0808 CA Stylist.indd - Stylist and Salon Newspapers
0808 CA Stylist.indd - Stylist and Salon Newspapers
0808 CA Stylist.indd - Stylist and Salon Newspapers
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Hair<br />
Extensions<br />
Hoter Than Ever!<br />
Lash Out<br />
Exp<strong>and</strong> Your Menu with Eyelash Extensions<br />
Trendy New Services<br />
Introducing Them to Your Clients<br />
AUGUST 2008 | VOLUME 13 | NUMBER 3 | ISSUE 147<br />
<strong>CA</strong>LIFORNIA<br />
& SALON NEW SPAPER<br />
Photo courtesy of: Afinage<br />
THE BUSIN ESS O F: HAIR | N AILS | SKIN <strong>CA</strong>RE
| AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />
California <strong>Stylist</strong> & <strong>Salon</strong><br />
Volume XIII, Number 3, Issue 147<br />
August 2008<br />
Published monthly by<br />
Holl<strong>and</strong> Graphics, Inc.<br />
1750 SW Skyline Blvd., Suite 24<br />
Portl<strong>and</strong> OR 97221<br />
Toll-free (888) 297-7010<br />
or (503) 297-7010<br />
Fax (503) 297-7022<br />
E-mail: editor@californiastylist.com<br />
Web site: www.californiastylist.com<br />
Publisher Linda Holl<strong>and</strong><br />
Managing Editor Lisa Kind<br />
Copy Editor James Giddings<br />
Production Manager Joel Holl<strong>and</strong><br />
Advertising Director Marcy Avenson<br />
Art Director Erica Gibson<br />
Classified Sales Kelly Smith<br />
Contributing Writers:<br />
Judy Culp, Jerry Tyler, Vicki Peters,<br />
Shannon Wells, Marco Pelusi, Hannah Mayo,<br />
Anne Morrato<br />
California Bureau of Barbering<br />
<strong>and</strong> Cosmetology<br />
Kristy Underwood, Executive Officer<br />
<strong>CA</strong>LIFORNIA STYLIST & SALON is mailed free of<br />
charge to licensed salons <strong>and</strong> barbershops <strong>and</strong> beauty<br />
schools in California. Circulation is restricted to members<br />
of the beauty <strong>and</strong> barber profession, its suppliers<br />
<strong>and</strong> students.<br />
CONTRIBUTIONS OF PHOTOS, ARTICLES, etc.,<br />
are welcome. Payment offered only when arrangements<br />
are made in writing in advance with the editor/<br />
publisher.<br />
ALL MATERIAL COPYRIGHT 2008 by Holl<strong>and</strong><br />
Graphics, Inc. <strong>and</strong>/or the bylined authors or photographers.<br />
No part of this publication may be reproduced,<br />
stored in a retrieval system, or transmitted, in any form,<br />
or by any means, electronic, mechanical, photocopying,<br />
recording or otherwise, without the prior permission of<br />
the publisher.<br />
OPINIONS AND ENDORSEMENTS herein are the<br />
sole responsibility of the writers or advertisers <strong>and</strong> do<br />
not necessarily represent the opinions of the publisher<br />
or the State Boards of each state. Publication of advertising<br />
contained herein does not constitute endorsement.<br />
Columns are the opinions of the writers <strong>and</strong> not<br />
those of the publisher. California <strong>Stylist</strong> & <strong>Salon</strong> assumes<br />
no responsibility for the claims of any advertiser in<br />
their paid advertising nor in the promotional material<br />
they provide either orally or in writing. Advertising<br />
does not imply that the paper will provide any editorial<br />
coverage, photos, calendar mention, or any other space<br />
or consideration other than actual space purchased. All<br />
advertising must be paid in advance of publication in<br />
lieu of prior arrangements. Invoices paid after terms<br />
will be subject to a 2.5% per month service charge.<br />
Delinquent invoices may be subject to a h<strong>and</strong>ling fee<br />
of 25%. Published rates are net. Agencies add 15% for<br />
gross cost. No Agency discounts. In the event a suit<br />
or action is brought to collect amounts due California<br />
<strong>Stylist</strong> & <strong>Salon</strong> shall be entitled to recover attorney fees<br />
<strong>and</strong> costs incurred.<br />
ADDITIONAL OR OUT-OF-STATE SUBSCRIP-<br />
TIONS: For a one year subscription, send name,<br />
address <strong>and</strong> zip with check for $20 payable to HOL-<br />
LAND GRAPHICS, INC. to Subscriptions, California<br />
<strong>Stylist</strong>, 1750 SW Skyline Blvd., Suite 24, Portl<strong>and</strong>, OR<br />
97221. Address changes require old mailing label.
George Riley<br />
Professional Beauty Centers 1-800-303-3630<br />
www.georgerileyspbc.com<br />
MORE THAN<br />
SALE<br />
JUST A LITER<br />
White Tea Luxury Collection<br />
Purchase:<br />
1 - White Tea More Than Just a Liter Sale Combo<br />
RECOMMENDED COMBINATION<br />
1 - 32 oz White Tea Sulfate Free Restorative Shampoo<br />
1 - 32 oz White Tea Restorative Conditioner<br />
Receive<br />
1 - 8 oz White Tea Embrace Luxury Hold Hair Spray FREE<br />
1 - More Than Just A Liter Sale Promo Bag FREE<br />
$30.00<br />
salon value $51.50<br />
Side A Side B<br />
<strong>Salon</strong> receives 1 promotional 2-sided<br />
tent card with the purchase of 6<br />
More Than Just a Liter Sale<br />
SUMMER LITER PROMOTION<br />
Save on a selection of Liter combinations<br />
Alpha Apple Shampoo & Alpha Apple Conditioner $12.50<br />
Botanum Shampoo for Treated Hair & Equalizer Conditioner $12.50<br />
Criteria Conditioner Shampoo & Moisture Pak Conditioner $15.00<br />
Sulfate Free Shampoo & Sulfate Free Conditioner $15.00<br />
Negate Clarifying Treatment & Initiate Clarifying Shampoo $15.00<br />
Regimen Moisturizing Shampoo & Omni Pak Treatment $20.00<br />
2x Liters of Botanum Shampoo for Treated Hair $12.50<br />
SAVE<br />
20%<br />
TRAVEL SIZE PROMOTIONS<br />
SAVE 20% on any dozen of the following 2 oz.<br />
Travel Sizes. Approved size for air travel.<br />
Quantities Limited.<br />
Shampoos: Botanum, Criteria, Regimen, Alpha Apple, Blue Shampoo,<br />
Initiate, Sulfate Free<br />
Conditioners: Equalizer, Omni Pak, Alpha Apple, Moisture Pak, Negate,<br />
Sulfate Free<br />
Styling: Glacon, Firm Gel, Spiking Gel, Re N Force<br />
Lotions: Lemon Verbena, Lavender<br />
GREEN OUT PROMOTIONS<br />
Negate Clarifying Treatment an Initiate<br />
Clarifying Shampoo are the ideal combination<br />
to rid the hair of chlorine or other discoloration.<br />
Save $3.50 on an 8 oz. Green Out combination of Negate<br />
Vlarifying Treatment <strong>and</strong> Initiate Clarifying Shampoo.<br />
<strong>Salon</strong> Price: $7.50<br />
SAVE<br />
SAVE<br />
$3.50<br />
White Tea Travel Trio<br />
Includes:<br />
1 - 2 oz White Tea Sulfate Free<br />
Restorative Shampoo<br />
1 - 1.25 oz White Tea Restorative Conditioner<br />
1 - 1.25 oz White Tea Magical Serum<br />
$5.00<br />
salon value $7.50<br />
Travel Trio<br />
Embrace Spray + Crest T-Shirt FREE<br />
Purchase:<br />
6 - 8 oz White Tea Embrace Luxury Hold Hair Spray<br />
$45.00<br />
Receive<br />
1 - Scruples Crest T-Shirt<br />
FREE<br />
salon value $12.00<br />
Hinoki 4-pack Promo<br />
1 - Hinoki Shampoo 8.4 oz.<br />
1 - Hinoki Conditioner 8.4 oz.<br />
1 - Hinoki Hair Thickenter 8.4 oz.<br />
1 - Hinoki Plus 8.4 oz.<br />
1 - 911 3-Pak Sachet (free)<br />
1 - Technica Brush (free)<br />
1 - Technica Comb (free)<br />
$17.00<br />
<strong>Salon</strong> Value $24.35<br />
Shine Promo<br />
1 - Spray N Shine 4.0 oz.<br />
1 - Hi-Shine 1.75 oz.<br />
1 - Freeze-It Spray 8.4 oz.<br />
Buy the Spray N Shine &<br />
Hi-Shine at regular price <strong>and</strong><br />
get the Freeze-It Spray FREE.<br />
$15.00<br />
<strong>Salon</strong> Value $21.25<br />
Hinoki Liter Deal<br />
1 - Hinoki Shampoo 32.5 oz.<br />
1 - Hinoki Conditioner 32.5 oz.<br />
$17.00<br />
<strong>Salon</strong> Value $23.29
In this issue...<br />
6<br />
9<br />
10<br />
Beauty Business Buzz<br />
Whether it’s o ering the latest celebrity<br />
extensions or unveiling that great<br />
new spray tan machine, you want to<br />
make sure you get the most bang for<br />
your buck. Shannon Wells o ers some<br />
strategic moves you can make to<br />
ensure success in introducing trendy<br />
new services <strong>and</strong> products in your<br />
salon.<br />
Marketing Solutions<br />
Professional hair extensions are not<br />
just for extending the length of your<br />
client’s hair anymore. Hannah Mayo<br />
explains how with professional hair<br />
extensions you can instantly add<br />
exciting new physical volume <strong>and</strong><br />
texture to thin <strong>and</strong> lifeless hair.<br />
Blue Highways<br />
Hair enhancement is one of the<br />
fastest growing segments of the<br />
beauty industry. Jerry Tyler explains<br />
the importance of being aware of<br />
the challenges that come with the<br />
major bene ts <strong>and</strong> sudden dem<strong>and</strong><br />
which a ects both our clients <strong>and</strong><br />
our fellow licensees.<br />
4 | AUGUST 2008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />
Beauty Business Buzz . . . . . . . . . 6<br />
Lash Out - Eyelash Extensions . . . 7<br />
Beauty Shows <strong>and</strong> Events . . . . . . 8<br />
Marketing Solutions. . . . . . . . . . 9<br />
Blue Highways . . . . . . . . . . . . .10<br />
Esthetic Endeavors . . . . . . . . . .11<br />
The Nail Extension . . . . . . . . . . .12<br />
The Mane Objective. . . . . . . . . .13<br />
Classi eds . . . . . . . . . . . . . .14-17<br />
California Board News . . . . . . . .17<br />
Calendar . . . . . . . . . . . . . . . . .18<br />
What’s New in the Market . . . . . .19<br />
On the cover...<br />
Photo Courtesy of<br />
AFFINAGE<br />
Correction: In the June 2008 issue of California<br />
<strong>Stylist</strong>, the cover contest winning photo<br />
color <strong>and</strong> cut was done by Vadre Grigsby<br />
<strong>and</strong> Je rey Dufault.<br />
Diversion — Still the Hot Topic<br />
From the Editor<br />
Lisa Kind<br />
I recently attended Cosmoprof North<br />
America in Las Vegas. My goal for attending<br />
was to learn about the newest products <strong>and</strong><br />
companies <strong>and</strong> to hopefully establish some<br />
good advertising <strong>and</strong> public relations contacts.<br />
During the weekend the hot topic in all of<br />
my conversations was—you guessed it—diversion.<br />
It is amazing to me how many different<br />
opinions there are. Some claim distributors<br />
drive diversion. Others insist manufacturers<br />
are the culprit. Still others believe diversion<br />
is happening at the salon level. Whom do you<br />
believe?<br />
One thing is for sure. <strong>Stylist</strong>s are getting<br />
frustrated <strong>and</strong> starting to take a stance to combat<br />
diversion. Here are a few excerpts (edited for<br />
brevity) of comments I received after the July<br />
issue of the <strong>Stylist</strong> focusing on diversion hit the<br />
streets.<br />
— David Yerks, Palm Springs, Calif.:<br />
Diversion is here to stay, <strong>and</strong> yes, it is growing.<br />
Recently, I noticed products on the grocery<br />
<strong>and</strong> drug stores’ shelves that promised they<br />
would never be diverted. However, these<br />
companies are now owned by L’Oreal. Coincidence?<br />
I cut the hair of an owner of one of the<br />
grocery stores in my area, which also carries<br />
diverted products. I asked to meet the person<br />
who buys their cosmetic <strong>and</strong> toiletry line so<br />
that I may point out the “Professional Retail<br />
Only” label. She told me she buys directly<br />
from a distributor who comes into the store.<br />
The prices in the stores are not very different<br />
from what they are in the salon. If it<br />
is slightly higher, people will still pay more<br />
because of the convenience. When the manufacturers<br />
of the “Professional Only” products<br />
become accustomed to the profits, they will<br />
eventually go public <strong>and</strong> forget the people who<br />
helped promote their products.<br />
If I sound bitter, it is because I am. I often<br />
think, “Why bother?”<br />
What is my way of combating it? I sell a<br />
line that limits how many salons in the area<br />
can sell their product (similar to what Aveda<br />
does). My next step: private label. Yes, it can be<br />
a bit costly to start with, but at least I have the<br />
control.<br />
— Darryl Manco, Pacific Beach, Calif.:<br />
Over the past quarter decade, I have witnessed<br />
one of the worst tragedies within our industry<br />
that a salon owner <strong>and</strong> stylist could witness.<br />
What I refer too is the idea that we are the<br />
reason for product diversion. Each time I read<br />
about this it makes me disgusted, <strong>and</strong> I am<br />
tired of the empty promises made by the holding<br />
companies.<br />
No salon or stylist buys in such quantity to<br />
be able to support the needs of a national chain<br />
retailer. How many cases of product would<br />
we need monthly, I ask, to supply say Target,<br />
Nordstrom Rack, Longs Drugs, Rite-Aid, etc?<br />
I ask stylists that are addicted to br<strong>and</strong><br />
named products, “Why carry such allegiances<br />
when the holding company does not care<br />
about you?”<br />
Take some time, <strong>and</strong> do your research in<br />
your local stores. When you see those famous<br />
br<strong>and</strong>s on the shelves, divert yourself from<br />
those br<strong>and</strong>s <strong>and</strong> go shopping for ones that<br />
keep the profits in your h<strong>and</strong>s.<br />
Just imagine no commitment contracts, no<br />
lies <strong>and</strong> no diversion. Besides, you will enjoy<br />
the markup.<br />
— Keith James, San Francisco, Calif.: We<br />
are not always aware of the impact diversion<br />
has on our bottom line, but it is important we<br />
do so. Diversion is ever increasing <strong>and</strong> looks,<br />
at best, only to increase corporate profits.<br />
While beauty product manufacturers boast<br />
about their never-ending investment to prosecute<br />
the diverting offenders, it’s understood<br />
by most salon owners that the manufacturers<br />
<strong>and</strong> distributors divert the product themselves.<br />
I recently chose to remove more than<br />
$5,000 of retail product from my shelves as<br />
numerous clients were apologetically informing<br />
me of their ability to purchase their professional<br />
haircare products at a significantly lower<br />
price from Bay Area retailers.<br />
— Christopher J. Fatica, Erie, Pa.: My<br />
opinion, based on information <strong>and</strong> research<br />
I have done over my decades in the industry,<br />
is that retail outlets like Target <strong>and</strong> Wal-Mart,<br />
where we find many diverted products, don’t<br />
buy from salons or independent distributors.<br />
They go right to the manufacturer.<br />
I am sure “Professional Manufacturers”<br />
are the suppliers to the retail outlets because<br />
only they can supply enough product to meet<br />
the dem<strong>and</strong>s of the Targets <strong>and</strong> Wal-Marts of<br />
the world. Buyers for large retail chains have<br />
confirmed this information for me. But don’t<br />
take my word for it; check it out for yourself.<br />
These manufacturers generate a lot more<br />
revenue from consumer product sales in large<br />
retail outlets than through distribution or<br />
salons. However, if a manufacturer wants to<br />
stay clean, it can.<br />
——————<br />
If you have anything you’d like to add<br />
about the diversion topic, or anything else,<br />
email me at lisa@stylistnewspapers.com. I’d<br />
love to hear from you!<br />
On a lighter note, at the show I also received<br />
eyelash extensions from Novalash artist<br />
Sophia of Houston, Texas. I have to say, I love<br />
them <strong>and</strong> receive compliments on them all of<br />
the time. Thanks to Novalash <strong>and</strong> Sophia for<br />
doing such an outst<strong>and</strong>ing job.
