br />

I cut the hair of an owner of one of the<br />

grocery stores in my area, which also carries<br />

diverted products. I asked to meet the person<br />

who buys their cosmetic <strong>and</strong> toiletry line so<br />

that I may point out the “Professional Retail<br />

Only” label. She told me she buys directly<br />

from a distributor who comes into the store.<br />

The prices in the stores are not very different<br />

from what they are in the salon. If it<br />

is slightly higher, people will still pay more<br />

because of the convenience. When the manufacturers<br />

of the “Professional Only” products<br />

become accustomed to the profits, they will<br />

eventually go public <strong>and</strong> forget the people who<br />

helped promote their products.<br />

If I sound bitter, it is because I am. I often<br />

think, “Why bother?”<br />

What is my way of combating it? I sell a<br />

line that limits how many salons in the area<br />

can sell their product (similar to what Aveda<br />

does). My next step: private label. Yes, it can be<br />

a bit costly to start with, but at least I have the<br />

control.<br />

— Darryl Manco, Pacific Beach, Calif.:<br />

Over the past quarter decade, I have witnessed<br />

one of the worst tragedies within our industry<br />

that a salon owner <strong>and</strong> stylist could witness.<br />

What I refer too is the idea that we are the<br />

reason for product diversion. Each time I read<br />

about this it makes me disgusted, <strong>and</strong> I am<br />

tired of the empty promises made by the holding<br />

companies.<br />

No salon or stylist buys in such quantity to<br />

be able to support the needs of a national chain<br />

retailer. How many cases of product would<br />

we need monthly, I ask, to supply say Target,<br />

Nordstrom Rack, Longs Drugs, Rite-Aid, etc?<br />

I ask stylists that are addicted to br<strong>and</strong><br />

named products, “Why carry such allegiances<br />

when the holding company does not care<br />

about you?”<br />

Take some time, <strong>and</strong> do your research in<br />

your local stores. When you see those famous<br />

br<strong>and</strong>s on the shelves, divert yourself from<br />

those br<strong>and</strong>s <strong>and</strong> go shopping for ones that<br />

keep the profits in your h<strong>and</strong>s.<br />

Just imagine no commitment contracts, no<br />

lies <strong>and</strong> no diversion. Besides, you will enjoy<br />

the markup.<br />

— Keith James, San Francisco, Calif.: We<br />

are not always aware of the impact diversion<br />

has on our bottom line, but it is important we<br />

do so. Diversion is ever increasing <strong>and</strong> looks,<br />

at best, only to increase corporate profits.<br />

While beauty product manufacturers boast<br />

about their never-ending investment to prosecute<br />

the diverting offenders, it’s understood<br />

by most salon owners that the manufacturers<br />

<strong>and</strong> distributors divert the product themselves.<br />

I recently chose to remove more than<br />

$5,000 of retail product from my shelves as<br />

numerous clients were apologetically informing<br />

me of their ability to purchase their professional<br />

haircare products at a significantly lower<br />

price from Bay Area retailers.<br />

— Christopher J. Fatica, Erie, Pa.: My<br />

opinion, based on information <strong>and</strong> research<br />

I have done over my decades in the industry,<br />

is that retail outlets like Target <strong>and</strong> Wal-Mart,<br />

where we find many diverted products, don’t<br />

buy from salons or independent distributors.<br />

They go right to the manufacturer.<br />

I am sure “Professional Manufacturers”<br />

are the suppliers to the retail outlets because<br />

only they can supply enough product to meet<br />

the dem<strong>and</strong>s of the Targets <strong>and</strong> Wal-Marts of<br />

the world. Buyers for large retail chains have<br />

confirmed this information for me. But don’t<br />

take my word for it; check it out for yourself.<br />

These manufacturers generate a lot more<br />

revenue from consumer product sales in large<br />

retail outlets than through distribution or<br />

salons. However, if a manufacturer wants to<br />

stay clean, it can.<br />

——————<br />

If you have anything you’d like to add<br />

about the diversion topic, or anything else,<br />

email me at lisa@stylistnewspapers.com. I’d<br />

love to hear from you!<br />

On a lighter note, at the show I also received<br />

eyelash extensions from Novalash artist<br />

Sophia of Houston, Texas. I have to say, I love<br />

them <strong>and</strong> receive compliments on them all of<br />

the time. Thanks to Novalash <strong>and</strong> Sophia for<br />

doing such an outst<strong>and</strong>ing job.


Education Calendar<br />

8/11 H<strong>and</strong>s-On Cutting Class in Willits with Colleen Wagner<br />

8/17 Five Keys To <strong>Salon</strong> Success Class in Santa Rosa with Gena Morgan<br />

8/18 Five Keys To <strong>Salon</strong> Success Class in Sacramento with Gena Morgan<br />

8/25 Five Keys To <strong>Salon</strong> Success Class in Walnut Creek with Gena Morgan<br />

8/25 H<strong>and</strong>s-On Cutting Class in Sacramento with Colleen Wagner<br />

9/7&8 New Grund Educator Training in Sacramento with Dr. Hunter & Colleen<br />

Exclusive Distributor of<br />

Professional Products<br />

Western <strong>Salon</strong> Services has been formed to provide Grund<br />

Professional Products <strong>and</strong> Grund Education Direct to <strong>Salon</strong>s in<br />

Northern California.<br />

Integrity!<br />

Professional Recommendation, <strong>Salon</strong>-Only Sales<br />

“When your clients purchase their Grund products from<br />

you <strong>and</strong> they use Grund Products the way you taught<br />

them to; they keep coming back to you for Professional<br />

Services. Grund Products are available only in finer<br />

Professional <strong>Salon</strong>s!”<br />

Dr. Lee Hunter<br />

The driving force behind is Education.<br />

Education is the key to personal success for hairstylists <strong>and</strong> for<br />

a successful business in the salon industry. Grund Education<br />

can be your key to success. Here are four successful stylists<br />

who are just a few of the many Top Grund Educators available<br />

to come into your salon to teach Grund Education:<br />

Call 800-235-7376 • www.grundhair.com<br />

Join The WSS Team!<br />

Openings Available in the Bay Area<br />

<strong>and</strong> other parts of Northern California<br />

For Experienced Sales Consultants<br />

Great Business Opportunity<br />

with excellent starting Pay<br />

25% off<br />

4 oz<br />

Tiger Masque


Introducing Trendy New Services <strong>and</strong> Products to Your Clients<br />

Beauty<br />

Business Buzz<br />

Shannon Wells<br />

Are you ready to take the plunge <strong>and</strong> introduce<br />

the season’s hottest new products <strong>and</strong><br />

services in your salon or spa?<br />

Whether it’s offering the latest celebrity<br />

extensions or unveiling that great new spray<br />

tan machine, you want to make sure you get<br />

the most bang for your buck when introducing<br />

a new service to your clients. So rather<br />

than stocking your shelves or simply adding an<br />

item to your menu <strong>and</strong> waiting for the money<br />

to magically roll in, there are some strategic<br />

moves you can make to ensure success.<br />

Research <strong>and</strong> Consider. With every new<br />

| AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />

service or product you add, there are some<br />

very important things to consider.<br />

1. Identify the need among your clients: Is the<br />

product or service something your clients are<br />

interested in? How will it improve their lives?<br />

How many times per month or year will they<br />

use or buy the product—or could it just be a<br />

one hit wonder?<br />

2. Determine if the product will improve your<br />

bottom line. How many will you need to sell<br />

to be profitable? What purchase price do<br />

you need to be profitable? How much initial<br />

inventory will you need in order to maintain<br />

flow? How long can you continue to offer this<br />

product? Is it a fad?<br />

3. How does this product or service compare to your<br />

competitors? Does everyone carry this exact same<br />

product? What exclusivity can you claim by of-<br />

fering this product? Are there alternative lines or<br />

br<strong>and</strong>s of this product that you can offer?<br />

Education <strong>and</strong> Trial. Making sure your<br />

team is 100 percent on board with your new<br />

offering is key in its success. Take the time<br />

to thoroughly educate your team on the<br />

benefits <strong>and</strong> reasons behind adding it to your<br />

repertoire. Better yet, if time allows, have a<br />

brainstorming session <strong>and</strong> find out what your<br />

team thinks would make good additions to<br />

your menu. If they help create it, they will help<br />

make sure it’s successful.<br />

Each manufacturer <strong>and</strong> distributor wants<br />

to make sure you are excited about what they<br />

have to offer. Take advantage of this; enlist<br />

them to host training for your team so they are<br />

completely comfortable with the new product<br />

or service. Fear of the unknown is what causes<br />

so many new menu additions to fail. If your<br />

staff is completely comfortable with the what,<br />

when <strong>and</strong> why of the product, they will feel<br />

comfortable recommending it.<br />

It is also important to do testing of the new<br />

product with your staff <strong>and</strong> your best clientele.<br />

Select a test group that can give you honest<br />

feedback on its effects. The clients may love the<br />

new item <strong>and</strong> you will have created an immediate<br />

client for life. Or you might be surprised to<br />

find that a product that everyone is using misses<br />

the mark among your clientele <strong>and</strong> staff.<br />

Fill the Need. The last aspect of success-<br />

fully introducing a new product or service<br />

to your clients is making sure your team is<br />

introducing the new item in the most effective<br />

way. Have them point out that it is a solution<br />

that truly fills a need for your clients. The best<br />

way to ensure this is to be certain your team<br />

is educated about what the product or service<br />

will accomplish, as was mentioned, <strong>and</strong> then<br />

that the team is comfortable finding out if their<br />

clients have the need this product will fill.<br />

This step is often overlooked, <strong>and</strong> it will<br />

have a big impact on the success of a new<br />

product or service. We assume the person in<br />

our chair will tell us exactly what they need.<br />

We forget that, when clients don’t know what<br />

is available, they are limited to what they think<br />

they can ask for. Your team’s job is to ask questions,<br />

get the clients talking, use your menu to<br />

introduce the services they need, <strong>and</strong> let your<br />

clients know the full scope of services you<br />

provide for them <strong>and</strong> how they will benefit<br />

from them.<br />

Introducing a new product or service can<br />

be fun <strong>and</strong> exhilarating. After performing a few<br />

of the due diligence steps listed above, you can<br />

up the odds of successfully launching exciting<br />

new items in your business.<br />

Shannon Wells is the Marketing Manager of Your Beauty Network, a beauty<br />

industry ongoing business support service. For more information, visit www.<br />

ybn.com, call 866-364-4926 or email shannon@ybn.com.


Lash Out —<br />

Exp<strong>and</strong> Your Menu with<br />

Eyelash Extensions<br />

By Anne Moratto<br />

We all know women have a natural lash<br />

lust. Capitalize on this addiction <strong>and</strong> learn the<br />

art of eyelash extensions.<br />

This service has beautiful, eye-opening<br />

results that offer women long, dark, butterfly<br />

lashes. With training, practice <strong>and</strong> reliable<br />

products, this service is an eye-deal way to<br />

build your business.<br />

For your clients <strong>and</strong> for yourself, h<strong>and</strong>s-on<br />

training sessions are invaluable. They teach<br />

you proper technique <strong>and</strong> allow you to create a<br />

set of lashes that will be like a fluttering pair of<br />

business cards on every client.<br />

Lash extensions are individual lashes applied<br />

directly to natural lashes using semi-permanent<br />

adhesives. The glue sits at the very end<br />

of the hair follicle, not touching the skin.<br />

When properly applied <strong>and</strong> taken care of,<br />

eyelash extensions will last through the four to<br />

eight week cycle of hair growth, <strong>and</strong> will fall<br />

off when the natural lash is shed. This means<br />

you can schedule touch-ups every two to four<br />

weeks to maintain a full lash line.<br />

Depending on your expertise, a set of<br />

lashes will take from 30 minutes to two hours<br />

to complete. Many lash artists bundle services<br />

at this appointment time, sharing space with a<br />

manicurist or offering other treatments. Professionals<br />

are charging from $150 to $600 per<br />

application. Many salons <strong>and</strong> spas will offer a<br />

set price package for first time application <strong>and</strong><br />

touch-ups.<br />

Proper extension training will emphasize a<br />

number of points including the importance of<br />

hygiene, choosing the proper adhesive, client<br />

setup <strong>and</strong> consultation, taping procedure prior<br />

to application, aftercare of lashes, lash extension<br />

removal, designing the eyes <strong>and</strong> corrective<br />

lash techniques.<br />

Michelle Bouse, make-up artist to many<br />

Hollywood celebrities including the Camp<br />

Rock Girls, began doing extensions nearly<br />

three years ago. She is now a global master<br />

educator for LashBeLong, <strong>and</strong> Bouse performs<br />

at least 25 lash services a week at her salon.<br />

“Lash extensions are better than a facelift,”<br />

exclaimed Bouse. “As we age, the skin around<br />

the eyes sags <strong>and</strong> droops. Extensions open the<br />

eyes <strong>and</strong> give the illusion of lifting the eyes. ”<br />

We wink, seduce <strong>and</strong> entrance with our<br />

eyes. Help women get their flirt on by offering<br />

to create lush, lovely lashes for them. Learn<br />

extensions <strong>and</strong> your clients will be all a flutter.<br />

Anne Moratto is the director of public relations <strong>and</strong> advertising at American<br />

