Kennesaw Mountain National Battlefield Park - Kennesaw State ...

Today’s Visitor Experience
Visitor demography plays a signifi cant
role in interpretive programming.
Understanding who the visitors are,
and which groups of people might be
underrepresented at the site, guides the
types and numbers of programs off ered
and how those programs are presented.
Similarly, planning for waysides,
exhibits, websites, and publications
maintained both by the park and by
other entities not only refl ects the
current audience base, but can actually
infl uence visitor demographics.
Visitation Statistics
200,000
150,000
100,000
50,000
0
2300
2200
2100
2000
1900
1800
RecreationalVisits20072010
Jaunuary May September
2007 2008 2009 2010
NonRecreationalVisits(inthousands)
January May September
2007 2008 2009 2010
Existing Conditions
After Labor Day, weekday visitation slows but
the weekends can still be busy.
Based on a beam-counter at the entrance to the battlefi eld’s visitor center, as well
as surveys and formulas from those surveys, the following are estimated annual
fi gures for the visitor center.
“Non-Recreation Visits” includes commuters and other drive-through visitors.
Kennesaw Mountain NBP has one of the highest non-recreational visit levels in
the National Park System.
Kennesaw Mountain National Battlefi eld Park Long-Range Interpretive Plan I
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