Education Calendar<br />
8/11 H<strong>and</strong>s-On Cutting Class in Willits with Colleen Wagner<br />
8/17 Five Keys To <strong>Salon</strong> Success Class in Santa Rosa with Gena Morgan<br />
8/18 Five Keys To <strong>Salon</strong> Success Class in Sacramento with Gena Morgan<br />
8/25 Five Keys To <strong>Salon</strong> Success Class in Walnut Creek with Gena Morgan<br />
8/25 H<strong>and</strong>s-On Cutting Class in Sacramento with Colleen Wagner<br />
9/7&8 New Grund Educator Training in Sacramento with Dr. Hunter & Colleen<br />
Exclusive Distributor of<br />
Professional Products<br />
Western <strong>Salon</strong> Services has been formed to provide Grund<br />
Professional Products <strong>and</strong> Grund Education Direct to <strong>Salon</strong>s in<br />
Northern California.<br />
Integrity!<br />
Professional Recommendation, <strong>Salon</strong>-Only Sales<br />
“When your clients purchase their Grund products from<br />
you <strong>and</strong> they use Grund Products the way you taught<br />
them to; they keep coming back to you for Professional<br />
Services. Grund Products are available only in finer<br />
Professional <strong>Salon</strong>s!”<br />
Dr. Lee Hunter<br />
The driving force behind is Education.<br />
Education is the key to personal success for hairstylists <strong>and</strong> for<br />
a successful business in the salon industry. Grund Education<br />
can be your key to success. Here are four successful stylists<br />
who are just a few of the many Top Grund Educators available<br />
to come into your salon to teach Grund Education:<br />
Call 800-235-7376 • www.grundhair.com<br />
Join The WSS Team!<br />
Openings Available in the Bay Area<br />
<strong>and</strong> other parts of Northern California<br />
For Experienced Sales Consultants<br />
Great Business Opportunity<br />
with excellent starting Pay<br />
25% off<br />
4 oz<br />
Tiger Masque
Introducing Trendy New Services <strong>and</strong> Products to Your Clients<br />
Beauty<br />
Business Buzz<br />
Shannon Wells<br />
Are you ready to take the plunge <strong>and</strong> introduce<br />
the season’s hottest new products <strong>and</strong><br />
services in your salon or spa?<br />
Whether it’s offering the latest celebrity<br />
extensions or unveiling that great new spray<br />
tan machine, you want to make sure you get<br />
the most bang for your buck when introducing<br />
a new service to your clients. So rather<br />
than stocking your shelves or simply adding an<br />
item to your menu <strong>and</strong> waiting for the money<br />
to magically roll in, there are some strategic<br />
moves you can make to ensure success.<br />
Research <strong>and</strong> Consider. With every new<br />
| AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />
service or product you add, there are some<br />
very important things to consider.<br />
1. Identify the need among your clients: Is the<br />
product or service something your clients are<br />
interested in? How will it improve their lives?<br />
How many times per month or year will they<br />
use or buy the product—or could it just be a<br />
one hit wonder?<br />
2. Determine if the product will improve your<br />
bottom line. How many will you need to sell<br />
to be profitable? What purchase price do<br />
you need to be profitable? How much initial<br />
inventory will you need in order to maintain<br />
flow? How long can you continue to offer this<br />
product? Is it a fad?<br />
3. How does this product or service compare to your<br />
competitors? Does everyone carry this exact same<br />
product? What exclusivity can you claim by of-<br />
fering this product? Are there alternative lines or<br />
br<strong>and</strong>s of this product that you can offer?<br />
Education <strong>and</strong> Trial. Making sure your<br />
team is 100 percent on board with your new<br />
offering is key in its success. Take the time<br />
to thoroughly educate your team on the<br />
benefits <strong>and</strong> reasons behind adding it to your<br />
repertoire. Better yet, if time allows, have a<br />
brainstorming session <strong>and</strong> find out what your<br />
team thinks would make good additions to<br />
your menu. If they help create it, they will help<br />
make sure it’s successful.<br />
Each manufacturer <strong>and</strong> distributor wants<br />
to make sure you are excited about what they<br />
have to offer. Take advantage of this; enlist<br />
them to host training for your team so they are<br />
completely comfortable with the new product<br />
or service. Fear of the unknown is what causes<br />
so many new menu additions to fail. If your<br />
staff is completely comfortable with the what,<br />
when <strong>and</strong> why of the product, they will feel<br />
comfortable recommending it.<br />
It is also important to do testing of the new<br />
product with your staff <strong>and</strong> your best clientele.<br />
Select a test group that can give you honest<br />
feedback on its effects. The clients may love the<br />
new item <strong>and</strong> you will have created an immediate<br />
client for life. Or you might be surprised to<br />
find that a product that everyone is using misses<br />
the mark among your clientele <strong>and</strong> staff.<br />
Fill the Need. The last aspect of success-<br />
fully introducing a new product or service<br />
to your clients is making sure your team is<br />
introducing the new item in the most effective<br />
way. Have them point out that it is a solution<br />
that truly fills a need for your clients. The best<br />
way to ensure this is to be certain your team<br />
is educated about what the product or service<br />
will accomplish, as was mentioned, <strong>and</strong> then<br />
that the team is comfortable finding out if their<br />
clients have the need this product will fill.<br />
This step is often overlooked, <strong>and</strong> it will<br />
have a big impact on the success of a new<br />
product or service. We assume the person in<br />
our chair will tell us exactly what they need.<br />
We forget that, when clients don’t know what<br />
is available, they are limited to what they think<br />
they can ask for. Your team’s job is to ask questions,<br />
get the clients talking, use your menu to<br />
introduce the services they need, <strong>and</strong> let your<br />
clients know the full scope of services you<br />
provide for them <strong>and</strong> how they will benefit<br />
from them.<br />
Introducing a new product or service can<br />
be fun <strong>and</strong> exhilarating. After performing a few<br />
of the due diligence steps listed above, you can<br />
up the odds of successfully launching exciting<br />
new items in your business.<br />
Shannon Wells is the Marketing Manager of Your Beauty Network, a beauty<br />
industry ongoing business support service. For more information, visit www.<br />
ybn.com, call 866-364-4926 or email shannon@ybn.com.
Lash Out —<br />
Exp<strong>and</strong> Your Menu with<br />
Eyelash Extensions<br />
By Anne Moratto<br />
We all know women have a natural lash<br />
lust. Capitalize on this addiction <strong>and</strong> learn the<br />
art of eyelash extensions.<br />
This service has beautiful, eye-opening<br />
results that offer women long, dark, butterfly<br />
lashes. With training, practice <strong>and</strong> reliable<br />
products, this service is an eye-deal way to<br />
build your business.<br />
For your clients <strong>and</strong> for yourself, h<strong>and</strong>s-on<br />
training sessions are invaluable. They teach<br />
you proper technique <strong>and</strong> allow you to create a<br />
set of lashes that will be like a fluttering pair of<br />
business cards on every client.<br />
Lash extensions are individual lashes applied<br />
directly to natural lashes using semi-permanent<br />
adhesives. The glue sits at the very end<br />
of the hair follicle, not touching the skin.<br />
When properly applied <strong>and</strong> taken care of,<br />
eyelash extensions will last through the four to<br />
eight week cycle of hair growth, <strong>and</strong> will fall<br />
off when the natural lash is shed. This means<br />
you can schedule touch-ups every two to four<br />
weeks to maintain a full lash line.<br />
Depending on your expertise, a set of<br />
lashes will take from 30 minutes to two hours<br />
to complete. Many lash artists bundle services<br />
at this appointment time, sharing space with a<br />
manicurist or offering other treatments. Professionals<br />
are charging from $150 to $600 per<br />
application. Many salons <strong>and</strong> spas will offer a<br />
set price package for first time application <strong>and</strong><br />
touch-ups.<br />
Proper extension training will emphasize a<br />
number of points including the importance of<br />
hygiene, choosing the proper adhesive, client<br />
setup <strong>and</strong> consultation, taping procedure prior<br />
to application, aftercare of lashes, lash extension<br />
removal, designing the eyes <strong>and</strong> corrective<br />
lash techniques.<br />
Michelle Bouse, make-up artist to many<br />
Hollywood celebrities including the Camp<br />
Rock Girls, began doing extensions nearly<br />
three years ago. She is now a global master<br />
educator for LashBeLong, <strong>and</strong> Bouse performs<br />
at least 25 lash services a week at her salon.<br />
“Lash extensions are better than a facelift,”<br />
exclaimed Bouse. “As we age, the skin around<br />
the eyes sags <strong>and</strong> droops. Extensions open the<br />
eyes <strong>and</strong> give the illusion of lifting the eyes. ”<br />
We wink, seduce <strong>and</strong> entrance with our<br />
eyes. Help women get their flirt on by offering<br />
to create lush, lovely lashes for them. Learn<br />
extensions <strong>and</strong> your clients will be all a flutter.<br />
Anne Moratto is the director of public relations <strong>and</strong> advertising at American<br />
International <strong>and</strong> represents LashBeLong, an eyelash extension system created<br />
by the makers of Ardell lashes. For more information, call 800-621-9585 or<br />
visit www.lashbelong.com.<br />
<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 7
Reenergize Your Passion for the Beauty Industry<br />
Isn’t it time to reenergize your passion for<br />
your career? Here are some events that just<br />
might help you along the way...<br />
Your Beauty Network Business Retreat<br />
Sept. 27-29, 2008 | Carlsbad, Calif.<br />
Your Beauty Network (YBN) announces<br />
its eighth annual business retreat, to be held<br />
September 27-29, 2008 in Carlsbad, California.<br />
The organization’s annual business retreat is<br />
a business only three-day event featuring leading<br />
salon <strong>and</strong> spa business educators, trainers,<br />
interactive breakout workshops, a cosmetology<br />
student track <strong>and</strong> networking arena. The 2008<br />
event will feature three days of intense business<br />
training for salon <strong>and</strong> spa owners serious about<br />
surviving <strong>and</strong> growing their businesses, despite<br />
the downswing of the current economy.<br />
8 | AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />
The network’s eighth annual business<br />
retreat will feature five main stage presentations<br />
from dynamic business speakers including: Susan<br />
Harrow, author <strong>and</strong> top media coach; Bert<br />
Carder, CEO of Your Beauty Network; Steve<br />
Gomez, director of training <strong>and</strong> consulting for<br />
Milady; Julie Shepperly, author, consultant,<br />
educator <strong>and</strong> award winning stylist; <strong>and</strong> Kimberly<br />
Alyn, best-selling author <strong>and</strong> professional<br />
speaker.<br />
New for the 2008 retreat will be the addition<br />
of a networking arena that encourages<br />
sharing the best of the industry’s survival secrets<br />
amongst attendees. Susie Fields Carder, industry<br />
veteran <strong>and</strong> expert in business innovation,<br />
will be the arena’s master of ceremonies. For<br />
more information, visit www.ybnretreat.com or<br />
call 866-364-4926.<br />
“ I absolutely love my<br />
<strong>Salon</strong> Vac! It changed<br />
my life in the salon <strong>and</strong> I<br />
cannot imagine working<br />
in a salon without one<br />
ever again.”<br />
— Renee Shields, San Diego, <strong>CA</strong><br />
Nailpro Anaheim<br />
Sept. 14, 2008 | Anaheim, Calif.<br />
Nailpro Anaheim 2008, Southern California’s<br />
only trade show focused solely on<br />
the business of nails, be held at the Anaheim<br />
Convention Center in Anaheim, California on<br />
September 14, 2008.<br />
Nailpro Anaheim features a full day of<br />
education, including technical classes from educators<br />
representing the industry’s major br<strong>and</strong>s,<br />
along with business <strong>and</strong> sanitation classes from<br />
Nailpro Education Director Nancy King Heupel<br />
<strong>and</strong> marketing <strong>and</strong> public relations classes from<br />
Nailpro Educator Millie Haynam.<br />
A large show floor exhibits professional nail<br />
<strong>and</strong> salon products, tools, equipment <strong>and</strong> retail<br />
items from the industry’s leading suppliers.<br />
The annual Nailpro Cup competitions<br />
continue in three categories: 3-D Nail Art,<br />
Sculptured Nails, <strong>and</strong> <strong>Salon</strong> Success. Technicians<br />
can compete as novices or veterans, <strong>and</strong> as<br />
individuals or in teams. The Nailpro Cup will<br />
be awarded at Nailpro Sacramento on October<br />
26, 2008, in the Sacramento Convention Center.<br />
For more information visit www.nailpro.<br />
com/nailproanaheim.<br />
Destination Rejuvenation<br />
Oct. 26-28, 2008 | Laguna Beach, Calif.<br />
Beauty industry professionals nationwide<br />
will soon gather at Destination Rejuvenation, an<br />
intimate health <strong>and</strong> wellness retreat, providing<br />
fulfillment, personal reflection <strong>and</strong> an opportunity<br />
to reenergize <strong>and</strong> refocus.<br />
Creating a positive environment <strong>and</strong> feeling<br />
of empowerment, two passionate <strong>and</strong> inspirational<br />
leaders—Mary Wilson, Founder of Rejuvenation<br />
Mind Body Spirit, <strong>and</strong> Ann Mincey,<br />
Vice President of Global Communications<br />
Redken 5th Avenue New York City—guide<br />
salon owners, stylists, school instructors, <strong>and</strong><br />
marketing executives seeking to address challenging<br />
personal <strong>and</strong> unique life balance issues.<br />
The program offers inspiration <strong>and</strong> tools for<br />
improving overall health, wellness <strong>and</strong> relationships<br />
in business <strong>and</strong> personal arenas.<br />
Destination Rejuvenation, will be held on<br />
October 26-28, 2008, includes luxury oceanfront<br />
accommodations at the Surf <strong>and</strong> S<strong>and</strong><br />
Resort in Laguna Beach, California.<br />
For more information, visit Rejuvenation-<br />
Gifts.com or call 888-598-2514.<br />
Eufora Intl’s Global Connection<br />
Nov. 2-3, 2008 | Newport, Calif.<br />
Eufora Intl.’s annual Global Connection<br />
educational conference is returning November<br />
2-3, 2008 at the Newport Beach Marriott Hotel<br />
<strong>and</strong> Spa, Newport, California. It will offer all<br />
new program content designed to empower<br />
salon professionals to succeed through technical<br />
<strong>and</strong> business focused systems.<br />
This year’s conference is poised to deliver<br />
both business <strong>and</strong> creative inspiration. Global<br />
Connection highlights include new business<br />
sessions like Double Your Income in 2009 where<br />
you’ll learn five successful ways to achieve your<br />
financial dreams <strong>and</strong> goals; Build the Team of<br />
Your Dreams where leadership skills <strong>and</strong> specific<br />
management strategies are combined to attract,<br />
motivate <strong>and</strong> retain your salon team.<br />
Winners will be announced for the Second<br />
Annual Eufora Hairdresser of the Year Competition<br />
at the evening gala event. For more<br />
information, call 800-638-3672 or visit www.<br />
eufora.net.<br />
International Haircolor Exchange<br />
Nov. 9-10, 2008 | Anaheim, Calif.<br />
International Haircolor Exchange (IHE)<br />
2008, the premier symposium for colorists, will<br />
be held on November 9-10 in the Anaheim<br />
Convention Center in Anaheim, California.<br />
IHE is a “colorist to colorist” community<br />
whose mission is to educate colorists about the<br />
process of haircolor through demonstration,<br />
h<strong>and</strong>s-on workshops, step-by-step guides <strong>and</strong><br />
br<strong>and</strong>-neutral formulas.<br />
The symposium features two full days of<br />
education, including technical classes with<br />
master colorists in Color Chemistry, Color<br />
Correction, Red Carpet Redheads, Power<br />
Blondes <strong>and</strong> Trend Release from Intercoiffure’s<br />
Haircolor Council.<br />
Attendees have the opportunity to network<br />
with many of the most-recognized colorists in<br />
the industry, including Greg Best, Jo Blackwell-<br />
Preston, Lois Christie, Jason DeCaprio, Jean<br />
Marc DeMontier, Teri Dougherty, Scott J, Gina<br />
Khan, Steve Lococo, Marco Pelusi, Thia Spearing,<br />
David Stanko <strong>and</strong> David Velasco, along<br />
with motivational speakers Doug Cox <strong>and</strong><br />
Georgette Wyshak.<br />
For more information visit internationalhaircolorexchange.com<br />
or call 1-800-265-6755.