International <strong>and</strong> represents LashBeLong, an eyelash extension system created<br />

by the makers of Ardell lashes. For more information, call 800-621-9585 or<br />

visit www.lashbelong.com.<br />

<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 7


Reenergize Your Passion for the Beauty Industry<br />

Isn’t it time to reenergize your passion for<br />

your career? Here are some events that just<br />

might help you along the way...<br />

Your Beauty Network Business Retreat<br />

Sept. 27-29, 2008 | Carlsbad, Calif.<br />

Your Beauty Network (YBN) announces<br />

its eighth annual business retreat, to be held<br />

September 27-29, 2008 in Carlsbad, California.<br />

The organization’s annual business retreat is<br />

a business only three-day event featuring leading<br />

salon <strong>and</strong> spa business educators, trainers,<br />

interactive breakout workshops, a cosmetology<br />

student track <strong>and</strong> networking arena. The 2008<br />

event will feature three days of intense business<br />

training for salon <strong>and</strong> spa owners serious about<br />

surviving <strong>and</strong> growing their businesses, despite<br />

the downswing of the current economy.<br />

8 | AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />

The network’s eighth annual business<br />

retreat will feature five main stage presentations<br />

from dynamic business speakers including: Susan<br />

Harrow, author <strong>and</strong> top media coach; Bert<br />

Carder, CEO of Your Beauty Network; Steve<br />

Gomez, director of training <strong>and</strong> consulting for<br />

Milady; Julie Shepperly, author, consultant,<br />

educator <strong>and</strong> award winning stylist; <strong>and</strong> Kimberly<br />

Alyn, best-selling author <strong>and</strong> professional<br />

speaker.<br />

New for the 2008 retreat will be the addition<br />

of a networking arena that encourages<br />

sharing the best of the industry’s survival secrets<br />

amongst attendees. Susie Fields Carder, industry<br />

veteran <strong>and</strong> expert in business innovation,<br />

will be the arena’s master of ceremonies. For<br />

more information, visit www.ybnretreat.com or<br />

call 866-364-4926.<br />

“ I absolutely love my<br />

<strong>Salon</strong> Vac! It changed<br />

my life in the salon <strong>and</strong> I<br />

cannot imagine working<br />

in a salon without one<br />

ever again.”<br />

— Renee Shields, San Diego, <strong>CA</strong><br />

Nailpro Anaheim<br />

Sept. 14, 2008 | Anaheim, Calif.<br />

Nailpro Anaheim 2008, Southern California’s<br />

only trade show focused solely on<br />

the business of nails, be held at the Anaheim<br />

Convention Center in Anaheim, California on<br />

September 14, 2008.<br />

Nailpro Anaheim features a full day of<br />

education, including technical classes from educators<br />

representing the industry’s major br<strong>and</strong>s,<br />

along with business <strong>and</strong> sanitation classes from<br />

Nailpro Education Director Nancy King Heupel<br />

<strong>and</strong> marketing <strong>and</strong> public relations classes from<br />

Nailpro Educator Millie Haynam.<br />

A large show floor exhibits professional nail<br />

<strong>and</strong> salon products, tools, equipment <strong>and</strong> retail<br />

items from the industry’s leading suppliers.<br />

The annual Nailpro Cup competitions<br />

continue in three categories: 3-D Nail Art,<br />

Sculptured Nails, <strong>and</strong> <strong>Salon</strong> Success. Technicians<br />

can compete as novices or veterans, <strong>and</strong> as<br />

individuals or in teams. The Nailpro Cup will<br />

be awarded at Nailpro Sacramento on October<br />

26, 2008, in the Sacramento Convention Center.<br />

For more information visit www.nailpro.<br />

com/nailproanaheim.<br />

Destination Rejuvenation<br />

Oct. 26-28, 2008 | Laguna Beach, Calif.<br />

Beauty industry professionals nationwide<br />

will soon gather at Destination Rejuvenation, an<br />

intimate health <strong>and</strong> wellness retreat, providing<br />

fulfillment, personal reflection <strong>and</strong> an opportunity<br />

to reenergize <strong>and</strong> refocus.<br />

Creating a positive environment <strong>and</strong> feeling<br />

of empowerment, two passionate <strong>and</strong> inspirational<br />

leaders—Mary Wilson, Founder of Rejuvenation<br />

Mind Body Spirit, <strong>and</strong> Ann Mincey,<br />

Vice President of Global Communications<br />

Redken 5th Avenue New York City—guide<br />

salon owners, stylists, school instructors, <strong>and</strong><br />

marketing executives seeking to address challenging<br />

personal <strong>and</strong> unique life balance issues.<br />

The program offers inspiration <strong>and</strong> tools for<br />

improving overall health, wellness <strong>and</strong> relationships<br />

in business <strong>and</strong> personal arenas.<br />

Destination Rejuvenation, will be held on<br />

October 26-28, 2008, includes luxury oceanfront<br />

accommodations at the Surf <strong>and</strong> S<strong>and</strong><br />

Resort in Laguna Beach, California.<br />

For more information, visit Rejuvenation-<br />

Gifts.com or call 888-598-2514.<br />

Eufora Intl’s Global Connection<br />

Nov. 2-3, 2008 | Newport, Calif.<br />

Eufora Intl.’s annual Global Connection<br />

educational conference is returning November<br />

2-3, 2008 at the Newport Beach Marriott Hotel<br />

<strong>and</strong> Spa, Newport, California. It will offer all<br />

new program content designed to empower<br />

salon professionals to succeed through technical<br />

<strong>and</strong> business focused systems.<br />

This year’s conference is poised to deliver<br />

both business <strong>and</strong> creative inspiration. Global<br />

Connection highlights include new business<br />

sessions like Double Your Income in 2009 where<br />

you’ll learn five successful ways to achieve your<br />

financial dreams <strong>and</strong> goals; Build the Team of<br />

Your Dreams where leadership skills <strong>and</strong> specific<br />

management strategies are combined to attract,<br />

motivate <strong>and</strong> retain your salon team.<br />

Winners will be announced for the Second<br />

Annual Eufora Hairdresser of the Year Competition<br />

at the evening gala event. For more<br />

information, call 800-638-3672 or visit www.<br />

eufora.net.<br />

International Haircolor Exchange<br />

Nov. 9-10, 2008 | Anaheim, Calif.<br />

International Haircolor Exchange (IHE)<br />

2008, the premier symposium for colorists, will<br />

be held on November 9-10 in the Anaheim<br />

Convention Center in Anaheim, California.<br />

IHE is a “colorist to colorist” community<br />

whose mission is to educate colorists about the<br />

process of haircolor through demonstration,<br />

h<strong>and</strong>s-on workshops, step-by-step guides <strong>and</strong><br />

br<strong>and</strong>-neutral formulas.<br />

The symposium features two full days of<br />

education, including technical classes with<br />

master colorists in Color Chemistry, Color<br />

Correction, Red Carpet Redheads, Power<br />

Blondes <strong>and</strong> Trend Release from Intercoiffure’s<br />

Haircolor Council.<br />

Attendees have the opportunity to network<br />

with many of the most-recognized colorists in<br />

the industry, including Greg Best, Jo Blackwell-<br />

Preston, Lois Christie, Jason DeCaprio, Jean<br />

Marc DeMontier, Teri Dougherty, Scott J, Gina<br />

Khan, Steve Lococo, Marco Pelusi, Thia Spearing,<br />

David Stanko <strong>and</strong> David Velasco, along<br />

with motivational speakers Doug Cox <strong>and</strong><br />

Georgette Wyshak.<br />

For more information visit internationalhaircolorexchange.com<br />

or call 1-800-265-6755.


Add Volume <strong>and</strong> Texture to Your Clients’ Hair with Extensions<br />

Marketing Solutions<br />

Hannah Mayo<br />

Hair extensions: their commonly accepted<br />

name does not do them justice.<br />

Professional hair extensions are not just<br />

for extending the length of your client’s hair.<br />

And much more than creating a mere illusion<br />

like other styling tools; with professional<br />

hair extensions you can instantly add exciting<br />

new physical volume <strong>and</strong> texture to thin <strong>and</strong><br />

lifeless hair.<br />

Women today are constantly trying to add<br />

endless volume <strong>and</strong> texture to thin <strong>and</strong> flat<br />

hair. Everyone wants the hair they see on the<br />

celebrities.<br />

Achieve this easily <strong>and</strong> instantly by simply<br />

adding professional extensions. Either choose<br />

a full head of extensions for maximum volume<br />

or strategically place extensions where<br />

volume is needed the most.<br />

Not all professional hair extensions<br />

are the same. You must explore all of the<br />

variables, qualities, technologies <strong>and</strong> options<br />

available to you. Unlike the previous use of<br />

synthetic or blended hair that looked unnatural<br />

<strong>and</strong> was more difficult to style, most<br />

professional salon hair extension manufacturers<br />

now use only real human hair which<br />

looks, acts <strong>and</strong> feels completely natural.<br />

Still, there are discernable differences in<br />

hair types, textures <strong>and</strong> processes between the<br />

various professional hair extension manufacturers.<br />

They now offer extensions in a variety<br />

of colors <strong>and</strong> textures, ensuring a perfect<br />

match to your client’s hair. This variety<br />

makes the possibilities endless for you <strong>and</strong><br />

your salon clients.<br />

Many companies use pre-bonded extensions,<br />

rather than a separate adhesive, thus<br />

avoiding difficulty <strong>and</strong> mess. Many manufacturers<br />

have taken the appeal of pre-bonded<br />

extensions one step further by using 100<br />

percent keratin protein pre-bonded tips. This<br />

is the protein your hair is made of, <strong>and</strong> it<br />

creates a very strong, healthy <strong>and</strong> long lasting<br />

bond that ensures long-term results. Keratin<br />

bonds are easy <strong>and</strong> safe to remove. With regular<br />

maintenance <strong>and</strong> checkups in the salon,<br />

clients can often wear their hair extension for<br />

up to six months.<br />

Adding new volume with hair extensions<br />

is a great solution for people suffering from<br />

alopecia, male or female pattern baldness or<br />

even hair loss from chemotherapy. For some<br />

hair replacement clients, the benefits of hair<br />

extensions surpass those of other replacement<br />

options. Many people do not want something<br />

as drastic as surgery or a wig, while others<br />

may not want to hassle with applying topical<br />

solutions or hair fibers. Hair extensions are<br />

a more permanent <strong>and</strong> discreet way to add<br />

volume to thin hair.<br />

Beside their user-friendly appeal, extensions<br />

also allow for various hair styling<br />

options because they are treated like natural<br />

hair. And, with so many colors <strong>and</strong> textures<br />

to choose from, extensions provide an endless<br />

number of creative styles such as adding<br />

highlights, lowlights <strong>and</strong> various textures to<br />

add dimension.<br />

In order to add hair extensions, your client<br />

should typically have at least two inches<br />

of hair to bond the extensions to. Yet, this is<br />

not always required.<br />

In fact, an innovative bond has been created<br />

specifically for chemotherapy patients<br />

<strong>and</strong> other hair loss clients. Generally known<br />

as mini or micro grafts, these flat bonds attach<br />

to the client’s existing hair using cold fusion<br />

bonding. This procedure is suitable for the<br />

early stages of alopecia, primarily stages one<br />

<strong>and</strong> two. This allows application of extensions<br />

much closer to the scalp, adding instant<br />

volume <strong>and</strong> length without the worry of<br />

visibility, which is crucial for clients who have<br />

thinning hair.<br />

In order for your clients to maintain their<br />

striking new tresses, proper home care is<br />

essential between salon visits. Clients need<br />

to be educated to use the proper hairbrushes,<br />

shampoos <strong>and</strong> styling tools that will ensure<br />

their hair extensions will stay intact for the<br />

maximum duration. Make specific recommendations.<br />

Look for a hair extension company<br />

that has everything your client will need<br />

including the appropriate loop <strong>and</strong> bristle<br />

brushes along with a wet line for any texture<br />

or style of hair.<br />

After attachment of the new hair extensions,<br />

it is vitally important that your clients<br />

follow up with you for a maintenance consultation.<br />

Thereafter, when caring for their new<br />

tresses, gentleness is vital. It is important that<br />

your clients know not to excessively scrub<br />

their hair. They can avoid tangles by dry-<br />

Sponsored by<br />

<strong>and</strong><br />

Interact with an all-star lineup of<br />

celebrity colorists<br />

• Jo Blackwell-Preston<br />

• Lois Christie<br />

• Jason DeCaprio<br />

• Jean Marc DeMontier<br />

• Teri Dougherty<br />

• Scott J<br />

• Gina Khan<br />

• Steve Lococo<br />

• Marco Pelusi<br />

• Thia Spearing<br />

• David Stanko<br />

• David Velasco<br />

• And more!<br />

Special presenters include<br />

• Greg Best • Georgette Wyshak<br />

• Doug Cox • And more!<br />

TO REGISTER<br />

Call 800.COLOR.55<br />

(800.265.6755) or visit<br />

internationalhaircolorexchange.com<br />

ing hair thoroughly before going to bed <strong>and</strong><br />

comb with a wide tooth comb, gently from<br />

ends to the scalp. They should also know to<br />

never use haircolor, perms <strong>and</strong> relaxers <strong>and</strong><br />

to never use any other types of chemicals<br />

without consulting you, to prevent damage to<br />

their new hair extensions.<br />

Professional hair extensions are the best<br />

way to add volume, texture <strong>and</strong> length to<br />

your client’s hair. New application methods<br />

cause little to no damage to the client’s hair,<br />

<strong>and</strong> hair extensions are an easier, longer lasting<br />

alternative to other hairstyling tools.<br />

Hannah Mayo is a Marketing Coordinator at Marketing Solutions, a full<br />

service marketing, advertising, graphic design <strong>and</strong> PR agency specializing in<br />

the professional beauty industry. For more information, call 703-359-6000,<br />

e-mail MktgSols@MktgSols.com or visit www.MktgSols.com.<br />

NOVEMBER 9-10<br />

Anaheim Convention Center in Anaheim, <strong>CA</strong><br />

INTERNATIONAL HAIRCOLOR EXCHANGE <br />

Attend practical <strong>and</strong> h<strong>and</strong>s-on<br />

workshops<br />

• Color Chemistry<br />

• Color Correction<br />

• Red Carpet Redheads<br />

• Power Blondes<br />

• Trend Release from Intercoiffure’s<br />

Haircolor Council<br />

Only $495 per person!<br />

Accommodations:<br />

Sheraton Park at the Anaheim Resort<br />

1855 S. Harbor Blvd. Group Code:<br />

866.837.4197 International<br />

Haircolor Exchange<br />

Presented by<br />

<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 9<br />

<strong>and</strong>


Nailpro Anaheim<br />

Nails-Only Trade Show<br />

It’s<br />

All<br />

You<br />

About<br />

Anaheim Convention Center<br />

September 14, 2008<br />

9 a.m. - 4:30 p.m.<br />

Register by August 29<br />

<strong>and</strong> SAVE!<br />

Call 888.491.8265 or<br />

visit nailpro.com<br />

No childreN uNder 12<br />

allowed iN Show<br />

Nailpro Cup 2008<br />

Competition Event<br />

Sponsored by<br />

2008<br />

10 | AUGUST 2008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />

The Bene ts <strong>and</strong> Challenges of Hair Enhancement<br />

Blue Highways<br />

Jerry Tyler<br />

Hair enhancement is one of the fastest<br />

growing segments of the beauty industry.<br />

It’s important to be aware of the challenges<br />

that come with the major benefits <strong>and</strong> sudden<br />

dem<strong>and</strong> which affects both our clients <strong>and</strong> our<br />

fellow licensees.<br />

Most of these issues are already prevalent in<br />

parts of the nation; therefore, several states are<br />

already dealing with these issues proactively to<br />

protect the integrity <strong>and</strong> professionalism in this<br />

segment of the beauty industry.<br />

The financial rewards offered by hair<br />

enhancement can be truly amazing. Many hair<br />

enhancement technicians charge upward of<br />

$100 per hour for their services. A full-head<br />

weave can comm<strong>and</strong> from $300 to $2,000.<br />

Individual str<strong>and</strong>s can cost up to $10 per str<strong>and</strong>,<br />

with 100-300 str<strong>and</strong>s per full head. But with<br />

this source of financial potential comes responsibility—both<br />

toward the client <strong>and</strong> for our<br />

profession as a whole.<br />

The expansion “hair enhancement” falls<br />

into three categories based on the method of<br />

attachment. They are multiple str<strong>and</strong> placement,<br />

individual str<strong>and</strong> <strong>and</strong> non-surgical hair replacement.<br />

Multiple str<strong>and</strong> placement involves the<br />

placement of a hair weft attached by a sewn in<br />

(weave) method, multiple track micro link or<br />

latex bond. The advantage of this method is the<br />

lateral anchoring of the hair weft, which creates<br />

a durable secure bond that holds up to styling.<br />

Individual str<strong>and</strong> placement involves the<br />

placement of individual pre-bonded keratin<br />

str<strong>and</strong>s of various dimensions <strong>and</strong> lengths.<br />

Methods of attachment are individual micro<br />

link (no heat), fusion method (heat with purging<br />

iron) <strong>and</strong> thermal adhesion (melted keratin<br />

<strong>and</strong> gun method).<br />

The advantage of individual str<strong>and</strong> placement<br />

is that it is more natural <strong>and</strong> is easier to<br />

blend with the natural hair. Attachment of multicolor<br />

str<strong>and</strong>s allows the effect of highlighting<br />

without the use of hair color.<br />

With over 40 percent of the adult population<br />

experiencing some form of hair loss, either<br />

due to medical issues or part of the normal<br />

aging process, the dem<strong>and</strong> for non-surgical hair<br />

replacement is at all time high. Most HMOs<br />

<strong>and</strong> Preferred Provider Organizations (PPOs)<br />

now pay for hair replacement as part of their<br />

benefits for cancer <strong>and</strong> other patients who experience<br />

hair loss as part of treatment.<br />

The most prevalent forms of hair replacement<br />

are lace front units for woman <strong>and</strong><br />

custom full or partial hairpieces for men. The<br />

fabrication of these pieces requires specific<br />

training <strong>and</strong> the results, due to advances in technology,<br />

allow for maximum comfort, durability<br />

<strong>and</strong> a realistic look that is hard to detect.<br />

With the elevated dem<strong>and</strong> for these services<br />

has come an ever-increasing dem<strong>and</strong> for human<br />

hair. The dem<strong>and</strong> is so great the average price<br />

for human hair has risen 30 percent in the last<br />

few months.<br />

In the last two years, the amount of raw hair<br />

purchased for export from India to China went<br />

from $51 million to $250 million. Of that hair,<br />

80 percent went to the U.S. market.<br />

In China, where much of the hair is processed,<br />

a large portion of the supply has been<br />

diverted to create amino acids for food supplements,<br />

therefore adding to the shortage of hair<br />

available for enhancements—driving global<br />

prices upward. Unfortunately, while these<br />

prices are going up quality is going down.<br />

With such a high dem<strong>and</strong>, the current<br />

shortage <strong>and</strong> with no real controlling authority,<br />

some of the hair sold as human hair is mixed<br />

with synthetics or even animal hair. Since most<br />

of these suppliers carry an “all sales are final”<br />

policy, consumers have no recourse or assurance<br />

of quality.<br />

When in the ethnic market, a high percentage<br />

of all hair sales are made directly to the<br />

client, who then has their hair professional use<br />

them as part of their hair extension service. As<br />

most synthetic fibers are only heat resistant to<br />

200 degrees, imagine the unsuspecting client<br />

who applies a thermal hot iron at 350 degrees to<br />

what she thought was human hair. Or imagine<br />

the customer with animal allergies who just<br />

had animal hair attached to her head, which she<br />

though was 100 percent human hair. These are<br />

real issues of consumer concern.<br />

The solution to the above issue is simple.<br />

All hair sold should have a truth in advertising<br />

claim based on the material safety data sheet<br />

supplied by the importer, stating the nature<br />

of the hair as a certain percentage of human,<br />

synthetic or other hair. This way the consumer<br />

or licensee purchasing it for attachment knows<br />

what they are getting. The sheet should also<br />

state the point of origin. In the area of business<br />

ethics, a truth in advertising protocol in the sale<br />

of hair should be within the scope of regulation.<br />

The various methods of hair enhancement<br />

offer untold creative <strong>and</strong> technical advantages.<br />

This true both financially <strong>and</strong> in offering new<br />

<strong>and</strong> creative services—but only if we address<br />

the challenges that come with the territory.<br />

If we assure we use safe techniques that<br />

have long lasting results, we can enhance our<br />

services without compromising the integrity of<br />

the industry we have worked so hard to protect.<br />

Jerry Tyler has been a stylist since 1975 serving as the former artistic director for<br />

Vidal Sassoon Academy <strong>and</strong> currently as Director of Education for Carlton Hair<br />

salons. He is also a licensed cosmetology instructor <strong>and</strong> has served as President of<br />

the California State Board of Barbering <strong>and</strong> Cosmetology.


Nail Techs—Network, Educate <strong>and</strong> Be Industry Leaders<br />

The Nail Extension<br />

Vicki Peters<br />

While there are some challenges in nail<br />

education, there are also opportunities. So let’s<br />

talk about some opportunities currently available,<br />

<strong>and</strong> then discuss a call to action for any<br />

willing techs out there with the skills to help<br />

educate our industry.<br />

The 2008 show season is coming to an<br />

end, with exception of a few shows still scheduled<br />

for later this year including Nailpro’s<br />

Anaheim <strong>and</strong> Sacramento shows in September<br />

<strong>and</strong> October, the Mid-American Beauty Classic<br />

in September in Ohio <strong>and</strong> the Texas Beauty<br />

Show in October.<br />

Earlier this year nail technicians gathered<br />

<strong>and</strong> networked in California at the ISSE Long<br />

Beach show, America’s Beauty Show in Chicago,<br />

International Beauty Show New York <strong>and</strong><br />

Las Vegas <strong>and</strong> Premiere in Orl<strong>and</strong>o. Alongside<br />

these terrific shows are other regional networking<br />

events <strong>and</strong> private dinner gatherings<br />

where we all have a chance to meet.<br />

Because of the lack of available education,<br />

more <strong>and</strong> more of us do our nail networking<br />

at shows <strong>and</strong> online in chats <strong>and</strong> message<br />

boards. Distributors <strong>and</strong> nail classes have<br />

diminished <strong>and</strong> the cost of education is so high<br />

many manufacturers do not hold classes like<br />

they used to. We have to fend for ourselves<br />

to get more education—<strong>and</strong> that’s what we<br />

have done. Networking on a national <strong>and</strong><br />

worldwide level among nail techs is much<br />

more common than other parts of the beauty<br />

industry like skincare <strong>and</strong> hairstylists. We have<br />

created an environment that is unique to the<br />

beauty industry <strong>and</strong> very strong.<br />

This trend in nail education can be found<br />

at nail tech networking events <strong>and</strong> other educational<br />

programs like High Road to Education<br />

<strong>and</strong> Nail Kamps. Independent nail techs from<br />

all over the country produce these events.<br />

The most recent one I attended was in<br />

Gatlinburg, Tennessee where 50 nail techs<br />

gathered for a day of demonstrations by some<br />

of the leading manufacturers who donated<br />

their time <strong>and</strong> efforts to participate. Jill Wright<br />

produced the networking event <strong>and</strong> Nails<br />

Magazine sponsored the lunch.<br />

Costs for attending networking events are<br />

reasonable <strong>and</strong> most of the time manufacturers<br />

donate samples, enabling attendees to walk<br />

away with a bagful of goodies worth hundreds<br />

of dollars.<br />

A day of networking with other techs from<br />

your area can be powerful <strong>and</strong> put you in an<br />

environment that does not exist anywhere else.<br />

Watching the demonstrations not only allows<br />

you to see what’s new in trends it also shows<br />

you techniques by leading educators that you<br />

may not have seen before. It’s amazing what<br />

we can learn just by sitting <strong>and</strong> watching.<br />

Moreover, networking events are casual environments<br />

where lots of conversation is shared<br />

while the demonstrations are being performed.<br />

A good source of information for upcoming<br />

networking events is the BeautyTech website<br />

organized by Debbie Doerlamm. For more<br />

information on all the different networking<br />

events, visit www.beautytech.com.<br />

The High Road to Education takes the day<br />

of networking to another level with a twoday<br />

program produced by Tammy Warner.<br />

Her next event is in September in Cincinatti,<br />

OH. For more information, visit homepages.<br />

roadrunner.com/nailsunlimited/index_files/<br />

Page871.htm.<br />

Nail Kamp is another successful program,<br />

which has been held in Daytona, Las Vegas,<br />

New Jersey <strong>and</strong> Dallas. It is scheduled for<br />

Trinidad; Chicago; Las Vegas <strong>and</strong> Santa Rosa,<br />

California this year, then double that schedule<br />

for 2009. It features three days of h<strong>and</strong>s on<br />

acrylic <strong>and</strong> gel training, electric file certification,<br />

in addition to h<strong>and</strong>s on training in salon<br />

work to aid you in improving your skills. Nail<br />

Kamp is a small classroom environment with<br />

15 attendees for quality one-on-one training.<br />

For information, visit www.vickipeters.com.<br />

What we need now is to have a networking<br />

event in every state so we can make this accessible<br />

to everyone. It’s easy <strong>and</strong> you can find<br />

all the help you need to produce one at www.<br />

beautytech.com. Attendees usually pay about<br />

$25, <strong>and</strong> providing a lunch is sometimes a nice<br />

option. You can hold events at salons on Sundays<br />

or in hotel conference rooms for as little<br />

as $150 per day. While organizing these events<br />

takes planning <strong>and</strong> recordkeeping, especially<br />

when collecting attendee fees, marketing is<br />

often very easy. Make use of word of mouth, as<br />

well as posts on beautytech.com, e-mail blasts<br />

<strong>and</strong> mentions in trade magazines. You may<br />

even consider creating a website specific to<br />

your event to help make your advertising that<br />

much more effective.<br />

The state of our education is forcing the<br />

industry’s leading nail techs to step up to the<br />

plate <strong>and</strong> take hold of what we need to grow<br />

our industry. And our efforts are working. Yet,<br />

we still need more of it. If you are interested in<br />

hosting a networking event just go do it, <strong>and</strong><br />

make your mark in improving our industry.<br />

Vicki Peters is a 26 year veteran master nail tech, competition champion,<br />

judge, international educator, author <strong>and</strong> manufacturer <strong>and</strong> serves on the Nail<br />