Add Volume <strong>and</strong> Texture to Your Clients’ Hair with Extensions<br />
Marketing Solutions<br />
Hannah Mayo<br />
Hair extensions: their commonly accepted<br />
name does not do them justice.<br />
Professional hair extensions are not just<br />
for extending the length of your client’s hair.<br />
And much more than creating a mere illusion<br />
like other styling tools; with professional<br />
hair extensions you can instantly add exciting<br />
new physical volume <strong>and</strong> texture to thin <strong>and</strong><br />
lifeless hair.<br />
Women today are constantly trying to add<br />
endless volume <strong>and</strong> texture to thin <strong>and</strong> flat<br />
hair. Everyone wants the hair they see on the<br />
celebrities.<br />
Achieve this easily <strong>and</strong> instantly by simply<br />
adding professional extensions. Either choose<br />
a full head of extensions for maximum volume<br />
or strategically place extensions where<br />
volume is needed the most.<br />
Not all professional hair extensions<br />
are the same. You must explore all of the<br />
variables, qualities, technologies <strong>and</strong> options<br />
available to you. Unlike the previous use of<br />
synthetic or blended hair that looked unnatural<br />
<strong>and</strong> was more difficult to style, most<br />
professional salon hair extension manufacturers<br />
now use only real human hair which<br />
looks, acts <strong>and</strong> feels completely natural.<br />
Still, there are discernable differences in<br />
hair types, textures <strong>and</strong> processes between the<br />
various professional hair extension manufacturers.<br />
They now offer extensions in a variety<br />
of colors <strong>and</strong> textures, ensuring a perfect<br />
match to your client’s hair. This variety<br />
makes the possibilities endless for you <strong>and</strong><br />
your salon clients.<br />
Many companies use pre-bonded extensions,<br />
rather than a separate adhesive, thus<br />
avoiding difficulty <strong>and</strong> mess. Many manufacturers<br />
have taken the appeal of pre-bonded<br />
extensions one step further by using 100<br />
percent keratin protein pre-bonded tips. This<br />
is the protein your hair is made of, <strong>and</strong> it<br />
creates a very strong, healthy <strong>and</strong> long lasting<br />
bond that ensures long-term results. Keratin<br />
bonds are easy <strong>and</strong> safe to remove. With regular<br />
maintenance <strong>and</strong> checkups in the salon,<br />
clients can often wear their hair extension for<br />
up to six months.<br />
Adding new volume with hair extensions<br />
is a great solution for people suffering from<br />
alopecia, male or female pattern baldness or<br />
even hair loss from chemotherapy. For some<br />
hair replacement clients, the benefits of hair<br />
extensions surpass those of other replacement<br />
options. Many people do not want something<br />
as drastic as surgery or a wig, while others<br />
may not want to hassle with applying topical<br />
solutions or hair fibers. Hair extensions are<br />
a more permanent <strong>and</strong> discreet way to add<br />
volume to thin hair.<br />
Beside their user-friendly appeal, extensions<br />
also allow for various hair styling<br />
options because they are treated like natural<br />
hair. And, with so many colors <strong>and</strong> textures<br />
to choose from, extensions provide an endless<br />
number of creative styles such as adding<br />
highlights, lowlights <strong>and</strong> various textures to<br />
add dimension.<br />
In order to add hair extensions, your client<br />
should typically have at least two inches<br />
of hair to bond the extensions to. Yet, this is<br />
not always required.<br />
In fact, an innovative bond has been created<br />
specifically for chemotherapy patients<br />
<strong>and</strong> other hair loss clients. Generally known<br />
as mini or micro grafts, these flat bonds attach<br />
to the client’s existing hair using cold fusion<br />
bonding. This procedure is suitable for the<br />
early stages of alopecia, primarily stages one<br />
<strong>and</strong> two. This allows application of extensions<br />
much closer to the scalp, adding instant<br />
volume <strong>and</strong> length without the worry of<br />
visibility, which is crucial for clients who have<br />
thinning hair.<br />
In order for your clients to maintain their<br />
striking new tresses, proper home care is<br />
essential between salon visits. Clients need<br />
to be educated to use the proper hairbrushes,<br />
shampoos <strong>and</strong> styling tools that will ensure<br />
their hair extensions will stay intact for the<br />
maximum duration. Make specific recommendations.<br />
Look for a hair extension company<br />
that has everything your client will need<br />
including the appropriate loop <strong>and</strong> bristle<br />
brushes along with a wet line for any texture<br />
or style of hair.<br />
After attachment of the new hair extensions,<br />
it is vitally important that your clients<br />
follow up with you for a maintenance consultation.<br />
Thereafter, when caring for their new<br />
tresses, gentleness is vital. It is important that<br />
your clients know not to excessively scrub<br />
their hair. They can avoid tangles by dry-<br />
Sponsored by<br />
<strong>and</strong><br />
Interact with an all-star lineup of<br />
celebrity colorists<br />
• Jo Blackwell-Preston<br />
• Lois Christie<br />
• Jason DeCaprio<br />
• Jean Marc DeMontier<br />
• Teri Dougherty<br />
• Scott J<br />
• Gina Khan<br />
• Steve Lococo<br />
• Marco Pelusi<br />
• Thia Spearing<br />
• David Stanko<br />
• David Velasco<br />
• And more!<br />
Special presenters include<br />
• Greg Best • Georgette Wyshak<br />
• Doug Cox • And more!<br />
TO REGISTER<br />
Call 800.COLOR.55<br />
(800.265.6755) or visit<br />
internationalhaircolorexchange.com<br />
ing hair thoroughly before going to bed <strong>and</strong><br />
comb with a wide tooth comb, gently from<br />
ends to the scalp. They should also know to<br />
never use haircolor, perms <strong>and</strong> relaxers <strong>and</strong><br />
to never use any other types of chemicals<br />
without consulting you, to prevent damage to<br />
their new hair extensions.<br />
Professional hair extensions are the best<br />
way to add volume, texture <strong>and</strong> length to<br />
your client’s hair. New application methods<br />
cause little to no damage to the client’s hair,<br />
<strong>and</strong> hair extensions are an easier, longer lasting<br />
alternative to other hairstyling tools.<br />
Hannah Mayo is a Marketing Coordinator at Marketing Solutions, a full<br />
service marketing, advertising, graphic design <strong>and</strong> PR agency specializing in<br />
the professional beauty industry. For more information, call 703-359-6000,<br />
e-mail MktgSols@MktgSols.com or visit www.MktgSols.com.<br />
NOVEMBER 9-10<br />
Anaheim Convention Center in Anaheim, <strong>CA</strong><br />
INTERNATIONAL HAIRCOLOR EXCHANGE <br />
Attend practical <strong>and</strong> h<strong>and</strong>s-on<br />
workshops<br />
• Color Chemistry<br />
• Color Correction<br />
• Red Carpet Redheads<br />
• Power Blondes<br />
• Trend Release from Intercoiffure’s<br />
Haircolor Council<br />
Only $495 per person!<br />
Accommodations:<br />
Sheraton Park at the Anaheim Resort<br />
1855 S. Harbor Blvd. Group Code:<br />
866.837.4197 International<br />
Haircolor Exchange<br />
Presented by<br />
<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 9<br />
<strong>and</strong>
Nailpro Anaheim<br />
Nails-Only Trade Show<br />
It’s<br />
All<br />
You<br />
About<br />
Anaheim Convention Center<br />
September 14, 2008<br />
9 a.m. - 4:30 p.m.<br />
Register by August 29<br />
<strong>and</strong> SAVE!<br />
Call 888.491.8265 or<br />
visit nailpro.com<br />
No childreN uNder 12<br />
allowed iN Show<br />
Nailpro Cup 2008<br />
Competition Event<br />
Sponsored by<br />
2008<br />
10 | AUGUST 2008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />
The Bene ts <strong>and</strong> Challenges of Hair Enhancement<br />
Blue Highways<br />
Jerry Tyler<br />
Hair enhancement is one of the fastest<br />
growing segments of the beauty industry.<br />
It’s important to be aware of the challenges<br />
that come with the major benefits <strong>and</strong> sudden<br />
dem<strong>and</strong> which affects both our clients <strong>and</strong> our<br />
fellow licensees.<br />
Most of these issues are already prevalent in<br />
parts of the nation; therefore, several states are<br />
already dealing with these issues proactively to<br />
protect the integrity <strong>and</strong> professionalism in this<br />
segment of the beauty industry.<br />
The financial rewards offered by hair<br />
enhancement can be truly amazing. Many hair<br />
enhancement technicians charge upward of<br />
$100 per hour for their services. A full-head<br />
weave can comm<strong>and</strong> from $300 to $2,000.<br />
Individual str<strong>and</strong>s can cost up to $10 per str<strong>and</strong>,<br />
with 100-300 str<strong>and</strong>s per full head. But with<br />
this source of financial potential comes responsibility—both<br />
toward the client <strong>and</strong> for our<br />
profession as a whole.<br />
The expansion “hair enhancement” falls<br />
into three categories based on the method of<br />
attachment. They are multiple str<strong>and</strong> placement,<br />
individual str<strong>and</strong> <strong>and</strong> non-surgical hair replacement.<br />
Multiple str<strong>and</strong> placement involves the<br />
placement of a hair weft attached by a sewn in<br />
(weave) method, multiple track micro link or<br />
latex bond. The advantage of this method is the<br />
lateral anchoring of the hair weft, which creates<br />
a durable secure bond that holds up to styling.<br />
Individual str<strong>and</strong> placement involves the<br />
placement of individual pre-bonded keratin<br />
str<strong>and</strong>s of various dimensions <strong>and</strong> lengths.<br />
Methods of attachment are individual micro<br />
link (no heat), fusion method (heat with purging<br />
iron) <strong>and</strong> thermal adhesion (melted keratin<br />
<strong>and</strong> gun method).<br />
The advantage of individual str<strong>and</strong> placement<br />
is that it is more natural <strong>and</strong> is easier to<br />
blend with the natural hair. Attachment of multicolor<br />
str<strong>and</strong>s allows the effect of highlighting<br />
without the use of hair color.<br />
With over 40 percent of the adult population<br />
experiencing some form of hair loss, either<br />
due to medical issues or part of the normal<br />
aging process, the dem<strong>and</strong> for non-surgical hair<br />
replacement is at all time high. Most HMOs<br />
<strong>and</strong> Preferred Provider Organizations (PPOs)<br />
now pay for hair replacement as part of their<br />
benefits for cancer <strong>and</strong> other patients who experience<br />
hair loss as part of treatment.<br />
The most prevalent forms of hair replacement<br />
are lace front units for woman <strong>and</strong><br />
custom full or partial hairpieces for men. The<br />
fabrication of these pieces requires specific<br />
training <strong>and</strong> the results, due to advances in technology,<br />
allow for maximum comfort, durability<br />
<strong>and</strong> a realistic look that is hard to detect.<br />
With the elevated dem<strong>and</strong> for these services<br />
has come an ever-increasing dem<strong>and</strong> for human<br />
hair. The dem<strong>and</strong> is so great the average price<br />
for human hair has risen 30 percent in the last<br />
few months.<br />
In the last two years, the amount of raw hair<br />
purchased for export from India to China went<br />
from $51 million to $250 million. Of that hair,<br />
80 percent went to the U.S. market.<br />
In China, where much of the hair is processed,<br />
a large portion of the supply has been<br />
diverted to create amino acids for food supplements,<br />
therefore adding to the shortage of hair<br />
available for enhancements—driving global<br />
prices upward. Unfortunately, while these<br />
prices are going up quality is going down.<br />
With such a high dem<strong>and</strong>, the current<br />
shortage <strong>and</strong> with no real controlling authority,<br />
some of the hair sold as human hair is mixed<br />
with synthetics or even animal hair. Since most<br />
of these suppliers carry an “all sales are final”<br />
policy, consumers have no recourse or assurance<br />
of quality.<br />
When in the ethnic market, a high percentage<br />
of all hair sales are made directly to the<br />
client, who then has their hair professional use<br />
them as part of their hair extension service. As<br />
most synthetic fibers are only heat resistant to<br />
200 degrees, imagine the unsuspecting client<br />
who applies a thermal hot iron at 350 degrees to<br />
what she thought was human hair. Or imagine<br />
the customer with animal allergies who just<br />
had animal hair attached to her head, which she<br />
though was 100 percent human hair. These are<br />
real issues of consumer concern.<br />
The solution to the above issue is simple.<br />
All hair sold should have a truth in advertising<br />
claim based on the material safety data sheet<br />
supplied by the importer, stating the nature<br />
of the hair as a certain percentage of human,<br />
synthetic or other hair. This way the consumer<br />
or licensee purchasing it for attachment knows<br />
what they are getting. The sheet should also<br />
state the point of origin. In the area of business<br />
ethics, a truth in advertising protocol in the sale<br />
of hair should be within the scope of regulation.<br />
The various methods of hair enhancement<br />
offer untold creative <strong>and</strong> technical advantages.<br />
This true both financially <strong>and</strong> in offering new<br />
<strong>and</strong> creative services—but only if we address<br />
the challenges that come with the territory.<br />
If we assure we use safe techniques that<br />
have long lasting results, we can enhance our<br />
services without compromising the integrity of<br />
the industry we have worked so hard to protect.<br />
Jerry Tyler has been a stylist since 1975 serving as the former artistic director for<br />
Vidal Sassoon Academy <strong>and</strong> currently as Director of Education for Carlton Hair<br />
salons. He is also a licensed cosmetology instructor <strong>and</strong> has served as President of<br />
the California State Board of Barbering <strong>and</strong> Cosmetology.
Nail Techs—Network, Educate <strong>and</strong> Be Industry Leaders<br />
The Nail Extension<br />
Vicki Peters<br />
While there are some challenges in nail<br />
education, there are also opportunities. So let’s<br />
talk about some opportunities currently available,<br />
<strong>and</strong> then discuss a call to action for any<br />
willing techs out there with the skills to help<br />
educate our industry.<br />
The 2008 show season is coming to an<br />
end, with exception of a few shows still scheduled<br />
for later this year including Nailpro’s<br />
Anaheim <strong>and</strong> Sacramento shows in September<br />
<strong>and</strong> October, the Mid-American Beauty Classic<br />
in September in Ohio <strong>and</strong> the Texas Beauty<br />
Show in October.<br />
Earlier this year nail technicians gathered<br />
<strong>and</strong> networked in California at the ISSE Long<br />
Beach show, America’s Beauty Show in Chicago,<br />
International Beauty Show New York <strong>and</strong><br />
Las Vegas <strong>and</strong> Premiere in Orl<strong>and</strong>o. Alongside<br />
these terrific shows are other regional networking<br />
events <strong>and</strong> private dinner gatherings<br />
where we all have a chance to meet.<br />
Because of the lack of available education,<br />
more <strong>and</strong> more of us do our nail networking<br />
at shows <strong>and</strong> online in chats <strong>and</strong> message<br />
boards. Distributors <strong>and</strong> nail classes have<br />
diminished <strong>and</strong> the cost of education is so high<br />
many manufacturers do not hold classes like<br />
they used to. We have to fend for ourselves<br />
to get more education—<strong>and</strong> that’s what we<br />
have done. Networking on a national <strong>and</strong><br />
worldwide level among nail techs is much<br />
more common than other parts of the beauty<br />
industry like skincare <strong>and</strong> hairstylists. We have<br />
created an environment that is unique to the<br />
beauty industry <strong>and</strong> very strong.<br />
This trend in nail education can be found<br />
at nail tech networking events <strong>and</strong> other educational<br />
programs like High Road to Education<br />
<strong>and</strong> Nail Kamps. Independent nail techs from<br />
all over the country produce these events.<br />
The most recent one I attended was in<br />
Gatlinburg, Tennessee where 50 nail techs<br />
gathered for a day of demonstrations by some<br />
of the leading manufacturers who donated<br />
their time <strong>and</strong> efforts to participate. Jill Wright<br />
produced the networking event <strong>and</strong> Nails<br />
Magazine sponsored the lunch.<br />
Costs for attending networking events are<br />
reasonable <strong>and</strong> most of the time manufacturers<br />
donate samples, enabling attendees to walk<br />
away with a bagful of goodies worth hundreds<br />
of dollars.<br />
A day of networking with other techs from<br />
your area can be powerful <strong>and</strong> put you in an<br />
environment that does not exist anywhere else.<br />
Watching the demonstrations not only allows<br />
you to see what’s new in trends it also shows<br />
you techniques by leading educators that you<br />
may not have seen before. It’s amazing what<br />
we can learn just by sitting <strong>and</strong> watching.<br />
Moreover, networking events are casual environments<br />
where lots of conversation is shared<br />
while the demonstrations are being performed.<br />
A good source of information for upcoming<br />
networking events is the BeautyTech website<br />
organized by Debbie Doerlamm. For more<br />
information on all the different networking<br />
events, visit www.beautytech.com.<br />
The High Road to Education takes the day<br />
of networking to another level with a twoday<br />
program produced by Tammy Warner.<br />
Her next event is in September in Cincinatti,<br />
OH. For more information, visit homepages.<br />
roadrunner.com/nailsunlimited/index_files/<br />
Page871.htm.<br />
Nail Kamp is another successful program,<br />
which has been held in Daytona, Las Vegas,<br />
New Jersey <strong>and</strong> Dallas. It is scheduled for<br />
Trinidad; Chicago; Las Vegas <strong>and</strong> Santa Rosa,<br />
California this year, then double that schedule<br />
for 2009. It features three days of h<strong>and</strong>s on<br />
acrylic <strong>and</strong> gel training, electric file certification,<br />
in addition to h<strong>and</strong>s on training in salon<br />
work to aid you in improving your skills. Nail<br />
Kamp is a small classroom environment with<br />
15 attendees for quality one-on-one training.<br />
For information, visit www.vickipeters.com.<br />
What we need now is to have a networking<br />
event in every state so we can make this accessible<br />
to everyone. It’s easy <strong>and</strong> you can find<br />
all the help you need to produce one at www.<br />
beautytech.com. Attendees usually pay about<br />
$25, <strong>and</strong> providing a lunch is sometimes a nice<br />
option. You can hold events at salons on Sundays<br />
or in hotel conference rooms for as little<br />
as $150 per day. While organizing these events<br />
takes planning <strong>and</strong> recordkeeping, especially<br />
when collecting attendee fees, marketing is<br />
often very easy. Make use of word of mouth, as<br />
well as posts on beautytech.com, e-mail blasts<br />
<strong>and</strong> mentions in trade magazines. You may<br />
even consider creating a website specific to<br />
your event to help make your advertising that<br />
much more effective.<br />
The state of our education is forcing the<br />
industry’s leading nail techs to step up to the<br />
plate <strong>and</strong> take hold of what we need to grow<br />
our industry. And our efforts are working. Yet,<br />
we still need more of it. If you are interested in<br />
hosting a networking event just go do it, <strong>and</strong><br />
make your mark in improving our industry.<br />
Vicki Peters is a 26 year veteran master nail tech, competition champion,<br />
judge, international educator, author <strong>and</strong> manufacturer <strong>and</strong> serves on the Nail<br />
Manufacturer Council. For more information visit www.vickipeters.com or<br />
email her at Vicki@vickipeters.com.<br />
<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 11
1 | AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />
Risk Management<br />
Esthetic Endeavors<br />
Judith Culp<br />
Any of us that have been in the industry for<br />
a while have heard of the amazing things some<br />
estheticians do—the wild, weird <strong>and</strong> just plain<br />
crazy. Like what?<br />
Recently I heard of an esthetician that did a<br />
Brazilian wax who applied the wax the wrong<br />
direction, didn’t stretch <strong>and</strong> used the same wax<br />
applicator for the entire process. Another incident<br />
was a technician who chose to do a peel on<br />
a new client, in conjunction with a microdermabrasion.<br />
And then there was the new product<br />
on the market claiming that estheticians could<br />
remove moles, skin tags, tattoos <strong>and</strong> cholesterol<br />
deposits <strong>and</strong> any other superficial lesions.<br />
So what do these things have in common?<br />
Lack of risk management. All of them put the<br />
technician <strong>and</strong> the client at risk for complications,<br />
side effects or other consequences of<br />
procedures. Some put the technician in the<br />
position of perhaps breaking state regulations<br />
or working beyond the scope of their insurance<br />
liability. All of them are very risky.<br />
What do I mean by saying they’re risky? It<br />
means the technician or the client or both are<br />
at risk of side effects, complications or consequences<br />
of the procedure. It means there is a<br />
heightened risk of insurance liability.<br />
Most insurance firms <strong>and</strong> many states require<br />
the technician to collect data from the client<br />
pertinent to the procedure they’re performing.<br />
They also expect us to inform the client of<br />
any special aftercare they need to follow. Why?<br />
Risk management.<br />
It only takes one bad client experience to<br />
ruin a good career. Bad news travels fast <strong>and</strong> for<br />
most of us estheticians, the thought of marring<br />
a client permanently is just inconceivable. We<br />
want happy clients, we want successful careers<br />
<strong>and</strong> we don’t want lawsuits.<br />
So what can we do to manage our risks, to<br />
reduce them? We must get training, have insurance<br />
<strong>and</strong> get proper client documentation.<br />
It is the responsibility of each salon owner<br />
<strong>and</strong> each esthetician to know their state laws, to<br />
know the limits of their insurance coverage <strong>and</strong><br />
to know the product <strong>and</strong> treatment guidelines<br />
recommended by their suppliers. There is no<br />
excuse for a technician to perform a service for<br />
which they have not been properly trained.<br />
If we want to perform a new service or our<br />
salon owner expects us to perform a service, we<br />
absolutely must be trained in that service before<br />
performing it on the public. We have to know<br />
more than the client does. We, as professionals,<br />
are expected to know indications, contraindications<br />
<strong>and</strong> protocols for performing a procedure—in<br />
addition to the technical aspects.<br />
There is a lot the client doesn’t know. They<br />
won’t know if a treatment is inappropriate for<br />
them. That is our responsibility. Anyone not<br />
committed to having all the necessary knowledge<br />
<strong>and</strong> informing each of their clients about<br />
what is appropriate for them is a danger to our<br />
industry.<br />
For most procedures, we need to know<br />
the theory to underst<strong>and</strong> the indications <strong>and</strong><br />
the contraindications. We need to know the<br />
procedure to follow when performing the treatment<br />
<strong>and</strong> we need to know the very important<br />
how-to’s associated with the treatment. If the<br />
manufacturer says a treatment should use certain<br />
products or should go a specific way <strong>and</strong> we<br />
alter this, it can void our insurance coverage. If<br />
the guidelines say we should not perform a procedure<br />
on certain people due to health factors,<br />
lifestyle factors or Fitzpatrick type <strong>and</strong> we do it<br />
anyway, we void our insurance coverage.<br />
It is also critical we know application<br />
technique, stretch or proper settings as well<br />
as methods to prevent cross-contamination.<br />
Knowledge protects our clients <strong>and</strong> us.<br />
Proper insurance coverage is a second important<br />
aspect to consider. Are you fully covered<br />
under your salon policy? Did you know that<br />
even if there is a salon insurance policy, this<br />
does not protect you from being one of the<br />
people “also named” in a lawsuit? The client<br />
can sue not only the salon but can also name<br />
any practitioner there. If this sounds out of<br />
line to you, check with your insurance carrier.<br />
To truly protect yourself you need your own<br />
professional coverage or your coverage needs to<br />
name you specifically so that you have this type<br />
of protection. The fee for appropriate insurance<br />
coverage could be a small price to pay to protect<br />
your personal property.<br />
While some estheticians use a complete client<br />
history, covering both medical <strong>and</strong> lifestyle<br />
information to give them great clues as to how<br />
a treatment might turn out, one at least has to<br />
check for contraindications. Most manufacturers<br />
have recommendations for the information<br />
you need to gather with regard to their individual<br />
service or treatment procedure.<br />
Certain medications can rule out certain<br />
treatments. Certain medical conditions may<br />
make a treatment inappropriate. Fitzpatrick skin<br />
rating measures how safely you can perform<br />
peels on a client without risking hyper-pigmentation.<br />
So to manage our risk factor <strong>and</strong> minimize<br />
our chance of unhappy clients—or those who<br />
have a less than satisfactory outcome— we must<br />
get educated, get insured <strong>and</strong> get the pertinent<br />
information. If we don’t do this, we are in a<br />
risky business <strong>and</strong> according to Murphy’s Law,<br />
the bad stuff will eventually happen.<br />
Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980.<br />
A CPCP permanent makeup technician for over 18 years she served a 4-year<br />
term as a Director for the Society of Permanent Cosmetic Professionals, two<br />
years as their president. She is president of Culp Enterprises Inc. <strong>and</strong> CEO of NW<br />
Institute of Esthetics. Judy Culp is available for consulting. For more information<br />
visit www.estheticsnw.com.