Manufacturer Council. For more information visit www.vickipeters.com or<br />

email her at Vicki@vickipeters.com.<br />

<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 11


1 | AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />

Risk Management<br />

Esthetic Endeavors<br />

Judith Culp<br />

Any of us that have been in the industry for<br />

a while have heard of the amazing things some<br />

estheticians do—the wild, weird <strong>and</strong> just plain<br />

crazy. Like what?<br />

Recently I heard of an esthetician that did a<br />

Brazilian wax who applied the wax the wrong<br />

direction, didn’t stretch <strong>and</strong> used the same wax<br />

applicator for the entire process. Another incident<br />

was a technician who chose to do a peel on<br />

a new client, in conjunction with a microdermabrasion.<br />

And then there was the new product<br />

on the market claiming that estheticians could<br />

remove moles, skin tags, tattoos <strong>and</strong> cholesterol<br />

deposits <strong>and</strong> any other superficial lesions.<br />

So what do these things have in common?<br />

Lack of risk management. All of them put the<br />

technician <strong>and</strong> the client at risk for complications,<br />

side effects or other consequences of<br />

procedures. Some put the technician in the<br />

position of perhaps breaking state regulations<br />

or working beyond the scope of their insurance<br />

liability. All of them are very risky.<br />

What do I mean by saying they’re risky? It<br />

means the technician or the client or both are<br />

at risk of side effects, complications or consequences<br />

of the procedure. It means there is a<br />

heightened risk of insurance liability.<br />

Most insurance firms <strong>and</strong> many states require<br />

the technician to collect data from the client<br />

pertinent to the procedure they’re performing.<br />

They also expect us to inform the client of<br />

any special aftercare they need to follow. Why?<br />

Risk management.<br />

It only takes one bad client experience to<br />

ruin a good career. Bad news travels fast <strong>and</strong> for<br />

most of us estheticians, the thought of marring<br />

a client permanently is just inconceivable. We<br />

want happy clients, we want successful careers<br />

<strong>and</strong> we don’t want lawsuits.<br />

So what can we do to manage our risks, to<br />

reduce them? We must get training, have insurance<br />

<strong>and</strong> get proper client documentation.<br />

It is the responsibility of each salon owner<br />

<strong>and</strong> each esthetician to know their state laws, to<br />

know the limits of their insurance coverage <strong>and</strong><br />

to know the product <strong>and</strong> treatment guidelines<br />

recommended by their suppliers. There is no<br />

excuse for a technician to perform a service for<br />

which they have not been properly trained.<br />

If we want to perform a new service or our<br />

salon owner expects us to perform a service, we<br />

absolutely must be trained in that service before<br />

performing it on the public. We have to know<br />

more than the client does. We, as professionals,<br />

are expected to know indications, contraindications<br />

<strong>and</strong> protocols for performing a procedure—in<br />

addition to the technical aspects.<br />

There is a lot the client doesn’t know. They<br />

won’t know if a treatment is inappropriate for<br />

them. That is our responsibility. Anyone not<br />

committed to having all the necessary knowledge<br />

<strong>and</strong> informing each of their clients about<br />

what is appropriate for them is a danger to our<br />

industry.<br />

For most procedures, we need to know<br />

the theory to underst<strong>and</strong> the indications <strong>and</strong><br />

the contraindications. We need to know the<br />

procedure to follow when performing the treatment<br />

<strong>and</strong> we need to know the very important<br />

how-to’s associated with the treatment. If the<br />

manufacturer says a treatment should use certain<br />

products or should go a specific way <strong>and</strong> we<br />

alter this, it can void our insurance coverage. If<br />

the guidelines say we should not perform a procedure<br />

on certain people due to health factors,<br />

lifestyle factors or Fitzpatrick type <strong>and</strong> we do it<br />

anyway, we void our insurance coverage.<br />

It is also critical we know application<br />

technique, stretch or proper settings as well<br />

as methods to prevent cross-contamination.<br />

Knowledge protects our clients <strong>and</strong> us.<br />

Proper insurance coverage is a second important<br />

aspect to consider. Are you fully covered<br />

under your salon policy? Did you know that<br />

even if there is a salon insurance policy, this<br />

does not protect you from being one of the<br />

people “also named” in a lawsuit? The client<br />

can sue not only the salon but can also name<br />

any practitioner there. If this sounds out of<br />

line to you, check with your insurance carrier.<br />

To truly protect yourself you need your own<br />

professional coverage or your coverage needs to<br />

name you specifically so that you have this type<br />

of protection. The fee for appropriate insurance<br />

coverage could be a small price to pay to protect<br />

your personal property.<br />

While some estheticians use a complete client<br />

history, covering both medical <strong>and</strong> lifestyle<br />

information to give them great clues as to how<br />

a treatment might turn out, one at least has to<br />

check for contraindications. Most manufacturers<br />

have recommendations for the information<br />

you need to gather with regard to their individual<br />

service or treatment procedure.<br />

Certain medications can rule out certain<br />

treatments. Certain medical conditions may<br />

make a treatment inappropriate. Fitzpatrick skin<br />

rating measures how safely you can perform<br />

peels on a client without risking hyper-pigmentation.<br />

So to manage our risk factor <strong>and</strong> minimize<br />

our chance of unhappy clients—or those who<br />

have a less than satisfactory outcome— we must<br />

get educated, get insured <strong>and</strong> get the pertinent<br />

information. If we don’t do this, we are in a<br />

risky business <strong>and</strong> according to Murphy’s Law,<br />

the bad stuff will eventually happen.<br />

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.<br />

A CPCP permanent makeup technician for over 18 years she served a 4-year<br />

term as a Director for the Society of Permanent Cosmetic Professionals, two<br />

years as their president. She is president of Culp Enterprises Inc. <strong>and</strong> CEO of NW<br />

Institute of Esthetics. Judy Culp is available for consulting. For more information<br />

visit www.estheticsnw.com.


Education is the Best<br />

The Mane Objective<br />

Marco Pelusi<br />

What a marvelous experience I’ve been having<br />

teaching again.<br />

Before the opening of my studio, I spent<br />

many years as a lead regional, national <strong>and</strong><br />

international trainer for major global color<br />

manufacturers. So it has been a while since<br />

I’ve led a color class full of talented haircolorists.<br />

The opportunity arose,<br />

<strong>and</strong> I’ve been having a great<br />

time teaching this year at the<br />

American Board of Certified<br />

Haircolorists’ Energizing<br />

Summit.<br />

This experience was simply<br />

fantastic <strong>and</strong> has renewed<br />

my love for education within<br />

our industry.<br />

The exchange of ideas<br />

<strong>and</strong> the sharing of knowledge<br />

were wonderful. That<br />

exchange is what I love about<br />

education. The best color<br />

class, any kind of class for that<br />

matter, is when the educator<br />

has the chance to learn something new from the<br />

students, especially when that knowledge causes<br />

the class to thereafter roll out in an entirely different<br />

way than was originally planned.<br />

I’m so energized to practice what I preached<br />

at the summit with each client who sits in my<br />

chair. I discussed techniques at the summit for<br />

face-framing haircolor. It’s important to offer<br />

every client a haircolor service. It’s easy too;<br />

simply let the client vent, then analyze their<br />

face shape, facial skin tone <strong>and</strong> eye color, then<br />

determine what is best to recommend for a<br />

face-framing haircolor.<br />

Face-shaping color can be seasonal. Since<br />

we’re in summer, consider adding more blonde<br />

around the face. Seasonal analysis still plays a<br />

big part in our consultation with each client<br />

The best color class,<br />

any kind of class for<br />

that matter, is when<br />

the educator has<br />

the chance to learn<br />

something new<br />

from the students...<br />

when framing the face with color. Is the client’s<br />

facial skin tone cool or warm? What is the eye<br />

color <strong>and</strong> tone?<br />

The face is everything. It really doesn’t<br />

matter what’s going on in the back of the head<br />

or the nape of the neck. Attack the face first <strong>and</strong><br />

you’ll always win. You can even offer a haircolor<br />

solely for the areas surrounding the face or offer<br />

face-framing color for an in-between touch-up<br />

visit at the bangs or temples.<br />

This concept is especially true for clients<br />

who have gray hair. Our graying clients need a<br />

customized face-framing haircolor—sometimes<br />

a slightly<br />

different one for every visit.<br />

This is the case because gray<br />

can sometimes come in more<br />

quickly or it can appear in<br />

different areas. You must also<br />

adjust the color to address any<br />

facial changes.<br />

This holds true for both<br />

the male <strong>and</strong> female clients;<br />

you’d be surprised how eager<br />

men are for a very specific<br />

face-framing haircolor service,<br />

<strong>and</strong> how specifically they<br />

request color from you as the<br />

expert. Now more than ever,<br />

men’s haircoloring is becoming<br />

extremely lucrative, as men start to take better<br />

care of their appearance as they try to look<br />

youthful <strong>and</strong> professional, <strong>and</strong> to gain respect.<br />

In the end, as far as education is concerned,<br />

it’s important for all of us hairdressers to participate<br />

in all aspects of it, whether as an attendee<br />

or an educator. Ultimately, the face-framing<br />

haircolor concept is to give your clients a service<br />

that cannot be duplicated anywhere else. Properly<br />

<strong>and</strong> beautifully framing your clients’ faces<br />

with color is how you can accomplish it.<br />

Marco Pelusi is globally recognized as a haircolor trainer <strong>and</strong> platform artist.<br />

Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2007 by<br />

KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen<br />

Color Guard HairCare System, the collagen system developed for color <strong>and</strong> chemically<br />

treated hair. For more information, visit www.marcopelusi.com.<br />

Now offers:<br />

Eyelash Extension<br />

Online Training<br />

<br />

<br />

The Online Workshop Includes:<br />

Patent Pending Technique<br />

Corrective Problem Solving<br />

Sanitation Procedures<br />

Product Knowledge<br />

Marketing<br />

New!<br />

Eyebrow<br />

Extensions<br />

Sign up now at<br />

<br />

For more info, call (866) 757-5274<br />

<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 13


FASH<br />

SALON OPENINGS<br />

ION IS LAND, NEW PORT<br />

BEACH - UP S<strong>CA</strong>LE SA LON Seek ing<br />

en thu si as tic Styl ist with cli en tele. Great op por tu -<br />

nity for the right per son to join a well-established<br />

salon in a so phisticated lo cation. One week com plimentary.<br />

(949)322-9555.<br />

SA LON HEAVENER IN LAKE FOR EST<br />

IS SEEK ING HAIR STYL IST FOR<br />

BOOTH RENTAL @ $225 per week. Newly<br />

remodeled, we of fer a gour met backbar of<br />

Davines <strong>and</strong> Bum ble & Bum ble prod ucts, towels,<br />

credit card ser vice, one week va cation per<br />

year <strong>and</strong> 2 weeks free rent to start.<br />

www.salonheavener.com (949)581-0867<br />

BRENTWOOD<br />

14 | AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />

<strong>CA</strong> - HAIR / NAIL<br />

STATIONS FOR LEASE Up scale, mod -<br />

ern, es tablished salon. Great lo cation. Backbar,<br />

towels <strong>and</strong> three hour cli ent parking. Call for an ap -<br />

point ment (310)207-5393<br />

5 STAR SA LON & DAY SPA SEEK ING<br />

HAIR STYL ISTS VIP room <strong>and</strong> stylist stations<br />

available for rent. Rent by the week or by the<br />

month. Great lo cation, free valet parking. Stu dio<br />

City. (818)501-7778<br />

LOMITA,<br />

<strong>CA</strong> - FA CIAL ROOMS<br />

WITH EQUIPMENT, HAIR / NAIL<br />

STATIONS AND MAS SAGE ROOMS FOR<br />

RENT Sa lon in great lo cation. <strong>Stylist</strong> <strong>and</strong> Man icurist<br />