Education is the Best<br />
The Mane Objective<br />
Marco Pelusi<br />
What a marvelous experience I’ve been having<br />
teaching again.<br />
Before the opening of my studio, I spent<br />
many years as a lead regional, national <strong>and</strong><br />
international trainer for major global color<br />
manufacturers. So it has been a while since<br />
I’ve led a color class full of talented haircolorists.<br />
The opportunity arose,<br />
<strong>and</strong> I’ve been having a great<br />
time teaching this year at the<br />
American Board of Certified<br />
Haircolorists’ Energizing<br />
Summit.<br />
This experience was simply<br />
fantastic <strong>and</strong> has renewed<br />
my love for education within<br />
our industry.<br />
The exchange of ideas<br />
<strong>and</strong> the sharing of knowledge<br />
were wonderful. That<br />
exchange is what I love about<br />
education. The best color<br />
class, any kind of class for that<br />
matter, is when the educator<br />
has the chance to learn something new from the<br />
students, especially when that knowledge causes<br />
the class to thereafter roll out in an entirely different<br />
way than was originally planned.<br />
I’m so energized to practice what I preached<br />
at the summit with each client who sits in my<br />
chair. I discussed techniques at the summit for<br />
face-framing haircolor. It’s important to offer<br />
every client a haircolor service. It’s easy too;<br />
simply let the client vent, then analyze their<br />
face shape, facial skin tone <strong>and</strong> eye color, then<br />
determine what is best to recommend for a<br />
face-framing haircolor.<br />
Face-shaping color can be seasonal. Since<br />
we’re in summer, consider adding more blonde<br />
around the face. Seasonal analysis still plays a<br />
big part in our consultation with each client<br />
The best color class,<br />
any kind of class for<br />
that matter, is when<br />
the educator has<br />
the chance to learn<br />
something new<br />
from the students...<br />
when framing the face with color. Is the client’s<br />
facial skin tone cool or warm? What is the eye<br />
color <strong>and</strong> tone?<br />
The face is everything. It really doesn’t<br />
matter what’s going on in the back of the head<br />
or the nape of the neck. Attack the face first <strong>and</strong><br />
you’ll always win. You can even offer a haircolor<br />
solely for the areas surrounding the face or offer<br />
face-framing color for an in-between touch-up<br />
visit at the bangs or temples.<br />
This concept is especially true for clients<br />
who have gray hair. Our graying clients need a<br />
customized face-framing haircolor—sometimes<br />
a slightly<br />
different one for every visit.<br />
This is the case because gray<br />
can sometimes come in more<br />
quickly or it can appear in<br />
different areas. You must also<br />
adjust the color to address any<br />
facial changes.<br />
This holds true for both<br />
the male <strong>and</strong> female clients;<br />
you’d be surprised how eager<br />
men are for a very specific<br />
face-framing haircolor service,<br />
<strong>and</strong> how specifically they<br />
request color from you as the<br />
expert. Now more than ever,<br />
men’s haircoloring is becoming<br />
extremely lucrative, as men start to take better<br />
care of their appearance as they try to look<br />
youthful <strong>and</strong> professional, <strong>and</strong> to gain respect.<br />
In the end, as far as education is concerned,<br />
it’s important for all of us hairdressers to participate<br />
in all aspects of it, whether as an attendee<br />
or an educator. Ultimately, the face-framing<br />
haircolor concept is to give your clients a service<br />
that cannot be duplicated anywhere else. Properly<br />
<strong>and</strong> beautifully framing your clients’ faces<br />
with color is how you can accomplish it.<br />
Marco Pelusi is globally recognized as a haircolor trainer <strong>and</strong> platform artist.<br />
Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2007 by<br />
KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Collagen<br />
Color Guard HairCare System, the collagen system developed for color <strong>and</strong> chemically<br />
treated hair. For more information, visit www.marcopelusi.com.<br />
Now offers:<br />
Eyelash Extension<br />
Online Training<br />
<br />
<br />
The Online Workshop Includes:<br />
Patent Pending Technique<br />
Corrective Problem Solving<br />
Sanitation Procedures<br />
Product Knowledge<br />
Marketing<br />
New!<br />
Eyebrow<br />
Extensions<br />
Sign up now at<br />
<br />
For more info, call (866) 757-5274<br />
<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 13
FASH<br />
SALON OPENINGS<br />
ION IS LAND, NEW PORT<br />
BEACH - UP S<strong>CA</strong>LE SA LON Seek ing<br />
en thu si as tic Styl ist with cli en tele. Great op por tu -<br />
nity for the right per son to join a well-established<br />
salon in a so phisticated lo cation. One week com plimentary.<br />
(949)322-9555.<br />
SA LON HEAVENER IN LAKE FOR EST<br />
IS SEEK ING HAIR STYL IST FOR<br />
BOOTH RENTAL @ $225 per week. Newly<br />
remodeled, we of fer a gour met backbar of<br />
Davines <strong>and</strong> Bum ble & Bum ble prod ucts, towels,<br />
credit card ser vice, one week va cation per<br />
year <strong>and</strong> 2 weeks free rent to start.<br />
www.salonheavener.com (949)581-0867<br />
BRENTWOOD<br />
14 | AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />
<strong>CA</strong> - HAIR / NAIL<br />
STATIONS FOR LEASE Up scale, mod -<br />
ern, es tablished salon. Great lo cation. Backbar,<br />
towels <strong>and</strong> three hour cli ent parking. Call for an ap -<br />
point ment (310)207-5393<br />
5 STAR SA LON & DAY SPA SEEK ING<br />
HAIR STYL ISTS VIP room <strong>and</strong> stylist stations<br />
available for rent. Rent by the week or by the<br />
month. Great lo cation, free valet parking. Stu dio<br />
City. (818)501-7778<br />
LOMITA,<br />
<strong>CA</strong> - FA CIAL ROOMS<br />
WITH EQUIPMENT, HAIR / NAIL<br />
STATIONS AND MAS SAGE ROOMS FOR<br />
RENT Sa lon in great lo cation. <strong>Stylist</strong> <strong>and</strong> Man icurist<br />
rent or com mission. Call Lupe<br />
(310)257-1924<br />
BELLFLOWER HAIR DE SIGNS now has <strong>Stylist</strong><br />
Sta tions for rent @ $150 per week. Work any -<br />
time Tues day-Saturdays, 9am-9pm. Very close to<br />
91 <strong>and</strong> 605 Freeways. Call Mary (562)920-7051<br />
LOOKING<br />
FOR SOME THING<br />
DIF FER ENT? Newly re modeled sa lon<br />
looking for Styl ists <strong>and</strong> Barbers. Also have room<br />
ready for Facialist. Rental or com mission.<br />
Friendly at mo sphere, beau ti ful lo ca tion in<br />
Yorba Linda. Contact Barbara (714)504-0720<br />
LARGE, MOD ERN, BEAU TIFUL, NEWLY<br />
RE MOD ELED, UP S<strong>CA</strong>LE, FULL-SER VICE<br />
SALON IN H.B. has hair station, nail sta tion &<br />
one mas sage or esthetician room available. Must<br />
have some cli entele. Lockers, high end backbar &<br />
towels pro vided. Low rent. Con tact<br />
(714)448-6148<br />
HAIR<br />
STYL IST / BAR BER<br />
WANTED IN PLACENTIA / BREA<br />
Looking for a great op portunity? Come join our<br />
friendly <strong>and</strong> re laxed at mosphere! Up scale,<br />
modern bar ber shop. Es tablished for four years<br />
<strong>and</strong> growing fast! Rental or com mission. Con -<br />
tact Eddie @ (714)579-6687.<br />
BUSY SA LON IN <strong>CA</strong>N YON COUN TRY IN<br />
NEED OF STYL IST Join our team in a re laxing<br />
atmosphere. We’re an up scale sa lon with a cli entele<br />
waiting for you. Open ings for Cos metologist,<br />
Manicurist or Esthetician. Call <strong>and</strong> ask for our<br />
manager. Mention the <strong>Stylist</strong> ad. (661)424-1127<br />
ONE<br />
MAN I CUR IST STA TION<br />
AND ONE STYL IST STA TION<br />
FOR RENT in a busy shop. Papillon Coif fure<br />
in La Mirada (562)947-2897. Please call Joseph<br />
for de tails.<br />
NEW UP LAND SA LON NEEDS OUT GO-<br />
ING HAIR STYLISTS FOR BOOTH<br />
RENTAL Lo cated on a busy street. Re freshments<br />
for cli ents, towels, in dependent re tail opt & mar keting<br />
asst. TWO WEEKS FREE! ASK ME HOW?<br />
FOR MORE INFO: HAIRDIVADESIGN@YA-<br />
HOO.COM or (909)626-7799<br />
LEASE OFFERS<br />
HAIR STATION FOR RENT - GOLDEN<br />
SPOT IN SHERMAN OAKS (south of Ventura<br />
Blvd. & Van Nuys Blvd.) Clean, friendly atmosphere.<br />
Good parking. Call Greg (818)386-9000<br />
FOR RENT - CY PRESS / LAKEWOOD<br />
/ EAST LONG BEACH AREA Styl ist sta -<br />
tions $250 month!! Man icure sta tion <strong>and</strong><br />
Esthetician room in cluded!!! Bring your cli ents.<br />
Call Fran @ home (310)952-1942, cell<br />
(562)788-0122, sa lon (714)828-7840<br />
PALM DESERT - HAIR STYLIST<br />
BOOTH RENTAL El Paseo. $200 per week.<br />
Eight weeks free with one year lease. Your<br />
schedule, your prod ucts, your prof its. Be your<br />
own boss! Call (760)862-9890<br />
RANCHO CU<strong>CA</strong>MONGA HAIR SALON<br />
HAS TWO MAN I CUR IST STA TIONS AND<br />
ONE STYL IST STA TION AVAILABLE FOR<br />
BOOTH RENTAL with clientele. Great lo cation.<br />
Clean <strong>and</strong> friendly atmosphere. Call Su san<br />
(909)944-7393 or (909)821-1094<br />
WESTCHESTER<br />
VIL LAGE: El e gant<br />
new sa lon has sta tions avail able for $135.00<br />
per wk for 3 months with lease in busy shop ping<br />
center. Many walk-ins. Call Lorraine @<br />
(714)865-0652<br />
HUNTINGTON<br />
BEACH - BUSY,<br />
FULL-SERVICE SA LON HAS TWO<br />
HAIRSTYLIST STA TIONS & ONE FACIAL<br />
ROOM AVAIL ABLE FOR RENT Styl ist Sta -<br />
tions $185 per week, Fa cial Room $700 per month.<br />
10% com mission on prod uct sales. Great lo cation,<br />
newly re modeled. Vacation af ter one year. Cli ent<br />
re fresh ments. (714)585-1185<br />
WOODLAND HILLS, VENTURA BLVD.<br />
Four hair stations for rent. Man icure space <strong>and</strong><br />
small fa cial room also avail able. Prime lo cation.<br />
Great parking. Spe cial price for groups. Call<br />
(818)992-8865<br />
HAIR STA TION RENTAL AVAIL ABLE AT<br />
LA FAY ETTE SA LON Three hair stations for<br />
rent. Great lo cation, good parking, very clean. Rent<br />
is very reasonable. Must see! Please con tact<br />
(925)283-6162<br />
MONTEBELLO, <strong>CA</strong> - HAIR STATIONS<br />
FOR RENT Must have li cense - Bar bers, Cos metologist,<br />
Nail Tech nician wel come! Call Syl via<br />
(323)724-4128<br />
LOS GATOS / <strong>CA</strong>MP BELL Pris tine,<br />
well-established sa lon / skincare cen ter. Stop<br />
throwing your rent money away when you’re<br />
not working! Pay rent only on days you’re here,<br />
never when you’re not here. Sen sible rent ing.<br />
Call (408)483-7412<br />
FULL SER VICE BEAUTY SA LON IN<br />
SHERMAN OAKS HAS SPACE AVAILABLE<br />
FOR HAIR DRESSER AND MAN I CUR IST -<br />
FACIAL ROOM ALSO AVAIL ABLE Rental.<br />
1st month free. Great lo cation near 101 Freeway.<br />
Call (818)726-1889<br />
CITRUS HEIGHTS, <strong>CA</strong> - HAIR STATIONS<br />
FOR RENT $500 per month. Busy lo cation. First<br />
month free! Call for more in formation<br />
(916)628-6108<br />
HAIRSTYLIST NEEDED IN VERY PLUSH,<br />
PRIVATE, NEWPORT BEACH SALON<br />
FOR WEEKLY RENTAL Also part-time (two<br />
days per week) rental available. Please call Sharon<br />
(949)631-3183 or (714)553-0439<br />
SPACIOUS AND CHARMING SA LON<br />
IN SAN MARINO HAS STYL IST STA -<br />
TION AVAIL ABLE Backbar, tow els <strong>and</strong> your<br />
own key. Snacks, tea, cof fee <strong>and</strong> many cur rent<br />
magazines with large waiting area. Come by <strong>and</strong><br />
take a look. Rent is $750 monthly. 2492 Huntington<br />
Drive. Con tact (818)426-4311<br />
HAIR STATION, NAIL STATION & ROOM<br />
FOR RENT IN SANTA CLARITA SA LON<br />
Great lo cation. $150 per week For more in formation<br />
call Nik @ (661)254-4458 (work) or<br />
(310)963-4247 (cell)<br />
COMMERCE - BELL GAR DENS - BELL -<br />
DOWNEY AREA Three sta tions avail able. Bar -<br />
ber / Cos metologist. Be your own boss / own hours.<br />
Nice shop, parking, busi ness park. Must have own<br />
clientele. Only $350 per month. Will con sider<br />
Manicurist. (323)728-5259 (714)397-0535
SUNNYVALE,<br />
<strong>CA</strong>. - WELL ESTAB-<br />
LISHED SALON HAS STYL IST STA -<br />
TION FOR RENT Busy shop ping plaza. Plenty<br />
of parking. Call now! (408)530-9701 or<br />
(408)410-8721<br />
SPECIAL!!! STA TION FOR RENT!!! Kut N<br />
Beauty Sa lon is now rent ing! Look ing for Hair stylists<br />
at a great lo cation in Sunnyvale at the Ha cienda<br />
Plaza. For more in formation call Mary<br />
(408)394-4923 or Fred (408)393-4667.<br />
COZY<br />
SA LON IN BURBANK<br />
Great lo cation, 1/2 block from Media<br />
Center. Three hair stations, one nail sta tion <strong>and</strong><br />
one fa cial room available for rent. Nails $75 per<br />
week, Hair $125 per week. Call (818)563-4243<br />
SAN RAMON - PRI VATE ROOM & HAIR<br />
STATIONS FOR RENT 1st & last week FREE<br />
with 1st two Months reduced to $100 per week,<br />
then $145 per week. Towels, Backbar & Park ing.<br />