rent or com mission. Call Lupe<br />

(310)257-1924<br />

BELLFLOWER HAIR DE SIGNS now has <strong>Stylist</strong><br />

Sta tions for rent @ $150 per week. Work any -<br />

time Tues day-Saturdays, 9am-9pm. Very close to<br />

91 <strong>and</strong> 605 Freeways. Call Mary (562)920-7051<br />

LOOKING<br />

FOR SOME THING<br />

DIF FER ENT? Newly re modeled sa lon<br />

looking for Styl ists <strong>and</strong> Barbers. Also have room<br />

ready for Facialist. Rental or com mission.<br />

Friendly at mo sphere, beau ti ful lo ca tion in<br />

Yorba Linda. Contact Barbara (714)504-0720<br />

LARGE, MOD ERN, BEAU TIFUL, NEWLY<br />

RE MOD ELED, UP S<strong>CA</strong>LE, FULL-SER VICE<br />

SALON IN H.B. has hair station, nail sta tion &<br />

one mas sage or esthetician room available. Must<br />

have some cli entele. Lockers, high end backbar &<br />

towels pro vided. Low rent. Con tact<br />

(714)448-6148<br />

HAIR<br />

STYL IST / BAR BER<br />

WANTED IN PLACENTIA / BREA<br />

Looking for a great op portunity? Come join our<br />

friendly <strong>and</strong> re laxed at mosphere! Up scale,<br />

modern bar ber shop. Es tablished for four years<br />

<strong>and</strong> growing fast! Rental or com mission. Con -<br />

tact Eddie @ (714)579-6687.<br />

BUSY SA LON IN <strong>CA</strong>N YON COUN TRY IN<br />

NEED OF STYL IST Join our team in a re laxing<br />

atmosphere. We’re an up scale sa lon with a cli entele<br />

waiting for you. Open ings for Cos metologist,<br />

Manicurist or Esthetician. Call <strong>and</strong> ask for our<br />

manager. Mention the <strong>Stylist</strong> ad. (661)424-1127<br />

ONE<br />

MAN I CUR IST STA TION<br />

AND ONE STYL IST STA TION<br />

FOR RENT in a busy shop. Papillon Coif fure<br />

in La Mirada (562)947-2897. Please call Joseph<br />

for de tails.<br />

NEW UP LAND SA LON NEEDS OUT GO-<br />

ING HAIR STYLISTS FOR BOOTH<br />

RENTAL Lo cated on a busy street. Re freshments<br />

for cli ents, towels, in dependent re tail opt & mar keting<br />

asst. TWO WEEKS FREE! ASK ME HOW?<br />

FOR MORE INFO: HAIRDIVADESIGN@YA-<br />

HOO.COM or (909)626-7799<br />

LEASE OFFERS<br />

HAIR STATION FOR RENT - GOLDEN<br />

SPOT IN SHERMAN OAKS (south of Ventura<br />

Blvd. & Van Nuys Blvd.) Clean, friendly atmosphere.<br />

Good parking. Call Greg (818)386-9000<br />

FOR RENT - CY PRESS / LAKEWOOD<br />

/ EAST LONG BEACH AREA Styl ist sta -<br />

tions $250 month!! Man icure sta tion <strong>and</strong><br />

Esthetician room in cluded!!! Bring your cli ents.<br />

Call Fran @ home (310)952-1942, cell<br />

(562)788-0122, sa lon (714)828-7840<br />

PALM DESERT - HAIR STYLIST<br />

BOOTH RENTAL El Paseo. $200 per week.<br />

Eight weeks free with one year lease. Your<br />

schedule, your prod ucts, your prof its. Be your<br />

own boss! Call (760)862-9890<br />

RANCHO CU<strong>CA</strong>MONGA HAIR SALON<br />

HAS TWO MAN I CUR IST STA TIONS AND<br />

ONE STYL IST STA TION AVAILABLE FOR<br />

BOOTH RENTAL with clientele. Great lo cation.<br />

Clean <strong>and</strong> friendly atmosphere. Call Su san<br />

(909)944-7393 or (909)821-1094<br />

WESTCHESTER<br />

VIL LAGE: El e gant<br />

new sa lon has sta tions avail able for $135.00<br />

per wk for 3 months with lease in busy shop ping<br />

center. Many walk-ins. Call Lorraine @<br />

(714)865-0652<br />

HUNTINGTON<br />

BEACH - BUSY,<br />

FULL-SERVICE SA LON HAS TWO<br />

HAIRSTYLIST STA TIONS & ONE FACIAL<br />

ROOM AVAIL ABLE FOR RENT Styl ist Sta -<br />

tions $185 per week, Fa cial Room $700 per month.<br />

10% com mission on prod uct sales. Great lo cation,<br />

newly re modeled. Vacation af ter one year. Cli ent<br />

re fresh ments. (714)585-1185<br />

WOODLAND HILLS, VENTURA BLVD.<br />

Four hair stations for rent. Man icure space <strong>and</strong><br />

small fa cial room also avail able. Prime lo cation.<br />

Great parking. Spe cial price for groups. Call<br />

(818)992-8865<br />

HAIR STA TION RENTAL AVAIL ABLE AT<br />

LA FAY ETTE SA LON Three hair stations for<br />

rent. Great lo cation, good parking, very clean. Rent<br />

is very reasonable. Must see! Please con tact<br />

(925)283-6162<br />

MONTEBELLO, <strong>CA</strong> - HAIR STATIONS<br />

FOR RENT Must have li cense - Bar bers, Cos metologist,<br />

Nail Tech nician wel come! Call Syl via<br />

(323)724-4128<br />

LOS GATOS / <strong>CA</strong>MP BELL Pris tine,<br />

well-established sa lon / skincare cen ter. Stop<br />

throwing your rent money away when you’re<br />

not working! Pay rent only on days you’re here,<br />

never when you’re not here. Sen sible rent ing.<br />

Call (408)483-7412<br />

FULL SER VICE BEAUTY SA LON IN<br />

SHERMAN OAKS HAS SPACE AVAILABLE<br />

FOR HAIR DRESSER AND MAN I CUR IST -<br />

FACIAL ROOM ALSO AVAIL ABLE Rental.<br />

1st month free. Great lo cation near 101 Freeway.<br />

Call (818)726-1889<br />

CITRUS HEIGHTS, <strong>CA</strong> - HAIR STATIONS<br />

FOR RENT $500 per month. Busy lo cation. First<br />

month free! Call for more in formation<br />

(916)628-6108<br />

HAIRSTYLIST NEEDED IN VERY PLUSH,<br />

PRIVATE, NEWPORT BEACH SALON<br />

FOR WEEKLY RENTAL Also part-time (two<br />

days per week) rental available. Please call Sharon<br />

(949)631-3183 or (714)553-0439<br />

SPACIOUS AND CHARMING SA LON<br />

IN SAN MARINO HAS STYL IST STA -<br />

TION AVAIL ABLE Backbar, tow els <strong>and</strong> your<br />

own key. Snacks, tea, cof fee <strong>and</strong> many cur rent<br />

magazines with large waiting area. Come by <strong>and</strong><br />

take a look. Rent is $750 monthly. 2492 Huntington<br />

Drive. Con tact (818)426-4311<br />

HAIR STATION, NAIL STATION & ROOM<br />

FOR RENT IN SANTA CLARITA SA LON<br />

Great lo cation. $150 per week For more in formation<br />

call Nik @ (661)254-4458 (work) or<br />

(310)963-4247 (cell)<br />

COMMERCE - BELL GAR DENS - BELL -<br />

DOWNEY AREA Three sta tions avail able. Bar -<br />

ber / Cos metologist. Be your own boss / own hours.<br />

Nice shop, parking, busi ness park. Must have own<br />

clientele. Only $350 per month. Will con sider<br />

Manicurist. (323)728-5259 (714)397-0535


SUNNYVALE,<br />

<strong>CA</strong>. - WELL ESTAB-<br />

LISHED SALON HAS STYL IST STA -<br />

TION FOR RENT Busy shop ping plaza. Plenty<br />

of parking. Call now! (408)530-9701 or<br />

(408)410-8721<br />

SPECIAL!!! STA TION FOR RENT!!! Kut N<br />

Beauty Sa lon is now rent ing! Look ing for Hair stylists<br />

at a great lo cation in Sunnyvale at the Ha cienda<br />

Plaza. For more in formation call Mary<br />

(408)394-4923 or Fred (408)393-4667.<br />

COZY<br />

SA LON IN BURBANK<br />

Great lo cation, 1/2 block from Media<br />

Center. Three hair stations, one nail sta tion <strong>and</strong><br />

one fa cial room available for rent. Nails $75 per<br />

week, Hair $125 per week. Call (818)563-4243<br />

SAN RAMON - PRI VATE ROOM & HAIR<br />

STATIONS FOR RENT 1st & last week FREE<br />

with 1st two Months reduced to $100 per week,<br />

then $145 per week. Towels, Backbar & Park ing.<br />

ASSISTANT Wanted. Will Train Hourly + Commission.<br />

Hair salon & hair replacement ser vices.<br />

Call Patricia @ (925)383-1956 for appt. & info.<br />

HAIR STYL IST & MAN I CUR IST STA-<br />

TIONS FOR RENT IN PITTSBURG, <strong>CA</strong><br />

Hairstylist: 1st three months $100 per week, $135<br />

per week thereafter. Manicurist: 1st three months<br />

$50 per week, $85 per week thereafter. Stable - in<br />

shopping cen ter. Contact Lidia Leonberger<br />

(925)234-0173<br />

WELL ES TABLISHED & PROFES-<br />

SIONAL SA LON IN SAUGUS,<strong>CA</strong> -<br />

BOOTH RENTAL FOR HAIR STYLISTS<br />

Three chairs, lots of walk-ins. Busy strip mall on<br />

busy ma jor street. Get key, 24/7 ac cess. $150 /<br />

week. Call (661)312-2317<br />

PLEASANT HILL - HAIR STYLIST & MAN-<br />

I CUR IST STA TIONS FOR RENT in an es tablished,<br />

newly re modeled sa lon. Con genial atmosphere.<br />

Ex cellent park ing. Ph: (925)945-6667 Fax:<br />

(925)689-9844<br />

SHERMAN<br />

OAKS - HAIR AND<br />

NAIL STA TIONS, PED I CURE SPA<br />

AND FA CIAL ROOM AVAILABLE FOR<br />

RENT in a beau tiful, full-ser vice sa lon. Great<br />

offers available, newly renovated, free parking.<br />

Located on a busy street next to 101 <strong>and</strong> 405<br />

Freeways. http://www.CutConnection.com or<br />

call Sheila (818)528-7273<br />

GIA VERSHALLS HAIR DESIGN -<br />

FREMONT, <strong>CA</strong> - RENTING STA-<br />

TIONS - Beau tifully re modeled hair sa lon.<br />

$150 per week. Top of the line hair prod -<br />

ucts, your own key. Friendly, pro fessional<br />

atmosphere. Come <strong>and</strong> visit us at: 40931<br />

Grimmer Blvd. or call (510)659-1050. Ask<br />

for Vera.<br />

NAIL TECHS AND HAIR DESIGNERS -<br />

BOOTH RENTAL AVAIL ABLE AT SENSIA<br />

SALON & SPA 5 star salon. Visalia, <strong>CA</strong>. Busy,<br />

clean, 1st class, full ser vice. Ask for Ca thy<br />

(559)741-0983 Sensiaskincare.com<br />

SPA & FIT NESS CEN TER SPACE AVAIL -<br />

ABLE IN UP S<strong>CA</strong>LE NORTH COUNTY<br />

SAN DIEGO RE SORT & COUN TRY CLUB!<br />

The space features a newly built fitness cen ter plus<br />

an up coming $500K swimming pool <strong>and</strong> spa pro -<br />

ject! Seek ing qual ified ten ant to lease ex isting space<br />

<strong>and</strong> pro vide service to ho tel guests, re sort mem bers<br />

<strong>and</strong> the gen eral public. Call us at (858)436-4318 for<br />

ad di tional de tails.<br />

BEAU<br />

TI FUL SA LON IN WEST-<br />

WOOD VIL LAGE Busy traf fic area. Two<br />

stations available, 250.00 week. Two pri vate rooms<br />

avail able - Fa cials, Mas sage, Man i cur ist needed.<br />

Commission paid on retail sold. Call Ray mond<br />

(310)208-6411<br />

FOR RENT: CON CORD / CLAY TON<br />

AREA Up scale sa lon / spa. Two Styl ists wanted<br />

with cli entele. Con tact Althea Corrin Sa lon /<br />

Spa (925)672-3426.<br />

ANAHEIM - FOR RENT: THREE HAIR<br />

STATIONS, NAIL STATION, TWO<br />

ROOMS FOR FA CIAL & MAS SAGE Newly<br />

remodeled sa lon. $120 per week. Call Tif fany<br />

(714)553-8345 or (714)229-9634<br />

TWO STA TIONS AVAIL ABLE FOR RENT<br />

IN CULVER CITY, <strong>CA</strong> at Sty listic Hair De sign.<br />

Great lo cation with ex cellent parking. Very friendly<br />

atmosphere. Please call Ma rie or Hattie<br />

(310)398-1010<br />

LAGUNA BEACH SA LON - CHAIR<br />

RENTAL AVAIL ABLE FULL OR<br />

PART-TIME Ocean view, prime lo cation, plenty<br />

of parking. Call Lisa (949)633-9911 or email:<br />

LagunaStr<strong>and</strong>s@ya hoo.com<br />

SALARY /<br />

COMMISSION<br />

WORK FROM HOME Port l<strong>and</strong> Or e gon man u fac -<br />

turer/distributor has an open ing for a pos itive minded,<br />

self mo tivated cus tomer ser vice rep in several lo cations.<br />

This is a work from home con tract po sition.<br />

Set-N-Me-Free pro vides territory ac count <strong>and</strong> lead<br />