ASSISTANT Wanted. Will Train Hourly + Commission.<br />
Hair salon & hair replacement ser vices.<br />
Call Patricia @ (925)383-1956 for appt. & info.<br />
HAIR STYL IST & MAN I CUR IST STA-<br />
TIONS FOR RENT IN PITTSBURG, <strong>CA</strong><br />
Hairstylist: 1st three months $100 per week, $135<br />
per week thereafter. Manicurist: 1st three months<br />
$50 per week, $85 per week thereafter. Stable - in<br />
shopping cen ter. Contact Lidia Leonberger<br />
(925)234-0173<br />
WELL ES TABLISHED & PROFES-<br />
SIONAL SA LON IN SAUGUS,<strong>CA</strong> -<br />
BOOTH RENTAL FOR HAIR STYLISTS<br />
Three chairs, lots of walk-ins. Busy strip mall on<br />
busy ma jor street. Get key, 24/7 ac cess. $150 /<br />
week. Call (661)312-2317<br />
PLEASANT HILL - HAIR STYLIST & MAN-<br />
I CUR IST STA TIONS FOR RENT in an es tablished,<br />
newly re modeled sa lon. Con genial atmosphere.<br />
Ex cellent park ing. Ph: (925)945-6667 Fax:<br />
(925)689-9844<br />
SHERMAN<br />
OAKS - HAIR AND<br />
NAIL STA TIONS, PED I CURE SPA<br />
AND FA CIAL ROOM AVAILABLE FOR<br />
RENT in a beau tiful, full-ser vice sa lon. Great<br />
offers available, newly renovated, free parking.<br />
Located on a busy street next to 101 <strong>and</strong> 405<br />
Freeways. http://www.CutConnection.com or<br />
call Sheila (818)528-7273<br />
GIA VERSHALLS HAIR DESIGN -<br />
FREMONT, <strong>CA</strong> - RENTING STA-<br />
TIONS - Beau tifully re modeled hair sa lon.<br />
$150 per week. Top of the line hair prod -<br />
ucts, your own key. Friendly, pro fessional<br />
atmosphere. Come <strong>and</strong> visit us at: 40931<br />
Grimmer Blvd. or call (510)659-1050. Ask<br />
for Vera.<br />
NAIL TECHS AND HAIR DESIGNERS -<br />
BOOTH RENTAL AVAIL ABLE AT SENSIA<br />
SALON & SPA 5 star salon. Visalia, <strong>CA</strong>. Busy,<br />
clean, 1st class, full ser vice. Ask for Ca thy<br />
(559)741-0983 Sensiaskincare.com<br />
SPA & FIT NESS CEN TER SPACE AVAIL -<br />
ABLE IN UP S<strong>CA</strong>LE NORTH COUNTY<br />
SAN DIEGO RE SORT & COUN TRY CLUB!<br />
The space features a newly built fitness cen ter plus<br />
an up coming $500K swimming pool <strong>and</strong> spa pro -<br />
ject! Seek ing qual ified ten ant to lease ex isting space<br />
<strong>and</strong> pro vide service to ho tel guests, re sort mem bers<br />
<strong>and</strong> the gen eral public. Call us at (858)436-4318 for<br />
ad di tional de tails.<br />
BEAU<br />
TI FUL SA LON IN WEST-<br />
WOOD VIL LAGE Busy traf fic area. Two<br />
stations available, 250.00 week. Two pri vate rooms<br />
avail able - Fa cials, Mas sage, Man i cur ist needed.<br />
Commission paid on retail sold. Call Ray mond<br />
(310)208-6411<br />
FOR RENT: CON CORD / CLAY TON<br />
AREA Up scale sa lon / spa. Two Styl ists wanted<br />
with cli entele. Con tact Althea Corrin Sa lon /<br />
Spa (925)672-3426.<br />
ANAHEIM - FOR RENT: THREE HAIR<br />
STATIONS, NAIL STATION, TWO<br />
ROOMS FOR FA CIAL & MAS SAGE Newly<br />
remodeled sa lon. $120 per week. Call Tif fany<br />
(714)553-8345 or (714)229-9634<br />
TWO STA TIONS AVAIL ABLE FOR RENT<br />
IN CULVER CITY, <strong>CA</strong> at Sty listic Hair De sign.<br />
Great lo cation with ex cellent parking. Very friendly<br />
atmosphere. Please call Ma rie or Hattie<br />
(310)398-1010<br />
LAGUNA BEACH SA LON - CHAIR<br />
RENTAL AVAIL ABLE FULL OR<br />
PART-TIME Ocean view, prime lo cation, plenty<br />
of parking. Call Lisa (949)633-9911 or email:<br />
LagunaStr<strong>and</strong>s@ya hoo.com<br />
SALARY /<br />
COMMISSION<br />
WORK FROM HOME Port l<strong>and</strong> Or e gon man u fac -<br />
turer/distributor has an open ing for a pos itive minded,<br />
self mo tivated cus tomer ser vice rep in several lo cations.<br />
This is a work from home con tract po sition.<br />
Set-N-Me-Free pro vides territory ac count <strong>and</strong> lead<br />
information di rect into your com puter. On the tele -<br />
phone, you train salons to use healthy skin care products<br />
<strong>and</strong> add-on treatments. Work from home is gen -<br />
erous com missions <strong>and</strong> bo nuses. Send re sume to<br />
503-669-9057 or call Debbie at 800-221-9727. Check<br />
us out: www.set-n-me-free.com<br />
WANTED: Li censed cos me tol o gists <strong>and</strong><br />
estheticians to join the Ed ucation De partment at<br />
Federico Beauty In stitute – lo cated in Sac ramento,<br />
California. Will train! Visit www.federico.edu or<br />
call 919.929.4242 ex. 205.<br />
LONG BEACH, <strong>CA</strong> - WANTED: LI-<br />
CENSED COS ME TOL O GISTS AND<br />
ESTHETICIANS TO JOIN OUR TEAM<br />
Visit us at: WWW.KETNASBEAUTY.COM or<br />
call (562)627-5400<br />
NEWPORT BEACH, LIDO PLAZA - STA -<br />
TIONS FOR HAIRSTYLIST AND MANI-<br />
CURIST AVAILABLE FOR RENT OR COM-<br />
MIS SION Great lo cation with free park ing. Clean<br />
en vi ron ment, friendly, com pletely re mod eled.<br />
Nice shop. Call (949)723-5372 or (714)808-7201<br />
<strong>CA</strong>LL<br />
SHOPS FOR SALE<br />
TO DAY 4 FREE CON SULTA-<br />
TION TO BUY OR SELL YOUR SA -<br />
LON IN MY AREA! Call Leyla for more in formation<br />
(951)318-4586<br />
VENICE,<br />
<strong>CA</strong> - GREAT LO <strong>CA</strong>TION<br />
NEXT TO THE OCEAN, FULL SER -<br />
VICE BEAUTY SA LON / SUP PLY Lots of<br />
walk-ins. Six Hair Sta tions, Three Fa cial Rooms,<br />
Three Nail Sta tions. 10 years es tablished. Great<br />
rent <strong>and</strong> lease! (310)390-0739<br />
SAN<br />
FRANCISCO - UP S<strong>CA</strong>LE<br />
STREETFRONT LO <strong>CA</strong> TION ON<br />
UNION STREET @ VAN NESS AVENUE<br />
500 sq. ft. with big back room <strong>and</strong> 200 more sq. ft.<br />
up stairs sec tion. Great op por tu nity to ren o vate barbershop<br />
to a beauty sa lon. Just a re minder...renovation<br />
is a tax write off. Rent is $1050, new four year<br />
lease. For sale, best of fer. Call (415)441-0356<br />
SAN FRAN CISCO: BEAUTIFUL, BOU -<br />
TIQUE STYLE SA LON Great lo cation in up -<br />
scale neigh borhood. Street level with lots of<br />
walk-ins, 6 stations, laun dry units, recently re decorated.<br />
Price re duced to $65K. Call (415)246-4950<br />
GREAT<br />
OP POR TU NITY - SAN<br />
RAFAEL, <strong>CA</strong> Up scale sa lon is for Sale or<br />
partnership. The owner wants to work part<br />
time. 1500 sq. ft., 6 chairs, fa cial room. For<br />
more in formation call (415)457-4577 or email:<br />
simin@shaterian.com<br />
<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 15
BEAUTY SA LON FOR SALE - RIVERSIDE<br />
AREA 1000 sq.ft. Six sta tions, two shampoo bowls.<br />
Good lo cation, good cli entele. Es tablished 13 years.<br />
Asking only $27,000 OBO. For more in formation<br />
call (951)245-1533 or (951)491-1693<br />
SALON FOR SALE IN VAN NUYS, <strong>CA</strong> -<br />
OWNER HAS MOVED - ESTABLISHED 20<br />
YEARS 4 Nail Sta tions, 4 Spa Ped icures, Nail<br />
Dryer, Ta ble, 4 Hair Sta tions, 2 Sham poo Bowls,<br />
Facial & Waxing Room, Laundry room <strong>and</strong> more.<br />
1200 sq.ft. $2698 rent. Eight year lease. Net $3,000<br />
without work ing it! This will be your best in vestment<br />
ever!!! $60,000 OBO. Call (818)259-8156<br />
Mo ti vated to sell.<br />
BAK ERS FIELD, <strong>CA</strong>L I FOR NIA Spa cious, re -<br />
decorated, full ser vice sa lon of fering many nice fea -<br />
tures. New equip ment, seven sta tions, four shampoo<br />
bowls, two large sep arate rooms. Must see,<br />
Must Sell, Make offer!!! (661)589-4711<br />
(805)340-0162<br />
$ CHATSWORTH, <strong>CA</strong> Large sa lon. Five<br />
stations. Good Lo cation. Owner moving.<br />
Good Price. Ask for Ma rie (323)717-0237 or<br />
(323)758-8412<br />
REDONDO BEACH BEAUTY SA LON FOR<br />
SALE! Es tablished 20 years. Great lo cation in busy<br />
shopping cen ter. 5 stations, 3 shampoo bowls, 2<br />
dryers, 1 fa cial room. Am ple park ing. Low rent /<br />
lease. Only $55,000. Call Jennifer Merritt / South<br />
Bay Brokers (310)413-7809 or (310)375-0583.<br />
RIVERSIDE, <strong>CA</strong> - HAIR & MANICURE SA-<br />
LON FOR SALE $7,000 OBO. In cludes all fur -<br />
niture, plus all util ities paid. Many more ben efits.<br />
Lease only $300 per month. Call Kim<br />
(951)795-2863<br />
MONROVIA - AR <strong>CA</strong>DIA - ESTAB-<br />
LISHED BARBER SHOP FOR SALE<br />
in busy shop ping cen ter. Lo cated on Monrovia /<br />
Arcadia bor der in prime lo cation with heavy foot<br />
traffic. Bar ber chairs <strong>and</strong> equip ment in cluded.<br />
Huge cli entele. Ask for Miguel (626)476-9636.<br />
Email: purofrijolez@yahoo.com<br />
1 | AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />
SACRAMENTO HAIR & NAIL SA-<br />
LON FOR SALE Es tablished 20 years with<br />
faithful cli entele. High gross in come. Ex clusive<br />
hair & nail rights, busy shop ping cen ter. $39,900 or<br />
best of fer. Steve (916)421-9814<br />
RIV ER SIDE, <strong>CA</strong> - ES TAB LISHED VIC TO-<br />
RIAN STYLE SA LON $43,000 OBO. Six-Stations,<br />
two-Bowls, two-Dryers, Pri vate Nail Room<br />
<strong>and</strong> Esthetician Room. Booths 70%-Occupied!<br />
Low-Rent $1175! Owner Leaving! Turn-Key!<br />
MUST SEE! Contact Lisa (626)252-1418<br />
BEAUTY SALON FOR SALE IN RIV -<br />
ER SIDE COUNTY Six sta tions with<br />
shampoo bowls built in. Es tablished 25 years.<br />
Booth rental - self sup porting. Plaza has been re -<br />
modeled. Good busi ness op portunity! New 99<br />
cent store opened in plaza. You’re buy ing from an<br />
old lady...come see <strong>and</strong> ap preciate! $20,000 OBO.<br />
Call Tina (951)681-1146<br />
BARBER SHOP FOR SALE, MONTEREY<br />
PARK, <strong>CA</strong> 3 chairs, low rent, 600sq.ft. Lease<br />
Available. $20,000. Call Raul (323)270-6560<br />
BEAU TI FUL BOU TIQUE SA LON,<br />
CHATSWORTH, <strong>CA</strong> Look ing for a quick sale,<br />
owner is mov ing out of area. Four hair sta tions, one<br />
Nail Station <strong>and</strong> a Fa cial Room. Full staffed with<br />
staff will ing to stay if wanted. Call (818)212 7083<br />
BARBER SHOP FOR SALE - SAN DIEGO<br />
AREA NEXT TO SDSU Three chairs. Low rent<br />
- in same area for 30 years. Call (619)301-4099 after<br />
8:00 p.m.<br />
LINCOLN, <strong>CA</strong> - ORGANIC DAY SPA<br />
Zen-inspired rent / com mission day spa: mas sage,<br />
es thet ics, de tox i fy ing treat ments, doc tors & more.<br />
In cludes de tox i fy ing treat ment cli en tele, equipment<br />
& sup plies. Cen tral NorCal lo cation. Low<br />
overhead, high traffic. Turn key. Value 80K, asking<br />
$59,900. Call (916)474-4329<br />
BARBER SHOP - EAST PASADENA $35,000.<br />
Three chairs, 1 shampoo bowl. (626)449-2220<br />
(661)270-1123<br />
BARBER SHOP AND BEAUTY SA LON FOR<br />
SALE Three stations, two blow dryers, Facial <strong>and</strong><br />
waxing room. Good cli entele. Large cli ent parking<br />
area. Near the port in the city of San Pedro. $15,000.<br />
Low rent. (310)835-2550 please leave a message.<br />
CLAREMONT BAR BER SHOP FOR SALE<br />
Established 1974. No other bar ber shops al lowed in<br />
town. Four chairs. Owner re tiring. Se rious buy ers<br />
only. $95,000. Call (909)626-1172<br />
MARVISTA,<strong>CA</strong> Great Lo cation. Es -<br />
tablished Sa lon 20 years. Large cli entele,<br />
be your own boss! Lots of parking. great po tential<br />
for the right per son. Low rent. 450sq.ft.<br />
Ask ing 20K OBO. Call (310)562-0151<br />
HOLLYWOOD, <strong>CA</strong> - FULL SERVICE SA -<br />
LON Two fa cial rooms, four stations, two sham -<br />
poo bowls, two dryers, one nail station. 950 sq. ft.<br />
19 years es tablished. Owner wants to re tire. Call<br />
(323)724-1374, LA2002@peoplepc.com<br />
HOLLYWOOD SHOP FOR SALE<br />
Modern shop with seven stations, manicure<br />
sta tion, shampoo room, fa cial room,<br />
kitchen <strong>and</strong> small of fice. Leave mes sage at<br />
(760)324-8068.<br />
GREAT OP PORTUNITY - LA HABRA, <strong>CA</strong><br />
<strong>Salon</strong> for sale or partnership. Great location. Low<br />
rent. Only $25K. Call Rosa (562)631-5671 or<br />
(562)697-0200<br />
NICE HAIR SA LON - EX CELLENT<br />
LO <strong>CA</strong> TION IN CON CORD, <strong>CA</strong> Six<br />
stations, wax station, gran ite floor. Please call for<br />
more info @ (925)363-9555 or (925)687-9138.<br />
HAIR AND NAIL SALON IN UP LAND Es -<br />
tablished 20 years. Nine sta tions with shampoo<br />
bowls. Two Manicurists. Great lo cation, lots of<br />
parking. Open, airy floor plan with lots of win -<br />
dows. $25,000 OBO. Call (909)981-4049<br />
PLEASANT HILL HAIR SA LON<br />
FOR SALE 625 sq.ft. Four chairs, one<br />
facial room. Good parking. Please call for more<br />
in for ma tion (925)642-0645.<br />
USED EQUIPMENT<br />
1921 RE STORED BAR BER CHAIR - FOR-<br />
EST GREEN LEATHER Looks new,<br />
headrest, works. Model: Paidar. $2500 firm.<br />
Day (805)733-2559, Eve (805)733-0347<br />
BUILD ING OR RE MOD EL ING SA LONS<br />
High end Cabinetry for sa lon, eight foot cir cular re -<br />
cep tion desk, Man i cure area, dis pen sary, lock ers<br />
<strong>and</strong> glass shelv ing. Murano ped icure spa chair,<br />
ocean wave mas sage bed. Oasis Oxygen Bar. In -<br />
for ma tion (951)637-6803<br />