information di rect into your com puter. On the tele -<br />

phone, you train salons to use healthy skin care products<br />

<strong>and</strong> add-on treatments. Work from home is gen -<br />

erous com missions <strong>and</strong> bo nuses. Send re sume to<br />

503-669-9057 or call Debbie at 800-221-9727. Check<br />

us out: www.set-n-me-free.com<br />

WANTED: Li censed cos me tol o gists <strong>and</strong><br />

estheticians to join the Ed ucation De partment at<br />

Federico Beauty In stitute – lo cated in Sac ramento,<br />

California. Will train! Visit www.federico.edu or<br />

call 919.929.4242 ex. 205.<br />

LONG BEACH, <strong>CA</strong> - WANTED: LI-<br />

CENSED COS ME TOL O GISTS AND<br />

ESTHETICIANS TO JOIN OUR TEAM<br />

Visit us at: WWW.KETNASBEAUTY.COM or<br />

call (562)627-5400<br />

NEWPORT BEACH, LIDO PLAZA - STA -<br />

TIONS FOR HAIRSTYLIST AND MANI-<br />

CURIST AVAILABLE FOR RENT OR COM-<br />

MIS SION Great lo cation with free park ing. Clean<br />

en vi ron ment, friendly, com pletely re mod eled.<br />

Nice shop. Call (949)723-5372 or (714)808-7201<br />

<strong>CA</strong>LL<br />

SHOPS FOR SALE<br />

TO DAY 4 FREE CON SULTA-<br />

TION TO BUY OR SELL YOUR SA -<br />

LON IN MY AREA! Call Leyla for more in formation<br />

(951)318-4586<br />

VENICE,<br />

<strong>CA</strong> - GREAT LO <strong>CA</strong>TION<br />

NEXT TO THE OCEAN, FULL SER -<br />

VICE BEAUTY SA LON / SUP PLY Lots of<br />

walk-ins. Six Hair Sta tions, Three Fa cial Rooms,<br />

Three Nail Sta tions. 10 years es tablished. Great<br />

rent <strong>and</strong> lease! (310)390-0739<br />

SAN<br />

FRANCISCO - UP S<strong>CA</strong>LE<br />

STREETFRONT LO <strong>CA</strong> TION ON<br />

UNION STREET @ VAN NESS AVENUE<br />

500 sq. ft. with big back room <strong>and</strong> 200 more sq. ft.<br />

up stairs sec tion. Great op por tu nity to ren o vate barbershop<br />

to a beauty sa lon. Just a re minder...renovation<br />

is a tax write off. Rent is $1050, new four year<br />

lease. For sale, best of fer. Call (415)441-0356<br />

SAN FRAN CISCO: BEAUTIFUL, BOU -<br />

TIQUE STYLE SA LON Great lo cation in up -<br />

scale neigh borhood. Street level with lots of<br />

walk-ins, 6 stations, laun dry units, recently re decorated.<br />

Price re duced to $65K. Call (415)246-4950<br />

GREAT<br />

OP POR TU NITY - SAN<br />

RAFAEL, <strong>CA</strong> Up scale sa lon is for Sale or<br />

partnership. The owner wants to work part<br />

time. 1500 sq. ft., 6 chairs, fa cial room. For<br />

more in formation call (415)457-4577 or email:<br />

simin@shaterian.com<br />

<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 15


BEAUTY SA LON FOR SALE - RIVERSIDE<br />

AREA 1000 sq.ft. Six sta tions, two shampoo bowls.<br />

Good lo cation, good cli entele. Es tablished 13 years.<br />

Asking only $27,000 OBO. For more in formation<br />

call (951)245-1533 or (951)491-1693<br />

SALON FOR SALE IN VAN NUYS, <strong>CA</strong> -<br />

OWNER HAS MOVED - ESTABLISHED 20<br />

YEARS 4 Nail Sta tions, 4 Spa Ped icures, Nail<br />

Dryer, Ta ble, 4 Hair Sta tions, 2 Sham poo Bowls,<br />

Facial & Waxing Room, Laundry room <strong>and</strong> more.<br />

1200 sq.ft. $2698 rent. Eight year lease. Net $3,000<br />

without work ing it! This will be your best in vestment<br />

ever!!! $60,000 OBO. Call (818)259-8156<br />

Mo ti vated to sell.<br />

BAK ERS FIELD, <strong>CA</strong>L I FOR NIA Spa cious, re -<br />

decorated, full ser vice sa lon of fering many nice fea -<br />

tures. New equip ment, seven sta tions, four shampoo<br />

bowls, two large sep arate rooms. Must see,<br />

Must Sell, Make offer!!! (661)589-4711<br />

(805)340-0162<br />

$ CHATSWORTH, <strong>CA</strong> Large sa lon. Five<br />

stations. Good Lo cation. Owner moving.<br />

Good Price. Ask for Ma rie (323)717-0237 or<br />

(323)758-8412<br />

REDONDO BEACH BEAUTY SA LON FOR<br />

SALE! Es tablished 20 years. Great lo cation in busy<br />

shopping cen ter. 5 stations, 3 shampoo bowls, 2<br />

dryers, 1 fa cial room. Am ple park ing. Low rent /<br />

lease. Only $55,000. Call Jennifer Merritt / South<br />

Bay Brokers (310)413-7809 or (310)375-0583.<br />

RIVERSIDE, <strong>CA</strong> - HAIR & MANICURE SA-<br />

LON FOR SALE $7,000 OBO. In cludes all fur -<br />

niture, plus all util ities paid. Many more ben efits.<br />

Lease only $300 per month. Call Kim<br />

(951)795-2863<br />

MONROVIA - AR <strong>CA</strong>DIA - ESTAB-<br />

LISHED BARBER SHOP FOR SALE<br />

in busy shop ping cen ter. Lo cated on Monrovia /<br />

Arcadia bor der in prime lo cation with heavy foot<br />

traffic. Bar ber chairs <strong>and</strong> equip ment in cluded.<br />

Huge cli entele. Ask for Miguel (626)476-9636.<br />

Email: purofrijolez@yahoo.com<br />

1 | AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />

SACRAMENTO HAIR & NAIL SA-<br />

LON FOR SALE Es tablished 20 years with<br />

faithful cli entele. High gross in come. Ex clusive<br />

hair & nail rights, busy shop ping cen ter. $39,900 or<br />

best of fer. Steve (916)421-9814<br />

RIV ER SIDE, <strong>CA</strong> - ES TAB LISHED VIC TO-<br />

RIAN STYLE SA LON $43,000 OBO. Six-Stations,<br />

two-Bowls, two-Dryers, Pri vate Nail Room<br />

<strong>and</strong> Esthetician Room. Booths 70%-Occupied!<br />

Low-Rent $1175! Owner Leaving! Turn-Key!<br />

MUST SEE! Contact Lisa (626)252-1418<br />

BEAUTY SALON FOR SALE IN RIV -<br />

ER SIDE COUNTY Six sta tions with<br />

shampoo bowls built in. Es tablished 25 years.<br />

Booth rental - self sup porting. Plaza has been re -<br />

modeled. Good busi ness op portunity! New 99<br />

cent store opened in plaza. You’re buy ing from an<br />

old lady...come see <strong>and</strong> ap preciate! $20,000 OBO.<br />

Call Tina (951)681-1146<br />

BARBER SHOP FOR SALE, MONTEREY<br />

PARK, <strong>CA</strong> 3 chairs, low rent, 600sq.ft. Lease<br />

Available. $20,000. Call Raul (323)270-6560<br />

BEAU TI FUL BOU TIQUE SA LON,<br />

CHATSWORTH, <strong>CA</strong> Look ing for a quick sale,<br />

owner is mov ing out of area. Four hair sta tions, one<br />

Nail Station <strong>and</strong> a Fa cial Room. Full staffed with<br />

staff will ing to stay if wanted. Call (818)212 7083<br />

BARBER SHOP FOR SALE - SAN DIEGO<br />

AREA NEXT TO SDSU Three chairs. Low rent<br />

- in same area for 30 years. Call (619)301-4099 after<br />

8:00 p.m.<br />

LINCOLN, <strong>CA</strong> - ORGANIC DAY SPA<br />

Zen-inspired rent / com mission day spa: mas sage,<br />

es thet ics, de tox i fy ing treat ments, doc tors & more.<br />

In cludes de tox i fy ing treat ment cli en tele, equipment<br />

& sup plies. Cen tral NorCal lo cation. Low<br />

overhead, high traffic. Turn key. Value 80K, asking<br />

$59,900. Call (916)474-4329<br />

BARBER SHOP - EAST PASADENA $35,000.<br />

Three chairs, 1 shampoo bowl. (626)449-2220<br />

(661)270-1123<br />

BARBER SHOP AND BEAUTY SA LON FOR<br />

SALE Three stations, two blow dryers, Facial <strong>and</strong><br />

waxing room. Good cli entele. Large cli ent parking<br />

area. Near the port in the city of San Pedro. $15,000.<br />

Low rent. (310)835-2550 please leave a message.<br />

CLAREMONT BAR BER SHOP FOR SALE<br />

Established 1974. No other bar ber shops al lowed in<br />

town. Four chairs. Owner re tiring. Se rious buy ers<br />

only. $95,000. Call (909)626-1172<br />

MARVISTA,<strong>CA</strong> Great Lo cation. Es -<br />

tablished Sa lon 20 years. Large cli entele,<br />

be your own boss! Lots of parking. great po tential<br />

for the right per son. Low rent. 450sq.ft.<br />

Ask ing 20K OBO. Call (310)562-0151<br />

HOLLYWOOD, <strong>CA</strong> - FULL SERVICE SA -<br />

LON Two fa cial rooms, four stations, two sham -<br />

poo bowls, two dryers, one nail station. 950 sq. ft.<br />

19 years es tablished. Owner wants to re tire. Call<br />

(323)724-1374, LA2002@peoplepc.com<br />

HOLLYWOOD SHOP FOR SALE<br />

Modern shop with seven stations, manicure<br />

sta tion, shampoo room, fa cial room,<br />

kitchen <strong>and</strong> small of fice. Leave mes sage at<br />

(760)324-8068.<br />

GREAT OP PORTUNITY - LA HABRA, <strong>CA</strong><br />

<strong>Salon</strong> for sale or partnership. Great location. Low<br />

rent. Only $25K. Call Rosa (562)631-5671 or<br />

(562)697-0200<br />

NICE HAIR SA LON - EX CELLENT<br />

LO <strong>CA</strong> TION IN CON CORD, <strong>CA</strong> Six<br />

stations, wax station, gran ite floor. Please call for<br />

more info @ (925)363-9555 or (925)687-9138.<br />

HAIR AND NAIL SALON IN UP LAND Es -<br />

tablished 20 years. Nine sta tions with shampoo<br />

bowls. Two Manicurists. Great lo cation, lots of<br />

parking. Open, airy floor plan with lots of win -<br />

dows. $25,000 OBO. Call (909)981-4049<br />

PLEASANT HILL HAIR SA LON<br />

FOR SALE 625 sq.ft. Four chairs, one<br />

facial room. Good parking. Please call for more<br />

in for ma tion (925)642-0645.<br />

USED EQUIPMENT<br />

1921 RE STORED BAR BER CHAIR - FOR-<br />

EST GREEN LEATHER Looks new,<br />

headrest, works. Model: Paidar. $2500 firm.<br />

Day (805)733-2559, Eve (805)733-0347<br />

BUILD ING OR RE MOD EL ING SA LONS<br />

High end Cabinetry for sa lon, eight foot cir cular re -<br />

cep tion desk, Man i cure area, dis pen sary, lock ers<br />

<strong>and</strong> glass shelv ing. Murano ped icure spa chair,<br />

ocean wave mas sage bed. Oasis Oxygen Bar. In -<br />

for ma tion (951)637-6803<br />

SALES, SERVICES & REPAIRS of Bar ber<br />

chairs, Sa lon chairs, <strong>and</strong> Hairdryers. Sales of NEW<br />

& USED Bar ber chairs <strong>and</strong> Sa lon chairs. We<br />

CUSTOM build Sa lon & Bar ber sta tions. UP -<br />

HOLSTERY / RE FURBISH services. We currently<br />

have: 10 bar ber chairs on sale- starting price<br />

$75; 15 antique barber chairs; New sa lon sta tionsstarting<br />

at $99.99; New shampoo cra dles- start ing<br />

at $125. For more info call Jesse @ 310-830-4982<br />

JJbarberdesigner.com Se habla espaol<br />

BEAU TI FUL SA LON FUR NI TURE FOR<br />

SALE IN AN AHEIM! 11 sa lon chairs, 2 dry ers.<br />

Priced @ $150 for all. There are many br<strong>and</strong> new<br />

colors of Gel Redken / Ma trix , priced @ $2 each.<br />

Call for more in formation (714)204-9071<br />

NEW EQUIPMENT<br />

LA-TE-DA CUS TOM DE SIGNED SA -<br />

LON FURNITURE.WITH YOUR DE-<br />

SIGN IN MIND OUR COM PANY OF FERS<br />

A WIDE VARIETY OF SER VICES TO CRE -<br />

ATE YOUR SA LON VI SION. START TO<br />

FIN ISH COM MIT MENT IN CLUDES<br />

COMPLETE FLOOR PLAN DE SIGN -CRE-<br />

ATIVE EQUIPMENT DESIGN. ASK<br />

ABOUT OUR hide-a-cord styl ing sta tion <strong>and</strong><br />

other spe cial de signs. Has sle free Fi nancing<br />

avail able for ev ery one. 1-800-640-0444<br />

WWW.LATEDAUSA.COM<br />

EL E GANT NAIL SUP PLY: We whole sale <strong>and</strong><br />

retail New & Used Sa lon Equipments, Sa lon Fur -<br />

niture <strong>and</strong> all br<strong>and</strong>-name products OPI, IBD,<br />

Gena, Cre ative, LaPalm… We of fer on line con tinuing<br />

ed ucation. Please visit our website for more<br />

in for ma tion: www.elegantnailsupply.com. Phone:<br />

(937)258-0608 or 1-888-308-6308<br />

BCMS WELLNESS 4-ALL plus qual ity, priced<br />

less, hair scis sor, man i cure & ped i cure im ple ments.<br />

Por ta ble ul tra sound, high fre quency, equip., shampoo.<br />

Look ing for dis tributors. Email:<br />

Bcmsw4all@att.net<br />

PROFITABLE<br />

SIDELINES<br />

OFFER YOUR CLI ENTS MORE<br />

Tamera Acey, a Health & Weight Loss Ad visor<br />

can as sist them, or she can train you how to of fer<br />

this valuable ser vice your self. Help your Clients<br />

truly feel better. Call her at (503)267-9189 (Pacific<br />

time) or e-mail: giftsofgold@rightnowpc.com<br />

EDU<strong>CA</strong>TION<br />

LEARN NEW TECH NIQUES<br />

THROUGH DVD’S - FREE <strong>CA</strong>T ALOG<br />

Hair cut ting & styling, clip per & ra zor cut ting, hair<br />

col or ing, wed ding styles & updo’s, makeup, fa cials,<br />

manicures <strong>and</strong> ped icures, waxing & hair re moval,<br />

massage, <strong>and</strong> spa & body treatments. 800-414-2434<br />

- www.VideoShelf.com<br />

COL OR ING FOR DUM MIES 101 Pri -<br />

vate classes held in your sa lon teaching the<br />

theory of color <strong>and</strong> chem istry for use with any color<br />

line. So. Cal ifornia. Contact Darryl (619)952-9793<br />

PERFECT YOUR HAIR CUT TING AND<br />

COLORING SKILLS AT MOGI Mon day or<br />

Sunday day time class. For more info call Mogi at<br />

(310)801-1450 or www.mogihair.com /<br />

http://mogihair.blogspot.com/search /label/Hair%20%20cutting%20class<br />

IN TER NA TIONAL A<strong>CA</strong>D EMY OF PRE CI -<br />

SION HAIRCUTTING OF FERS IN SA LON<br />

TRAINING WITH RENE FRELOW In depth<br />

ex pla na tions of Pre ci sion Haircutting. In di vid ual<br />

attention. Call (415)695-9672<br />

STATE BOARD MADE EASY<br />

Step-by-step guide to help you suc cessfully<br />

com plete your Cos metology State Board<br />

prac ti cal ex am i na tion. Pur chase on line at<br />

www.stores. ebay.com/cosmetech<br />

MISCELLANEOUS<br />

HEALTH BEN E FITS In cludes den tal, vi sion,<br />

pre scrip tion, chiropractic <strong>and</strong> med i cal. Not In surance<br />

Linda 1-877-818-9254 or (541)554-7953<br />

VITAS IS LOOK ING FOR COS METOLOGY<br />

VOL UN TEERS to pam per Hos pice pa tients living<br />

at home or nurs ing fa cilities pro viding haircuts<br />

or set <strong>and</strong> styles. Op portunities available throughout<br />

South ern Ca. <strong>and</strong> the Bay area. For de tails con -<br />

tact Alex Silva at (858)503-4724 or al ex an -<br />

der.silva@vitas.com<br />

SERVICES<br />

COLORISTS! DON’T MISS OUT<br />

ON NEW HAIR COLOR CLI ENTS!<br />

Get listed on the Hair Colorist Lo cator now! Go<br />

to www.MyBellaColor.com <strong>and</strong> register to day!<br />

Enter dis count code: 1SSAD308301


BUSINESS<br />

OPPORTUNITIES<br />

MAKE $100 PER HOUR SHARP ENING<br />

SCISSORS AND CLIP PERS. I will beat any -<br />

body’s price on any equip ment <strong>and</strong> train ing.<br />

(408)439-9161<br />

MAKE $$$ WITH BODY WRAPS - LOSE<br />

6-20 INCHES IN ONE HOUR - OR -<br />

GANIC BODY WRAPS, NO SHOWER<br />

NEEDED! This is an easy ser vice to add on to<br />

your cur rent menu. We also sell pro fessional spa<br />

<strong>and</strong> mas sage products. Check out our website<br />

for de tails: www.BodyWrapWholesale.com.<br />

DOUBLE YOUR IN COME The six se crets for<br />

sucess is a proven method that has worked so well<br />

for so many Styl ists. To learn more or to pur chase<br />

the book, go to: web.mac.com/ristopelivanov<br />

PROFESSIONS<br />

$ SAN RAFAEL BEAUTY A<strong>CA</strong>D EMY is<br />

under new own ership <strong>and</strong> is rapidly grow -<br />

ing. Course classes <strong>and</strong> hours are ex p<strong>and</strong>ing.<br />

We have Teaching po sition open ings for Cos -<br />

me tol ogy / Es thet ics / Man i cur ing. Ac cept ing<br />

Resumes <strong>and</strong> scheduling in terviews. Must have<br />

3 to 5 years Teaching ex perience. Vo cational<br />

Ed u ca tion / Adult Ed u ca tion Cre den tial is a plus.<br />

Pos i tive <strong>and</strong> Sup port ive work en vi ron ment.<br />

New own ership / New cur riculum <strong>and</strong> a chance<br />

to grow with the com pany. For in terview or<br />

more in formation, please call Doreen Meester,<br />

Director @ (415)454-5435 Tuesday through<br />

Friday 9:00 a.m. to 5:00 p.m.<br />

Bureau of Barbering <strong>and</strong> Cosmetology<br />

Effective July 1, 2008, the Board of Barbering <strong>and</strong> Cosmetology became a Bureau. Although<br />

part of our name changes, the services we provide applicants, licensees, <strong>and</strong> consumers<br />

continue. There will be a few internal changes but will not impact the public. The nine<br />

Board members have been asked to continue on the Bureau’s advisory committee <strong>and</strong> a public<br />

meeting will be scheduled sometime in the fall. We anticipate this transition to be smooth <strong>and</strong><br />

without any interruption to the public. For any up to date information relating to this transition,<br />

please go to our website at www.barbercosmo.ca.gov or call 1-800-952-5210.<br />

Disciplinary Review Committee (DRC)<br />

A Disciplinary Review Hearing is an<br />

informal citation review proceeding before<br />

the Disciplinary Review Committee (DRC).<br />

This Committee is a panel of three members,<br />

which are appointed by the Governor.<br />

Approximately 45 days after your inspection,<br />

your citation will be mailed to you along<br />

with a formal appeal request document. You<br />

have 30 days from the issuance date of your<br />

citation to submit your signed or written<br />

appeal request. Approximately 30 days before<br />

the date of your hearing, you will be notified<br />

by mail of the date, time <strong>and</strong> location of<br />

your hearing. The BBC conducts hearings<br />

throughout California <strong>and</strong> you will be scheduled<br />

at a location closes you.<br />

The BBC will send two Notice of<br />

Hearings to your address of record – one via<br />

regular mail <strong>and</strong> the other certified. If you<br />

have recently moved or have cancelled your<br />

Establishment license, you must notify the<br />

BBC within 30 days of your new address.<br />

During your appeal hearing, you will have<br />

the opportunity to discuss your case with the<br />

DRC. You will have 15 minutes to state your<br />

case <strong>and</strong> explain why you are appealing. You<br />

are allowed, but are not required, to bring<br />

appropriate representation, witnesses, written<br />

documentation or photographs to support<br />

your case.<br />

If you need an interpreter, you must bring<br />

one with you <strong>and</strong> the interpreter cannot have<br />

a pending appeal citation issues at the same<br />

location.<br />

If you are unable to attend your scheduled<br />

appeal hearing, you may send an authorized<br />

representative to speak on your behalf.<br />

You must provide a signed authorization<br />

letter allowing the representative to appear<br />

in your absence. It is important to note that<br />

if you are an employee of an establishment,<br />

the establishment owner may not be your<br />

representative due to a conflict of interest.<br />

You may also choose to withdraw your appeal<br />

by sending in a written request to withdraw<br />

prior to the hearing <strong>and</strong> subsequently pay the<br />

full amount of the fine. A withdraw request<br />

form is included on the second page of your<br />

Notice of Hearing.<br />

You must show “good cause” in order<br />

to reschedule your hearing. “Good Cause”<br />

is defined by the Bureau as personal illness,<br />

auto accident, death or severe illness in the<br />

immediate family or other severe physical<br />

or emotional hardship. Any condition to be<br />

considered good cause must be verified in<br />

writing.<br />

You will be notified by mail of the Committee’s<br />

decision 30 days after your hearing<br />

date. The Decision Document mailed to you<br />

will state whether your violations are upheld,<br />

modified, or dismissed <strong>and</strong> the total amount<br />

owed on the citation.<br />

If you do not agree with the Committee’s<br />

decision, you may appeal by sending in a<br />

written request to be heard before an administrative<br />

law judge. Your request must be<br />

submitted before the effective date of the decision<br />

or 59 days of your hearing date. Your<br />

appeal will then be h<strong>and</strong>led by the Office of<br />

the Attorney General.<br />

The BBC is committed to providing a forum<br />

that will allow each appellant an opportunity<br />

to express his/her point of view while<br />

maintaining the integrity of the laws <strong>and</strong><br />

regulations that govern the beauty industry.<br />

<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 17


18 | AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />

August 2008<br />

2-4: Bronner Brothers International Hair Show, Georgia World<br />

Congress Center, Atlanta, 800/547-SHOW, bronnerbros.com<br />

3-4: Redken Presents: Master Specialist Connection Chico, <strong>CA</strong><br />

1.800.446.2597 X4201 www.malys.com<br />

3-6: ECRM Cosmetics & Fragrance EPPS Conference, TBD,<br />

770/932-3191 ecrm-epps.com<br />

9-12: George Rileys PBC presents Scruples Training for Tomorrow,<br />

Lakeville, MN 1-800-303-3630 www.georgerileyspbc.com<br />

16-18: Face & Body 2008, Moscone Center North, San Francisco,<br />

630/653-2155,face<strong>and</strong>body.com.<br />

17: 3rd Annual Vietnamese Beauty Expo, Westminster, <strong>CA</strong> 1-866-<br />

370-4199 www.vietbeautyexpo.com<br />

17-18: Redken Presents:Specialist Connection Santa Clara, <strong>CA</strong><br />

1.800.446.2597 X4201 www.malys.com<br />

17-18: Expo Latino International <strong>Salon</strong> <strong>and</strong> Spa Show, Long Beach<br />

Convention Center, Long Beach, <strong>CA</strong>, 562/802-7471, expolatino.com<br />

17-21: EX•TRACTS, Jacob K. Javits Convention Center, New York<br />

City, 800/272-SHOW, extractsny.com<br />

September 2008<br />

6-8: Haircolor USA, Miami, FL www.haircolorusaevent.com<br />

14: Nailpro Anaheim, Anaheim Convention Center, Anaheim, <strong>CA</strong>,<br />

888/491-8265, www.nailpro.com<br />

20-22: Spa & Resort Expo <strong>and</strong> Conference, New York<br />

www.spa<strong>and</strong>resortexpo.com<br />

20-22: International Congress of Esthetics <strong>and</strong> Spa, Long Beach, <strong>CA</strong><br />

1-800-471-0229 or www.lneonline.com<br />

21-22: Mid-American Beauty Classic, Columbus, OH<br />

www.premiereshows.com<br />

22: Redken Presents: Master Specialist Connection Chico, <strong>CA</strong><br />

1.800.446.2597 X4201 www.malys.com<br />

27: Aris Guzman <strong>and</strong> Aris Milan Hairdressing present The Immaculate<br />

Collection, McAllen, TX (956)534-4821 or (956)867-3559<br />

October 2008<br />

4-7: George Rileys PBC presents Scruples Training for Tomorrow,<br />

Lakeville, MN 1-800-303-3630 www.georgerileyspbc.com<br />

August<br />

3: 2GORJIS presents Ageless Beauty 40’s, 50’s <strong>and</strong> Beyond Makeup<br />

Class, Walnut Creek, <strong>CA</strong> www.2GORJIS.com or (925)932-8602<br />

3: Adriel International presents A Day of Brows - H<strong>and</strong>s On Eyebrow<br />

Shaping <strong>and</strong> Waxing, Reno, NV 1-800-273-7126 www.perfectbrow.com<br />

4: Adriel International presents Brows to Brazilians Waxing I, II <strong>and</strong><br />

Brazilians 3D - Designs, Dyes, Diamonds H<strong>and</strong>s On, Reno, NV 1-800-<br />

273-7126 www.perfectbrow.com<br />

4: Raffco International Beauty Company presents Mask Color H<strong>and</strong>s<br />

On, Irvine, <strong>CA</strong> 1-800-255-9522 ext. 256; elenatorriani@hotmail.com<br />

4-8: Westmore Academy of Cosmetic Arts presents Westmore<br />

Method / Five Looks, Burbank, <strong>CA</strong> 1-877-978-6673<br />

4-29: Westmore Academy of Cosmetic Arts presents Hairstyling for<br />

Print, TV <strong>and</strong> Motion Pictures, Burbank, <strong>CA</strong> 1-877-978-6673<br />

4-22: Westmore Academy of Cosmetic Arts presents Master Makeup<br />

Course Beauty & Fashion Makeup for Spa, <strong>Salon</strong> & Medi-Spa, Burbank,<br />

<strong>CA</strong> 1-877-978-6673<br />

9-10: Westmore Academy of Cosmetic Arts presents Hairstyling &<br />

Updos for Brides, Parties <strong>and</strong> Occasions, Burbank, <strong>CA</strong> 1-877-978-6673<br />