SALES, SERVICES & REPAIRS of Bar ber<br />
chairs, Sa lon chairs, <strong>and</strong> Hairdryers. Sales of NEW<br />
& USED Bar ber chairs <strong>and</strong> Sa lon chairs. We<br />
CUSTOM build Sa lon & Bar ber sta tions. UP -<br />
HOLSTERY / RE FURBISH services. We currently<br />
have: 10 bar ber chairs on sale- starting price<br />
$75; 15 antique barber chairs; New sa lon sta tionsstarting<br />
at $99.99; New shampoo cra dles- start ing<br />
at $125. For more info call Jesse @ 310-830-4982<br />
JJbarberdesigner.com Se habla espaol<br />
BEAU TI FUL SA LON FUR NI TURE FOR<br />
SALE IN AN AHEIM! 11 sa lon chairs, 2 dry ers.<br />
Priced @ $150 for all. There are many br<strong>and</strong> new<br />
colors of Gel Redken / Ma trix , priced @ $2 each.<br />
Call for more in formation (714)204-9071<br />
NEW EQUIPMENT<br />
LA-TE-DA CUS TOM DE SIGNED SA -<br />
LON FURNITURE.WITH YOUR DE-<br />
SIGN IN MIND OUR COM PANY OF FERS<br />
A WIDE VARIETY OF SER VICES TO CRE -<br />
ATE YOUR SA LON VI SION. START TO<br />
FIN ISH COM MIT MENT IN CLUDES<br />
COMPLETE FLOOR PLAN DE SIGN -CRE-<br />
ATIVE EQUIPMENT DESIGN. ASK<br />
ABOUT OUR hide-a-cord styl ing sta tion <strong>and</strong><br />
other spe cial de signs. Has sle free Fi nancing<br />
avail able for ev ery one. 1-800-640-0444<br />
WWW.LATEDAUSA.COM<br />
EL E GANT NAIL SUP PLY: We whole sale <strong>and</strong><br />
retail New & Used Sa lon Equipments, Sa lon Fur -<br />
niture <strong>and</strong> all br<strong>and</strong>-name products OPI, IBD,<br />
Gena, Cre ative, LaPalm… We of fer on line con tinuing<br />
ed ucation. Please visit our website for more<br />
in for ma tion: www.elegantnailsupply.com. Phone:<br />
(937)258-0608 or 1-888-308-6308<br />
BCMS WELLNESS 4-ALL plus qual ity, priced<br />
less, hair scis sor, man i cure & ped i cure im ple ments.<br />
Por ta ble ul tra sound, high fre quency, equip., shampoo.<br />
Look ing for dis tributors. Email:<br />
Bcmsw4all@att.net<br />
PROFITABLE<br />
SIDELINES<br />
OFFER YOUR CLI ENTS MORE<br />
Tamera Acey, a Health & Weight Loss Ad visor<br />
can as sist them, or she can train you how to of fer<br />
this valuable ser vice your self. Help your Clients<br />
truly feel better. Call her at (503)267-9189 (Pacific<br />
time) or e-mail: giftsofgold@rightnowpc.com<br />
EDU<strong>CA</strong>TION<br />
LEARN NEW TECH NIQUES<br />
THROUGH DVD’S - FREE <strong>CA</strong>T ALOG<br />
Hair cut ting & styling, clip per & ra zor cut ting, hair<br />
col or ing, wed ding styles & updo’s, makeup, fa cials,<br />
manicures <strong>and</strong> ped icures, waxing & hair re moval,<br />
massage, <strong>and</strong> spa & body treatments. 800-414-2434<br />
- www.VideoShelf.com<br />
COL OR ING FOR DUM MIES 101 Pri -<br />
vate classes held in your sa lon teaching the<br />
theory of color <strong>and</strong> chem istry for use with any color<br />
line. So. Cal ifornia. Contact Darryl (619)952-9793<br />
PERFECT YOUR HAIR CUT TING AND<br />
COLORING SKILLS AT MOGI Mon day or<br />
Sunday day time class. For more info call Mogi at<br />
(310)801-1450 or www.mogihair.com /<br />
http://mogihair.blogspot.com/search /label/Hair%20%20cutting%20class<br />
IN TER NA TIONAL A<strong>CA</strong>D EMY OF PRE CI -<br />
SION HAIRCUTTING OF FERS IN SA LON<br />
TRAINING WITH RENE FRELOW In depth<br />
ex pla na tions of Pre ci sion Haircutting. In di vid ual<br />
attention. Call (415)695-9672<br />
STATE BOARD MADE EASY<br />
Step-by-step guide to help you suc cessfully<br />
com plete your Cos metology State Board<br />
prac ti cal ex am i na tion. Pur chase on line at<br />
www.stores. ebay.com/cosmetech<br />
MISCELLANEOUS<br />
HEALTH BEN E FITS In cludes den tal, vi sion,<br />
pre scrip tion, chiropractic <strong>and</strong> med i cal. Not In surance<br />
Linda 1-877-818-9254 or (541)554-7953<br />
VITAS IS LOOK ING FOR COS METOLOGY<br />
VOL UN TEERS to pam per Hos pice pa tients living<br />
at home or nurs ing fa cilities pro viding haircuts<br />
or set <strong>and</strong> styles. Op portunities available throughout<br />
South ern Ca. <strong>and</strong> the Bay area. For de tails con -<br />
tact Alex Silva at (858)503-4724 or al ex an -<br />
der.silva@vitas.com<br />
SERVICES<br />
COLORISTS! DON’T MISS OUT<br />
ON NEW HAIR COLOR CLI ENTS!<br />
Get listed on the Hair Colorist Lo cator now! Go<br />
to www.MyBellaColor.com <strong>and</strong> register to day!<br />
Enter dis count code: 1SSAD308301
BUSINESS<br />
OPPORTUNITIES<br />
MAKE $100 PER HOUR SHARP ENING<br />
SCISSORS AND CLIP PERS. I will beat any -<br />
body’s price on any equip ment <strong>and</strong> train ing.<br />
(408)439-9161<br />
MAKE $$$ WITH BODY WRAPS - LOSE<br />
6-20 INCHES IN ONE HOUR - OR -<br />
GANIC BODY WRAPS, NO SHOWER<br />
NEEDED! This is an easy ser vice to add on to<br />
your cur rent menu. We also sell pro fessional spa<br />
<strong>and</strong> mas sage products. Check out our website<br />
for de tails: www.BodyWrapWholesale.com.<br />
DOUBLE YOUR IN COME The six se crets for<br />
sucess is a proven method that has worked so well<br />
for so many Styl ists. To learn more or to pur chase<br />
the book, go to: web.mac.com/ristopelivanov<br />
PROFESSIONS<br />
$ SAN RAFAEL BEAUTY A<strong>CA</strong>D EMY is<br />
under new own ership <strong>and</strong> is rapidly grow -<br />
ing. Course classes <strong>and</strong> hours are ex p<strong>and</strong>ing.<br />
We have Teaching po sition open ings for Cos -<br />
me tol ogy / Es thet ics / Man i cur ing. Ac cept ing<br />
Resumes <strong>and</strong> scheduling in terviews. Must have<br />
3 to 5 years Teaching ex perience. Vo cational<br />
Ed u ca tion / Adult Ed u ca tion Cre den tial is a plus.<br />
Pos i tive <strong>and</strong> Sup port ive work en vi ron ment.<br />
New own ership / New cur riculum <strong>and</strong> a chance<br />
to grow with the com pany. For in terview or<br />
more in formation, please call Doreen Meester,<br />
Director @ (415)454-5435 Tuesday through<br />
Friday 9:00 a.m. to 5:00 p.m.<br />
Bureau of Barbering <strong>and</strong> Cosmetology<br />
Effective July 1, 2008, the Board of Barbering <strong>and</strong> Cosmetology became a Bureau. Although<br />
part of our name changes, the services we provide applicants, licensees, <strong>and</strong> consumers<br />
continue. There will be a few internal changes but will not impact the public. The nine<br />
Board members have been asked to continue on the Bureau’s advisory committee <strong>and</strong> a public<br />
meeting will be scheduled sometime in the fall. We anticipate this transition to be smooth <strong>and</strong><br />
without any interruption to the public. For any up to date information relating to this transition,<br />
please go to our website at www.barbercosmo.ca.gov or call 1-800-952-5210.<br />
Disciplinary Review Committee (DRC)<br />
A Disciplinary Review Hearing is an<br />
informal citation review proceeding before<br />
the Disciplinary Review Committee (DRC).<br />
This Committee is a panel of three members,<br />
which are appointed by the Governor.<br />
Approximately 45 days after your inspection,<br />
your citation will be mailed to you along<br />
with a formal appeal request document. You<br />
have 30 days from the issuance date of your<br />
citation to submit your signed or written<br />
appeal request. Approximately 30 days before<br />
the date of your hearing, you will be notified<br />
by mail of the date, time <strong>and</strong> location of<br />
your hearing. The BBC conducts hearings<br />
throughout California <strong>and</strong> you will be scheduled<br />
at a location closes you.<br />
The BBC will send two Notice of<br />
Hearings to your address of record – one via<br />
regular mail <strong>and</strong> the other certified. If you<br />
have recently moved or have cancelled your<br />
Establishment license, you must notify the<br />
BBC within 30 days of your new address.<br />
During your appeal hearing, you will have<br />
the opportunity to discuss your case with the<br />
DRC. You will have 15 minutes to state your<br />
case <strong>and</strong> explain why you are appealing. You<br />
are allowed, but are not required, to bring<br />
appropriate representation, witnesses, written<br />
documentation or photographs to support<br />
your case.<br />
If you need an interpreter, you must bring<br />
one with you <strong>and</strong> the interpreter cannot have<br />
a pending appeal citation issues at the same<br />
location.<br />
If you are unable to attend your scheduled<br />
appeal hearing, you may send an authorized<br />
representative to speak on your behalf.<br />
You must provide a signed authorization<br />
letter allowing the representative to appear<br />
in your absence. It is important to note that<br />
if you are an employee of an establishment,<br />
the establishment owner may not be your<br />
representative due to a conflict of interest.<br />
You may also choose to withdraw your appeal<br />
by sending in a written request to withdraw<br />
prior to the hearing <strong>and</strong> subsequently pay the<br />
full amount of the fine. A withdraw request<br />
form is included on the second page of your<br />
Notice of Hearing.<br />
You must show “good cause” in order<br />
to reschedule your hearing. “Good Cause”<br />
is defined by the Bureau as personal illness,<br />
auto accident, death or severe illness in the<br />
immediate family or other severe physical<br />
or emotional hardship. Any condition to be<br />
considered good cause must be verified in<br />
writing.<br />
You will be notified by mail of the Committee’s<br />
decision 30 days after your hearing<br />
date. The Decision Document mailed to you<br />
will state whether your violations are upheld,<br />
modified, or dismissed <strong>and</strong> the total amount<br />
owed on the citation.<br />
If you do not agree with the Committee’s<br />
decision, you may appeal by sending in a<br />
written request to be heard before an administrative<br />
law judge. Your request must be<br />
submitted before the effective date of the decision<br />
or 59 days of your hearing date. Your<br />
appeal will then be h<strong>and</strong>led by the Office of<br />
the Attorney General.<br />
The BBC is committed to providing a forum<br />
that will allow each appellant an opportunity<br />
to express his/her point of view while<br />
maintaining the integrity of the laws <strong>and</strong><br />
regulations that govern the beauty industry.<br />
<strong>CA</strong>LIFORNIA STYLIST & SALON | AUGUST 2008 | 17
18 | AUGUST 008 | <strong>CA</strong>LIFORNIA STYLIST & SALON<br />
August 2008<br />
2-4: Bronner Brothers International Hair Show, Georgia World<br />
Congress Center, Atlanta, 800/547-SHOW, bronnerbros.com<br />
3-4: Redken Presents: Master Specialist Connection Chico, <strong>CA</strong><br />
1.800.446.2597 X4201 www.malys.com<br />
3-6: ECRM Cosmetics & Fragrance EPPS Conference, TBD,<br />
770/932-3191 ecrm-epps.com<br />
9-12: George Rileys PBC presents Scruples Training for Tomorrow,<br />
Lakeville, MN 1-800-303-3630 www.georgerileyspbc.com<br />
16-18: Face & Body 2008, Moscone Center North, San Francisco,<br />
630/653-2155,face<strong>and</strong>body.com.<br />
17: 3rd Annual Vietnamese Beauty Expo, Westminster, <strong>CA</strong> 1-866-<br />
370-4199 www.vietbeautyexpo.com<br />
17-18: Redken Presents:Specialist Connection Santa Clara, <strong>CA</strong><br />
1.800.446.2597 X4201 www.malys.com<br />
17-18: Expo Latino International <strong>Salon</strong> <strong>and</strong> Spa Show, Long Beach<br />
Convention Center, Long Beach, <strong>CA</strong>, 562/802-7471, expolatino.com<br />
17-21: EX•TRACTS, Jacob K. Javits Convention Center, New York<br />
City, 800/272-SHOW, extractsny.com<br />
September 2008<br />
6-8: Haircolor USA, Miami, FL www.haircolorusaevent.com<br />
14: Nailpro Anaheim, Anaheim Convention Center, Anaheim, <strong>CA</strong>,<br />
888/491-8265, www.nailpro.com<br />
20-22: Spa & Resort Expo <strong>and</strong> Conference, New York<br />
www.spa<strong>and</strong>resortexpo.com<br />
20-22: International Congress of Esthetics <strong>and</strong> Spa, Long Beach, <strong>CA</strong><br />
1-800-471-0229 or www.lneonline.com<br />
21-22: Mid-American Beauty Classic, Columbus, OH<br />
www.premiereshows.com<br />
22: Redken Presents: Master Specialist Connection Chico, <strong>CA</strong><br />
1.800.446.2597 X4201 www.malys.com<br />
27: Aris Guzman <strong>and</strong> Aris Milan Hairdressing present The Immaculate<br />
Collection, McAllen, TX (956)534-4821 or (956)867-3559<br />
October 2008<br />
4-7: George Rileys PBC presents Scruples Training for Tomorrow,<br />
Lakeville, MN 1-800-303-3630 www.georgerileyspbc.com<br />
August<br />
3: 2GORJIS presents Ageless Beauty 40’s, 50’s <strong>and</strong> Beyond Makeup<br />
Class, Walnut Creek, <strong>CA</strong> www.2GORJIS.com or (925)932-8602<br />
3: Adriel International presents A Day of Brows - H<strong>and</strong>s On Eyebrow<br />
Shaping <strong>and</strong> Waxing, Reno, NV 1-800-273-7126 www.perfectbrow.com<br />
4: Adriel International presents Brows to Brazilians Waxing I, II <strong>and</strong><br />
Brazilians 3D - Designs, Dyes, Diamonds H<strong>and</strong>s On, Reno, NV 1-800-<br />