10-13: 2GORJIS presents Makeup Pro Class with Makeup Artist Kim<br />

Evans, Walnut Creek, <strong>CA</strong> www.2GORJIS.com or (925)932-8602<br />

10-14: <strong>Salon</strong> Training International presents <strong>Salon</strong> Owners Success<br />

(S.O.S.), Carlsbad, <strong>CA</strong> (760)929-2600 email: info@salontraining.com<br />

11: Grund H<strong>and</strong>s On Cutting Class with Colleen Wagner, Willets, <strong>CA</strong><br />

800-235-7376 www.grundhair.com<br />

11: Cosmoprof Beauty presents Pravana Color Solutions, Torrance;<br />

TIGI Cut <strong>and</strong> Color Cluster Class, West Covina; Paul Mitchell Collection<br />

Haircut Demo, Santa Clarita; www.cosmoprofbeauty.com<br />

11: Malys presents American Crew Cutting Demo, Farouk Art of<br />

Blonding, CHI Transformation System, Framesi HPAS Reds, Framesi<br />

HPAS Blonding & Color Correction, Framesi The Eclectic Experience,<br />

Framesi Color Keys, L’Oreal Majirel & Richesse, Matrix Color Correction,<br />

Matrix Color Inspiration, Mirabella Mineral Makeup, Pureologist<br />

Certification, Redken Hair Color Collection, TIGI Colour, call for locations<br />

800-446-2597 or www.malys.com<br />

11: Adriel International presents Brows to Brazilians Waxing I, II <strong>and</strong><br />

Brazilians 3D - Designs, Dyes, Diamonds H<strong>and</strong>s On, Studio Ciity, <strong>CA</strong><br />

1-800-273-7126 www.perfectbrow.com<br />

11: Raffco International Beauty Company presents Color Code Insperience,<br />

Irvine, <strong>CA</strong> 1-800-255-9522 ext. 256; elenatorriani@hotmail.com<br />

5-6: Idaho Barber & Beauty Supply’s Annual Fall Hair Show ,<br />

Spokane, WA 1-800-288-4227 ext. 115 www.IBBbeautysupply.com<br />

5-6: Armstrong McCall Fashion Revolution - World’s Fair Show,<br />

Austin, TX www.armstrongmccall.com or call 1-800-45-SALON<br />

12: 14th Annual Central Coast Hair Design & Beauty Expo, Santa<br />

Cruz, <strong>CA</strong> 831-460-3346<br />

12-13: Premiere Birmingham, AL www.premiereshows.com<br />

14: Nailpro Sacramento, Sacramento Convention Center, Sacramento,<br />

<strong>CA</strong>, 888/491-8265, www.nailpro.com.<br />

19-20: International Congress of Esthetics <strong>and</strong> Spa, Philadelphia,<br />

PA 1-800-471-0229 or www.lneonline.com<br />

19-20: Bio-Therapeutic Education Nation Road Show, Los Angeles,<br />

<strong>CA</strong> www.bio-therapeutic.com<br />

26-27: Texas Beauty Show, Dallas, TX 512-415-8300<br />

www.texasbeautyshow.com<br />

26-28: Destination Rejuvenation Retreat by Ann Mincey <strong>and</strong> Mary<br />

Wilson, Laguna Beach, <strong>CA</strong> www.rejuvenationgifts.com or (949) 716-2723<br />

27: Maly’s Presents: Summit <strong>Salon</strong> Series B.O.L.D Initiatives with<br />

Michael Cole Portl<strong>and</strong>, OR, www.malys.com<br />

November 2008<br />

2-3: Bassett <strong>Salon</strong> Solutions presents Eufora Global Connection,<br />

Newport Beach, <strong>CA</strong> 1-877-BSS-9288 www.bassettsalonsolutions.com<br />

January 2009<br />

10-17: Supernatural <strong>Salon</strong> Cruise presented by John Amico<br />

Products. Western Caribbean cruise aboard the Ruby Princess. 1-800-<br />

676-5264 or www.<strong>Salon</strong>cruises.com<br />

31-Feb. 2: Long Beach International <strong>Salon</strong> <strong>and</strong> Spa Expo (ISSE)<br />

produced by the Professional Beauty Association, Long Beach, <strong>CA</strong><br />

www.probeauty.org/isse.<br />

February 2009<br />

<br />

21-23: 2009 Spa & Resort Expo <strong>and</strong> Conference <strong>and</strong> Medical Aesthetics<br />

Conference <strong>and</strong> Expo, Los Angeles, <strong>CA</strong> www.spa<strong>and</strong>resortexpo.<br />

com www.medaestheticsconference.com<br />

12-16: On Set Hair Productions presents On Set Motion Picture Hair<br />

Academy Five Day Master Class, Santa Monica, <strong>CA</strong> 1-888-271-7977<br />

(310)452-7059 www.onsethair.com<br />

17: Grund Five Keys to <strong>Salon</strong> Success with Gena Morgan, Santa<br />

Rosa, <strong>CA</strong> 800-235-7376 www.grundhair.com<br />

18: Raffco International Beauty Company presents Mask Color Intro<br />

Class, Irvine, <strong>CA</strong> 1-800-255-9522 ext. 256; elenatorriani@hotmail.com<br />

18: Novita Spa on the Square presents Mineral Makeup - The Rage<br />

- Finishing Essentials, Georgetown, TX 1-888-738-0701<br />

18: Grund Five Keys to <strong>Salon</strong> Success with Gena Morgan, Sacramento,<br />

<strong>CA</strong> 800-235-7376 www.grundhair.com<br />

22-23: UC Irvine Extension presents Quality Management for Spas,<br />

Irvine, <strong>CA</strong> unex.uci.edu/spa or (949)824-5414<br />

23-24: Westmore Academy of Cosmetic Arts presents Naturalash<br />

Eyelash Extensions, Burbank, <strong>CA</strong> 1-877-978-6673<br />

24: Brilliant Brows with Crickett, San Jose, <strong>CA</strong> (760)403-6457<br />

www.missmollyb.net<br />

25: Grund Five Keys to <strong>Salon</strong> Success with Gena Morgan,Walnut<br />

Creek, <strong>CA</strong> 800-235-7376 www.grundhair.com<br />

25: Grund H<strong>and</strong>s On Cutting Class with Colleen Wagner, Sacramento,<br />

<strong>CA</strong> 800-235-7376 www.grundhair.com<br />

25: Brilliant Brazilians with Crickett, San Jose, <strong>CA</strong> (760)403-6457<br />

www.missmollyb.net<br />

25: Cosmoprof presents TIGI Cut <strong>and</strong> Color Cluster Class, Pasadena,<br />

Torrance; American Crew Men’s Haircutting Demo, Woodl<strong>and</strong> Hills; Rusk<br />

Illusions Collection 2008, Santa Barbara; Intro to Rusk Rotation, Lancaster;<br />

Rusk Pony Up with Controlled Chaos Demo, Long Beach; Rusk The<br />

Weight of Fashion Demo, Santa Clarita; www.cosmoprofbeauty.com<br />

25: Raffco International Beauty Company presents Color Code Evolution,<br />

Irvine, <strong>CA</strong> 1-800-255-9522 ext. 256; elenatorriani@hotmail.com<br />

25: Novita Spa on the Square presents Chemical Peels by Novita Spa<br />

Clinicals - Chemical, Glycolic Acid, Lactic, Salacylic Peels, Georgetown,<br />

TX 1-888-738-0701<br />

25: Adriel Intl presents A Day of Brows - H<strong>and</strong>s On Eyebrow Shaping<br />

<strong>and</strong> Waxing, Studio City, <strong>CA</strong> 1-800-273-7126 www.perfectbrow.com<br />

25: Malys presents Framesi Color Keys, Framesi HPAS Blonding<br />

& Color Correction, Framesi The Eclectic Experience, Matrix Color<br />

Correction, Matrix Color Inspiration, Mirabella Basic Face, Nioxin Scalp<br />

Renew Natural Dermabrasion Experience, Pureologist Certification, call for<br />

locations 800-446-2597 or www.malys.com<br />

30-31: Westmore Academy of Cosmetic Arts presents Airbrush for<br />

Face & Body, Burbank, <strong>CA</strong> 1-877-978-6673


1. High Performance Line for Men<br />

WHAT’S NEW IN THE MARKET<br />

Direct from London is a groundbreaking, iconic, British <strong>and</strong> award winning line of high performance<br />

hair products for men. Lock Stock <strong>and</strong> Barrel Grooming offers the modern man a full range of<br />

styling, shampoo <strong>and</strong> conditioning products he can depend on.<br />

Lock Stock <strong>and</strong> Barrel fully underst<strong>and</strong>s the needs of men. Men desire a br<strong>and</strong> that they can be<br />

proud of, one that endorses their masculinity.<br />

“We launched in the U.S. at the Long Beach Expo in January 2008, explained John Albanese of<br />

LS<strong>and</strong>B USA, “<strong>and</strong> the booth attracted an almost obstructive gathering of professionals. A particularly<br />

big hit with the boys was the Recharge two in one, shampoo <strong>and</strong> conditioner. ”<br />

For more information, call 562-422 1452, or visit www.groomingmen.com.<br />

2. Is Your Foot Spa Safe?<br />

Is your foot spa safe for use even after cleaning <strong>and</strong> disinfection? Safe-Spa Bacteria Test allows you<br />

to screen your foot spa water for bacterial contamination.<br />

The test works similarly to a home pregnancy test, utilizing an indicator strip with easy readout.<br />

There are no water samples to send in. The readout is visual, rapid <strong>and</strong> no instrumentation is needed.<br />

Results are available in 20 minutes.<br />

For more information, call 800-578-1444 or visit www.sensuoussolutions.com.<br />

3. Tighten, Hydrate, <strong>and</strong> Improve Skin Texture<br />

Enspri Marine Collagen Hydrating Mask is specially formulated to complement existing products<br />

used by the skincare professionals; it is not meant to replace them. It will work with your current products<br />

to provide added benefits for your customers. This is a great way to add a premium service to your<br />

menu without the cost of bringing in a complete back bar or retail line.<br />

The professional back bar consists of only three products:<br />

Enspri Collagen 5000—100 percent marine collagen peptide in a unique powder form, free of<br />

unwanted additives, preservatives <strong>and</strong> chemicals.<br />

Enspri Collagen Activator Gel—beneficial blend of Organic Aloe Vera, Cucumber Fruit Extract,<br />

Green Tea Extract <strong>and</strong> Vitamin A, C <strong>and</strong> E offer key anti-oxidants <strong>and</strong> provide additional hydrating,<br />

softening, soothing <strong>and</strong> healing properties.<br />

Ceramide Skin Essence—a rich hydrating essence that uses a state-of-the-art Ceramide technology<br />

to form a protective barrier layer on the skin, helping regulate moisture loss.<br />

For more information, call 877-ENSPRI4 or visit www.enspri.biz.<br />

4. No More Wrist Pain for Hair Braiders<br />

Wrist pain, strain <strong>and</strong> weakness is a problem that can have a negative affect on your braiding practice.<br />

Many stylists use a twisting technique or rattail comb when unbraiding hair, causing undue stress<br />

on the wrist. Additionally, the combs can break because they are not designed for such use.<br />

Natasha Anderson-Imara, president of Glamour Devine, came up with a solution. The UnBraider<br />

is engineered to take down six to eight braids at a time. It is the only product on the market designed<br />

<strong>and</strong> engineered to do this.<br />

The key features are: there is no twisting of the wrist; it is an ultra-fast h<strong>and</strong>-held tool for taking<br />

down braids <strong>and</strong> engineered <strong>and</strong> designed to take down micro individuals <strong>and</strong> corn rolls. It is engineered<br />

<strong>and</strong> designed to minimize hair breakage <strong>and</strong> loss <strong>and</strong> both take down braids while at the same<br />

time combing out unbraided hair. This is the two in one process.<br />

For more information, visit www.theunbraider.com or call 909-624-0500.<br />

5. 100% Human Hair Long Hair Wefts<br />

Ron Cardillo, president of So.Cap. USA announced, “Our new wefts are carefully sewn with a<br />

special machine that delivers a high level of workmanship to ensure the weft’s strength <strong>and</strong> durability.”<br />

The company is launching a new line of 100 percent human long hair wefts. The wefts are available<br />

in two lengths: 12-16 inches <strong>and</strong> 20-24 inches, in straight, wavy <strong>and</strong> curly textures. These new<br />

long hair wefts are easy to apply. Hair designers will simply cut the weft to the desired length <strong>and</strong> then<br />

apply with hypoallergenic adhesive.<br />

The adhesives have been designed to closely match the client’s hair <strong>and</strong> are offered in six different<br />

hypoallergenic adhesive colors including black, dark brown, light brown, blonde, pale blonde <strong>and</strong> red.<br />

There are many benefits to this new professional weft long hair system. Using an easy <strong>and</strong> semipermanent<br />

application process, it provides a harmless long-lasting attachment giving new length,<br />

volume <strong>and</strong> color.<br />

For more information, call 877-855-4247 or visit www.SoCapUSA.com.<br />

Have your product considered for the <strong>Stylist</strong> & <strong>Salon</strong>’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind<br />

at editor@stylistnewspapers.com or mail to <strong>Stylist</strong> & <strong>Salon</strong> <strong>Newspapers</strong>, 1750 SW Skyline Blvd., Suite 24, Portl<strong>and</strong>, OR 97221.<br />

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<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 19<br />

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