273-7126 www.perfectbrow.com<br />
4: Raffco International Beauty Company presents Mask Color H<strong>and</strong>s<br />
On, Irvine, <strong>CA</strong> 1-800-255-9522 ext. 256; elenatorriani@hotmail.com<br />
4-8: Westmore Academy of Cosmetic Arts presents Westmore<br />
Method / Five Looks, Burbank, <strong>CA</strong> 1-877-978-6673<br />
4-29: Westmore Academy of Cosmetic Arts presents Hairstyling for<br />
Print, TV <strong>and</strong> Motion Pictures, Burbank, <strong>CA</strong> 1-877-978-6673<br />
4-22: Westmore Academy of Cosmetic Arts presents Master Makeup<br />
Course Beauty & Fashion Makeup for Spa, <strong>Salon</strong> & Medi-Spa, Burbank,<br />
<strong>CA</strong> 1-877-978-6673<br />
9-10: Westmore Academy of Cosmetic Arts presents Hairstyling &<br />
Updos for Brides, Parties <strong>and</strong> Occasions, Burbank, <strong>CA</strong> 1-877-978-6673<br />
10-13: 2GORJIS presents Makeup Pro Class with Makeup Artist Kim<br />
Evans, Walnut Creek, <strong>CA</strong> www.2GORJIS.com or (925)932-8602<br />
10-14: <strong>Salon</strong> Training International presents <strong>Salon</strong> Owners Success<br />
(S.O.S.), Carlsbad, <strong>CA</strong> (760)929-2600 email: info@salontraining.com<br />
11: Grund H<strong>and</strong>s On Cutting Class with Colleen Wagner, Willets, <strong>CA</strong><br />
800-235-7376 www.grundhair.com<br />
11: Cosmoprof Beauty presents Pravana Color Solutions, Torrance;<br />
TIGI Cut <strong>and</strong> Color Cluster Class, West Covina; Paul Mitchell Collection<br />
Haircut Demo, Santa Clarita; www.cosmoprofbeauty.com<br />
11: Malys presents American Crew Cutting Demo, Farouk Art of<br />
Blonding, CHI Transformation System, Framesi HPAS Reds, Framesi<br />
HPAS Blonding & Color Correction, Framesi The Eclectic Experience,<br />
Framesi Color Keys, L’Oreal Majirel & Richesse, Matrix Color Correction,<br />
Matrix Color Inspiration, Mirabella Mineral Makeup, Pureologist<br />
Certification, Redken Hair Color Collection, TIGI Colour, call for locations<br />
800-446-2597 or www.malys.com<br />
11: Adriel International presents Brows to Brazilians Waxing I, II <strong>and</strong><br />
Brazilians 3D - Designs, Dyes, Diamonds H<strong>and</strong>s On, Studio Ciity, <strong>CA</strong><br />
1-800-273-7126 www.perfectbrow.com<br />
11: Raffco International Beauty Company presents Color Code Insperience,<br />
Irvine, <strong>CA</strong> 1-800-255-9522 ext. 256; elenatorriani@hotmail.com<br />
5-6: Idaho Barber & Beauty Supply’s Annual Fall Hair Show ,<br />
Spokane, WA 1-800-288-4227 ext. 115 www.IBBbeautysupply.com<br />
5-6: Armstrong McCall Fashion Revolution - World’s Fair Show,<br />
Austin, TX www.armstrongmccall.com or call 1-800-45-SALON<br />
12: 14th Annual Central Coast Hair Design & Beauty Expo, Santa<br />
Cruz, <strong>CA</strong> 831-460-3346<br />
12-13: Premiere Birmingham, AL www.premiereshows.com<br />
14: Nailpro Sacramento, Sacramento Convention Center, Sacramento,<br />
<strong>CA</strong>, 888/491-8265, www.nailpro.com.<br />
19-20: International Congress of Esthetics <strong>and</strong> Spa, Philadelphia,<br />
PA 1-800-471-0229 or www.lneonline.com<br />
19-20: Bio-Therapeutic Education Nation Road Show, Los Angeles,<br />
<strong>CA</strong> www.bio-therapeutic.com<br />
26-27: Texas Beauty Show, Dallas, TX 512-415-8300<br />
www.texasbeautyshow.com<br />
26-28: Destination Rejuvenation Retreat by Ann Mincey <strong>and</strong> Mary<br />
Wilson, Laguna Beach, <strong>CA</strong> www.rejuvenationgifts.com or (949) 716-2723<br />
27: Maly’s Presents: Summit <strong>Salon</strong> Series B.O.L.D Initiatives with<br />
Michael Cole Portl<strong>and</strong>, OR, www.malys.com<br />
November 2008<br />
2-3: Bassett <strong>Salon</strong> Solutions presents Eufora Global Connection,<br />
Newport Beach, <strong>CA</strong> 1-877-BSS-9288 www.bassettsalonsolutions.com<br />
January 2009<br />
10-17: Supernatural <strong>Salon</strong> Cruise presented by John Amico<br />
Products. Western Caribbean cruise aboard the Ruby Princess. 1-800-<br />
676-5264 or www.<strong>Salon</strong>cruises.com<br />
31-Feb. 2: Long Beach International <strong>Salon</strong> <strong>and</strong> Spa Expo (ISSE)<br />
produced by the Professional Beauty Association, Long Beach, <strong>CA</strong><br />
www.probeauty.org/isse.<br />
February 2009<br />
<br />
21-23: 2009 Spa & Resort Expo <strong>and</strong> Conference <strong>and</strong> Medical Aesthetics<br />
Conference <strong>and</strong> Expo, Los Angeles, <strong>CA</strong> www.spa<strong>and</strong>resortexpo.<br />
com www.medaestheticsconference.com<br />
12-16: On Set Hair Productions presents On Set Motion Picture Hair<br />
Academy Five Day Master Class, Santa Monica, <strong>CA</strong> 1-888-271-7977<br />
(310)452-7059 www.onsethair.com<br />
17: Grund Five Keys to <strong>Salon</strong> Success with Gena Morgan, Santa<br />
Rosa, <strong>CA</strong> 800-235-7376 www.grundhair.com<br />
18: Raffco International Beauty Company presents Mask Color Intro<br />
Class, Irvine, <strong>CA</strong> 1-800-255-9522 ext. 256; elenatorriani@hotmail.com<br />
18: Novita Spa on the Square presents Mineral Makeup - The Rage<br />
- Finishing Essentials, Georgetown, TX 1-888-738-0701<br />
18: Grund Five Keys to <strong>Salon</strong> Success with Gena Morgan, Sacramento,<br />
<strong>CA</strong> 800-235-7376 www.grundhair.com<br />
22-23: UC Irvine Extension presents Quality Management for Spas,<br />
Irvine, <strong>CA</strong> unex.uci.edu/spa or (949)824-5414<br />
23-24: Westmore Academy of Cosmetic Arts presents Naturalash<br />
Eyelash Extensions, Burbank, <strong>CA</strong> 1-877-978-6673<br />
24: Brilliant Brows with Crickett, San Jose, <strong>CA</strong> (760)403-6457<br />
www.missmollyb.net<br />
25: Grund Five Keys to <strong>Salon</strong> Success with Gena Morgan,Walnut<br />
Creek, <strong>CA</strong> 800-235-7376 www.grundhair.com<br />
25: Grund H<strong>and</strong>s On Cutting Class with Colleen Wagner, Sacramento,<br />
<strong>CA</strong> 800-235-7376 www.grundhair.com<br />
25: Brilliant Brazilians with Crickett, San Jose, <strong>CA</strong> (760)403-6457<br />
www.missmollyb.net<br />
25: Cosmoprof presents TIGI Cut <strong>and</strong> Color Cluster Class, Pasadena,<br />
Torrance; American Crew Men’s Haircutting Demo, Woodl<strong>and</strong> Hills; Rusk<br />
Illusions Collection 2008, Santa Barbara; Intro to Rusk Rotation, Lancaster;<br />
Rusk Pony Up with Controlled Chaos Demo, Long Beach; Rusk The<br />
Weight of Fashion Demo, Santa Clarita; www.cosmoprofbeauty.com<br />
25: Raffco International Beauty Company presents Color Code Evolution,<br />
Irvine, <strong>CA</strong> 1-800-255-9522 ext. 256; elenatorriani@hotmail.com<br />
25: Novita Spa on the Square presents Chemical Peels by Novita Spa<br />
Clinicals - Chemical, Glycolic Acid, Lactic, Salacylic Peels, Georgetown,<br />
TX 1-888-738-0701<br />
25: Adriel Intl presents A Day of Brows - H<strong>and</strong>s On Eyebrow Shaping<br />
<strong>and</strong> Waxing, Studio City, <strong>CA</strong> 1-800-273-7126 www.perfectbrow.com<br />
25: Malys presents Framesi Color Keys, Framesi HPAS Blonding<br />
& Color Correction, Framesi The Eclectic Experience, Matrix Color<br />
Correction, Matrix Color Inspiration, Mirabella Basic Face, Nioxin Scalp<br />
Renew Natural Dermabrasion Experience, Pureologist Certification, call for<br />
locations 800-446-2597 or www.malys.com<br />
30-31: Westmore Academy of Cosmetic Arts presents Airbrush for<br />
Face & Body, Burbank, <strong>CA</strong> 1-877-978-6673
1. High Performance Line for Men<br />
WHAT’S NEW IN THE MARKET<br />
Direct from London is a groundbreaking, iconic, British <strong>and</strong> award winning line of high performance<br />
hair products for men. Lock Stock <strong>and</strong> Barrel Grooming offers the modern man a full range of<br />
styling, shampoo <strong>and</strong> conditioning products he can depend on.<br />
Lock Stock <strong>and</strong> Barrel fully underst<strong>and</strong>s the needs of men. Men desire a br<strong>and</strong> that they can be<br />
proud of, one that endorses their masculinity.<br />
“We launched in the U.S. at the Long Beach Expo in January 2008, explained John Albanese of<br />
LS<strong>and</strong>B USA, “<strong>and</strong> the booth attracted an almost obstructive gathering of professionals. A particularly<br />
big hit with the boys was the Recharge two in one, shampoo <strong>and</strong> conditioner. ”<br />
For more information, call 562-422 1452, or visit www.groomingmen.com.<br />
2. Is Your Foot Spa Safe?<br />
Is your foot spa safe for use even after cleaning <strong>and</strong> disinfection? Safe-Spa Bacteria Test allows you<br />
to screen your foot spa water for bacterial contamination.<br />
The test works similarly to a home pregnancy test, utilizing an indicator strip with easy readout.<br />
There are no water samples to send in. The readout is visual, rapid <strong>and</strong> no instrumentation is needed.<br />
Results are available in 20 minutes.<br />
For more information, call 800-578-1444 or visit www.sensuoussolutions.com.<br />
3. Tighten, Hydrate, <strong>and</strong> Improve Skin Texture<br />
Enspri Marine Collagen Hydrating Mask is specially formulated to complement existing products<br />
used by the skincare professionals; it is not meant to replace them. It will work with your current products<br />
to provide added benefits for your customers. This is a great way to add a premium service to your<br />
menu without the cost of bringing in a complete back bar or retail line.<br />
The professional back bar consists of only three products:<br />
Enspri Collagen 5000—100 percent marine collagen peptide in a unique powder form, free of<br />
unwanted additives, preservatives <strong>and</strong> chemicals.<br />
Enspri Collagen Activator Gel—beneficial blend of Organic Aloe Vera, Cucumber Fruit Extract,<br />
Green Tea Extract <strong>and</strong> Vitamin A, C <strong>and</strong> E offer key anti-oxidants <strong>and</strong> provide additional hydrating,<br />
softening, soothing <strong>and</strong> healing properties.<br />
Ceramide Skin Essence—a rich hydrating essence that uses a state-of-the-art Ceramide technology<br />
to form a protective barrier layer on the skin, helping regulate moisture loss.<br />
For more information, call 877-ENSPRI4 or visit www.enspri.biz.<br />
4. No More Wrist Pain for Hair Braiders<br />
Wrist pain, strain <strong>and</strong> weakness is a problem that can have a negative affect on your braiding practice.<br />
Many stylists use a twisting technique or rattail comb when unbraiding hair, causing undue stress<br />
on the wrist. Additionally, the combs can break because they are not designed for such use.<br />
Natasha Anderson-Imara, president of Glamour Devine, came up with a solution. The UnBraider<br />
is engineered to take down six to eight braids at a time. It is the only product on the market designed<br />
<strong>and</strong> engineered to do this.<br />
The key features are: there is no twisting of the wrist; it is an ultra-fast h<strong>and</strong>-held tool for taking<br />
down braids <strong>and</strong> engineered <strong>and</strong> designed to take down micro individuals <strong>and</strong> corn rolls. It is engineered<br />
<strong>and</strong> designed to minimize hair breakage <strong>and</strong> loss <strong>and</strong> both take down braids while at the same<br />
time combing out unbraided hair. This is the two in one process.<br />
For more information, visit www.theunbraider.com or call 909-624-0500.<br />
5. 100% Human Hair Long Hair Wefts<br />
Ron Cardillo, president of So.Cap. USA announced, “Our new wefts are carefully sewn with a<br />
special machine that delivers a high level of workmanship to ensure the weft’s strength <strong>and</strong> durability.”<br />
The company is launching a new line of 100 percent human long hair wefts. The wefts are available<br />
in two lengths: 12-16 inches <strong>and</strong> 20-24 inches, in straight, wavy <strong>and</strong> curly textures. These new<br />
long hair wefts are easy to apply. Hair designers will simply cut the weft to the desired length <strong>and</strong> then<br />
apply with hypoallergenic adhesive.<br />
The adhesives have been designed to closely match the client’s hair <strong>and</strong> are offered in six different<br />
hypoallergenic adhesive colors including black, dark brown, light brown, blonde, pale blonde <strong>and</strong> red.<br />
There are many benefits to this new professional weft long hair system. Using an easy <strong>and</strong> semipermanent<br />
application process, it provides a harmless long-lasting attachment giving new length,<br />
volume <strong>and</strong> color.<br />
For more information, call 877-855-4247 or visit www.SoCapUSA.com.<br />
Have your product considered for the <strong>Stylist</strong> & <strong>Salon</strong>’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind<br />
at editor@stylistnewspapers.com or mail to <strong>Stylist</strong> & <strong>Salon</strong> <strong>Newspapers</strong>, 1750 SW Skyline Blvd., Suite 24, Portl<strong>and</strong>, OR 97221.<br />
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